EXPLAINED: How to use eRank for Etsy SEO 💡 Your eRank Dashboard and Keyword Tool

Confused about how to use eRank for Etsy? Learn how to read the data from your dashboard, as well as how to utilize the eRank Keyword Tool for Etsy SEO.
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▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
00:00 - The eRank Etsy struggle overview
01:34 - Choosing an eRank plan
02:03 - Understanding the eRank Tasks page
02:31 - How to make the most of your eRank Dashboard data
03:46 - Google Analytics GOING AWAY?!
04:39 - Track Etsy competitors with eRank & Spotted on Etsy
05:42 - How to track Etsy listing changes
06:15 - Superstar Keywords, Top Sellers, and Marketplace Popularity
07:03 - The eRank Keyword Tool
07:34 - How to do Etsy keyword research with the Keyword Tool
09:43 - How to get even MORE Keyword ideas with the Keyword Tool
10:15 - How to create an eRank Keyword List
11:38 - Free Etsy SEO Course
#Etsy #EtsySEO #HandmadeAlphas

[@StarlaMoore]

👀 Looking for the Free Etsy SEO Toolbox? It's full of videos, a minicourse, a free eRank PRO trial, and guides to help you MASTER Etsy SEO fast: bit.ly/EtsyNoodle

[@soukinasoka8676]

plz active translit in your vedios of etsy seo🙏

[@thynkcreative3305]

This was literally the best ad I have seen on the internet. Brutally honest. Thank you.

[@StarlaMoore]

Thanks so much! 💛💛💛

[@michellew183]

I've had my Etsy shop for several years and even with 4,000+ sales, SEO has always been a source of frustration (I'm an overthinker). Thank you, Starla (and Marc too) for helping to make it an easier, understandable, and kinda fun process. You've helped me change the way I think about keywords and it's not such a pain in the butt anymore! Thanks for all you do!

[@StarlaMoore]

Etsy SEO can be as hard or as easy as you make it. The main thing that makes SEO frustrating is the expectation that it should have solid black and white rules, and that everything about SEO should fit into neat and tidy square boxes. When in reality, Etsy SEO isn't an imprecise art. It's an ongoing science experiment that moves and flows like water. Sometimes it takes time and patience, watching your SEO and studying it to understand it. Sometimes it'll do totally wonky and unexplainable things! But after a while, you'll begin identifying patterns and strategies will develop that work for you. 💛

[@sunshineandgemco]

About to start my SEO journey, very excited and fingers crossed it helps revitalize my shop! Thank you for making this information digestible and accessible.

[@StarlaMoore]

You're so very welcome! SEO can be super hard if you think TOO hard about it. It's all about testing, experimenting, and being patient through the process! 💛 If you treat it like an imperfect science, it can be a lot of fun!

[@user-hv2eg1vo2w]

I just love your advice!

[@allysondearing4180]

Thank you thank you thank you, I can now navigate eRank with authority and not doubt, luv ya Starla

[@yesmum2]

This was great! Need to find youtube for the statistics break down of keyword ideas.

[@StaleSaltyCrackers]

I have the pro, and I found it wise to subscribe to your channel. Thanks for the tips.

[@JillsTreasureChest]

Thank you!

[@Sasygrl31]

Thank you for this great video! You did a fantastic job explaining everything.

[@StarlaMoore]

Glad it was helpful!

[@megslittlehouseinthecountry]

I am about to start new draft listings for products to be released in September. I realize I really need to go back to the basics again. I may look into the oodles just as a refresher. 10 years on Etsy and I am still fighting to get sales every month. The crochet niche can be a tough one, but it's what this grandma knows. 🤔😉💖

[@StarlaMoore]

I highly recommend checking it out! It's totally free and it contains my best SEO resources in the exact order that I recommend viewing them! SEO changes almost every year, so even seasoned sellers need to keep up with current strategies to ensure they are evolving alongside the algorithm. 💛

[@PatriotCoinRings]

Always good stuff with Starla!

[@santiagobydesign]

You're amazing, can't wait to get started.

[@StarlaMoore]

You got this!

[@user-ld1gc2dm9m]

Very helpful, thank you!

[@StarlaMoore]

You're welcome! 😻

[@awlthatwoodcrafts8911]

Starla, you and eRank have made a difference in the early days of my Etsy shop. I have a listing that has taken off (in view count) and I even got my very first order for it a couple of days ago. Thanks for all you do.

[@StarlaMoore]

That is absolutely amazing! Congrats on your first order and here's to many more!!! 😍🥂

[@awlthatwoodcrafts8911]

@@StarlaMoore I’ve had 13 more orders for that one item since my original comment. Lovin’ it!

[@PODstudent438]

Is that with ADs or without to start with anyway?

[@awlthatwoodcrafts8911]

@@PODstudent438 I haven’t done any ads so far.

[@drakedwd9021]

How is your progress now?

[@eastraversupplies7843]

Awesome T-shirt!

[@shonahall1689]

So helpful, I tend to stare blankly at data 😆 I am going to give all my listings a thorough going over.

[@StarlaMoore]

You can do it!

[@allysondearing4180]

Me again - can we have a video on Niche items, this is a great concern as it can restrict your range of key words and you feel as if you are repeating yourself constantly. Am always making up new k/words but I sometimes wonder if that is a term the buyer is using- luv ya both

[@nicole.143]

POpping in after July 1 to ask if Etsy integrated with Google Analytics 4??

[@TulipWife]

I'm new to Erank. I've been using the up-down arrow under the competition and have been searching for the green 1k searches to find Niches to use to make my digital project. Like Christmas Clipart. I search for not too-high competition but not the real low either. Is this what the up and down arrows are used for? What would be a good balance number when it comes to searches? 500 - 1,500?

[@Mary196940]

Hi I am new to your channel & etsy, could you please do a video on How to list split panel canvas prints on etsy, and how the shipping and all would work on that. Thanks

[@StarlaMoore]

Unfortunately this topic is quite specific and likely would not be helpful to 90% of my audience. But I'm sure there are other youtubers who specifically create content catered to those who sell canvas art. 🙂

[@Mary196940]

@@StarlaMoore Nope is not that is why I asked thanks anyway

[@rachelharriscreative]

You should do voiceover!

[@NorissaHarman]

Does ERank only do Etsy do they integrate with Shopify?

[@selvabhairavi8085]

Quick Question: Can you download the keywords list in excel or word format with commas included?

[@StarlaMoore]

At this time, I don't think so.... but feel free to send this request to our support girls by clicking the chat feature in the bottom right corner of your eRank screen. They should be online right now and can send your request to our developers!

[@iamSTYNG]

Hey, I wonder if this tool has the option to give out the collected keywords to copy them to the listing?

[@StarlaMoore]

So, technically yes. In the keyword lists tool, you can add the keywords you've added to your list into what we call the "listing builder" where they can be copied and pasted directly for your tags. BUT we are currently developing a button for the keyword tool where you can copy keywords right from the tool page without having to first add them to your keyword list. Almost like a clipboard that will follow you. I'm not sure when we'll be releasing it but it's something I requested a few months ago because I agree - it's totally something that would make the process a lot faster!

[@Purebeachlove]

Do you have a video explaining just the free version of ERank for beginners?

[@StarlaMoore]

The free version of eRank will be nearly identical to the Pro and Basic versions, just with smaller quotas for search tools and limited access to paid features. The process of keyword optimization will be no different between plans though, as ultimately the process of optimizing listings does not change.

[@Purebeachlove]

@@StarlaMoore ok great. Thanks so much for your help! I appreciate you!

[@rebeccahempe5144]

Just learning and figuring on how to navigate ERank. I only have the free version. Regarding "keyword searching", Is the goal to have more searches and less competition???

[@StarlaMoore]

It is! But not every keyword NEEDS to have high searches and low competition (they can be hard to discover). I recommend trying to find at least one for each listing. Here's a tutorial of how I structure my keywords: kzbin.info/www/bejne/d4XPpIhrd7OXkLM

[@leamiles7649]

I have the free version of eRank. It is not showing me search trends anymore, even with the first search of the day. I recently downloaded the eRank analyzer and now its asking me to upgrade.

[@erinrj]

This might be an odd question.... but for those of us that are etsy sellers outside the USA can we save ERank to always load in our country chosen to start. or is this because erank is US. I sometimes get thrown off having to switch country between each keyword search, especially as a free user.. unless you have some sort of work around when searching keywords.

[@StarlaMoore]

I can ask if it's possible! I think we currently always default to the US simply because there is so much more US data, and since trends are pretty universal across countries (trends for US, Canada, and UK are seldom different), utilizing US data tends to be best no matter where you are in the world, as we have more shoppers in the US. We actually have very few US employees at eRank, me being one of the few! 🙂

[@kimberlyevans3532]

How many Etsy stores can you have and does each Etsy shop have to have its own LLC and how many Etsy shops can be added to erank

[@StarlaMoore]

1) You can have as many Etsy shops as you want. 2) LLCs are always optional. You never have to LLC if you don't want to. All shops can be listed under a single sole proprietorship OR umbrella's under a single LLC. You'll need to speak with an accountant in order to determine what is better for your business though. 3) You can add multiple shops to your eRank account from your settings page in the top right corner of the screen. We currently have no limit on how many shops you can add to a single account.

[@blissessentials524]

So this question might not have anythinf to do with the video but, if we decide to change the etsy ad back down to a smaller amount, does etsy change that right away, or does it use 24 hours worth of the old and bigger anount before switching back to the smaller amount ?? I constantly switch from $5 to 20..and to 50...like 2 times a day

[@StarlaMoore]

I'm honestly not sure. I would assume it would be a quick switch but without testing it, I don't know. However, I don't recommend constantly switching. There's reeeeally no reason to do that, unless you're attempting to game the ad system in some way, which could get your shop suspended.

[@ericaw7237]

Thank you for this. I literally walked though eRank with you so I would know what's what. So I was confused to see the section called "search results analysis" that you showed. My keword page doesn't have that section. It has the top part with the keyword stats, search trend USA and searchers by country graph then it goes right to the related searches. How do I see the search results analysis?

[@StarlaMoore]

It sounds like you're using the "Keyword Explorer", rather than the "Keyword Tool". Keyword Explorer is a tool we are phasing out, as we have moved nearly all features over to the Keyword Tool. We just haven't fully removed it yet. Always use the Keyword Tool specifically. You get waaaaaay more information. 🙂

[@ericaw7237]

@@StarlaMoore And this is why I asked the expert. lol That's exactly what I was doing. Thank you.

[@StarlaMoore]

It's a common mistake and totally our fault! We have been working slowly but surely on getting everything combined into one place since we know having both tools available is confusing. Our development team is still getting it figured out. 😂💛

[@laurenhamelin6329]

Hi Starla! I just uploaded some new holiday items within the last week. I am not a new Etsy seller but did apply old "principles" to the listings I just uploaded. after reviewing some of your videos on titles, tags, descriptions, and eRank I am wondering if I should go back into the listings and update them a little. Is this advisable or should I just let them be? Thank you.

[@StarlaMoore]

Depends on what those "old principles" were and if any of the listings have started making sells yet or not.

[@laurenhamelin6329]

@@StarlaMoore using all of the title characters and including as many keywords as possible, same with the descriptions. Tags are probably OK as is, but a few could probably be tweaked. They're ornaments so no sales yet.

[@StarlaMoore]

Using all the title characters isn't wrong; it just isn't necessary. Descriptions need to be accurate about the product and not just a bunch of keywords. Etsy likes titles and descriptions to make sense and not just be a jumble of keywords. You can always test and see which works best for your audience. Make a copy of one of the listings with a full character use title and then make the second title and description more descriptive with keywords. See which one gets the most views, likes, etc.

[@laurenhamelin6329]

@@StarlaMoore that is what I was thinking. Thanks!

[@Laflaqua-hg5yx]

Hi Starla, do you offer the 35$ Free Shipping Guarantee in your shop? I do and I'm struggling with that. When I offer a 15% discount on my items, then once people order 2 things (above 35$) and get free shipping I make hardly any profits, considering 6.5% Etsy fees as well, and the 10$ shipping I have to pay. And if I price my items even higher I end up way more expensive than the others. Considering I'm a new shop trying to grow this is tough! What do you suggest?

[@StarlaMoore]

You can either offer it or you can't. And f you can't, that's totally fine! Tons of successful sellers don't, and listings that ship free are only prioritized in search for mobile shoppers. It's not something you HAVE to do, no matter how much Etsy pushes it. And "free shipping" is never truly free. That price still has to be include in your total item price. So don't feel obligated if it isn't working for you.

[@Laflaqua-hg5yx]

@@StarlaMoore Thanks so much Starla, you're a total gem!! I thought I'll stick this through at least until my shop gets more momentum but it is demotivating to only profit 2$ on a 50$ sale! And I didn't see an increase in sales either tbh. So I'll try without eeeeks Thank you

[@nataliee8121]

Hi Starla, I'm using eRank for my keyword research and have noticed something strange where for a many number of keywords there is a search volume of exactly 1,110 in one month, and then barely no searches for the rest of the year. Is there an explanation for this? I don't feel like I can trust these search numbers as there must be something else going on you think? Thanks! 🙂

[@StarlaMoore]

There's an explanation for this! 🙂 It just means that we didn't have data for the other months, and rather than "guess", we leave those areas blank. No SEO tool has direct access to Etsy's search data. Etsy does not share this information with eRank, or any other services. Instead, we rely on 3rd parties who deal in data. And I'm not talking about "a few thousand panelists". We deal in data panels consisting of MILLIONS of people, which allows us to give the most accurate representation possible! BUT this occasionally means that there will be small gaps in "niche" keywords. If you ever see this happening with a common keyword (I think it happened with the term "mermaid" last year), definitely reach out to our team using the chat feature in the bottom right corner - because occasionally it's an error and we're able to bug our data provider to look more into the gap.

[@nataliee8121]

​@@StarlaMoore Ah thank you for explaining Starla, and thanks for all your content it is super helpful!

[@flex19112]

Hello, I can't find the most popular tags section when I scroll down the keyword explorer section. Do I maybe need to upgrade my plan? I currently have the cheapest package.

[@StarlaMoore]

Switch to the keyword tool, rather than the keyword explorer. Keyword explorer is for comparing keywords from other marketplaces. 🙂

[@flex19112]

@@StarlaMoore OK they looked similar at first but I see it now. Thanks! :-)

[@j348011]

Starla I don't know if this is something you guys can make an option on Erank, but with my disabilities "THE DOT" for highlighting is useless for me. One because of the placement of where the dot is, 2 the way my brain works tracking the line over to "THE DOT" my brain jumps lines. So if there's a way to make an option of having the whole line highlighted, it would be better. Apple did the same thing and I just wrote them about this problem and they used to do a whole highlighted line but they don't make it even as an option. One other thing would be helpful is color-coded folders as an option. Which Apple used to do also and I wrote them about bringing that back too. Steve Jobs understood this, and for some reason it didn't carry over after he passed away. Not having these things for me, it takes a whole Lotta extra hours, not having these things. People with learning disabilities have these problems working on computers. Even when I read books a lot of times I have to put a piece of paper or index card, Book marker, per line, so I don't jump lines. Even when I'm writing, I have to skip a line so it's separated.

[@gabrielasuarez7250]

Hi, I'm just getting started in print on demand and I came across your account and it has helped me a lot, but I have a question that I can't understand. My Etsy account is in German, but Erank gives me misspellings in my tags because they are in German, I change the language but I still get the same thing. Could you guide me why this is happening, please.

[@StarlaMoore]

Misspellings in other languages happen. You have the option to dismiss them within the tool. 🙂

[@gabrielasuarez7250]

@@StarlaMoore :O I just discard them? I won't have a problem with my SEO because of that? it might still work.

[@singwithblanka]

Did the issue with Etsy and Google Analytics got solved before July 1st?

[@StarlaMoore]

Yes, you can now use Google Analytics 4 with Etsy. Anthony Wolf from eRank did a great live video about setting it up, which you can view here: kzbin.infojLAasyI4A8g?si=2IwdWMR1H3qPFi26

[@nitzanlevi5236]

Can you please do the same video for 2024? Erank totally changed and I don't know how to do research as it completely changed :(

[@StarlaMoore]

For the most part, it hasn't. The appearance has just updated slightly. Within the keyword tool, everything is still visible. We have just divided some of the info into clickable tabs. 🙂 A new SEO tutorial will be uploading next Tuesday though!

[@SusanGebbia-xb3bs]

I cannot find the keyword ideas section on my dashboard anywhere?? Please help.

[@StarlaMoore]

It wouldn't be on your dashboard. You'll need to navigate to the "tools" menu, then select the "keyword tool". Keywords ideas will appear after you make an initial search within the keyword tool.

[@magicfitzpatrick]

Just wondering it this will work on my iPhone

[@StarlaMoore]

eRank does not currently have an app for phones. However, you can open it in a browser on your phone.

[@magicfitzpatrick]

Thank you for the reply👍

[@suzannawalker2338]

Any advice on all these new shops that have thousands of sales in about 60 days? They're all selling trademarked POD shirts, or the same mass produced products that so many other shops are selling. It's frustrating for a designer who is different and wants to be unique. I thought that's what ETSY was really about... I almost feel like I should just resort to creating the same exact generic designs. I am trying to earn a passive income here, and it just seems like it's not going to happen. I'm 2 months in, and have 14 sales, that I feel I've worked hard for! And I check erank and see these stores that are boring and stealing intellectual property.

[@magicfitzpatrick]

Or everybody’s using generic AI art and slapping it on everything. The whole place is inundated with this junk.