Ex EA CEO & Unity CEO Apologizes After Calling Devs Idiots For Rejecting MTX & Nobody Is Buying It

[@YongYea]

"I'm sorry I said what I really think out loud and got bodied for it." PATREON: www.patreon.com/yongyea TWITTER: twitter.com/yongyea TOP PATRONS [CIPHER] - Joseph Lavoie [BIG BOSS] - Devon B - Jonathan Ball [BOSS] - Charlie Galvin - Gerardo Andrade - Michael Redmond - Peter Vrba - Time Dragonlord [LEGENDARY] - BattleBladeWar - D Kurtti - Theron Webb

[@TheRevan1337]

,

[@dizzy2193]

Vid not working

[@LarnrothSDergan]

There's no sound?

[@cyanpile7874]

No audio..

[@thearmoredman8319]

What did you say there is no sound in the video

[@platinumdragonslayer6128]

You can practically see and feel him rolling his eyes when he said that apology. Like a rotten kid that got called to the principal’s office. And you know he’s there a lot.

[@EJ_Red]

I don't even see him rolling his eyes, I see him sitting at his desk typing up the "apology" solely because his secretary reminded him that it was on his memo.

[@SergioLeonardoCornejo]

Yeah. He doesn't regret what he said. He regrets it got him in trouble.

[@JINGWA64]

@@EJ_Red he wouldnt have written it, this is why its written, he would have had the PR department sort it for him, PR department will have access to his social media accounts.

[@PaladinDrakkenwolf]

Great analogy 👍

[@crow16ross56]

Yes the kid appologises to the Principal than immediatly goes back doing what he shouldn't.

[@Phoenixoflife56]

The problem with modern products is that they are no longer designed with costumer satisfaction in mind but instead to be just good enough that costumer will accept it while cutting as many corners as possible. The thing is that it’s this apathetic view that leads to said companies collapsing or having to deal with a newer company as a rival.

[@Aereto]

The Axiom of a Free Market. But the United States operates on Crony Capitalism, not pure capitalism, using politics and lobbying to increase barriers of entry to markets, including ISPs. If we are going to need better internet, we have to remove internet service protections and allow competition in any location

[@Fiddler455]

@@Aereto I am going to quote you. Well said.

[@Golemoid]

@@Aereto It doesn't apply to gaming, indie studio's aren't being held back by any unfair laws, and most of them are just as creatively and ethically bankrupt as the big studios.

[@Noxis07]

CEO's like these will only ever "apologize" when money is on the line. And by the looks of it, a lot of it is on the line.

[@farenhitegr6493]

Reckon the pressure can be turned up even more.

[@TheRedRaven_]

This dude could care less about the art and passion of video games, he thinks they are simply Las Vegas slot machines that produce green to pay off his yacht.

[@OscarG787]

@@TheRedRaven_ hella facts 🔥

[@jetsettech8804]

@@TheRedRaven_ you mean "couldn't care less. "

[@AustinBonfanti]

Exactly, the day Business Ceos like him truly give a sincere apology is when pigs begin to fly.

[@originalscreenname44]

His apology is completely meaningless. John didn’t “misspeak”, he said exactly what he meant and is now walking it back like every corporate idiot does when they say the quiet part loud. He can keep his apology because he’s already shown who he truly is.

[@aahzmandiaz2767]

Yes, he only said out loud that somebody should not even think in secret about people.

[@iqbaalannaafi4944]

It's all just corporate speak. This dirty CEO will say anything as long as his pocket is full of money.

[@reiddutchess9955]

The phrase "we are listening" or "we will do better" are code for "we can't believe we got caught and we will say whatever we need to say until people forget about our egregious behavior" in the modern commercial gaming industry.

[@KaiserAfini]

Yep, its a canned corporate response. But what can he do ? He doesn't remember communicating with human beings by now, on the levels of Android Willson and Bobby Psykotick.

[@flee4urlives]

in any industry sadly.

[@fakepants]

"We are listening" means we are seeing if we are still extracting the most money we can from you. If the latest controversy negativity affects the bottom line there will be a change. See? "Listening"!

[@nnirr1]

And don't forget the classic: "We're taking XXX very seriously"

[@Johanna77777-z]

"we hear you" "we see you"... Yeah, I beleive you do, but I don't beleive you care or will do something...

[@art_by_black]

How does it feel to be solely responsible for devaluing your company, reducing your talent base, and demolishing your user base with back to back small brain decisions? These execs are 5 seconds away from losing everything every freaking day.

[@Aereto]

And yet board of directors who don't know what a game is are ones who put them there

[@bobmcbob4399]

Pretty good considering him/his friends must be shorting Unity stock.

[@yungtube7848]

What a wonderful world we'd live in if we actually put qualified people in positions like this

[@flake4179]

he's not apologizing, it's just damage control.

[@Optimusj1975]

Funny thing is that if we consider the damage as the dog shitting at the living room carpet, his damage control is smearing the shit all around with a rag.

[@N-GinAndTonicTM]

@@Optimusj1975 Well, at least you get a new coloured carpet.

[@godlynewbie]

yup

[@3Guys1Video]

You don’t just “accidentally” say this stuff, he knew what he was saying and is only backtracking on it when his stocks fall because of it

[@3Guys1Video]

Nevermind the fact that nobody in their right goddamn minds working in any business should call their devs/workers idiots no matter the company!

[@papashnitz]

John: Devs are morons. Also John: I'm going to buy a malware company and lay off 4% of my workforce because I want more money.

[@wdf70]

They even hide the real numbers by saying 4% of their workforce. Because to an investor, 4% is nothing. But out of 1000 people, 40 are getting the boot for no other reason than "I want money." Disgusting how these corporate slugs see people as numbers :/

[@rudeboyjohn3483]

And it's worse: Its a MERGER, not an acquisition. So malware IS their asset and protocol now

[@defaulted9485]

Look at the stock of Unity. This guy drove Unity Shares from average of 150 Dollars per stock to now 33 Dollars in a year. Within 5 years he made Unity lost 50% of total Stock Value but he call everyone else idiots. Source : Google highlighting Goldman Sachs.

[@iasomnium919]

@@rudeboyjohn3483 When Unity ends up added to Microsoft's malware list: CEO: *Surprised pikachu face*

[@tjenadonn6158]

@@defaulted9485 That's the worst part. It would be one thing if his craven money-lust and hatred of both his workers and his clients got good results, but no: he's just an overgrown toddler trashing the company, ruining people's lives, and getting paid nine figures to do so. He's ruthlessly deficient.

[@Chromodar]

It's funny how "idiot" means "the opposite of greedy" to these people. Really speaks volume about their character.

[@cherrydragon3120]

Its sad. They're so lost and consumed by their greed makes them Blind to anything other then the bank notes and cash stacks

[@a_sweetroll1627]

Once an EA CEO, always an EA CEO. Don't expect these bad grasses to change themselves, expect them to change their environment to suit them.

[@tjenadonn6158]

You can't spell "Angel of Death" without EA.

[@pjavilla]

Exactly. And the solution for us is also simple: see any company with this guy involved, don't buy their products.

[@pseudoscientist8010]

@@pjavilla Bingo, walk away. Zero dollars for EA or Unity both are shjt!

[@rrrr-yx3mm]

​@@pjavilla Yes and the same thing for Bobby Kotick

[@renewagain6956]

No, expect them to be changed by their environment (because we're not giving them a choice in the matter).

[@happilyisolated]

The execs will never learn. Words mean nothing when their actions speak volumes against what they say. That's why their apologies are so hollow and mean absolutely nothing. His apology is not an apology. It's a waste of our time.

[@SamsarasArt]

He's not sorry for what he said, he's sorry that people are mad at him. This is a pathetic attempt at damage control and this apology is completely insincere.

[@iasomnium919]

Surely he has someone who can write a better apology for him, right? Unity has a lot of talented and competent employees, it's not like he fired them... Oh waaait....

[@kuyagab4444]

Riccitello's apology is like a lifelong crackhead swearing off the usu of illegal drugs just because he got caught using them durin a raid

[@tjenadonn6158]

@@iasomnium919 And it's not like he has any friends who could write him a better apology either. People like him don't have friends: they only have co-conspirators.

[@Aereto]

The level of sincerity is on par of crypto bros trying to draw people to buying or mining cryptocurrency for the future rise in value... That is supplied by buyers.

[@FargonNemeloc]

"im sorry you think you deserve an apology" much

[@pyrrhicvictory5844]

Regarding the 2011 quote where he talked about charging people to reload, the auto industry is starting to do stuff like this. BMW is doing a subscription service for people to access the heated seats in their cars

[@SigmaGuardian66]

Which is frankly straight up ransom. Legally you own the vehicle, and you have to register it and be responsible for it. Why should people have to pay extra to access HARDWARE features of a product they bought.

[@Circuitssmith]

Typical non-apology. He’s sorry his “poor choice of words” caused people to draw a “wrong conclusion”, no admission of any real guilt, it’s all on us for misinterpreting him. That’s what he had his arm brutally twisted into doing.

[@darthsader7089]

Not to mention "out of context" like there is any good context for this insult and "clickbait" because it's an article that people are clicking on it and making him look bad.

[@colbyboucher6391]

Surrprised he doesn't make an accusation of getting ""cancelled"" by gamers

[@catsooey]

This guy should stick his tongue back in his mouth where it belongs before people draw the right conclusions and cancel his funding. Best way to get to these people is take away the one thing they care about - money.

[@Achillez098]

CEO: "You guys are f**king idiots!" PR Guy: "Umm, boss, our stocks are plummeting, you may want to make a public apology..." CEO: "I'm sorry...that you guys are idiots..." PR Guy: "Meh, C+ for effort..."

[@ShadowGhostHD]

He said it and meant it, just typical damage control in EA style ^^ Just keep pushing!

[@CoOlKyUbI96]

He is genuinely sorry. Just not because of the comments he made. He's sorry only because he got backlash

[@TheRedarm75]

"we are listening, we will do BETTER" never trust any statement that reads that way it's hallow and lifeless as petrified oak

[@theconfidentchicken3414]

this guy is a walking "stay the hell away from everything involving Unity" sign and not just the people who'd buy games using unity, but also people who work with the unity engine and who'd thought about working at unity

[@Aereto]

I will blacklist crowdfunding campaigns involving Unity once more monetization leaning features are implemented. It is a good thing I left Unity several years ago when they dropped version licenses for subscription model. I have due cause to be suspicious of game devs who use later Unity builds now, and will completely blacklist them if any of their games have ads in them, paid or not. I would stomach ads on free games, but the lines are crossed and the contract is broken. It is time to let those devs slowly bleed their wallets to death in their subscription fees.

[@cherrydragon3120]

Idk man. UNITY is the engine to some good games. Just gotta be carefull isuppose

[@christinesinclair6938]

"Formerly an EA CEO...." that says everything right there.

[@notyouraveragegentleman3869]

Ex Ceo: "Dev's are fuckin idiot's" Also ex Ceo: "Hey why you aren't using the unity engine. Where are you going?"

[@iasomnium919]

He did other game engines a huge favor. All they need to do for their ads now is a clip of model gameplay/design, and with a simple "we didn't merge with a malware company lmao"

[@JerziTBoss]

Yeah Unreal Engine, Godot and other engines are thanking this ex CEO for bringing bigger userbase to their engines.

[@arnobreedt5048]

The best marketing is free marketing.

[@MicronOnline]

Cant wait for the Unity video in the next few days

[@artaizen1613]

hahaha yeah, I was shocked anout it, then I saw someone mentioning the CEO.... now it all makes sense

[@drzero7]

Yep, you KNOW Yongyea will cover the Unity F UP.

[@masterbasher9542]

Oh, believe me. It got worse. *So much worse...*

[@ZayZenBlaze]

This "apology" is coming from people who were in it for the business and money, not to entertain people and create memories. So yeah, of COURSE no one is buying it XD

[@Azrael_Equinox]

I'm not buying it just like EA's sh*t mtx games lol.

[@ricardohoang8452]

This is so obvious when he spitted the developers "idiots" 🤣

[@Muizemullard414]

This is a big reason why modern gaming is declared bad because of people who dont care about games and have horrendous mangament skills. In the past a lot of games were created by people who genuinely wanted to make games. Remember bungie was a much smaller studio with a lot less money in the past but they where able to create the halo franchise which enjoyed immense success but now 343 which had a larger team and much more funding struggles to reach the same levels of fame and content that previous games had. Its people like the guy in the video that continuously damage games and will eventually crash the triple AAA game industry hopefully when that happens something better will take its place

[@Mixedplayers]

Of course they create memories. They create the kinds of memories that make you stay away

[@kingsleycy3450]

Why don’t these people count sand if numbers are so important to them? People like him contribute nothing to the industry.

[@bobbodaskank]

That compulsion loop language is so scummy. Even if your game is completely unmonetized I would hope no developer would think of the hook of their game as "compulsion."

[@Ben-Rogue]

"Compulsion loop" Yeah, so he just straight up admits he wants people addicted to games, like gambling. They intentionally design them to be addictive instead of just fun

[@aussieknuckles]

They have been admitting this fir years

[@TheDarkblue57]

You sound like a Christian mother from the 90’s saying games are addictive as if that’s actually news to anyone.

[@doublinx2]

@@TheDarkblue57 considering that we have little legislation to stop gambling mechanics in games it's good it gets repeated.

[@paradoxzee6834]

It's sad how lootboxes and getting more normal each day. Not only in game but in real life also, I saw in stores "fun bags" you pay money for a bag and you get a random reward, I see them more and more each year.

[@bobmcbob4399]

@@paradoxzee6834 I have always known "fun bags" to mean something else entirely.

[@ArcticWolfOfficial]

It's literally him just saying the thing that people want to hear, instead of legitimately taking accountability and showing some self reflection. All corporate people are like this I swear lol. Super disingenuous.

[@decipher111]

“Im sorry, it will happen again”

[@catsithx]

Suprise mechanics at its best!!

[@sgregory0753]

“Do not be Sorry, be Better.” -Kratos This is something I think a lot of people lack

[@Repugnantone]

@@sgregory0753 Most people don't think they need to. They believe that it's everyone else who needs to be better.

[@King0nyx]

@@Repugnantone "is it me? No, it's the customers who are out of touch"

[@Repugnantone]

@@King0nyx Basically, yeah.

[@lewkforce]

Even investors are finally catching on to the instability of severe monetization. It creates volatility in their investment and they know now that something like what Riccitielo said is inevitable and causes a big fallout. Make no mistake, Riccitielo's words are not to developers they are words specifically designed for investors. He needs to go. I don't care if he gets a golden parachute to go somewhere else, that's fine by me. Get the fuck out of the gaming industry. We don't need you.

[@mattroxursoul]

Why apologize? He meant what he said. You should apologize for things you are actually regretful for. Like if you do something wrong, take ownership of it and apologize. He is sorry he is getting blow back, not that what he said was incorrect in his mind.

[@NoirTheSable]

I'd probably guess because (he thinks) the number of fence-sitters who'll be appeased by this massive-sarcasm-quotes "apology" will be greater than the number of fence-sitters who'll be turned off or angered by it.

[@Circuitssmith]

He didn’t even apologize for what he said. He apologized for his “poor choice of words”, like we’re the bad guys for misinterpreting what he was obviously trying to say.

[@Micromation]

I mean he is right. By the lens of his job, why wouldn't you want more money? Why would you want to spend money, time and effort when the way of maximising profit is to invest the least resources and nickel and dime stupid customers with absolute zero self awareness for maximum profit and to make sure revenue and profits this quarter will eclipse the previous one? Yes, by that lens developers who reject microtransactions are indeed fucking idiots. And we as gamers are responsible for this turns of events. I fucking hope everyone who chipped in for Horse Armor is fucking proud of themselves now 🙄

[@defaulted9485]

If any, him as a CEO should look at Unity's stock and acknowledge it. He should know his decision tanked the company down -50% in 5 years. Now it makes sense that even in the deepest darkest pit of EA, they still kicked him out.

[@jamesduncan6729]

I agree wholeheartedly. When someone "apologizes" like this and you can tell it's disingenuous, it's worse than not apologizing at all.

[@silent0089]

John Rickettiello: I'm sorry I didn't meant to say that **wipes tears off with money**

[@Avengedtenfold]

More and more, we keep seeing executives and CEO's express their true opinions after marinating in a sea of yes-men giving them confidence that the world will certainly see things the way they see it. Then they get to confront that their priorities and their buying public's morality just don't mix and bringing attention to it affects their profits. It's a song and dance we've grown familiar with for the past couple decades at least in the gaming space and the most frustrating thing is that the micro-culture at the tippy top of the triple-a gaming industry only continues to degrade with each passing year.

[@DarkusObscurius]

Sadly their public aren't gamers, they sell trash to the normies.

[@arandompasserby7940]

The problem is that, in the face of this, they see us as the wrong one. Certainly the Yes Men are the ones who are truly correct in their opinion.

[@Anthonyspartan514]

With how it’s going they are going being the reason why the bigger companies from another gaming crash which will not effect pc because of indie devs

[@kommandantvhs4994]

These where the guy crapping on people in school for not wearing the right brand of shoes, they think they are better than you and still feel that way.

[@Blunderbussy]

@@Anthonyspartan514 It won't happen. The market keeps expanding and they will always find more costumers who are not aware of these sort of issues. And new generations are used to shitty treatment. Trust me, I work at the videogame industry in a very big company and *there is zero expectation* for a crash. They can keep getting away with it. You can't hope for a miracle and a crash will destroy the employees' livelihood. You have to do something else because *nothing* will change.

[@Ketchup_And_Rice]

what I want to know is, who wrote John's apology? I'm pretty sure John doesn't have the soul (theoretically...) to write that without bursting into flames

[@P4r4k]

I find people like this disgusting. They feel so entitled as to speak every opinion in their mind publicly, expecting everyone to bow to every opinion they have, and when they see the reality of people with different opinions, instead of sticking to their guns they fold like toilet paper. Ridiculous, that's why you shouldn't be opening your mouth to say shit all the time just because you can. If you'll voice an opinion, you better stick to it, and you shouldn't just be spewing offenses for free if you're not ready to get hit back.

[@serijas737]

They test out how much they can get away with and if there's no backlash they'll just continue.

[@buttsauceable]

these are literally the people running our society. every c-suite psycho thinks exactly like this and they apply this thinking in the way they've designed our society. this is a feature of capitalism, not a bug.

[@gutsmasterson2488]

Businessmen learn how to grovel and how to listen to shareholders above customers. The higher up the ladder, the more shareholders mean more than customers. Get caught, fold so that a board doesn’t kick you out for bringing bad PR/clout.

[@hermitcard4494]

Yet, sport and mobile idiots will give them money.

[@KaiserAfini]

When people don't bow to him because he is the boss or has the money they want, then he feels the source of his money is threatened and caves in. He is empty of all creativity, so he keeps trying to fill the void with money. His integrity is for sale, which makes it worth nothing.

[@pringrings22]

Hopefully this L that Unity has found itself in will drive more Devs to invest their time and resources into improving the Godot Game Engine

[@davyse]

It's so telling that he's framing it as developers who want to make money vs developers who don't, goes to show that he really believes there is no legit reason to not want to use predatory methods to extort money from your playerbase. That if it isn't all the money then you're not making any money.

[@S4ns]

When this guy gets to Hell, I hope he has to spend eternity grinding all the microtransaction laden, "surprise mechanic" f2p crap he's responsible for creating.

[@livingcorpse5664]

I once read a quote about films that I think applies to video games as well. "The problem with movies as art is they are a product and the problem with movies as a product is they are art."

[@Bhethar]

One of the most basic rules of business is never be disrespectful with your clients. Not just because it’s unethical, but because it’s stupid, you’ll loose clients. Ricciatello just donated a good chunk of consumer base to his competitor.

[@killingragethrowback]

The funniest thing is that in trying to show off how he's a good business man, he exposed his lack of morality and ethics. He's only saying sorry because he got caught and his corporation's stock is falling. This is not a man, this is collection of bugs in human skin.

[@Micromation]

There's no morality or ethics in business...

[@pokehybridtrainer]

Hey. That's an insult to Oogie Boogie. More like living crap in a sack.

[@FutureChaosTV]

I would replace "collection of bugs in human skin" with "collection of DOLLAR BILLS in human skin" Basically a *sack of money* with no human emotions and no decency.

[@UnrealSentinum]

I just hope us indie devs dont get caught up in all this, im going to stick with unity as its the only engine I have ever used and Im deep into a project already, but people are switching engines like wild fire and i dont blame them, just know i dont support micro transactions ill never add ads into my games and always make sure i put gamers forward over profit i love games design because i get to create entire worlds and charactors in front of my very eyes and its my dream job, im not gonna switch engines because the stupid dev called us indie game developers idiots, by judging indie game devs for using unity, your actually making it worse for the indie game devs that don`t support heavy monetization so remember, when you hate a company like unity please make sure its directed towards the CEO and not us indie devs just trying to make amazing games people actually like instead of crappy games like diablo immortal, i have never used unitys assts store i have never used ads and never will do to be honest micro tracsactions make me sick to my stomach and i dont believe they should even be allowed in a video game at all, thats justmy oppinion but this CEO has insulted us yeah but were more worried on people boycotting us indie developers that make games that are not heavily monitized and that make amazing games in unity like CupHead, Subnautica, Hollow Knight, City Skylines, untitled goose game, Hearthstone, Ori and the blind forest, Fall Guys, Beat Saber, firewatch and Genshin Impact all these games were created using unity engine and for us indie devs that can not switch engines easily please don`t judge us were just victims in all this we were called stupid and we are currently worried sick that our lives are going down the drain because some ass decided to open his stupid mouth so please direct you hate towards John Riccitiello and not us indie game developers, for some of us switching engines is just not possible this far down the line

[@deathlyit7273]

Good luck with your game.

[@danielmyers3877]

And now? :D considering switching engine now? Hehe

[@UnrealSentinum]

lol already installing Flax Game Engine@@danielmyers3877

[@brickstar56]

His speach reminded me of that scene in ready player one where the company is discussing how many ads they can display in VR until a player is likely to succumb to a seizure.

[@WatThaDeuce]

exactly what I was thinking lol

[@augustday9483]

As we've seen in the past week, it's clear that John Riccitielo has not changed his thoughts on matters at all. His sole focus is still trying to fleece customers out of every possible cent.

[@SleepyMatt-zzz]

The problem with this CEO is that he seems to think that there is a dicotomy between creating games as an artistic persuit and making games just for the sake of making a profit, this is clearly not the case. For the past couple decades there have been plenty of games that had a lot of passion put into them that were both extremely profitable and groundbreaking upon their release. Titles such as Minecraft (specifically 1.0 version), Undertale, and Stardew Valley. The thing this CEO is focused on isn't making a successful product, it's to make a product that generates growth after a game's release.

[@Micromation]

I doubt any of these can compare to sheer metric fuckton of of money that FIFA Ultimate Team gives them ALONE in a quarter tho. The unfortunate reality is that gacha mobile games earn more money than any proper games. Mobile market outpaces PC and console market revenues combined by an order of magnitude. It's unfortunate reality that we live in, in which people are grossly irresponsible with their money and it's wallet not words that dictates the terms. We're rapidly approaching times where companies that have means to push the boundaries and innovate refuse to do so and instead put minimum effort into making the game and spend 3x the amount on marketing instead. Times where we will have to make games we want to play ourselves.

[@majamystic256]

the last version Minecraft was still an indie game was either 1.7 or 1.8

[@GamerBoy870]

Dude I love Stardew Valley great game

[@caseygoddard]

@@Micromation You are correct, but I remember that gatcha mobile games aren't really video games so much as online casinos. Companies like EA dress them up to look like video games and call the gambling part "loot boxes," but it for all intents and purposes it's basically roulette or the lotto. Crap like that should be banned, or at the very least heavily regulated and move to a separate walled-off category of AO-rated titles.

[@tsushibasenjya7924]

Imagine being the CEO of a Dev engine then proceed to alienate your entire target market

[@HarbingerOfRespite]

"I'm sorry. I didn't realize I was thinking out loud again." Seriously though, considering recent purchases, I would strongly recommend gamers avoid any future games using the Unity engine. There are only a few reasons to be bringing in a malware company that specializes in creating malware to work on your engine, and most of them involve inserting malware onto the devices of your customers. Given what kind of person we know the ceo is, it would be stupid to think he wouldn't be willing to cross more lines than he already has for the sake of self enrichment. Edit: For clarity, future games is in reference to games that come out in the future. Already published titles should be fine.

[@Maximus20778]

So don't play genshin impact got it

[@Middlerun1]

@@Maximus20778 an excellent point, its just BOTW with unregulated Chinese gambling

[@GothicHellhound]

I mean it'd be if you use the modern updated unity as well when that comes in. Old games aren't gonna change

[@alfredoamendez4299]

So i can't play Subnautica? that fucking sucks, i love that game

[@hostileenvironment6107]

Its honestly quite sad, games such as Cuphead and subnautiva were made on unity. Ouffff another deff trying to be ubisoft

[@roguerage9328]

Dude, I’m cheering for you in my recliner lol! Compulsion loop! PR shit storm! You are putting these pricks on display and I love it!! Good work!!

[@Nicomanism]

Ex EA CEO's eyes show so much lies, desperation, and depressing that no one should bother to pay respect to him.

[@zeening]

i love how eloquent and well spoken you are sometimes man, like 6:00 on is just... man these CEOs need to hear this and have it drilled into their rotten brains.

[@SpoonieMcspoonington]

Remember this guy is one of the main reasons games are so heavily monitized these days while others contributed to remember it was EA that really started putting real money shops in paid games remember deadspace 3 and howmuch of a big deal we all made about the skip the grind shop before it was "normalized" though itsnever been normal to me and ive saved alot of money simply not buying games with "time savers" and "surprise mechanics"

[@DundG]

Oh yeah, even Dead Space 2 got a forced multiplayer. Cause you know, single player games are dead...

[@Raspse7en]

So the sleazy greedy slimball is responsible for the current crappy state of EA. Now he's going do to Unity what he did to EA.

[@Aereto]

The recent generation of "gamers" are at fault here. Mobile gamers, blockchain enablers, even sports gamers are damned culpable for that.

[@keonkla]

@@Aereto Don't forget the gamers who are nothing but FPs junkies who have way to much of a low attention span to appreciate a good well made story in a game. thus the "single player games are dead" memo. Hate zoomer gamers who can't sit stile for 5 seconds and making single player experiences with meaningful stories fall out.

[@knightstudio9985]

Start in mobile games such smartphone & Tablet,start using with real money. Then EA ssee this they say hey we could make more money with this method 🤑

[@BrotherRoga]

I noticed the little blurb on Riccitello's profile - Unity Technologies. *Game guy.* Skier. Game guy, huh? That just reeks of "how do you do fellow kids"

[@DarkstarArchangel]

He needs to detach that malware crap company from infecting the Unity Engine and the games that use them if he wants to apologize.

[@tedjomuljono3052]

He needs to detach himself from Unity if he wants to apologize

[@DarkstarArchangel]

@Diogo Actually that action should belong to Bobby Kotick.

[@Ekshaggy]

TOO late, Unity is done. A running list that charts corrupt acquisitions & behavior to create a red flags to avoid. Only way to send a message is lack of public purchases & participants in their products.

[@Lightna]

@@DarkstarArchangel it should be done by any and all of these greedy fucks that are ruining games we love so they can have a fatter wallet

[@duross101]

Great another video shattering expectations for future video gaming

[@vidiot5533]

"Its a choice to listen and act, or just listen" this begs the question, "Listen to what, John? Because the game devs you called 'f***ing idiots' listen to the community to improve their games and test new features. The only thing you listen to, John, is whether or not you can get away with your next greedy, scummy, money making scheme."

[@reeno1357]

Ding ding ding, you deserve 100 points for that 👌🏻

[@Broken-bj8ly]

Listen to psychologist to turn your game into a fine tuned gambling skinner box, of course.

[@JakXLT]

Am I missing something? When did Unity get to be so big that the CEO can have that kind of attitude without fearing his entire company getting toppled by a random community project?

[@thegamerfe8751]

Big AAA devs that have expensive contracts with Unity

[@blueblaze5160]

“I’m sorry that I had to face the consequences of my actions, I assure you that I’ll pretend to be better until everyone forgets about this.”

[@raeishimura]

This is a man who is not actually sorry for what he said. He is sorry that it didn't go over well and that now there is backlash. He's sorry that people are angry. He's sorry people don't like his real, honest opinion and that it could cost him. He's not really sorry. He's on damage control. He's trying to avoid the backlash.

[@RenHeika]

Things like this are why I'm losing passion for gaming day by day. I feel like the magic in game making is gone and it's not the developers fault that really love making art and want to give customers something magical. The fault falls on the corporations that only care about monetization and no longer care about anything else.

[@TheKickPuncher]

I feel ya. There is always good games though. Play something you missed.

[@knightstudio9985]

indie game developer had more passion to their games then AAA games now these days.

[@mrobermind]

Look out for the indie games. They are destroying "AAA" games. There are alot of great ones. Search most popular indie games, and then there will be other ones you'll find not as well known but still has alot of soul put into it.

[@hattoripool1533]

Well Unity is going to have less people use it from now on

[@Emulcool]

Meanwhile , the engine competition is actually working with devs , because everyone else realise that the devs are actually the ones making the games and pushing any engine forward. Unity in 6 months will start becoming a malaware field and no improved to the engine will be made in order to keep up with unreal and the rest. In a world where any engine workshop is actively trying to showcase how easy it is to make projects on their engine , unity think they don't have to. This will not end well.

[@SingletonD]

Its how all these CEOs think. All they see is profit. It is not an exception, its the rule.

[@Pablo-V]

Yesterday I made the switch to Godot and I'm having a blast already. I'm not thinking of going back to Unity anytime soon. I'd go to Unreal Engine before Unity even if I don't like Epic Games at all. Also, I 100% agree with what you said at around minute 6: I think most indie devs just want to make a living out of what they make, just enough to keep doing what we love: creating games for people to enjoy.

[@xTheMenaceHimselfx]

Unity: *Becomes a malware ridden mess* Me who uses Dreams: "I am four parallel universes ahead of you."

[@Shrilack]

Here is the issue here: You can’t sell a game engine based on monetization prospects only. And this is simply because, people won’t want to work with it if making games with said engine is a nightmare. I don’t understand how this CEO can’t see this. Aside from questionable acquisitions and quotes, this s what bugs me the most. I mean, it’s basic. Your customer aren’t people who don’t know how this things work, but businesses and seasonned devs. You don’t make products for entities the same way you do for individuals. That’s basic business FFS!

[@Promis_QS_Panda]

A dollar to reload. This is the type of thinking that needs to be stopped and kept out of video games. These type of people are the kind of people that do not need to be in the gaming industry.

[@billyshears2032]

yes I say we send them all back to israel

[@darthsidious4499]

Dude genuinely sounds like a really bad person. If he calls people idiots for not being manipulative and greedy, I cant imagine how he treats his family.

[@livingcorpse5664]

"Make players pay a dollar to reload their gun." WHAT THE ACTUAL FUCK!?!?!

[@heyguys2002]

"Turn players into payers" - Scientific revenue

[@richieene1042]

12:24 is that sith music in the background😭😭 Man has a full on soundtrack to accompany his bullshit😂

[@ArchdukeDoggoofBohemia]

Can't believe that an ex-EA CEO saw the backlash of the EA tweet about singleplayer games, used his two brain cells to comprehend it, then made this 10/10 decision

[@Jfreek5050]

Just graduated from college, trying to get a job as a 3D Artist in the game dev industry. Really sad to see this turn of events for Unity, but at least now I now I'll be taking a preference for Unreal.

[@ROCKONNGUNDAMS]

These out of touch heads of their industries are my favorite kind of people to hear from- the passion they have for their spin is so obvious. These people would never play a game. They're the biggest idiots in our industry.

[@Micromation]

Considering EA and Ubisoft games still generate profit there's absolutely no hope for improvement. Gamers, in general, are irredeemable fucking morons.

[@morticia981]

"We're not gouging, we're charging." God, I hate these greedy, feckless, insincere CEOs. You can tell they have no clue who gamers or developers are or what they want.

[@Zack_Wester]

also love how he straight up admits to how much money he can spend on shit. for him a 10.000 dollar car cost like 2 dollar's kind if deal so 1 usd for a reload is nothing 1000 1dollars reloads in a month is nothing for many 1000 dollars is a majority of the wage.

[@MerriemWeebster]

To think that the engine that made me decide to pursue a Computer Science degree back in middle school and the reason why I found my passion for programming and game dev is being perverted for corporate pleasure is beyond depressing. I was already making my default engine Unreal for high end games and was going to keep Unity for my 2D and mobile projects, but it looks like I’ll probably have to learn Godot… I was already frustrated about Unity’s constant dependence on community solutions to things they don’t provide within the engine and this situation just made things even worse. It’s such an amazing tool for AR projects too…

[@boucer2]

I had a bunch of preparation in Unity because I've heard plenty of good things about it over the years and knowing what ppl made with unity is what made me want to try creating videogames, rn, I'm in college studying a career where I get to learn about modeling, animation and programing because of all of this, there's got to be millions that were inspired and trying to grow with Unity and that's just gone, at least with Unity

[@MerriemWeebster]

@@boucer2 I think the experience you gain with unity can 100% be carried over to different engines just in case, and as of now by just using the software as a learning tool is justifiable and I do encourage it. Who knows, things might change in the future but for now I think you can take advantage of the software to be able to easily learn other game engines too.

[@MerriemWeebster]

@@BrutallyHonestRevs I’d prefer smth like Unreal with C++ or Unity with C#. Custom scripting languages shouldn’t be an issue as long as I have control over everything, might look into both game maker and Godot. But I don’t think I can drop my dependence of Unity for AR apps.

[@wii58739]

I feel the same thing as a tech artist, the industry i onced loved so much and made me go into it with a passion, now only makes me more and more depressed...

[@EchavarriaJr]

Keep up the great reporting Yong!

[@xandan1668]

Hmm it's like what the EA executives hear when we complain. Oh the sounds back.

[@fx165]

wow he already had that pay to reload idea since 2011

[@matthewhoward6106]

"I'm sorry that profits are down. Now that I said I'm sorry will you buy more stuff?," Riccitiello probably.

[@samanderson1650]

Almost all of the problems of modern gaming can be traced to people like this being in positions of power and authority within game publishers. Game companies should be run by people who actually have a love and passion for video games.

[@inappdesign]

He can't walk back calling devs "fucking idiots", regardless of his apology, his first comment is exactly what he meant to say. This is what happens when you have an out of touch corporate leading a game dev company.

[@asakurawhyte4320]

If there's an "if" in an apology, it's not an apology.

[@SpoopyChicken]

"It wasn't about monetization, it was about what communication between players and developers should be" So... let your players give feedback about the horrible egregious monetization schemes you put in your games and completely ignore them while saying you're listening? Yeah... sure good tactic from an ex EA CEO...

[@huytra8157]

Really love to skin this EX CEO, I mean it. This piece of man doesn’t deserve any sympathy from public. He is the reason why I and many others cannot get to speak with any who work as businesses people. Because they don’t fucking understand anything else except money.

[@terry2295]

The lighting in Yong's studio seems a lot warmer than usually.

[@Pa1ad1no]

Never forget, we are idiots to that guy.

[@EgoRez]

The phrase "compulsion loop" disgusts me so much, I didnt play Skyrim for 400 hours because of the golden horse armor. I'm really scared for the younger generation that has to be raised in arguably the most greedy and soulless environment in gaming history

[@Azrael_Equinox]

People like this aren't sorry. They 'apologise.' Probably had a team of people to do it for him too.

[@Imagino1234]

I don't know about that; having a team write the apology would imply having people who know how to proofread for proper spelling and grammar and how to design the apology to look professional and on brand. If you look closely, it looks like a screencap of a first draft written in a word processor; it's as poorly designed as it is poorly thought out.

[@MrKrazieman51293]

For the record, that is a really nice shirt Yong props to you Second all these trash CEO's need to just crash and burn so people can just innovate and create good stuff

[@GreatRottweiler]

Typical non-apology apology from someone like him. I guess more and more devs will fully migrate to the Unreal Engine if Unity runs things like this.

[@ugabuga2586]

12:05 the music slowly sets in. The cogs turn and there is nothing there to stop them. All you can do is watch as what you love is being ground to dust. Whoever put the music there, you're a genius. chilling.

[@UnsafeBasher]

Apologies are meaningless when it’s just words. Actions speak louder than words.

[@abro14]

Did you adjust your lighting or contrast recently? Looks good!

[@DSGuyJay]

Pheeww!! What a relief!! I thought we were going to have to PAY for the apology DLC!!

[@WatThaDeuce]

underrated comment XD

[@WhitefoxSpace]

Aw man what a heartfelt apology from the guy who wanted to fucking monetize WEAPON RELOADS

[@infamoushacker4chan883]

"I'm sorry for not phrasing my greed in a more plausibly deniable manner."

[@FletcherReedsRandomness]

Fun fact: Suda named one of the villains in Travis Strikes Again: No More Heroes after Riccitiello due to EA's meddling with the development of Shadows of the Damned. The character's name was slightly changed in No More Heroes III, likely to avoid legal disputes.

[@InternetTRex]

It takes a little bit of psychopathy to become a CEO in a big multinational company. Not only do I not believe his apology, I believe he would have been even more disparaging to game devs if he thought he could get away with it

[@Micromation]

Royalty doesn't waste time of the day thinking about peasants and cogs.

[@Razoredge581]

Psychopathic character traits are found in CEOs at a substantially higher rate than the general populace (4-15% compared to 1% in the general populace). It's sickening.

[@bobmcbob4399]

@@Razoredge581 Oy Vey

[@ORO323]

Yep, you're 100% correct. He's not sorry for what he said. He's sorry because he got so much backlash. He pretty much displayed his true thoughts and feelings towards developers who sincerely want to create a great and fun game without the heinous and predatory practices of monetization.

[@redseagaming7832]

I respect video game companies that don't put microtransactions in their games and they're not idiots for choosing not to put microtransactions in their games. There's something called integrity and passion. Those who put microtransactions in video games are the scum-of-the-earth

[@KA-vs7nl]

So the developers of fall guys and fortnite are scum of the earth?

[@Adrian-zs3ol]

@@KA-vs7nl I think the methods of monetization in those games can be excused considering the fact that their games are free and only sell cosmetics, which makes for big differences when compared to games that are sold at full price and incentivize the purchase of "time savers."

[@CyanideSublime]

@@Adrian-zs3ol Correct.

[@Chaos-vm7cy]

@@KA-vs7nl I think fall guys gets a pass because it's merely pure cosmetics and emotes and little tidbits. They're only for aesthetic and nothing else, it doesn't affect the game whatsoever.

[@redseagaming7832]

@@KA-vs7nl absolutely I hate those games fortnite sucks Fall Guys sucks I hate microtransactions I hate free to play games. edit after thinking about it I decided that if you're not going to spend one dime in those games then they are okay games I don't like touching free-to-play games cuz I know there gambling simulators I don't like Cosmetics either cuz that's a sink you can usually get trapped in. I'm somebody who's easily swayed by stuff like that so I stay away from those games

[@ThisIsAUsername69]

This man's whole life has revolved around exploitative monetization, there is absolutely no way he suddenly changed with that apology.

[@elhazthorn918]

I went to see his Twitter and I love that everyone is trashing him even more.