EXPLAINED! There is NO narrative or agenda regarding ISAK & Arsenal. NUFC have a world class striker

[@kennymoreland889]

What a complete load of shit!! We hear it all the time so don’t come on here and patronise the fans

[@lempton]

Haaland plays well for city, Saka plays well for arsenal, and Palmer plays well for Chelsea. Sky says absolutely nothing about them leaving! Isak plays well for Newcastle, and then almost everyone at sky are linking him away from here. There's the difference, Keith. Your colleague messed up, let him hold his hands up, the fans didn't mess up

well said mate.

[@ashington1779]

You could not surely be blaming fans for skysports consistently linking Isak with arsenal, nothing personal towards Keith but his colleagues are terrible and skysports is terrible now with stuff like this, especially towards us with isak for months now.

[@scarface7142]

As arsenal fan that is a good point I think its bit undermined

[@SoulControlla99]

Saka should play on the right at Newcastle. His parents love Newcastle and they could use an upgrade at RW.

[@pjwilk2250]

Anthony Gordon came out and stated the speculation on his future unsettled him. I agree at speculation on a potential transfer is fair game to a certain extent however constant, sustained speculation is in bad taste and disruptive. Sky sports can’t mention Isak without mentioning Arsenal.

[@KYE2KB]

You're completely missing the point Keith. We're paying a fee every month to watch Sky Sports and every single time Isak is mentioned, Arsenal are mentioned, when in reality there is no link, they've not bidded for him or anything. Newcastle need a RWer, Saka's a boyhood newcastle fan, as is his father, how come (I know he's injured at the minute) when Saka scores, the live correspondent doesn't say "The man newcastle fans are dying to see in black and white, scores again!". The reason you don't see it is because it doesn't suit the narrative. Those are facts. You've far more arsenal fans watching Sky sports then Newcastle fans (or any side from 'The other 14'), so you obviously are gonna appease those more so than you would a "lesser" side.

[@51ZZ3]

-totally agree with this point, well made. I've been saying something similar. Arsenal fans (and SS reporters/pundits) saying they'll win league with Isak. How about we'll win league if we had Saka?! What about that narrative!

[@DaveyMulholland]

I agree, except for there being more arsenal fans than Newcastle fans watching. Is that a fact? The numbers can't be vastly different.

[@KYE2KB]

@DaveyMulholland It was just an assumption as Arsenal have a larger fanbase globally than Newcastle do. You could be right and the difference in the UK might not be much. I was using it as a generalisation for Sky (and other media) favouring big 6 sides over the other 14 in the league. As I believe that's what happens, whether it be on purpose or subconsciously. "Big 6" sides generate more revenue for the media, that's just a fact sadly.

[@Darthshearer]

Its the pure entitlement that the 'Big 6' have and given from these 'journalists'

[@chirnoshadow930]

Sorry Keith, fully respect you but if Isak plays for City or Arsenal or Man U then that line is not spoken. He does not have the right to unsettle a player whether he means it or not. We are not scared of links but when they are mentioned as we are celebrating a goal it’s out of order.

[@TonyODOnnell-tt8gh]

💯 % Bang on !

[@Mark-cb2sm]

That’s the point 100pct - if Isak plays for City Or Arsenal or Man U then that line is not spoken

[@Baldnesz]

​@@Mark-cb2sm Nat... 27.35%

[@gruffy4967]

Got to say Keith, it is bang out of order. A couple of mentions is flattering, but this is relentless. Mark was totally wrong to say what he did at that time, he’s not there to keep that narrative going, he’s there only to report on that match. If he’s struggling for something to say in a commentary maybe he should stick to transfer rumours. Who does Mark support, could it possibly be Arsenal?

[@Brian-ov7yn]

@@gruffy4967it’s just constant unsettling of the player by the media Sky sports! Ok, it might not be Sky Sports but there are certain ex players or pundits who want Arsenal to sign him and therefore keep mentioning it to unsettle ISAK. Tbf if Isak went to Real Madrid that’s different! But direct competition strengthening opposition why would we want to do that especially on the cheap like some idiots suggest.

[@hjc9912]

I'm sorry, but this is genuinely a terrible defence Keith. It's not just us fans being over-emotional, even Luke Edwards called Sky out. Constant unnecessary linking of a player to a club with no actual substance. All the examples you list of players are transfers that are actually in motion, Isak isn't. There's top players at the underachieving Sky 6 clubs who are never even discussed with moves, why? Palmer hasn't played in the CL for Chelsea, Kulusevski is currently in a relegation battle, Bruno Fernandes is in 12th after finishing 8th last year. But a player in 5th place and (most likely) a cup final with 3 and a half years left on his deal who the club have categorically said isn't for sale gets daily segments on Sky of "how Isak makes Arsenal win the league'"? It's pathetic and you know it.

[@TonyODOnnell-tt8gh]

👏

[@badofcheese]

This is the best summary I’ve seen. It’s not that people think Sky are trying to engineer a move in any literal sense, it’s that it’s tiresome and wouldn’t happen to other players at other clubs.

[@hjc9912]

@@badofcheese Exactly. Keith is gaslighting trying to make out we're all being daft thinking Sky can influence Isak to move. That's not the point, it's about the coverage and how diminishing it is towards aspiring clubs who want to keep their top players. It's a "how do Arsenal get him" narrative rather than even considering the Newcastle perspective, in the same way you'd expect on an Arsenal fan channel. If the conversation on Sky was "Arsenal really want him, BUT Newcastle can be in a position to keep him if they do x y z" it wouldn't be an issue, but it's not that, ever. The NUFC perspective is never put across. And to mention Arsenal when Newcastle United score a goal is just beyond bizarre.

[@hodor6159]

Well said.

[@Lynsey-q2k]

SPOT ON!!!

[@bennychruszczewski]

Unfortunately for Mark he’s said it at the wrong time, Newcastle fans have been hearing Isak to Arsenal for months now and we’re pig sick of it, can he not just play and score for Newcastle without him being linked to Arsenal? it’s getting boring now.

[@1sparkyj]

Exactly that. Sky haven't helped themselves showing Isak in an Arsenal shirt on a KZbin thumbnail recently, just all feels a bit disrespectful

[@jonathancaisley4658]

In the 3 hour buildup to the five 3 o’clock kickoffs on Saturday, the only time dedicated to Newcastle was a 30 second Eddie Howe pre-match interview. Then they preferred to talk about another team even when we scored. I know what Arsenal fans get for their Sky subscription, but not so sure as a Newcastle fan.

[@iandunbar8216]

Sorry Keith. We have eyes and ears.

[@richarddunn9072]

It's the fact that he mentioned Isak to Arsenal at a match where he was reporting Southampton V Newcastle...the word Arsenal should never of past his lips

[@cluelessreacts3984]

Retrain that reporter. Maybe old dogs etc. But he needs to concentrate on the game he's reporting on.

[@LiamK1998]

I’m sure every Newcastle fan will agree with me on this if Isak played for Man United despite how shit they’ve been no one talks about him

[@yanited1892]

No you got it wrong, if Man Utd were in our league position 5th. No way would they keep mentioning Arsenal need to a striker and they should buy Isak from Man Utd.

[@LiamK1998]

@ no, they would say Man United need to build a team around Isak to get back to where they should be. Let’s be real the media Sky included hates it when Leicester won the league

[@misturmonson7423]

Man utd is a big big club we arent... There is a big difference.

[@LiamK1998]

@ being a big club is irrelevant you could be as big as Man United and play in League 2 it’s just the media don’t want us, Villa, Forest and Bournemouth up there

[@grimreavers]

​@@misturmonson7423I think we're a big club ..but not a successful club, there's a big difference between the two that often gets confused I think

[@NUFC2412]

Its like Newcastle arent allowed to have good players. Comes across like only top 6 are allowed that privilege

[@F--B]

Kicker conspiracy

[@peak_flow]

Mark could easily have said something like: "You can see why Newcastle fans want him to sign a new contract", but he chose to phrase it from Arsenal fans' perspective. That's the sort of thing we're fed up with.

[@adb9231]

Exactly

[@callie246]

Perfectly put

[@ToonAssassin]

Bang on.

[@juliogeordio7358]

Keith your a top man , if isak played for Liverpool , nothing would be said . But because he plays for us , we aren’t worthy of having him .

[@LukeM246]

Keith, us newcastle united fans would love Bukayo Saka as we have a spot available for him. Can you relay that to the news room we would love to hear about this in the mainstream but for some reason it doesnt seem to be getting put out there. 😜

[@leejonesAngling]

Here here

[@LukeM246]

@leejonesAngling with Arsenals need for a striker and due to lack of funds we could probably get a cut price deal. His market value is €150 we could probaly get him for €70. 😂

[@Cynical_Jim]

Plus he's a Newcastle fan and so is his family but Sky won't push that agenda will they?

[@LiamK1998]

@@Cynical_Jim because they don’t want us challenging the big 6

[@leejonesAngling]

@@LukeM246 wouldn't even be as bothered if Arsenal actually bid for him or could afford him it's just weird af

[@Dominicswe101]

Keith, I get that you want to defend your colleague, and I respect that. But this video is 14 minutes of dismissiveness, condescension, and outright baiting that only escalates the frustration rather than addressing it. Newcastle fans didn’t just wake up one day and decide to be outraged. The reaction wasn’t plucked from thin air-it was a direct response to a repeated pattern of coverage that frames Newcastle’s best players as solutions for other clubs. Whether or not you personally noticed it is irrelevant-it’s been happening, and the fanbase has every right to call it out. What made this worse wasn’t just the original comment, but the way concerns were waved away as if they were irrational. Saying fans should ‘take it as a compliment’ or acting like the frustration isn’t worth engaging with is the exact kind of dismissiveness that turns a grievance into a full-blown backlash. But rather than stepping back and acknowledging why fans felt alienated, both you and Mark jumped on social media and actively argued with them, doubling down instead of diffusing the situation. There was an opportunity here to engage in good faith, to recognize why fans were frustrated, and to maybe even de-escalate things. Instead, what they got was a lecture dripping in condescension. And when you talk down to passionate supporters, all you do is entrench the belief that their club is treated differently-and worse, that their concerns aren’t even worth acknowledging. Defending a colleague is understandable. But when that defense morphs into patronizing fans, dismissing their frustrations, and actively engaging in arguments rather than addressing concerns, it only serves to deepen the divide. If the goal was to calm things down, this video did the exact opposite. We all want to see quality, fair coverage of Newcastle United and the North East, and we want you to succeed in that role. But that starts with listening to the people who live and breathe this club. I hope you take this on board, because the passion behind these reactions isn’t going anywhere.

[@TonyODOnnell-tt8gh]

@@Dominicswe101 well said

[@namphon]

Yes sir!.

[@dbulman2]

Very well said , this was a patronizing video. Lost respect for Keith after this

[@cazeroo6168]

Kieth as much as I like you l feel that you would support your employers and colleagues but skys coverage does not support your view. Sky in my opinion are very bias

[@LiamK1998]

The media included Keith's colleagues don’t want us, Bournemouth, Forest, Villa, Brighton and Fulham challenging for Europe

[@jeffknowles1857]

To bloody true

[@grimreavers]

We as fans just get sick of hearing Issac to blah blah etc etc .from Sky sports or other media.. there should be NO mention of links to Arsenal or could be a good fit for another club ,I think it's disrespectful to us as fans of the Toon or the club themselves ,and maybe the player I understand what Keith is saying I get it but it does get tiresome...

[@LiamK1998]

@ it’s all because we’re threat look at Brentford for an example they aren’t threat reason why Mbeumo or Wissa gets spoken about

[@Saitama24691]

Nothing of my doing, but looks like he's reading something off a screen probably screened by sky so they know he's not doubling down on them as an employee, feel sorry for journalists who cover Newcastle these days 😢

[@LoganVines]

I do think the coverage Newcastle gets over any of the other “Top 6” is shocking by Sky Sports Keith.. we played on MNF the other month against Man United the full build up is all about Man United and a tiny bit for the Toon. After the game it wasn’t how good was Newcastle, it’s how poor was Man United were… the club deserves more respect from all the media. That doesn’t just go to Newcastle but everyone in the league!

[@Dougchinneryphotography]

Absolutely. This happens time and again. It’s our match and we get minimal discussion in the build up.

[@ian-flanagan]

@@LoganVines When Newcastle play Wycombe Wonderers, they’ll talk mostly about Newcastle. It’s natural to talk about what they know, and target the larger groups of viewers. We need to make Newcastle a bigger club, or suck it up. We can’t whinge against the natural state of capitalism

[@ste-b2n]

This one was a shocker. Completely agree with everything you've said. We won the match and Eddie Howe's interview wasn't even shown on the show after the game. I had to find it on KZbin. If that isn't a level of disrespect or a preference towards a 'top 6' club, then i don't know what is.

[@ashington1779]

They even keep giving you updates for them.

[@1574john]

@@ian-flanaganNonsense it happens no matter who we play. I’ve watched pre match coverage when they didn’t mention us or the team we were playing, they chose to talk about Liverpool who were playing next day because Carragher was on.

[@michaelmckie9164]

Keith, Arsenal haven’t bid for him or had a bid rejected (unlike Guehi). When Isak scored for Newcastle against Southampton it just has nothing to do with Arsenal; that is why people take umbrage. It’s within his right to say it, it’s within Newcastle fans rights to be annoyed by it as it’s irrelevant. If there was a bid or something they’d be a point to it, there isn’t. Abuse isn’t on but what I saw wasn’t abuse, just people calling it out for what it was - unprofessional tbh because he was literally reporting on a match during the 3pm blackout & not on a transfer speculation show. You, understandably, then defended your colleague but you said you’d not seen it anywhere on SkySports. A load of people provided the evidence and you went radio silent. I’m not sure anyone thinks there is a memo going around but there are a lot of Arsenal/big 6 affiliated reporter/pundits trying to push this clearly. Great channel, enjoy your unbiased takes generally but I think it’s a bit poor all round.

[@geordiedog1749]

Well said.

[@Thaitanium73]

At every chance they get, SKY employees advance the idea of Newcastle selling their best players, they hate the thought of Newcastle taking the place of any Sky Septic 6 club. Two seasons ago when LIverpool were in 11th place they even went as far as showing the 'Top half' of the table but it had 11 places just to include them.

[@Chumpz]

Found myself disagreeing with alot you were saying here..

[@Saitama24691]

Nothing of my doing, but looks like he's reading something off a screen probably screened by sky so they know he's not doubling down on them as an employee, feel sorry for journalists who cover Newcastle these days 😢

[@gruffy4967]

Me too, I usually think he’s spot on, but he’s misread the situation. Inappropriate comment during a ‘match report’. The situation was absolutely nothing like the Guehi situation. A bid had been made, there was no destabilising from the club or the media prior to the bid. There is no bid, but several media sources are doing it. Put up or shut up for Arsenal and keep rumours to the red tops.

[@CripsyJonTon]

I call bull shit. It's the same narrative that surrounded Kane and Spurs until he eventually left. And how about when during that games that don't involve Arsenal, don't mention them. There was no need what so ever for him to mention "the link" between Isak and Arsenal at that time.

[@MikeCJ-c5n]

Totally disagree! If arsenal wanted him then they would bid for him? So where does it come from? It comes from the press

[@paulos9900]

I mean... I'm sure they do want him and I don't have a problem with Sky pundits talking about Isak as a player they might want or who might fit them IF they could get him. I have a problem with it being the first thing being mentioned in a match that is totally unrelated to Arsenal when we already have to hear it everywhere else, all the time as it is.

[@AllanM2e0]

I’m sorry Keith but I disagree. It’s the only thing I’ve heard from various sky sports journalists , pundits as well as others from different media outlets for the previous six weeks if not longer and it’s getting tiresome. No other club has this level of coverage and trying to force a move. While I do agree that the personal abuse is disgraceful we find it disrespectful that day in, day out it’s constant and it’s very tiring from a fan point of view . No other player has been coveted in this way or as frequently as Isak to arsenal has been pushed. It needs to be calmed down from all media outlets not just sky. How many times does the lad need to say he is happy at Newcastle before people need to back down??.

[@kwanman5146]

Never been patronise this much since i was at school.

[@namphon]

Agree Keith has it wrong this time and his vid here was very patronising .

[@PaulWorld2]

I think the issue is that Sky Sports have been non-stop trying to force this narrative on viewers of Isak to Arsenal. It's got to the point where imo the club should take legal action (cease & desist) to Sky Sports. It's interfering in business, marketing NUFC players without any just cause, certainly not to the extent that we have recently seen with Isak.

[@andypm1969]

I'm disappointed with this Keith. I'm frustrated watching you say this. This has been happening about our players for years...Cabaye,Ba,Cisse,Robert,St.Max,Shearer...the list goes on. We've all heard this far too much that our players should be playing for other clubs. It's disruptive to our players and we're sick of it. You never here players from Arsenal,Utd,City, Liverpool should ever be playing for Newcastle or other teams. It's all about taking care of your so called big six clubs. Forgetting we are actually the richest club in the world. Sorry but unsubscribing now!

[@MarkSlavin]

"Acting like fans of a small club, don't think like that". That's how the constant (and it is constant) mentioning of Isak to Arsenal is making us feel, like we should be grateful we're allowed to play games against the great Arsenal. Fair enough, it was an off the cuff comment made to fill air on a live broadcast, but the thought was already in his head, not by some grand conspiracy hatched at Sky Towers, but by the constant drip drip. He reminds some people of Henry... If a player comes along that reminds people of Alan Shearer, will they be constantly linked to us?

[@daniel4224]

Despite the slightly patronising tone to the video, (trying to educate us fans how to feel about transfer links now we have top players), I do agree that Sky do not deserve criticism for some type of conspiracy to get Isak to Arsenal. However, I do believe they deserve criticism for the lack of respect shown to the club and also for the poor standard of the journalism. The so called journalists seem to be completely ignorant to the fact that Isak has about 3 years leave on his contract, the club have no immediate PSR pressure to sell him and the club have no intention to lose their best players.....but despite all this I have no doubt Sky will continue to link a player we don't want to sell to a club that cannot afford him. Gutter journalism at its finest.

[@TonyODOnnell-tt8gh]

Exactly what I thought, patronising. Telling us how to think . I Like keith, but this was embarrassing !

[@bernadettem6661]

We got a 14 minute video telling us that what is clearly happening is actually a good thing, like being wolf whistled when you walk down the street. We don’t get 14 minutes for a match report! And yeah Bruno gets linked with Real but not every time his. And is mentioned.

[@micklaw-d4u]

Keith probably the whole of Europe wants isak ! Why arsenal again that's what hacks us off it's like everyone is willing him to arsenal it gets sickening now

[@Lominosnufc]

whats he gonna go arsenal for he doesnt score from set pieces these fuckers should get ivan toney from saudi thats the only striker that suits them

[@Mickey-s09]

I’m sorry Keith you know we Newcastle fans love you but the narrative at sky is to mention Arsenal every time Isak is mentioned and it’s totally disrespectful. No offer has even gone in, it’s shocking. Arsenal fans weren’t even talking about Isak before sky were constantly linking the two.

[@JussyB71]

Sorry Keith. Beg to disagree. Currently the sports media in the UK do not view Newcastle as 'Top 6' Currently they are viewed as interlopers to the top 6 . Sky may not send a memo , or press thier employees to push an agenda. But theres no smoke without fire. The fans aren't idiots and its an old easy trope to tar us as reactionary , over excitable perhaps even immature when we respond to coverage of our teams players Its a tad disingenuous to say that regarding this (none starter of a ) story that it hasn't been pushed by the Media outlets during the transfer window and that Sky hasn't been a large part of that. Otherwise it wouldn't be a topic of conversation. That said I enjoy your coverage of our regions football as its truthful ,pragmatic and generally on point.

[@joelthomson8697]

Have to disagree with you here I'm afraid. That line coming from any broadcaster is ridiculous. As I'm sure you know it is. Possibly more frustrated at this video than I was at the original comment made to be honest. From a purely unbiased journalistic point of view, WHY is he immediately mentioning Arsenal as soon as Newcastle score a goal in a game against Southampton!? And it's not because he's a journalist and it's his obligation to discuss transfer rumours. He wasn't a pundit or presenter of a broader show discussing players/transfers/links etc. He was reporting on a specific match. A match between Southampton and Newcastle. And people wonder why fans of all but a certain six teams in the league accuse Sky of having an agenda. I think I'd be just as confused about that comment if I saw it happening to another team about any other player to be honest. Also, you say "Bruno and Isak are going to move on at some point" (why are they?) then in the following sentence saying "you're acting like fans of a small club" (saying it's the fans at fault for their reaction - 'gaslighting' is a popular word these days). Is Haaland going to move on at some point? Is Saka? Is Cole Palmer? Chances are they probably will one day in the future, but it's absolutely never going to be discussed by broadcast media until the point when bids are in and there's actual things happening. This is what the fans have a problem with. There may not have been any memos, and it may not be an "agenda" or conspiracy, but there is absolutely an unconscious bias towards the "Big Six" clubs amongst all broadcasters and in traditional media. That's been the case for decades.

[@Mr_Linka]

Most people in this comments section are not buying this BS..? No-one is being disrespectful, the majority just simply do not agree, and I feel the same.

[@fishingrodz3216]

Its absolute entitlement Keith. I watch every one of your videos and love them but i cant agree with your Sky colleagues effectively trying to sell every player that doesnt play for the "big 6". Its the idea that only 6 clubs should have good players which is ruining football. Also, Mark doesnt have to justify himself, but neither does any Newcastle fan who wants to give him grief about his words. Hes a big boy. He should change his behavior or expect to get stick.

[@ian-flanagan]

It annoys me too but ultimately, they need to make a profit, so they can’t treat every fanbase equally. Arsenal have more fans, and that’s not Sky’s fault. Like, I agree with the anger, but we need to funnel that into make Newcastle bigger. It’s wasted effort to demand a profit-making company takes on a socialist equality mindset… But they should at least admit they have a bias. And we should allow them to admit it without making it some kind of accusation.

[@jun3078]

Agreed, he has the freedom of speech but that does not free him from its consequences.

[@nigelthomas5843]

I partly agree but, Let's play a game . How many times, from now on ,do Sky mention Isak WITHOUT mentioning Arsenal ... interesting to see.

[@Skirgey]

All I will say is that the comparisons you made about other players were all actual transfers with bids or enquirys made, the only link between Isak & Arsenal was from pundits saying Arsenal need a striker & that Isak would be perfect. There was no actual story to report on, no bid or contact from Arsenal.

[@agenttechstreams3891]

As a Newcastle reportor you no if he played for Man U it wouldn’t be spoken Kieth

[@Robert.Sheard]

Keith, I don't like the abuse sent his way, and I don't believe there's an official agenda. But it's massively disrespectful to Newcastle to hear this every day and frankly, in the absence of an actual bid, it's also lazy journalism to keep repeating it. Also, I DO believe players can be unsettled this way. We just saw it with Anthony Gordon over the summer and he's admitted the transfer speculation about Liverpool got in his head.

[@kwanman5146]

Real Madrid use Marca to tap up players through their "associates".. Arsenal are a poundland Marca and through their connections in media at all levels is this constant background white noise of Isak to Arsenal twerking.

[@Robert.Sheard]

@@kwanman5146 And now they're moving on to speculation about Tonali.

[@natanbergman1847]

Keith with all due respect, the southern press have no respect for Newcastle or their players. And no it's BS that you think that anytime Isaks name comes up that it's OK to talk about him in respect to another club. Also answer this how many other players get that sort of treatment? Or worse still how many other clubs are so disrespected. And mentioning Jon Dhuran is fine as he's not saying with respect to another team. It's pathetic.

[@ian-flanagan]

As a Southern Newcastle fan, I don’t get that feeling at all. They’re perfectly happy talking about Brentford and Bournemouth players too. There is a massive, obvious bias, but it’s about fanbase size, not geography. And honestly, however much it bothers me, it’s not immoral for a profit-making company to target the biggest fanbases (maximizing profits). That’s their job. They shouldn’t deny it, and we shouldn’t consider it a crime. What do you think?

[@leejonesAngling]

It's becoming a fuckn joke every day they have a twenty minute talk about it on sky

[@footballmadness4690]

Alexander Isak will sign a new £250k a week contract in the summer and all this will be forgotten. #NUFC

[@brianhumphrey3929]

something positive for a change

[@davidforster1628]

It wasn’t what Mark said. It was the straw that broke the camels back. Unfortunately there’s been a build up of everyone touting him everywhere. Especially to Arsenal. It’s been constant. The fan base feel very disrespected. Same for the wallys on talkSPORT. Luckily for Mark we move on very quickly. So hope he’s ok and try not to take it personal

[@sopes247]

You would say that after I put a complaint in to sky. Sky as a broadcaster have no right deliberately trying to unsettle Newcastle players which other big 6 clubs does this happen too from sky absolute unprofessional behaviour from sky

[@filiabob3795]

It is relentless disrespect from sky and other mainstream media. over Isak on every bit of coverage of Newcastle they chirp in with why Arsenal should buy him over and over. You are right he does not have to justify himself as well as we have the right to, respectfully, show our displeasure and being so bored of the relentless disrespect.

[@MemphisFlash84]

It’s every bloody day though since before the window opened from across the media!! Isak has already said he’s NOT interested in moving…these other clubs you’ve mentioned don’t get this shite every day for months on end…and it’s not just Isak (Gordon, Bruno, Tonali and even Livramento have been mentioned as moving for LESS than they were bought for)!! Also it was mentioned right after we’d scored and it left a bit of a bitter taste in the mouth as we couldn’t enjoy the goal as much as we would have as a fan base.

[@donmongoose]

I don't think many sane people actually think Sky is trying to engineer a transfer and most of us realise that clubs that have quality players, like we finally do, are going to be the basis of links to other clubs. But it's been "Isak to Arsenal?" every bloody day of the week for weeks now and I think most of us are just sick and tired of it. At the very minimum, it's lazy journalism to keep harping on about the same single 'potential' (not happening) transfer for such a prolonged period of time.

[@ian-flanagan]

@@donmongoose “Sane people”. I think a growing number believe there’s a conspiracy. Sky would do better by simply acknowledging they focus on the biggest clubs. It’s obvious, and to be honest, it’s natural for a profit-making company. By denying any bias, people smell a rat, and are more likely to entertain conspiracy theories

[@MJ-1973]

Jamie Carragher kicked off a few weeks ago after TAA was discussed as going to Real Madrid, and he suggested the speculation was affecting TAA performances for Liverpool. Yet, Newcastle fans are being 'over sensitive' when Isak is repeatedly linked and speculated to be going to Arsenal. Notice the TAA stories stopped being mentioned on Sky Sports News soon afterwards. But of course, can't upset any of the Red Cartel clubs. #DoubleStandards

[@DaveBannon-v5p]

I am absolutely sick of sky sports and former arsenal players talking about a player that doesn’t play for the club it’s week in week out Paul merson is the worst what does sky sports have so much influence with arsenal? And I am afraid Keith you are just as much of the problem if you can’t see it you have let your self down coming out and basically calling Newcastle fans so called small club mentality and the have the cheek to say there is not a a big 6 are not favoured by sky is 100 % bull shit…

[@normansidey5258]

Saying the first thing in your head is not a good trait for a professional broadcaster, and he does have to justify what he says, because he is a professional broadcaster. His making the remarks he did have a potential to unsettle players, it happened with Gordon, not because of fan’s sensitivity, but because of unthinking pundits etc. talking about non-existent moves, all in the pursuit of making themselves relevant. In the meantime not caring who they upset in the protests. Time and place should be borne in mind, let’s hear that everytime that Haaland scores, he is destined for NUFC, or when Saka is fit he is heading to NUFC. It needs saying that pundits etc, live off the back of football, not vice versa.

[@johnadair8850]

Is it any wonder fire sticks are so popular

[@niallpowell5456]

Keith I like that you stand up for a colleague and your employer but there is a massive narrative for the cartel clubs on sky you can even see it if newcastle on an early game and say liverpool are the 4pm game they spend more time discussing that game than game is at on first. I actually like mark but he made a complete horlix but some of stuff said is disgusting. I think we want non biased reporting on games

[@grimreavers]

Nailed it about talking about a later game more than talking about the one that starts in a hour or so it's so bad now I mute the TV till I see a Toon shirt 😊

[@jonathancaisley4658]

Spot on, how many fans are tuning in 3 hours before their own game starts? When they do that they are just talking to themselves, not the viewers.

[@mattegan3439]

Have you spoken to Luke Edwards on this? His comment was quite clearly tongue-in-cheek, however your colleagues response to him, only served to lift the lid on the emotion that is brewing under the surface within our fanbase. I think Luke was quite correct on what he said joking or not. Truth being told, I think this issue runs deeper than football. We're a region that feels left behind. Many of the folks in the North East are sick of the media in general, which constantly talks down the region. We're sick of successive governments and politicinas that let the region to stagnate and rot, whilst other cities get redeveloped and wealthier - namely London and Manchester. For many of us here, football on a weekend is our escape, and when we get constant digs at the region in what should be a fun experience, it feels intentional and pointed. So we will get our back up, and we will call out BS when we see it.

[@Plymonk666]

4:04 not push the transfer, we ain’t thick. It’s push click bait bs just like all the same did in Summer; after even you reported it was done and wouldn’t happen. But right up to the close did the same. Sort it out, Sky say we aren’t paying for all these games if you are gutting the legal of all the things that make it worth paying for; we would all back you the whole leagues fans 4:04

[@GreetingCommittee]

This video is very bad judgement mind. Spending the whole video condescending Newcastle fans is ridiculous. You should absolutely delete this.

[@namphon]

Totally agree Keith has got this one wrong no matter how well intended he may of been.

[@markbowman8295]

I've said this many times. Arsenal, Liverpool, Chelsea, Manu, Spurs etc all pushed for the harsh rules of PSR! If Isak goes, it must be Barca, Madrid, etc. Newcastle should stop dealing with the 6 Cartel! They made the rules to curb Newcastle. The Newcastle owners are not Mike Ashley! They don't need to offload him at the moment and there is no desire. If there is, the Newcastle owners should sell him abroad and not to a club in the same space (Top 6)

[@golfinggeordie7203]

There is a time and a place to reference a player to another club...He could have said "those two goals are only supporting Newcastles valuation of £150 million"

[@LoganVines]

@@golfinggeordie7203 £150m before he went on this unbelievable run.. surely that price tag is only going up?

[@fishingrodz3216]

Nobody is saying you are being told. There is a culture of this at sky that exists. If it doesnt exist why does it happen every time soccer saturday comes on? Its fine if its the individuals opinion, but why keep employing people who do this? Why not talk about Saka to Newcastle?

[@j-t4436]

I appreciate the video, but I have never known anything like the medias links we are seeing between Arsenal and Isak. Erling Haaland would also be a great fit for Arsenal, why aren’t the media talking about him? Cos he’s a city player, if he played for us they would be. There is definitely a ‘big 6’ bias with the media.

[@AttackerNumberTwo]

Don’t gaslight us Keith. You should know how it is.

[@JunkkMale-u6x]

I respect you Keith. That said, the disrespect Newcastle receives in all respects makes your points less credible. This comes across as a Sky Sports cover as well as for a fellow Sky Sports employee/Friend. I dont feel like you truly understand why Newcastle fans are upset. Your video today only makes me feel even more that there is an inherent bias against Newcastle

[@digitalescape874]

Well done keith👏 You just made me lose respect for the last reporter i actually held in high regard. You just spent the entirety of the video telling us how we should feel as fans. YOU NEVER GOT IT!

[@zeezee3513]

Racist as well, thinks all black people look the same.

[@Cynical_Jim]

I love your channel Kieth but you have to see it from our point of view. It seems most of your colleagues can't mention Isaks name without using the word Arsenal in the same sentence. It's as if Newcastle shouldn't be able to have top players. When you said it won't make a difference to the way he thinks, it will. I think in the interview you did with Gordon he said the speculation about his future DID effect his game and DID unsettled him. It's bad enough that Merson bangs on about it constantly without your mate bringing it up during a Newcastle goal celebration. They're obsessed!

[@alexzzaaaa]

He can say what he pleases and doesn't have to justify it. yes. In return you should expect Newcastle fans watching the coverage to be confused when right after our striker scores the first thing said is arsenal fans want him. I think Marks comments were not bad but the overall conversation around Isak to arsenal is getting exhausting, he just said it in the wrong place at the wrong time.

[@d4nmca]

You have missed the point completely here Keith. Of course Arsenal would like Isak, he’s class! Loads of clubs would want him. But it’s a non-story. They have never bid, and most importantly he’s not for sale. So why is this specific link constantly mentioned? Why aren’t Arsenal linked with Haaland or Mbape or other amazing players who could play as their striker? Why always Isak? Rhetorical question, we all know it’s because Arsenal, and the wider media, including Sky, see Newcastle as a lesser club that will give up its players to the “bigger” teams.

[@samlegge703]

It's blatantly obvious Keith, rather than insult our intelligence if you don't want to go against your employer or colleagues which is fair enough just don't speak on the matter it's disingenuous and we can all see through it.

[@Zappa943]

Disagree...unsubscribed.

[@conormartin3015]

Maybe no agenda but the narrative is kept up. The amount Sky Sports videos and thumbnails you see with Isak and Arsenal is ridiculous.

[@Mr_Linka]

These “Isak to Arsenal” stories haven’t come out of nowhere… Sky Sports and Talk Sport pundits have done this all year long, and there’s many examples of this. Why isn’t Cole Palmer leaving Chelsea, or Bruno Fernandes leaving Man Utd? And we are confident we can keep our better players, it’s the media that seem to think differently.

[@magpies7771]

Keith, this is very patronising and condescending

[@Bobbymoor31]

If this is true then we won't hear of it again by anyone at sky

[@toweliechaos]

Short version: Newcastle fans - know your place.Be grateful we're even talking about you.

[@Dodgyguitarist]

Fair play for coming out and speaking to the fans, guess you didnt need to, unless sky made you (joking). Marks comments were unfair though. Really no need to talk about any other club when our player scores a goal. Appreciate the communication Keith.

[@HeartzofMen29]

Newcastle should just give Isak a 9 yr contract and shut these trolls 🧌 up! The total disrespect from all these reporters and pundits towards Newcastle is scandalous. The problem that I have Keith is that all these people highlight Arsenal as the right fit for Isak, and the media pushes the narrative.

[@leetofts445]

It's a newcastle vs southampton game Craig....don't talk about any other team...its on a 3pm black out...and our short newcastle time on t.v we don't want to hear about arsenal

[@coastalpaladin5024]

I appreciate your words Keith, but I disagree. I am sure Mark makes really good $$$$ for his role at Sky. It was extremely disrespectful comment and he just needs to own it.

[@TheGrayExplorer]

Im getting tired of people hiding behind the moral high ground because got a nasty comment back in response to a stupid thing they've said. Our or fans a little sensitive? Yeah probably, we know how good Isak is and we don't want to see him leave. But the narrative is constantly about when he's going to leave. It is tiring. It's lazy journalism.

[@historysdustbin3988]

Sky, in general, operates like a fan channel for "Top 6" clubs because they hire a disproportionate number of pundits to cover those clubs. I don't think that's an outlandish take. It makes good business sense to have ex-players more ppl know covering teams more ppl support. At the end of the day its about generating interest and engagement for business reasons. For me, the Isak stuff is a product of this. So agreed it isn't agenda driven, it's a product of a business decision. Love your content, Keith, but I think it's the pretence of neutrality that drives ppl up the wall when the reality is there for all to see. Not that I'm justifying abusing pundits, journalists, fans or anyone. That is stupid and has no place. So, in that respect, nice work supporting your colleague. A much needed reminder to everyone to calm down a bit.

[@SofiaSurprise98]

You asked for proof. You were provided with the proof.

[@Mr_Linka]

And yet he never responded?🤔 He’s trying to defend his pal, but no one is buying it, the comments prove that?

[@unstablerelationship]

That's the most condescending thing I've ever watched from a so-called professional. One fallacy in your argument is that Newcastle did go in for Guehi and Arsenal have not bid for Isak...False Equivalence Fallacy... EXPLAINED! it's comparing apples TO oranges... 🙄 EXPLAINED! in all caps? man-splaining at its finest! unsubscribing..

[@geordiegixxer]

Sky has always been biased against Newcastle, deny it if you like, but it's blatantly obvious.

[@andyh323]

Yes there is. Sky has a Big 6 agenda. Always have. It's the degree of it, the intensity from all the public broadcasters. This has gone on for several years with Bruno as well. Still full respect for you though. I love your Newcastle contributions Keith.

[@jyoung3796]

Keith, i think you really believe the BS you're spouting.

[@Thaitanium73]

He doesn't

[@Chimp-Choker]

No offence, Keith, but this horse manure about Isak has been relentless from Sly Sports . As much as you butter this up, this has been going on since we signed him, from your station . I love what you do, Keith but this has been a relentless agenda no matter what you say as NONE of your boring colleagues have any respect for our team and never has , and I'm 52 and I can't watch Sly sports anymore as the pundits are full of #### .... Enough with it as I've had enough, and you will never butter us fans up . Sorry, Keith .....

[@stephennutkin2477]

My friend emailed Sky Sports re biased commentating on every cartel involved game . She got a reply where by they apologised and would look into it. Unfortunately they believed the complaint was over one single game rather than ALL games involving the Cartel.

[@asharh]

what an absolutely terrible explanation. keith, there's a lot of goodwill towards you from Toon fans, but you've eroded a lot of that. "reminds them of Henry" ffs. terrible takle on the situation. and that patronising tone you take from 5 minute onwards is truly shocking.

[@VeeTuTonic]

It’s not just this one time though. The fans are sick of hearing it and this was just the last straw.

[@PredatorNufc]

Keith with all due respect and I genuinely mean that as I do respect you but this reeks of don’t believe your lying eyes and ears and just believe what we tell you the fanbase are sick of hearing oh Isak to Arsenal over and over the media have admitted themselves that Arsenal can’t afford him so why keep mentioning it over and over it’s pointless unless there’s a narrative behind it as you said mark doesn’t have to justify his comments but neither do the fans of our club I don’t agree with abuse and it shouldn’t go that far but the few don’t represent the many

[@guybrushthreepwood6371]

The only problem everybody had is he shouldn't be saying that during our game away at southampton, shouldn't lump it in with other complaints, that's what everyone is pissed about.

[@karlfraser836]

This is absolute nonsense. I haven't heard any player being spoken about signing for another club to the extent Isak is to Arsenal. Total disrespect. Bit condescending in tone.

[@jonathanbailey9075]

Keith, I really dislike the bit where you basically gaslight Newcastle supporters by telling us that we should have more confidence in ourselves and our club and that we are being too sensitive. On the contrary, it is right to call out the commentator’s foolishness and disrespect. There has been no bid and there will be no bid. That some Arsenal supporters may like Alex Isak is irrelevant. To gaslight Newcastle supporters and accuse us of a lack confidence is somewhat devious and self serving and you know it. Earlier comments have it nailed. No commentator would make a comment in the event of Bukayo Saka scoring, that Newcastle fans would love him to sign for them. Ditto if Bruno Fernandes scores for Man U no commentator would suggest that other clubs fans would like to sign him. The commentator would rather make a comment about building the team around him. Why not the same with Isak? Too many media figures are puffed up with their own sense of importance and pushing an agenda, trying to ‘make’ rather than break news.

[@nicoladolby2154]

Thank you for this video Keith. I think Mark's comment was just the final straw that broke the camel's back. For over 6 months now frustration has been growing over numerous publications ploughing on (along with many Arsenal fans) about Alex going to Arsenal. Alex himself has said numerous times he's happy at Newcastle & wants to stay here. Mark's comment, whilst unfortunate & I accept unintentional, has pushed a lot of people over the edge. I don't agree with abusing reporters, however I did post to Luke Edwards last night a fake rumour about Martin Odegaard wanting to join Newcastle, just to let viewing Arsenal supporters know how it feels. Again I'm not singling out Luke & I wish his beloved Leyton Orient all the best in their promotion push this season. I think Eddie Howe summed it up best when he said, "I never talk about other club's players, it's disrespectful." But supporters of other clubs and ALL media outlets need to understand it's a 2 way street. Alex is loved at Newcastle United and he's definitely not alone. Please accept my apologies if I've caused offence and thank you for the video. ❤

[@grimreavers]

Don't apologise for something you haven't done

[@nobbyclarke9166]

There is not a single credible source linking Isak to Arsenal yet Sky and other talk about it daily. Why? Other than “he’s playing well”? It’s extremely weird behaviour especially when you think that other players playing very well at other clubs never get linked. Later on there’ll be a sorrowful presser with Howe asking, “and how is Alex handling all this speculation, it must be hard and unsettling?” And failing to grasp that it’s the media (with no valid basis) doing the unsettling. It’s two-faced at best.

[@Cumbriamag]

Arsenal are coming across as more desperate than ever. A whole packet of rusks - out of the pram whether it’s because they don’t have a divine right to our players or they don’t agree with referee/VAR decisions. They did however vote for restrictions for Newcastle to buy or get sponsorship. Let’s not forget about the European Super league.

[@grimreavers]

Rusks 😅😅😅😅.. brilliant 😂

[@weareunitedwithchrisbailey8184]

And this is why you're my favourite Keith. So honest and open keep up the great work Keith.

[@marcburrell737]

You say be confident that we can hold on to him. We are confident we can keep him, Sky Sports clearly aren't.

[@markyNUFC80]

Abuse is not acceptible i agree with you, however, this is not about Mark, this is about MEDIA in general. Come on mate, you may not have been asked to do that, but most pundits are top 6. Why does sky insist on letting carragher commentate on liverpool games, neville on Man U? Thanks for the video though mate,, your a top bloke.

[@solostrikesback4904]

Huge respect to Keith as great servant and reporter for Sky in our region. We are lucky to have such a decent professional working around our region. Unfortunately, there is a narrative that sky, all be it unwittingly, do contribute to. The sky producers can and should control the narrative being pushed on screen. A balanced view on sky is needed. Keith does provide it but others in their studio dont. Until NUFC win cups and title regularly we will also have top players linked to clubs who are more likely to win cups. Its up to NUFC to Force a mentality change amongst all Media in the zeitgeistz. Until then we have to put up with our top players being linked when they do well.

[@ChrisLo8517]

Sorry Keith, you've completely misread the room here. You're sitting here talking about non star players moving between clubs and comparing it to your employers peddling the best striker in the world to a team that we could very well overtake in the near to mid future? You're as bad as they are posting this imo.

[@Ianero]

Never trust anything to do with Rupert Murdoch , end of.

[@joelthomson8697]

Exactly. It's not complicated.

[@agenttechstreams3891]

Skys opinion is Man U central . As a newcastle reporter you should tell sky to give us more respect the north is past Manchester

[@agenttechstreams3891]

Our comments are not toward you it merson and sky mostly