explaining the gen z maximalism trend

[@bootsjacket]

i hate the constant rotation of aesthetics we're going through right now. but the flipside to that, is that with so many style options available, it feels like nothing is truly "out of style"! like i don't see as many people getting made fun of for what they wear because everything is in fashion at the same time somehow

[@timotheechammywammy3214]

Tbh the constant rotation of aesthetics is bound to happen to because obviously not everybody is going to like the same thing.

[@vNilleframboise]

that’s true, but also looking at the way people made fun of every single 2020 trend ( the alt, pink demonias and ripped stockings ppl, the tennis skirts and brandy melville girls, the girls with leopard flared pants, baby tees and saturated filters i think they called it indie? ) + people mocking the clean girl aesthetic now… they always get mocked the year after.

[@grace.stewartt4224]

The fact that people are so concerned about what others wear is really annoying and says alot about them

[@mckenna5272]

yeah! i also feel like a lot more people have gotten into fashion recently like people pay a lot more attention to what they're wearing and there's a pretty big community for it on tiktok so i think that could be why people are less judgemental

[@arquejecovorrato20]

i think its because The Fashion Place has moved away from instagram and tiktok and the very way that these sites function is so different its influencing the fashion there instagram and its fashion strives for mass appeal tiktok on the other hand, fast content and a low barrier of entry its cool how much stuff there is today, but *some* people just dont care and just want to look neat and/or in on the trends instead of going further into what they would actually want all in all, the problem lies on the overcentralization of the internet, its hard to be niche or a sub/counterculture when the most you can have its either be on a small forum, have a carefully curated instagram/twitter/whatever, or settle for the middle ground and be on reddit and god fucking forbid and youre not in the anglosphere, or at least a developed country

[@cybersucia]

For some reason I feel like we’re right in the middle of maximalism and minimalism- because while you have all these “weird” and “cluttered” aesthetics rn, you also have the whole “clean” and “sleek” look running at the same time. The kitschy/eclectic people and “it girl” people are existing in the same space and it’s polarizing, but cool!

[@pinkgirl5041]

Yeah it feels like minimalism and maximalism are trendy at the same time

[@moren_na]

yes! specially with the clean girl aesthetic

[@mollymurphy925]

Right! And we still see the “it girls” wearing colorful jewelry and beaded necklaces.

[@littlewallflower5622]

there's no single standard anymore, which is kind of cool. you can fit into anything now

[@summerssums5022]

I think it's also because there are alot of information on fashion now that we can access it online so easily, you can see all different styles from super minimal or the other end of the spectrum and people can pick and choose which they like better. Personally I think that's way cooler then when one style dominants at one time.

[@harryaugustine5361]

the way we see 'stylish' inlfuencers all over the internet is crazy. Like most of the clothes they wear are inaccessible to most people and it leads to consumerism and over consumption

[@Lilly94Z]

this, and also i feel much of this kind of fashion is just...unwearable irl? like all the fashion haul videos have clothes that you can put on for a quick picture but you wouldn't actually wear it in your daily life. Kinda like the epitome of fast fashion...

[@fievrelysis2470]

@@Lilly94Z exactlyyyy I feel more and more like no matter how many clothes you buy, you're not as stylish as those influencers or the people you see online. I hate how overconsumption evolves with social media; it's always the same result

[@fievrelysis2470]

@@Lilly94Z And yeah if you're not an influencer you can't wear half of what's trendy because of how unconvenient the clothes are to work in

[@Lilly94Z]

@@fievrelysis2470 THIS! it's happened so often that i saw something in a shop that i saw on the internet somewhere, tried it on and realized how utterly "instagram pic only" it is and yeah they're super impractical...like so many coats with deep necklines and no closure like ... a coat needs to keep me WARM (sure i want it to look nice, but it has to protect me from the cold???)

[@velvetbiscuit7621]

@@Lilly94Z true, I love all the clothes but I need to spend so much money every month to be trendy and I can't even wear them due to cold weather in UK and random creepy dudes looking

[@monicamartinez6130]

Hello Mina, I am a 50yr old woman. I was fashion model in the 90s and now a scholar, artist and teacher. I wanted to compliment you. It is so refreshing to see such a well researched, informative and entertaining video with a such an captivating and engaging host. Thank you for sharing your passion, I look forward to seeing more of your videos.

[@jdizzle708]

I would describe gen z humor more as absurdist than ironic. Not that irony isn't there, just that the absurdism is the defining feature

[@notaburneraccount]

Yeah, absurdist makes sense. I...don't really find it funny because I guess I'm old (I turned 30 last week) I'm joking. Not everything has to be funny to everyone

[@cosmiclovetravelagency]

Meta irony

[@cmarquino]

Agreed

[@LunarWind99]

Much agreed

[@LePezzy66]

Although is also kinda reminds me of early 2010 memes to be honest

[@dorkiegrrl]

I find it to be ironic that fashion has entered its maximalist phase, while makeup has seemingly become much more minimal and toned down compared to, say, 2015. I know I see many beauty influencers striving for a more “soft” and “natural “ style compared to the bold cut creases and loud colors we had just a few years ago.

[@karly.asshhh]

I think the makeup "face trends"have toned down compared to 2015. Now we are not using a tick layer of heavy matte foundation or so much concealer and contour but I think the eye looks have become minimalist yet more colorful and loud. We used to focus of heavy cut creases and now I see a lot of graphic eyeliners, pops of color, wash of colors... it's like the eye has to be a bold and creative statement piece (considering that we have been wearing masks for years this makes sense). And I think it actually pairs well with this trend of saturated clothes because you get soft but colorful looks on the face. But yes, it's interesting seeing how the trends have changed so much in so little time.

[@sebumpostmortem]

Imagine make up and clothing like a couple walking together. Each one has a different step speed so, every X steps they walk with the same leg and after X more steps it happens exactly the opposite. Here is where we are now. People is dressing like an IG eye make up of 2015-16. 🧛🏻‍♀️🖤

[@laneythelame]

Very true

[@mastersnet18]

I think this is happening because of the whole y2k/2000’s look coming back in style. We wore much more natural looking makeup back then in general.

[@yarenaydn3282]

personally i think this is a good thing. maximalism as a trend has personality, and it's not easy to replicate the exact same maximalist outfits you see from "fashion influencers", so you gotta be somewhat original to contribute to the trend, experiment and develop your own style. whereas the makeup trends such as cut crease and those weird ass looking brows (idk what they're called but u can guess what i mean) etc felt very unoriginal and boring to me. they weren't about style or individualism, they were all about looking a certain way: which is how the ~~Instagram baddie~~ was born. i'm glad we're over that phase. and tbh, minimal makeup isn't the dominant makeup trend these days anyway, what about Euphoria inspired makeup? i think it could be considered maximalist too.

[@Dejmo]

As someone who grew up with a hoarder parent, maximalism and cluttercore in particular gives me anxiety. But I do appreciate the creativity a lot when other people wear it.

[@beasttitanofficial3768]

what a mood

[@uniquenewyork3325]

Yup

[@ViVi_0703]

same here

[@drewbot8749]

I relate to this because I'm a former* hoarder myself. Never filled a house, but filled an entire room, asterisk for the fact I still tend to struggle with it. But I love how much self-expression occurs in cluttercore; as Mina said, it really is so person-to-person. So even as someone who can't really allow themselves to become cluttered again, it's very interesting to watch others who can control it use it as such a unique tool of creativity.

[@v0id_b0i_89]

Same. I enjoy looking at maximalist styles and decor, but I can't have it in my own space or I get anxiety. I love being creative but I do have to keep any maximalist creations in moderation so I don't get overwhelmed. My mom is a big hoarder and so having too much stuff not only gives be anxiety but also reminds me of traumatic times from my past.

[@sylviakorman8022]

I do think it’s harder to do the thrift maximalist thing now because in the 90s thrift stores were full of the clothes of 10-20 years ago, aka well made and durable 80s and 70s pieces. thrift stores now, or moderately affordable ones anyway, have 10-20 year old pieces but that’s literally the 2010s so even second-hand clothes are flimsy, referential fast fashion

[@bltotrs92]

And the older vintage things are overly expensive or in a bad state because of age. You have to be lucky to have a relative who saved you up some really exeptional pieces from that time to wear .

[@v_iika]

Yes! "Sustainable maximalism" to me feels deceptive, because the contents of local thrift stores are highly dependent on the affluence of the area

[@franceshanna3724]

Good point. I remember thrift shopping skirts, coats and brooches from the 1950s back in the day. The quality was excellent!

[@joylox]

I think that's why there's more of a focus on DIY. Last time I was at a thrift store, there were a few good pairs of Levi's jeans, but most stuff was fast fashion, however, there were some top notch sewing machines from the 60s and 70s. Once those things get a tune up and proper care, you're set. I usually make things out of old sheets and scrap materials from thrift stores since it's more durable. Tableclothes make extremely durable clothes if you can find ones with solid colours, or less traditionally table prints.

[@saragracecarmical3989]

I completely agree. I usually have to go to a curated clothing section in an antique mall or consignment store to find high quality second hand clothing.

[@itsbasicboi]

I’ve always been a maximalist, harajuku style is definitely one of my favorites. It makes me really feel like an individual and an interesting subversion of normalized gendered clothing imo.

[@Kick0a0cat]

Decora is so fun

[@ana.5687]

same, I always wanted to try dressing like that

[@trashbug4843]

aaaa I love decora!

[@Schuyyyy]

Harajuku fashion is ✨✨✨

[@topaz3452]

I like scene…

[@ItsJustLib]

The only point I would like to make is that I would love to see more ADULT women wearing clothes in media. I find it boring that the focus on fashion is so often geared towards teens and young adults. Show me the woman who's spent her life traveling and how that exposure and appreciation of different cultures has shaped her fashion choices. Show me the woman who still wears grunge and how years of practice and experimentation have allowed her to elevate it and apply it in different ways. There are so many interesting fashion stories to be told from the point of view of women who have been learning and evolving how to dress themselves and what they enjoy for a longer period of time. Often I find there's a narrative about women over a certain age being boring or uncool or not in touch, which is just close-minded and ageist. Not to mention that having a wider age representation in fashion would do a world of good in terms of self esteem and showcasing the point that you can dress however you want at any age and that you can reinvent yourself at any point in your life.

[@emilyb3875]

Lately I’ve only been following fashion influencers over 30 and my style has become soooooo much better because of it

[@crazy_tulip1552]

Yeah older women like my mom tend to think they need to stop being involved in fashion trends or experimenting with new styles just because of their age. They restrict themselves and start dressing for others rather than themselves. I think seeing older women in current fashion is a great way to counteract this phenomenon.

[@Kif_Lee]

@@emilyb3875 Any recommendations? :)

[@dia9642]

@@Kif_Lee check out Carla Rockmore. She’s 50+ but I’m a teen and I LOVE her style. It’s really timeless.

[@nataliatc1]

OMG you are so right, it can also be seen like almost a "youth cult".

[@margaretetc1524]

i can appreciate this trend but i *am* dreading the landfills when it ends

[@heartcrossbonez]

Fast fashion is so terrifying because of the rate in which even the most “eclectic” and “unique” aesthetics become commodified into purchasable looks. Big brands start capitalizing on even the most “subversive” trends as fast as they can. Individuality is dying fr 😭

[@curious.maddie]

“Become commodified into purchasable looks” please don’t mind if i’m just restating your point, I’m trying to understand the whole part of this. Everyone seems to be sad over the loss of individuality due to fast fashion. Is that because of this sentence? It means that instead of finding individual clothing pieces that you like and creating your own outfit by yourself that expresses you, fast fashion creates premade pieces meant to fit an ideal? Instead of expressing yourself, the aesthetic does it for you? Sorry if this makes no sense or is pretentious. I want to make sure i don’t misinterpret the idea.

[@Sheechiibii]

Individuality is not dying at all. There have always been people who are prone to following trends or putting themselves into boxes, and amongst the young especially they have always seemed to outnumber those who just do what they want without caring what others think. Even those who 'subvert' the norms, a lot of them do so not because they simply like something different, but because they enjoy feeling different. That's why some people get annoyed when a style they wear gets popular - because it wasn't about them simply liking the style, it was largely about them liking something that was mostly seen as not the norm, and now that it is more of a norm, they feel like they have lost something. That 'something' is definitely not individuality though. Individuality is knowing what you like and going for it and loving it regardless what anyone else thinks. Fashion and trends come and go, and those who don't feel the need to conform will have their own style, whatever it is, which will not come and go like fashions, they also won't need to change what they wear if what they liked becomes popular and they want to be seen as 'different' - because they would have their individuality and do not need to depend on others views in order to feel comfortable wearing whatever they like to wear. That's what individuality is, and there will always be people like that. Some people just feel more of a need to 'fit in' than others do, socialising is a big part, and young people influence each other a lot, whether it's through good behavioir (wanting to dress like your friends) or bad (being bullied for what you wear).

[@urmom777]

Delusional

[@wren_.]

@@curious.maddie yes absolutely. think about all the different asthetics and “-cores” and how their meaning has changed over time. it used to be if you liked summery dresses and fruit earrings, that was just what you liked. sure, broader aesthetics like punk and goth still existed, but they were subcultures as well. subcultures have an ideology tied to them as well as a style of fashion. this made the subcultures feel more authentic because they represented both your style and your values. now, if you like a certain style of clothing, that’s now your new “aesthetic” and you’re expected to like and buy all the clothing within it. it doesn’t mean anything, all it is is an excuse to get more money out of you.

[@maybemablemaples2144]

@@wren_. this it's the capitalism baby. There's no real message or meaning, just the style and no substance. Also nothing ever sits still long enough to even ramp up into a counter culture to even get that long lasting effect. The fast fashion excelerates this to an insane degree and harms both us and the environment that we live in causing further disconnect and sometimes, at least for me alienation. It's not *just* they wore it and now it's not cool but a person in a sweatshop made this only for it to fall apart after 6 washes and now some kid in India is eating the fibers because it's contaminated his food.

[@ViVi_0703]

Thrifting is good and all, but I'm afraid that the popularity of thrifting due to this maximalist trend might make the gentrification issue worse with thrift stores increasing the price for old junk that definitely shouldn't be costing 3-5 times its original price. :(

[@CCela1608]

Oh it's happening already. I used to pay no more than $3 for shirts at goodwill. Now in some stores they're $7

[@exaggeratedswagger7485]

@@MissSeedy i mean..that's why some lower middle class people thrift because it's better for the planet and workers and shit and we can't afford to buy from sustainable brands What is the truth lmao??

[@elkieelkie]

It’s this and also the micro trends causes a lot of more donations. So it’s a weird cycle. I have seen prices go up in thrift stores but everything has raised prices as well

[@lisac2985]

That's not the only reason prices rise. Those stores gotta pay ever-increasing rent, + most people forget that most charity shops don't exist to solely give people the cheapest stuff, but make profit so they can give their profits to charity

[@cmarquino]

Yep, that's unfortunately going to continue to happen.

[@hallamshire]

It is fascinating to me how trends seem to chase "authenticity." Every trend has an edge where it starts to feel manufactured and overly polished. And when you hit that edge, we seem to swing in the other direction. Hipsters were originally seeking quality and originality until the image became that of a trite contrarian. Minimalists were seeking to stripe thing bake to the basics to find more meaning, until minimalism was boiled down to beige and bare. I have always been a bit too colorful, a bit too over the top, a bit too much for decorations to be a minimalists... but I don't doubt that maximalism will have it's time in the sun before it becomes manufactured and we swing back.

[@HughMiller98]

Looking back at what's been fashionable throughout the 20th and 21st centuries (so far), it does exactly that. The 60's was about bright colours and crazy new sillhouettes. Then the 70s rolled around bringing earth tones, softer hairstyles and fabrics. The 80's swung right back to neon colours and high-maintenance hair. The 90's had the minimalism trend, then the 2000s was inspired by the 60s and 80s. The late 2010s I feel were harking back to the earth tones and minimalism (the nude lipstick, dressed up basics) and now it's back to bright and flashy. Important to mention, though, that alternative groups have always bucked the trend (punk, glam rockers, emo/scene kids, hip-hop and rap artists/listeners, mods/rockers), and fast fashion really blurs the lines.

[@ratboygirl]

well put! that's what i love about it all, too. the chase for authenticity gives us motivation to switch it up, just for fun!

[@tjasazaloznik116]

I was thinking the same thing !

[@luca.desu.2590]

Ya it's almost like once the ideas of dress become labeled they can be packaged and manufactured so that it's no longer about the initial reasons to dress or style that way

[@LyndseyMacPherson]

So true. I want the focus to be that we busted out of old paradigms. I kinda lowkey hate when it's compared to fashion trends that came before. Still, it kinda does, says the girl who's loved vintage since she was, like, six.

[@haydenhayloft9335]

I find it really funny that you talked about the coastal grandma aesthetic because my mom has been talking about it non stop. My mom has always not liked fashion and considered shopping for clothes being a hassle rather than a way of expression. Every since she found this aesthetic it’s been clear that she takes more pride in her appearance and is excited to get dressed. Even though it’s surface level I do think these kinds of aesthetics are important because it helps people figure out and take pride in how they want to appear, even if it’s just a name.

[@TC-rv6sz]

This is so sweet! ❤️

[@apaiaa]

aw that’s so cute!! hope u help her find inspo n stuf yhat would be cool

[@DanielaMartinez-wt6ir]

After flirting with maximalism for a while, I've started to realize that I feel like I'm making up for the time I've spent on the "not like other girls"-hating-femenine-wear phase during my teenage years. Now that I'm feeling way less insecure about myself I feel more confident experiment with colorful, vibrant, over the top pieces and I'm really loving it! 💖

[@sahte_fistik]

100% it also has to do with why i love pink so much now.

[@marilynalberto8503]

felt

[@adios7243]

True my confidence skyrocketed

[@astateofserenity1022]

This. I have decided that excessive girliness and feminine details will be the end of me.

[@o_lymbias4159]

Yeah, dyed my hair pink, I just live the color now, spend my childhood wearing black

[@qatana]

the points you mentioned at the end really helped me understand why i just don't vibe with most maximalist outfits i see nowadays, even though i grew up loving harajuku street fashion and eclectic styles. it's like following a recipe vs making a dish from memory over and over again until you find the perfect ratio of ingredients - one just feels more rewarding than the other. i was having a conversation with my younger friends about fashion, and they kept insisting that i just needed to wear the clothes to have style, but i instead maintained how the clothes you put on should still match your personality or it doesn't feel genuine. maybe people have lost touch with self-expression in favour of conformity, something i find really funny when we live in a supposed individualist culture. sidenote, i really hope fruits comes back in some form because i really miss seeing creativity on display.

[@marianne4902]

This is a beautiful and accurate take. I agree with your sentiments exactly.

[@janefins261]

Agree with this so much! Those who wore the Japanese Harajuku fashion seemed to value the authentic vintage items they wore, which were personalized and novel to just them, while it feels like influencers here in the West seem to wear vintage-inspired/replicated designs that are mass-produced, which means it's not personalized or novelty. Similarly, these differences can feel like a fresh, homemade meal made by a loving grandma vs a fast food meal from McDonalds- both are consumable, yet there is a difference in taste.

[@mel_ty9500]

so true ! fashion isn’t fun when you just wear what’s “objectively stylish”, you definitely lose individuality and personality when you do that.

[@rosetea11]

i think maximalism is a very interesting and unique way to play with style, but as someone who prefers things to be simple and subtle, it just kinda gives me anxiety :,)

[@meghanb6225]

same here! but i still love the cluttered antique shop vibe anyway 😭

[@augustlunaonline]

I love maximalism is theory! BUT it’s impractical for me to wear everyday. Plus I often feel overwhelmed when I wear bright colors :/

[@rosetea11]

@@augustlunaonline ah yeah it’s definitely a very eye-catching style! but i agree, i feel like it would be difficult to wear out on a regular basis

[@trashbug4843]

interesting, I loooooove seeing maximalism, but naturally dress very minimalistically. I wear maybe one or two accessories that I really really love. that's the most important thing to me, having things I really really love. I recently visited my aunt's house in indiana, she has a very kitchy, country, cluttercore style. Her house just seems so fun. She has a basement that feels like a maze full of childhood memories. There were spaces with clothing hanging overhead that you would have to duck under, and it felt like part of the decor. At the same time, it's the kind of home that only works for your lifestyle, with just enough space for you. My grandpa absolutely hated it. I like learning from everyone, even when someone else is very different from me or where I wanna go in life. It's hard to put a label on my style as I do not limit myself to any one thing, and I imagine there are many people out there who are the same. Everyone is open to liking what they like, so don't be afraid of offending anyone 💖

[@rosetea11]

@@trashbug4843 aaa this was worded so beautifully! i agree, it’s definitely important not to label or limit style (unless you’re super committed to a particular look) as it allows more opportunity for experimentation, which i think is a really big part of what maximalism is and why it’s so unique.

[@CallmeDais]

I'm a 38 yo Mexican woman shaped like an hourglass, and it's so effing annoying that my whole life, I embraced color and texture (neons, glitter, sequins, tinsel...etc) but faced so much pushback and racism. My white boyfriends would tell me to wear a simple sundress and flats to meet their family. My "friends" laughed and insisted I dressed loud cause I wanted attention. Strangers called me ghetto/tacky/slutty. My sister-in-law called me "cha-cha" and tried to humiliate me b/c I was wearing glitter eyeliner. It pushed me to the point where I started dressing down and eventually losing touch with myself. It's taken a decade of trying to be someone else and coming back around to me to learn to accept me... but slap my same wardrobe on some skinny white girl, and it's an aesthetic....sure....

[@void568]

again, like mina said, i’m paraphrasing. it’s just an aesthetic to them, it’s not it’s own subculture. i hope you’re still wearing what you love 💕

[@tiggerdcat]

I'd LOVE to see your style on you! Plus, your figure is to die for, wear what you want, they're just jealous because you look so good and they got no curves! You sparkle all you want! I'll applaud you! 👏🏻

[@acanimatics906]

Lady you have nearly 20 years on me but I felt your words deep in my soul. I'm a middle eastern second gen Imigrant in Europe and my wardrobe has always consisted of mismatched hand me down pieces, bright colours and loud patterns and textures. And I loved it. Why wouldn't I? I would have so much fun just layering my clothes and various accessories I owned and I would proudly tell anyone who starred to long whom I'd gotten them from and what I liked about them. I've always been made fun of, white girls would look down on me because they saw me and my clothes as dirty and poor. Getting and giving clothes within family and friends felt natural it was my favourite thing whenever we visited family I looked forward to gift my cousins my favourite dresses and have the older ones maybe gift me something too. But I started to feel ashamed and bad as the years went by. My brother struggled similarly. I stopped wearing the knitted and crocheted vests and hats my aunties would gift me. But now the same girls that made fun of me in 2016 are dressing just like I did. And while I'm glad I'm suddenly fashionable apareantly and can proudly wear my clothes now it just rubbs me the wrong way that it took the same white people who would of turned up their nose on my knitted vests and hand me downs back then to suddenly decide they can profit of of it too to make it happen. Like why is it clean and shique on some german blonde but dirty and poor on me!? Why is it "high fashion" when they do it but gaudy and ghetto when we do?

[@jasminetaylor46]

I feel you. Every time I would do something as simple as wear a red lipstick or more than 2 colors, I was told my lips were too big for color and that I dressed like a Haitian or Mexican. I always thought it was rude how people always ridiculed me for experimenting with and taking advantage of color theory in the early 2000s. Now color theory is a big deal and the more the better is ✨fashion✨. But nevertheless, I wasn’t an extremist like some of these new fashion lovers.

[@tatoreal6615]

i promise you its better on u. im so sorry for this experience; the most beauty and excitement, the most innovation, creativity, joy - thats from u. for a lot of these thin white girls its just a fashion theyve seen on the internet, copied and pasted. you're the real deal and you're gorgeous

[@sassypoodle7973]

“There are no more cool kids left to photograph” Trully heartbreaking when you think about it.

[@lujorom9172]

It’s so not true tho.

[@catloverlovercat1313]

@@lujorom9172 yeah especially where i live (europe), everyone still dresses like 2016 basic white girl/boy and its lowkey rare to find someone with a different style

[@lujorom9172]

@@catloverlovercat1313 that’s interesting cause I also live in Europe (Berlin) and here it’s very eclectic / maximalist. But maybe that’s the university bubble that I’m in.

[@catloverlovercat1313]

@@lujorom9172 ohh im fron vienna and here its the opposite somehow, es gibt schon mehr unterschiedliche styles als vor 3 jahre aber die meisten laufen herum wie aus 2016 hahah

[@Zeverinsen]

@@catloverlovercat1313 Where in Europe do you live? I live I'm Scandinavia, and maximalism has never really been a thing here at all. The Scandi interior design style really reflects our general style, which is utilitarian, comfortable and easy going, but effortlessly chic.

[@AISTOSEE]

I’m honestly sceptical about the rise of this trend, because it just further emphasises Gen Z’s hyperfixation on overconsumption. Plus, the more “loud” an aesthetic is (look at kidcore, y2k, and indie) the faster it fizzles out. I really like this trend though, just something to note I guess!

[@nylaaa8310]

Yeah and minimalist fashion definitely has more longevity since it mainly focuses on functionality and simplicity which is applicable to several situations (outdoor activities, workplace, hanging out, etc.)

[@Asummersdaydreamer14]

It does make me wonder how many in the community are actually sustainable maximalists and how many just do a Amazon or shein haul…

[@AISTOSEE]

@@sweetembrace6706 All the other generations had style/aesthetics revolving around minimalism. you can blame capitalism, or simply see it as a catalyst to where we are now

[@blah55044]

@Willy Billy Well yes but never in history have we had access to an overload of clothes, easily accessible and cheaper than ever before. That’s the difference between gen zs overconsumption and previous gens. Also on the whole, we understand that the planet is dying, which previous generations were either wilfully ignorant to or simply ignored. We have all the information and understanding and *still* choose to be this way.

[@moonchildmonster1]

This isn't new. Decora, lolita, gyaru (specially himegyaru), goth, punk, etc. have been around since the 70s (lolita), 80s (goth, punk), 90s (decora, gyaru). Y2K is literally just 00s fashion

[@mayam9575]

I think that this trend is interesting bc it is happening at the same time as the clean girl aethetic and the rise of capsule wardrobes which seem to be completely opposite.

[@thingtwo6810]

20:26 I was literally just trying to explain this to my mom. There’s this girl I was friends with when I was little, and we looked her up on Instagram just to see how she’s doing now, and she’s got blue hair and dresses kinda alt. My mom couldn’t wrap her head around the idea that she wasn’t necessarily going downhill and running with terrible people cause of how she looks. It was so frustrating.

[@joemamais6447]

I feel like gen z is switching up aesthetics way too fast. I'm gen z, and I have noticed people go from e-girl to country girl to y2k to dark academia to light academia to cottage core to princess core to maximalist to streetwear. But at least more young people are shopping 2nd hand, so that's good. I just want to say you inspired me to do my persuasive communications speech on fast fashion with your Shein video, thank you!

[@a_person4742]

But like, so what. It doesn't effect you, wear what you want and let them wear what they want. Most gen z are still in their teens, teenage years are _for_ expressing yourself.

[@idontknowwhattowrite6905]

@@a_person4742 Yeah. Right now, I’m still experimenting on what I like wearing, so I don’t understand the thing about having one aesthetic. And when I buy clothes, I wear them for years until it doesn’t fit me anymore/is too damaged.

[@rawrxd666]

the thing about cottage core, goth, and academia aesthetics is that its not just a style, its a way of life. cottage core can be connected to sustaining yourself by growing your own food. dark academia is about enjoyment of reading. and goth is a movement!! these communities are connected by things that bring them together, and fashion is just something that comes along with that. if you dress just for style, thats fine, but you are throwing that sense of community out the window. you are unable to relate to those with the same aesthetic, because you are doing it just for the trend :/

[@vantannie9291]

i feel like its fine? as long as others aren't being bashed on for whatever they want to wear, aesthetics run their course every other moment in time. especially with maximalism, which literally means more, which literally will lead to the culmination of a lot of aesthetics into a singular outfit, hence the "switching up." it makes sense to me!

[@urmom777]

@@a_person4742 exactly

[@Magstarcutie]

I love living the “unapologetically bad taste” which is how I describe my style. It’s been so freeing and super super fun to mix and match things that years ago would be considered ugly or bad. Which it still can today, but I feel like these things are fun and cool and bring me joy so I wear them or have them. It really has been so freeing, like a breath of fresh air everytime I think about it

[@iyadshabat7852]

I love the feeling of power. Like yeah its "ugly" but i have the confidence to do it anyways

[@sebumpostmortem]

It doesn' t work in english but that beauty we see and enjoy in the "uglyness" has a personal word for me in spanish. Belleza means beauty Feo/a means ugly *FELLEZA is the beautifulness of the ugliness* Maybe *Beauglyful* ? ... 🧛🏻‍♀️🖤

[@sebumpostmortem]

_Unapogetically bad taste_ in make up is named by my mother *Facial Terrorism That Thanks God Can Be Removed* 🤣🤣🤣 My mouse, you are soooo beautiful (c' mooon, it's my mom) 😰 Why do you do "this" to your face?🤦🏻‍♀️You look like [insert here her analogy]. Thanks, ma, that' s exactly what I was looking for!, It' s not a phase, I' m 48. I love you too 🧛🏻‍♀️🖤

[@bishoujo97]

YES!!!!❤️❤️❤️ this!

[@lujorom9172]

Honestly to me it’s almost like satire. Wearing something that’s literally ugly is so funny to me.

[@bailegatita]

Sometimes I feel really old..." you wouldn't wear flannel and baggy in the 90s if you weren't grunge" No nope no We did and we weren't so concerned about our scene or aesthetic ( in the modern phrase) . I'm guessing a lot of people in the 90s just bought and wore what they could. I know we did. Your personal style was alot more about how you put things together, than what you could buy. Because you had to more or less shop locally. Because when social media didn't exist and the lens wasn't dominating our self worth people of the past identified very differently. I see people today with a full head to toe look. I remember the 90s as being far more understated. I did agree with the point Mina Le made about seriousness. Today I meet people in a full look who are simply wearing an aesthetic for a day, tomorrow the look completely different. If I ask a question about the band tee for example : "oh I don't know anything about that music, I just liked the graphic" is a common reply. In the 90s it was harder and more expensive to source looks. So someone that was 100% goth , really put time and money in. No judgement, just different generations in different times.

[@JustHereForCats]

You’re absolutely right though. Stuff like flannel shirts can be purchased second hand in A LOT of varieties. It was just a part of my closet growing up.

[@bethanieflanagan8750]

I wore flannel all the time but I don't remember actually purchasing any new except for a blue buffalo plaid button up. Mine came from dad and grandpa's closets and secondhand stores. I wore a lot of high waisted, worn out acid wash jeans and army surplus junk, and I wouldn't have been caught dead wearing a band Tshirt unless I owned at least one of their albums Apparently I was grunge and I wish I had my 90s wardrobe back lol

[@angela_somanythings5670]

I totally agree... I was a tom boy in Elementary and started to copy my sister's style, baggy jeans and open flannels over t-shirts... ; ) and then I developed my own style which changed over time ..😜

[@brookeberry3796]

Agree. I think new generations take it for granted that you can buy lots of styles, whereas in the 90s there was literally three items of clothing in every shop, they were the same styles as every other shop, and in the same three colours. The only way to be different was to make your own or buy from thrift, or if you were lucky, to wear your mum/grandma's stuff.

[@dollynina8992]

Very true and definitely a fact that many do not recognise when it comes to this discussion

[@sumlem]

I still believe that maximalism has a class and race barrier in what "looks good" and on "who". EDIT: I also want to include fat people, disabled people and those who have interconnected identities of the forementioned list.

[@afroqueen698]

That part!!!

[@jifij89]

also as a fat woman, if i wear multiple layers like this people would fully laugh at me, but when thin people do it, it’s fashion 🙄

[@thepopslice]

@@jifij89 so effing true. Big girls have been wearing funky fashion pieces way before this trend blew up. It's really nothing new.

[@sbl2956]

I think if anything it's more tied to body type/weight as a barrier

[@kawaiixtc]

minimalism too... there's no style that exists in a made up world. all styles exist constrained and fed directly by our lived reality

[@itstheguyfromthething]

I feel like weird core decora is becoming more popular but these people are making itt more preppy than alternative

[@trashbug4843]

I kinda like the preppy decora merge because they have always been some of my favorite styles but I would love to see people continue to be creative in doing so, but instead I'm seeing kind of a cheap merge just because some people aren't quite brave enough to go all in

[@Dindimdin]

Nice pfp…

[@itstheguyfromthething]

@@Dindimdin ty..

[@awts..7954]

Off topic but how'd you like the new song lol

[@Dindimdin]

@@itstheguyfromthething np…!

[@Katiebug530]

I have always been maximalist since I can remember 🤣 As an ADHDer it’s always been something to entertain and catch my attention. I love the sensory aspect of it and it provides a lot of room for expression as someone who sometimes struggles with feeling understood. I loved this video. Thanks for the insight🖤

[@Katiebug530]

Side thought: I’ve found my kind of people in the Rave community. I love the freedom of expression and creativity in the community. Everyone is very supportive and collaborative, the principles of dance culture has always been collaboration and remixing. The maximalist festival fashion has def made a rise in this decade and I love it.

[@blazingdusk]

I was obsessed with decora in high school in the late 2000s and wore it heavily. I lived in the American south too, so you KNOW I got some looks lmao. I was definitely one of the weird fashion girls. Its so cool seeing it come back more widespread in an evolved form!

[@flamingmonkeyheads]

u r who i aspired to be as a child! thank u for ur service

[@djdreampunk7885]

YESS Me to I was a closted trans boy living in the outback of Australia and so many days of my life were spent looking at Fruits magazine all day.

[@jellyfishgarden]

I always wanted to do the whole decora style back on high school! I was obsessed with those chunky phone cases decorated to look like desserts but they were so expensive and I think my parents would've had a heart attack if I dressed like that too 😂

[@djdreampunk7885]

@@jellyfishgarden LMAO me too, I bought a bunch of squishies from a dollar store and attached them to my phone!!

[@cosmiclovetravelagency]

I was doing that in Russia!

[@artnessbylinnea]

This pendulum swing is actually a really interesting phenomenon that can be seen as far back as ancient Greece. The classical era was know for it's emphasis on linear, "proportiona" qualities and rational thought, which was followed by the Hellenistic period that emphasized emotions, melodrama, and frivolity. Then again we see it in the logical "High Italian renaissance" which gave way to the emotional "Baroque" period and frivolous Rococo periods. And AGAIN with Neoclassicism giving way to Romanticism. It's so interesting to me to see the forces of logic and emotions playing out across art and fashion history.

[@ivanav.3136]

yup. i see the phenomenon as appolonian vs dionysian, our own need to form order from chaos and back again, and everything implied.

[@wren_.]

@@ivanav.3136 makes sense, the world is constantly breaking things down and building them up, people are just doing people things

[@yubelwish]

people want more structure until it gets extreme then people want freedom to express and make disorder to be unique then try to push the limits and back again

[@АннаВасюкова-м1ъ]

During my teens Helena Bonham Carter was my ultimate fashion icon, so I grew up liking a lot of "bad taste" stuff and historic referenced clothes, while also learning that it is useless to copy anybody, like Helena is such an icon because her style is really her own

[@meowcat712]

I adore Helena Bonham Carter's fashion! I love how it's comforting yet Gothic

[@sarawilliams7453]

HBC still has a major influence on my style choices. I was at college studying fashion in the early 80s, we were just coming out of punk, tipping into Goth/ New Romanticism and Vivienne Westwood went from Kings Road to Queen of British fashion. I feel that post Covid style is so clinical, clean and sleek. In the same way that having your clothes ironed, used to demonstrate that you were unlikely to be infested with lice, so you could be included socially. We are right back there with this minimalistic ‘quiet luxury’, which invites inclusion into a rather superior, survivalist club where money = health. I have always felt that fashion and health are intrinsically linked. All these stealth wealth unpatterned fabrics need to be freshly laundered/clean. There is nowhere for infection to hide. Maximalist patterned layers can hide a multitude of spills and a haven for breeding bacteria. Compare HBCs hair with Gwyneths… that’s two entirely different washing regimes. If you have ever had nits, sleek and shiny locks are more difficult for the little blighters to latch on to. Quite luxury wearers are going to be spending a lot of time on their laundry and personal hygiene and that regime is outwardly demonstrated. They might as well be wearing scrubs. Maximalist style gives me creative vibes…. time invested in artistic activity rather than laundry, exercise or healthy living. Can obsession with art and health co-exist in vivo?Historically not. We are still on the edge of pandemic polish. It’s a tribe that the majority still want to be a part of… people want to be/look rich. I can’t wait until the ‘We nearly died, but we survived, let’s celebrate life’ trend hits us. It’s coming.

[@KattKirsch]

I was an anthropology student in 2003 studying Harajuke fashion and microculturalism in the face of the internet. Seeing all these Fruits pages really takes me back. I absolutely adore cluttercore, maximalism, and doomer humor. I love this so much!

[@catvalentine4317]

What do you do now, if I may ask :)

[@KattKirsch]

@@catvalentine4317 I'm a housewife, actually! I still love fashion and dressing to the hilt, and I''ve been diving headfirst back into all the wonderful cultures that make our world beautiful, but I'm also enjoying a much quieter life now. Thanks so much for asking!

[@catvalentine4317]

@@KattKirsch That sounds good, enjoy your peace of mind!! ^^

[@richrm]

it's always fun playing a game of "is it fashion or are they just skinny?"

[@belongsinthetrash1543]

and pretty / or pretty enough to be considered pretty with makeup

[@cmarquino]

Truly 😓

[@chaaaargh]

that's what it boils down to most of the time lol

[@kristianawilson9038]

i feel like that plays into mid and +size fashion. Where they'll advertise two girls having a great time, one is a typical catwalk model size 0-4, the other is plus size 14+ and both the dresses look great, they both have great figures. Unfortunately unlike slimmer sizes, curves are far more difficult to style the same way as our fat sits different depending on who you are. So I love playing that game with both

[@AdelaPondelickova]

well, I'm skinny and I would kill for some curves, I have small boobs and everything looks flat on me. So I disagree with this

[@cupcakewithouttheicing]

I'm very "wear whatever the f*** you want, ignore the trends", but that also means LET other people wear whatever they want. So, while no aspect of maximalism appeals to me, it is literally none of my business what anyone else does, just as it's no one else's business how I choose to dress or decorate

[@transsexual_computer_faery]

yeah

[@arinahalias]

well said 💯

[@mishynaofficial]

write this in gold on my grave

[@reecee2488]

Ok...fashion is a major industry and people are still going to discuss whether they like or dislike something. That won't change.

[@cupcakewithouttheicing]

@@reecee2488 of course, but that's not really what I'm getting at though. Lately, with TikTok in particular (even with me not being on it!) it seems like there's this peer pressure to adopt new trends, because the other things people have liked before are just "cringe" now. Of course, if you genuinely like a trend and you want to explore new fashion/a new style of decoration, you should be able to, but it should be out of a genuine desire, not because you've felt pressured to do something. And if you don't like a new trend and prefer the older ones, you shouldn't feel like you have to leave that behind just because it's no longer "in"

[@powerpuff4ever]

There’s definitely a racial component to this, right? I feel like so much of what I see in the “weird girl aesthetic” and western maximalism trend is that a lot of it is what I saw specifically out of the Black community when I was a kid (early 00s) but it was exactly that styling I was told to avoid by my family because it was perceived by larger society as low class, ghetto, tacky, distracting etc. Bold colors, neon braids, chunky jewelry, clashed patterns, oversized clothing, randomly textured spandex - a lot of this still tied to J-fashion influences but it also happened along side it (which I think is evident by the influences of Black street styles and general “hip hop” aesthetics within the later evolution of Harajuku trends). We’re still calling all of this tacky but now it’s okay because at least it’s not ghetto when these girls are wearing it.

[@shelby9510]

@@princessofpigs Did you not read what they wrote😭 they pointed how some harajuku styles take inspo from black American hip hop and not be called ghetto. They’re pointing out the double standard when it comes to black ppl wearing maximalist clothing

[@happybunnyntx]

@@shelby9510 At a glance it looks more like Ganguro takes more from black fashion than Harajuku. With Ganguro there is a darkening or tanning of the skin and very bright/light makeup used to exaggerate the look including blonde/platinum hair. The makeup along with big hair, large flashy jewelry, etc are very reminiscent of black fashion.

[@tinajadior]

do black people think they started everything??? obviously harajuku fashion was in japan filled with japenese, and they got negativity from japenese people. the early 2000s style of black people was called ghetto by non black people mostly white! different places and different people

[@passiveaggresivesquirrel2052]

@@princessofpigs a lot of japanese culture takes from the West, so I wouldnt be suprised if a lot of it, Harajuku included would be inspired by western culture.

[@Shooky_pink]

@@tinajadior black people literally created the earth so

[@elizatreaty2643]

YES! There are so many fashion trends coming to the Western fashion scene that I saw years ago in Korean or Japanese fashion scenes. It’s so infuriating when Western designers or even fashion social media users/influencers don’t acknowledge this background. It continually pushes the narrative that “the West” and predominately white countries are the worldwide source of pop culture and fashion innovation.

[@kriterer]

I strongly agree that this is a style that is very inspired by big Japanese fashion, but it's also *hugely* (and way more directly) inspired by independent, queer, and black American fashion from several decades ago, and that Japanese fashion was also inspired by (and inspiring) these similar sources. Unfortunately the narrative isn't even just that Western cultures are more fashionable, it's that there are certain people who are chosen to be arbiters of what's good and proper in fashion, to the detriment and lack of representation of everyone else. But at least some straight rich white person decided that now we can wear stuff a gay man would have been mugged on the street for wearing 30 years ago so woohoo progress we love America

[@JD-ny9qj]

This goes the other way too, you know. There are things in Korea I’ve seen that make me cringe because they’ve been and gone in the UK and Koreans are now just picking up on them. It’s not just fashion, it’s food trends, popular English language slang they throw in, music, everything. I’m pretty sure this happens all over the world in all directions.

[@victoria3837]

This happens a lot with western fashion too. Cottagecore is based a lot in vintage English fashion (I’m not really sure but I think maybe 18th century fashion in the countryside). Lolita is inpired in Victorian fashion (also English). Royalcore is based in clothes that west European monarchs wore. Faerycore has a lot of corsets which are Italian.

[@spellicup157]

Thank you so much for commenting this

[@selfraisingsugar898]

How would you suggest that the average person/influencer lets people know that it is from Korean culture?

[@TimeBucks]

I love how educational these videos are

[@kishungamer4036]

Nice video

[@deepanshujain9633]

Its educational as well as enhanced vedios

[@deepanshujain9633]

Its educational as well as enhanced vedios

[@Jordè1222]

My husband said this style is man repellent and I said “exactly” . This is dressing for your own happiness 💜

[@aleisterlilywhite1109]

It’s normie man repellent. There are equally weird men out there that appreciate it.

[@desithereal]

Takes me back to The Man Repeller blog 😂 fashion trends are usually always female gaze or non-hetero male opinions. High fashion that straight men find attractive is a coincidence not really a goal. Fashion is art and we never consider how “attracted” we are to a painting as a goal for it’s beauty.

[@estellahenry2912]

I think we also need to think about how “pretty privilege” plays into this era of maximalist fashion. With other fashion trends, something that is seen as extremely fashionable on someone who fits into the beauty standard is not on someone who does not. However, I think that the maximalism trend often celebrates “unique” beauty and is inclusive of all body types (at least from what I have seen). I think this can be seen in the models who are shown wearing maximalist fashion - they usually have a uniqueness to their appearance that sets that apart.

[@christinaflutter5411]

Just about to watch. I love a middle ground of minimalism and maximalism personally but I do have to say although I don't like the cycle of new styles, this one does bring in a lot of different items so everyone can find a way to fit. Usually I find I go extra on accessories and more minimalist/simple non patterned for my main outfit, so the accessories side of this is my thing. Excited for this video. I love colour and the more diy style outfits. Excited to hear your take/analysis, always get some new perspectives from you.

[@jajaja23l86]

love that idea, accessories are so much easier to store too

[@citrusuny]

same!!! im also into more like. vintage fashion and maximalist/chaotic academia

[@monicasmalley3336]

middimalism

[@AnastasiaPlantlegs]

I'm an art student (or was until i graduated this may), and the way my art friends and I generally put our outfits together has to do with silhouette, shapes, color theory and texture play. :) the maximalist trend excites me, even though I don't always participate in it myself. My style is a bit grunge, a bit bohemian, and a bit forest folk and all nonbinary. I take inspiration from streetwear silhouettes

[@arielruby13]

design student here (graduating sometime, but not soon lol), i do put outfits together in a similar way to you. Very much a maximalist over here, a fan of glitter, shiny stuff, emo stuff, alt stuff and techwear - my style is a mix of all those and all non binary too.

[@GlenCocoon]

Made me think of the elderly women who all have their color they like, the green lady, the pink lady etc. I think they are true maximalist and I love their style a lot

[@κουκλάμου-ψ7γ]

my friend used to live next to a purple lady. she had all purple furniture, a purple house, purple yard and purple rocks, she even changed her last name to purple

[@GlenCocoon]

@@κουκλάμου-ψ7γ so people can call her ms purple 😭 that is so maximalist

[@beebikinis]

I want to become forget-me-not kaftan lady

[@GlenCocoon]

@@beebikinis and live somewhere coastal I guess? That should be amazing.

[@kristianawilson9038]

@@κουκλάμου-ψ7γ that has cluedo vibes haha

[@wishfulvi]

I've struggled so much to find my personal aesthetic these past few years of adolescence. The trends kept on changing ever week and i just couldn't keep up. Until i started noticing how much i love maximalist clothing. I would try to match clothes that in society's norm were a weird combination. It gave me so much joy when i had a lot of layers, textures, and colors on me. The same goes for my room, my mom would always point out how unorganized it looked. But to me, it gave me peace knowing i've got all my favorite things out and in view. It was like my own authentic personality spread across the whole room.

[@leftmostmanatee7526]

I'm so happy to see this style come back into fashion! I'm an elder millennial, so FRUiTS, Egg, Zipper, and the Gothic Lolita Bible were big influences for developing a personal style when I was growing up. Thanks for the well-researched video, Mina!

[@tjockad]

I was in the lolita-community about 15 years ago and still have some of the clothes. At that time you could really feel she shift going on in the community. You had the "old school" lolitas championing the over the top unpolished aestetic that focused a lot on diy and unique looks, while the new generation vere very polished and tried to emulate the exact look of models and street-style photographs from japan. It was a very "get the look" time and even diy was mainly centered around creating things that was similar to what the big brands were doing. Now I see things shifting more again towards uniqueness but it's strange to me that western j-fashion communities are about looking like someone else while the people they are copying are constantly evolving to challenge societal norms.

[@StarLightNow]

That is such a great point about Aesthetic Vs Subculture. Sure all these kids are rocking the maximalist style but they don't really understand why they are dressing like it beyond just "fitting in" to what is trending. They miss the point that the maximalist style from Harajuku was a big F You to the companies telling people what to wear. Maximalist now is just another brand to throw at people and no longer a statement for anything. Man, that one line just blew my mind. Great video.

[@dopaemine]

I love how educational these videos are, while Mina may have an opinion on a “trend” or “style” she focuses more on telling the story/ history of its roots and I really appreciate that!

[@ZeeKansiime]

Same. She's so good.

[@eeaaoooo]

Nothing is funnier then the same girlies who tore me apart for wearing fairy kei in middle school now trying to recreate the mass produced version of that same style.

[@levionthedragon4654]

Yeah as someone who is interested in alot of obscure subcultures it's kinda weird like I want more people to be interested in these things I like but the thought of people who made fun of these people and are now pretending that they were always interested in this makes my blood boil.

[@eliseharris2933]

It was a lot easier to find weird stuff in the thrift store in the 2000s because the vast majority was wearing Hollister and other mall brands. These days it would be impossible to support such a widespread trend without mass production. Not to mention there are way more kids today than there were 20-30 years ago

[@steff6146]

Yes, and also there are way more kids thrift shopping now!! I’m just 23 but even 10 years ago when I was a young teen from a poor immigrant household, I could get SO MUCH cool shit at the thrift store. But now, with the way that thrifting has becoming so popular, it’s hard to find cute stuff anymore because they get sucked up so fast. Thrifting isn’t nearly as fun anymore :((

[@luche4606]

It’s impossible to find anything at goodwill or the larger donation shops, it’s all shein type crap. There aren’t any (imo overpriced) curated thrift shops where I live, even the thrift stores in the richer neighborhoods have nothing of good quality (because of the resellers). It just sucks, especially if you don’t have much money and were relying on thrift stores to get cheap clothing.

[@myluvforuisblind]

@@steff6146 not just thrift shopping but over buying/hoarding and then reselling at a much higher rate online. A lot of influencers say their depop or poshmark is a "business" but it's really just price gouging.

[@lovliestelise]

@@steff6146 yes and people do massive thrift store scoops to resell for more on depop! I feel even worse for low income families who rely on thrift stores for their primary source of clothing, but I am still salty or myself that even mid finds cost 5x as much as they used to

[@lilac841]

Had the opportunity to go to Harajuku in 2006, 2011, and 2019. It was really sad to see how much it had changed in 2019. There was probably only a handful of stores that still seemed to have some integrity. While Harajuku isn't what it used to be, there's new tiny communities popping up all around Tokyo to take its place. It's just an unfortunate cycle but something that is probably inevitable.

[@witabif]

the bad taste era is news to me, but as a 90s born lesbian who's been fighting off buying tacky nostalgia bait crop tops since 2017 it's good to know everyone else catching up.

[@leopardshadow333]

I was born around the same time and the phrase tacky nostalgia crop tops" both describes my most recent fashion obsession and inspires me to not buy any more, even if it is thrifted stuff.

[@Bjerttt4606]

🤡

[@ro-zs6jz]

honestly i think this is largely a result of trend oversaturation. the trend cycle is moving so fast that its easier to just not acknowledge it and just wear whatever u think looks interesting. however i think the categorisation of this (people wearing whatever/ ‘weird girl style’) as a style within itself could lend to commodification of the authenticity it offers - hence the uo/dollskill effect where people buy into fast fashion to replicate the individualism they lack.

[@hannahs3324]

Good point, was just thinking this!

[@itsRebeccaRayne]

I’m a millennial and it’s funny how all the trends when I was a teenager have come back around. I was 15-16 when “scene queen” fashion was in, and I couldn’t help but giggle at you talking about Harajuku fashion, as it’s exactly the same influences as when I was a teenager. Just amusing to see how trends come and go, and to see this trend arise again for a new generation. Interesting how Japanese fashion styles have changed a lot in itself, and so the “Western” trend has changed slightly alongside

[@citiaii]

im a gen z’er who is getting into scene style! the hair is notoriously difficult to pull off but i hope i can do the style justice! i am rooted in various harajuku subcultures so to try something more western will be fun!

[@elairealsasuke6039]

Harujuku fashion was so influential to me as a child that even to this day you could definitely see the roots of harujuku deeply imbedded in what I wear. Especially the idea of altering your clothes so that you are original amongst the rest and that it shows more character that way.

[@irene.marceline]

As an autistic adhd’er I can’t deal with modern maximalism. My bf’s mum who is super maximalist even keeps a minimalist room for me to not get overstimulated when I visit. I’ve always naturally been a minimalist and I find it to be full of expression, creativity, beauty and personality. However I also do appreciate maximalism such as the 18th-19th century aestethic whether it’s fashion or interior decor. It’s subtle and organized, not disorienting.

[@lauraoris-naidenova5086]

YES, thank you for this! As a neurodivergent myself, I also couldn't help but think about the sensory feeling of maximalist clothing/layering/trends on my skin. I recently started noticing how the clothing I wear affects my senses, so I've been sticking to soft, simple, loose, or form-fitting but not tight pieces and I've noticed how much better (and more confident) I've been feeling overall. I love seeing other people's unique takes on maximalism, and I don't consider myself to be a boring person because I like simplicity. I just couldn't do it myself or I'd get overloaded loool

[@simplesimply3753]

As an adhder I agree. I love the expression everyone is having but I can’t live in a space like that. To much clutter overwhelms me and makes it even harder to focus.

[@jennabernice]

it seems strange that people with ADHD (like u and me) would be adverse to maximalism, because at a surface level its like "of course people with ADHD would love all the stimulation and creativity!" But in reality, it overwhelms me to have so many choices and so many different textures, etc. Looking at a cluttered room or busy outfit just increases the "clutter" in my brain, but a clean, neat environment helps calm it all. I could just never run around with 5 different layers on, a ring on every finger, and a bunch of chunky necklaces jangling around on my neck! I'd die of sensory overload.

[@sulmascalelover2957]

How interesting. I'm an autistic adhder too and my reaction to this latest trend has been, "finally!" Though I can be overstimulated by some things (for me it's taste and smell), I have always been visually and tactilely understimulated and attracted to loud, flashy sights and textures. For the first time in my life, it feels like my collections built on my hyperfixations and my crow-like attraction to unique objects I find outside are cool. I think for autistic/adhd people, it really can be all or nothing when it comes to maximalism.

[@iloveazaeliabanks]

same

[@craigbryant9925]

I realise how old I'm getting when I see how many styles come around again and again but now living with a 4y.o. I can't help but notice that the current trend of maximalism looks exactly like when you let a toddler dress themselves. From a psychological point of view I wonder if in some degree it's a type of regression mechanism to deal with the global ptsd but that might be thinking too deeply about it.

[@panfilolivia]

i personally think so too. the rise of 2000's and the 2010s is definitely because of nostalgia of an era where people feel better focusing on the past than the seemingly hopeless future, especially during the heights of the pandemic.

[@ridahussain5985]

that regression mechanism is a good point! in fact i feel like a lot of people are catering to their "inner child" when dressing eclectic/maximalist

[@kriterer]

I think it's important to remember that we also lose clarity as we grow up, and just because something is similar to childhood doesn't mean it's regressive. I would say when it comes to positive self-image, it's beautiful to be able to grasp the kind of pride and interest in yourself dressing up could give you as a little kid. I haven't dressed like myself in ages due to depression and insecurity, but I bet if my 4 year old self were here, he could get me to have a fun time picking out my clothes.

[@immstarry7175]

I have pictures of me as a little kid dressing in the maximalist style lol

[@alisonodette]

yep people are dressing like toddlers

[@Julia-hj7nn]

the thing i find off-puffing about the tik tok trend cycle is that it prompts people to base their supposed individual style/taste entirely on what others deem desirable & stylish. like there’s a distinct lack of originality in all these aesthetics, whether it be “ballet-core”, “old money”, “NYC fashion student maximalist”, “coquette”, etc

[@mccperin]

right? i actually shy away from these communities bcuz it's... mildly uncanny. like. is that ur actual personal style, or do u just wanna fit into an 'aesthetic' mold that u saw on ur feed?

[@OktoberJournal]

Me wearing Harajuku inspired styles in high school: got bullied for it. It sucks how styles are made fun of, and then suddenly are popular and in style😅

[@xenaffiliate5085]

I think that's just how it is when trends come back around - the new generation searches the past for the best, most hidden gems. It makes me happy! I wish I could tell 14yo me that everyone is into my favorite styles now. Like, I don't have kids but this is the next best thing lol

[@mrpurple11]

It's frustrating in a way. I know i should feel happy but I'm also jealous💀

[@idkmynametbh416]

@@mrpurple11 well now is your chance! People are less judgmental now, express yourself!!

[@h1l1ght420]

@@idkmynametbh416 people are very much still judgmental. People hop on trends and then when it dies down they go back to hating it.

[@idkmynametbh416]

@@h1l1ght420 that’s also true, but if your being yourself don’t care what others think

[@vivianwiese3270]

I am a mid-size person, and I have to say that maximalism (while I LOVE the look) has never felt safe for me. A lot of the people that are praised for this style are thin, have conventionally attractive bodies, and wouldn't be shamed for the way their body looks. Because my body attracts criticism from people just by existing, the thought of attracting more criticism through campy, maximalist styles makes me really nervous 😓 And for my thin friends out there, for my, "wear whatever you want!!! What other people say doesn't matter!" friends, know that your positivity is uninformed at best, and toxic at worst 😫 You might not fully understand what it's like to be midsize or fat in this world, and it's pretty brutal tbh

[@melialaa]

That's rough :( i may well be in the uninformed positivity camp and this is unsolicited advice, but I wonder if you can take some baby steps and build up to it? Not do the entire look but pick some items/elements you love and try one at a time. If people are shitty you can always go back to blending in :) I'm also in the boat of not dressing how I'd like to (mostly because of lack of money and difficulty finding the things i want because I'm picky) and it's like the style i want is so far i feel like i'll never get there -_- but giving up completely also feels sad.

[@crisperezdeuribe2593]

so true!! i actually love wearing mismatching patterns, colors, silouetthes,etc BUT i can't help but feel a little uncomfortable when not wearing more conventionally "flattering" styles for a mid size body. like wearing things that are as u said more campy or striking just makes me fees a bit unsafe!!! and i wish it wasn't like that!!

[@rockyraaacoon]

Yes! I’ve seen thin girls on tik tok that layer and layer to the point where their silhouette looks bulgy but they don’t receive the criticism for looking “frumpy” or “big,” it’s just fun styling for them.

[@mrpurple11]

I get you. The team "wear what you want" while well meaning aren't that helpful. Let's be honest tho. Harajuku in its peak took place in Japan were fat bodies are treated badly. When I was a teenager those in alternative circles who were fat or midsize and dare to use this styles were made fun of. Now this eclectic trend is in a way also manufactured with brands playing along the trend and quick consumerism of gen Z. In that manufacture you get social media and... let's not forget tiktok algorithm that suppress certain videos depending on their level of attractiveness.

[@mrpurple11]

@@melialaa the baby steps is a good advice

[@DN-fs2kb]

I love Harajuku fashion, looking at fruits magazine just makes me happy to see people dressing cool and themselves. Im a guy but i want to allow more Japanese brands in my wardrobe, and i think this trend of maximalism is something i will keep with me

[@Hurtlock5010]

Clutter Core really is bothering me. Those examples are not clutter. Cutter means unorganized. Those rooms are all decorated with thought and intention. Once you start organizing anything by color shape ect. It is no longer clutter. Eclectic is already a word that means a whole room full of interesting things.

[@berdeng]

I don't agree with your last sentence, I don't think so. When on the topic of interior design, eclectic just means taking things from different design styles and combining them in the space. Say you have a chippendale queen anne desk paired with an industrial stool, whether or not you put anything on it for accessorizing, that is technically already considered eclectic. An all-white dining room with full-on picture frame molding and ghost chairs is already eclectic, but it's still minimal. Maximalist styles don't necessarily have to be eclectic either, like say Victorian era interiors, or opulent rococo styles. I see your point on clutter being associated with mess, but in this use case I think it can simply be a synonym for accessory. The way I see it, using words like "cluttered" or "maximalist" serves as the descriptor that clarifies the manner of decoration. Not the biggest fan of the " ---- core" labels tiktok likes to slap on things, but I still appreciate that it differentiates the contemporary interpretations of these styles.

[@The.fantasybug]

Good to know! Because I always say my house is clutter core, even though I felt like it was actually just messy, but in the way you put it, I'm actually doing it right 😁👍

[@filelps1178]

It's funny because i remember loving my great grandmothers farm house before she passed in 2014. She really had cluttercore down to a T haha! She was also lowkey a hoarder that took us weeks to help move all her stuff out... but anyways

[@mariakiwi1428]

Clutter core, yeah, my memories of growing up in a hoarder house and the humiliation and stress it caused me for years is not gonna put me on board with that one.

[@The.fantasybug]

@@mariakiwi1428 I can understand that. I'm a lowkey hoarder and my house is very full and easily quite messy. I like my house and my stuff, but I don't like the amount and the clutter it creates and sometimes I get really depressed over the state of my house 😕

[@dl4172]

"There are no more cool kids left to photograph" Is an equally sad and hilarious line. I was born in the mid-90's, so I grew up seeing the "cool kids" and wishing to be them, I looked through Fruits magazine, imitated Ai Yazawa and Lizzie McGuire characters, asked my older cousins to share their body glitter, and rode around in my 17 year old babysitter's pink jeep wearing her sunglasses and singing Barbie girl in my single digits. Style was fun and expressive. Then it seemed like as my generation reached 10+ and we were too young for scene culture, which was phasing out anyway, and fashion was so, so bland. Everything in every store looked like something that could have been worn in a corporate training video. And it stayed that way until recently. I think puffy sleeves is the biggest semi-mainstream fashion risk my generation has ever taken that wasn't fully dependent on being thin, white, and rich. The fashion subcultures of my generation were so small that to participate was taboo in the physical world, and the online communities were usually very toxic and emotionally damaging. Pretty Ugly Little Liars, Ugly Plastic, Lolcow, etc who thrived off of pulling apart young women for their looks were inescapable and one usually had to expect to become a topic on these sites at some point or another. They also called out genuinely damaging & toxic members of subculture communities which were rampant. Because these pockets of subculture fashions were so small they were usually pretty tight, as in everyone in the lolita, soft grunge, living doll, vaporwave, (etc) community knew each other. And were usually headed by whoever had the most followers, brand deals, etc. And a lot of times those were terribly nasty people. The internet was way more of a wild west with much larger social repercussions then what it is today. (Not saying there's none now, but controversies are usually much smaller/glossed over than they were) People weren't really sure how to handle themselves or others online or in the real world because they seemed to equally impact one another. I feel like as a result fashion became very safe. Too safe. We were scared to be photographed in something "odd" and turned into a meme, or fired from our jobs or denied entry to college, or end up on Ellen or something. I know that seems dumb now, but my generation saw it happen a lot. It was always safer in the crowd for us, and as a result of being damned if we did and damned if we didn't, we tended to not. We stripped ourselves of our individuality and tried really hard to grow up fast and impress the people around us with brand names and staying on trend. I say all of this to say I'm really, really proud ? of this younger generation. For everything. My siblings are substantially younger than me and they're soo smart and creative and unapologetically themselves. My twelve year old sister introduced me to her girlfriend recently, which in my lifetime is a really big deal, seeing as my generation was mostly in the closet until college or adulthood. I see so much remarkable courage in gen z and it's so beautiful. Their attitude towards life, carefree, vulnerable, and unapologetic, is heavily reflected in the way that they dress. In celebrating themselves not for their societally expected successes, but for just being. I feel a little old to participate personally, but I'm overjoyed to get to watch and support the newest generation of adults be so brave. I was so scared when I saw so many preteen girl's in the 2010's following no makeup-makeup and ntutorials, jstarr, james charles, ariana grande, etc that the standards of perfection were going to weigh too heavy on gen z, but like they have with everything they just dusted it off and took their own path. I'm sorry my comment is so long and ranty, but I just really love to see all of these subculture fashions popping up. They're beautiful and courageous and smart and creative like the generation that wears them and it makes me, honestly, so proud. A little sad in a caged bird sort of way, but I think a lot of generations feel that way about younger generations. I just hope we don't turn it into seething jealousy and nastiness like the generations before did to us. Everything in this world is so out of control and devastating and nonstop these days that it just makes me really happy to see it reflecting in gen z's fashion as optimism and controlling what you can, instead of giving up.

[@amu9551]

funny that you apologized for your comment being long and ranty bc i really appreciated this. i was born around the same time as you and have always been heavily into fashion and this was a cathartic read. edit: also so happy for your sister and her girlfriend! being bi, i didn’t feel safe in my sexuality until college.

[@arielruby13]

your coment was beautiful to read, even if it was a little long, gave out a lot of "having hope for humanity is still possible". You are not too old to enjoy fashion, not too old to have an alt style or anything different - even if you are older than a teen, it is still okay to do whatever you feel like it would make you happier

[@chaaaargh]

oh how i wish i could embody the gen z way of expressing oneself, i'm a teen (nearly an adult now lol) but i've always been very insecure and somehow it seems to get worse as the years go on, when it should be easier. but i agree, this was a beautiful comment!

[@samreyes2761]

relate in every way. wonderful comment :)

[@dl4172]

@@chaaaargh hey I’m right there with you in terms of feeling too anxious. Lately it’s been helping to take baby steps, like wearing a pair of gloves or a funky pair of tights and realizing that not only do people not care, but they usually seem to compliment it. Little unnoticeable changes can go a long way in the grand scheme. Of course depending on living situations or location, social repercussions can vary but at the very least you have my utmost support! If I’ve learned anything from not taking risks is that the only thing you loose out on is yourself. You’ll be there when you’re ready. 💗

[@baby.blue_b]

as someone who likes things neat and simple..this trend is just making me go crazy because there is literally so much going on😭😭

[@incandescentglow222]

same, i much prefer minimalistic things and this trend messes with my eyes 😭

[@kukix.x]

actually, people don't dress up to please you ❤

[@kukix.x]

@@incandescentglow222 actually people don't dress up to please you ❤

[@screamingbegins4688]

honestly im the opposite, minimalism makes me rlly sad because theres no personality in it, vs maximalism where its super personal abd colourful

[@incandescentglow222]

@@kukix.x i didn't say there's a problem with how they dress, it's perfectly fine. just not for me

[@jacqychan]

I live in Japan and it’s really hard to find people who wear the fashion you show in the video. Right now it’s either MUJI style potato sack dresses or kpop style, even the hosts in the host clubs no longer has those anime style hair, most of them has kpop band style. I can still see some people wearing lolita or the maximalisim n loud fashion, but it’s sooo rare

[@heathersaxton8118]

It’s probably going to swing back eventually. Those potato sacks need to DIE

[@duchessedeberne3909]

Sad to hear

[@tarapapapapa]

Because its not trending now, current trend is more minimalist and 'relaxed' look.

[@AbsoluteAma]

Growing up early 2000s and consuming Harajuku fashion subcultures via internet to finally getting to go to Harajuku in 2019 hit like heavy bricks in my stomach because of this. Sure there was some cool fashion here and there but most people wore black, grey, beige. Noone popped out in color the way they did back then. It was quite depressing. 😭

[@duchessedeberne3909]

@@AbsoluteAma so sad. I dreamt of visiting and never had to money or time to do so, now fashion is sad and I‘m old 😭

[@DiMagnolia]

Whether it’s minimalism or maximalism or anything else, I hope we can embrace the sustainability aspect as a whole and move away from fast fashion. Where I live in southern Mexico, most people wear thrifted clothing or clothing made by artisans. There are some shops selling fast fashion but it’s very much not the norm. This was definitely not the case when I lived in Utah, although there was a temporary boom in thrifted clothing like a decade ago.

[@tw33vils]

As someone who has always been put off by minimalism, I love that flamboyancy and clutter is being embraced. It feels so freeing but at the same time I wish fast fashion brands didn't profit so much from it :(

[@mintsaturn]

this is how we dressed in the late 90s and early 2000s. I went to art school in 2001. No one flaunted designer. The resale shops were amazing. We had no idea how to use makeup. It was incredible.

[@bishoujo97]

Unpopular opinion I do like that styles “aesthetics” are more open and you don’t need to be subscribed to the ideals of the group. Just like women who like 1950’s fashion but aren’t into vintage values. I’ve always loved edgier styles but I’m definitely a not edgy personality wise at all and very sensitive and I definitely felt like I couldn’t wear certain things but now we can. And it’s awesome seeing other POC getting their shine on too! I love seeing other black girls get into gyaru and ganguro fashion!!!

[@crios8307]

I agree, i know a lesbian youtuber called Jessica Kellgren Gozard who loves 50s fashion, but always reminds that she would be dead/heavily discriminated in that time period (along with several disabilities)

[@Dokkiish]

As someone on the autism spectrum, I want to add that the cluttercore interior aesthetic is well suited to a lot of autistic people and people with ADHD. Many neurodivergent people, like myself, struggle with storing belongings out of sight because it's genuinely difficult to remember those belongings exist if they're behind a closed drawer. This often leads to "doom drawers" or even entire "doom rooms" where there's little semblance of organization to be seen, and large amounts of items are forgotten about until you finally bring yourself to tidy everything. But if you approach your interior design with organized chaos/maximalism in mind, all your items are in sight and won't be forgotten about! It's also incredibly helpful for if you're autistic/ADHD and need to stim lots. If you turn your room/home into a big visual stim, it helps you better self soothe and gives you more dopamine to function day to day. Of course not every neurodivergent person benefits from this type aesthetic/design, but it's pretty conducive to a good number of autistic/ADHD people.

[@caitlinmcnamara5772]

This! I have ADHD, and if I can’t see it, it doesn’t exist- my room is very much clutter core light academia, and I love it to bits. It doesn’t feel excessive, it feels comforting. I’ve had minimalist rooms in the past, and I find that having both constant serotonin from seeing things I love around me, and visual stimulation in general really helps my mental health and day to day organisation

[@Siures]

Problem: You have to clean all the clutter an care about it and not break something by taking something else out of the shelf... I appreciate the look, but I am not able to curate a not minimal home (although even my quite minimal home looks a bit like cluttercore). To much clutter leads to a non-functional home for me. The same with clothes: I need few clothes or I will never put them away because it is more than one step if you have to push away other clothes or tidy the wardrobe to do it. As well I have problems with touching different textures and materials so I tend to buy very, very few items and keep them for ages until they fall to pieces. But I think everybody has his or her own way. And what works for one person can be terrible for the next. As a teen I was much more maximalist and even a bit of a collector, but then I did not have to clean everything on a regular base.

[@maddie-wq8lp]

yes exactly!!!!! i feel so much more comfortable and safe now expressing myself in fashion and for always having a more cluttered and less 'idealistic' room. in one way i'm happy that this is trending but im also afraid for its demise if it ever comes since its a lifestyle more than just a design trend

[@Dokkiish]

@@Siures I agree that it isn't something that works for everyone! For me, my "clutter" isn't really anything that requires to much attention/care and isn't very fragile? most of my clutter is art prints/posters, clothes, accessories, and plushies. Pretty much none of that needs to be cleaned regularly except for clothes, and I put most of the prints on my walls where they won't be tampered with/broken. I think depending on what your "clutter" is, there are ways to be maximalist without each item requiring too much upkeep. And it definitely depends on your personal needs too! A maximalist room can often be easier said than done too. I'm definitely not exempt from my room still turning into a doom room occasionally!

[@Dokkiish]

@@maddie-wq8lp Now that you mention that, I did feel like this video glossed over the fact that there is indeed a lifestyle surrounding this aesthetic, and it's the lifestyle of, not all, but many neurodivergent people. I was practicing similar fashion Mina mentioned in this video years ago around 2015 during high school because my special interest at the time was knitting, and I'd always show up to school with interesting Harajuku inspired outfits I had made. I don't think this is a "trend" to everyone. Most Neurodivergent people aren't keen on following what other people do for the sake of fitting in, so even if maximalism/cluttercore goes out of style, many others, including me, likely won't change what we're doing.

[@joylox]

I don't have TikTok, but I sew, and I've been a fan of decora style for a while, throwback to when I was 8 and wore like 5 watches I got from cereal boxes to school. I didn't know what maximalism was as a kid, and I hadn't seen any Harajuku fashions until I was a teen, but something drew me to the ability to express yourself through clothes and accessories. The same reason why I still have the same pair of Crocs I've had for 13 years, covered in paint splatters, and almost all the holes filled with Jibbitz (and knock offs, because back then, the dollar stores sold some cute ones for cheap). I'm also not upset with the fact I have to wear compression socks and often gloves (for disability) because that's just more things I can style. Neon knee high socks and shorts are totally a style, and fingerless gloves not only help with hand pain, but make me feel like a Pokemon trainer, or other anime hero. I'm not as out there with my style at the moment, but when I sew things, there are a few things I keep in mind. First, what I plan to wear with it, and how I can make something work with other pieces (I love tie dying things, but having an outfit with mismatch colours and methods of tie dye often looks more tacky than anything). Second, comfort and utility including how many pockets and where, what kind of closures (buttons, zippers, drawstrings, snaps, etc). Finally, I think of how to make it more me with embellishments, matching accessories, or if I want to dye it some other way. I'm sure part of it is my ADHD as well as tendency to collect things, but there has to be some cohesion. Like I sort all my amiibo figures by series and height so there's an order to them even though I have like 80, and even when layering things like socks, I make sure they match.

[@essgee3236]

Whether or not people are aware of it : Mina capturing the internal monologue of everyone over 38 watching "how kids are dressed these days"

[@adda312]

As a 38 year old, I concur 🤣

[@notaburneraccount]

I turned 30 last week and I feel so behind XD I just dress in jeans and a t-shirt lol

[@adda312]

@@notaburneraccount just add a colorful vest or coat and you're as hip as can be Oh and a weird hat

[@zoea4251]

i totally agree with everything you said. the only problem is that the common theme of fitting into aesthetics in the 70s, 90s, etc, has somewhat continued into the 2020s. instead of being part of a certain group, people like to copy. if they see a style on tiktok that they like, they copy it. like those video on youtube where they "copy outfits from their pinterest". people have been adopting and cloning themselves to be "that girl" or "coconut girl" without putting their own spin on it. and of course i don't speak for everyone when it comes to this topic, but a large subset of people on the internet tend to copy and paste and hence oversaturate aesthetics.

[@jmparks001]

Your videos make me proud to be in Gen Z. I feel like 99% of media about Gen Z just dismisses it as a bunch of TikTok- and self-obsessed hashtag-users with no particular culture. But your videos make me see how unique, creative, and insightful we can be and it makes me feel hopeful for the future of my peers and myself. :)

[@owlislike]

I was part of the Lolita and alt fashion community in the early 2000s. I loved the style because it was super creative and affordable ( when goodwill shirts were a dollar.....ahem). I had so much fun crafting and altering clothing to make it my own. It's a bit surreal to see high end fashion designers marketing the same looks.

[@jayfeather5531]

It is truly refreshing to have the trend of no trends which allows people to try different flavors of clothing. However I had not realized how this prevents subcultures and communities from forming. Its hard to tell if the clothing that someone is wearing reflects their personality or an image that they want to present. Thank you for this explanation

[@jennifers1040]

I am a 90s baby and and this aesthetic is actually overwhelming and stressful for me. I like neutral, very natural, non-cluttered look to my home and style. (Just me just my opinion☺️)

[@acrylicgodoy]

I agree! It’s very stressful…I remember admiring my mom’s Martha Stewart magazines, and thinking how relaxing and tasteful everything looked

[@vay5540]

Well you know what they say, art is subjective. Can totally understand where you’re coming from though, not everything can be for everyone.

[@flaiirenn]

same! for fashion, i'm a fan of delicate jewelry, soft colors, and neutrals. maximalism is an absolute no for me.

[@sarahnunez318]

Honestly, and people criticize Victorians and other historical fashions for being weird and uncomfortable 😭

[@SnowyOtaku]

I love that you brought in a lot of the original J-fashion street styles. When I was in middle and highschool I drooled over Lolita, Mori-Kei (Cottage Core before it was in the West lol) and the Visual-Kei music scene. I've always been a fan of and fascinated by these subcultures, as well as goth, punk, and metal scenes here in the West. I am a zillenial, and when I was a teenager these things were very not popular in my social spheres (this was before tik tok). I always yearned to be a part of any of these subcultures. And again, thank you for defining the difference between an aestetic and a subculture. Now that I am several years removed from my teens, I see all these things I love being much more casually worn by the youngins who don't know the history behind what they're wearing? It's a little sad, but I am glad folks are more comfortable wearing what they feel comfortable in, and it gives me the confidence to wear my carefully cultivated collection of styles- cause at least I won't be given a hard time for it anymore.

[@Em0lga]

Yes!! I remember downloading japanese/korean magazine scans as a teenager and not being able to understand anything but also drool over their fashion sense. Mori-kei was so cute and it looked so comfyyy. I would also listen to J-Pop/Visual Kei and bands like The GazzettE or Perfume. Damn I feel old now lmao I also remember how judgemental people were back then (well, at least in my small town), that even dressing grungy in 09' was considered weird. Glad things have changed over time.

[@Byhvla]

@@Em0lga the part about “not understanding anything written on the magazines but still drooling over the models fits” i still love to do this from time to time 😭 lately i’ve started searching for old j-fashion websites ( 2006-2012 ) that stopped posting stuff years ago and i’ve been scrolling through all the old topics they posted and it brings me a nice nostalgic feeling :( it really makes me miss the late 2000s and early 2010s when i was a teen

[@lovesickcrown6165]

@@Byhvla any websites u could share??

[@souvenirsky]

@@lovesickcrown6165 this is a late reply so I don't know if you're still interested in this, but the tumblr account "fy-fruits" has years and years of posts of old scans from the magazine fruits if you want to browse old jfashion pictures!

[@jamilgotcher365]

Cyndi Lauper had a maximalism style, the 80s high fashion industry was very maximalist before Harajuku Girls. I'm American but have spent lots of time working in Tokyo in the fashion industry (former high fashion runway model). I modeled for Pink House in the early 90s for OfficialTokyo Fashion Week and dozens of other high fashion Tokyo designers such as Yohji Yamamoto. The French high fashion designers have always been maximalist too. I also just now noticed a photo of Fashion Model Derrionna at 6:54, I photographed her for her portfolio that got her signed to top her New York agency.

[@gogolaygo1903]

This is probably also strictly a teen/fashion industry trend, there’s no way someone could show up to the workplace dressed like this and expect people to take them seriously 😂

[@ariesmry]

I agree. The politics around self-expression and perceived competence in adults in less creative industries pushes people to value looking “neat” and “put-together” over everything else. And if someone is a minority, there’s an even stronger pressure to not be too “out there” in their personal styling. Once these individuals start families, personal style also tends to get pushed to the back burner for more functional clothing.

[@chrisk5985]

For sure. Ever since I graduated college and became a full time office worker, I now refer to myself as a "weekend goth" or "closet goth" because I only dress up on the weekends now.

[@breedlejuice8691]

I balance it out by going whole hog on the weekends. During the week I put away my corsets and try to find joy in simpler, more work appropriate outfits. It’s actually quite unfortunate for my mental state (I overhauled my style to deal with some symptoms) but I can be my authentic self a few days a week.

[@yoruageha]

Sadly, this is true :') I've been into Harajuku fashion since young but now as an adult half my closet is "work-acceptable" clothes and I have to change my makeup, remove piercings and hide my tattoos or else I'll get in trouble. It kinda kills my spirit a little tbh...

[@judestratis]

I dressed maximalist at my grocery store cashier job, I think it’s important to not allow the workplace to snuff your creativity, there’s strict dress codes for a reason, and it’s not a good one

[@nataliecanpaintandprocrast1504]

Bruh the whole “clutter core requires personality” is laughable, when everyone ive seen with that aesthetic just has the same anatomy of insects, posters, dried flowers and fake vines hanging in their room. You can literally buy them in sets off of Amazon.

[@hraeu]

Exactly lol it seems like in effort to be unique everyone online is just coming off as watered down copies of each other with no real character

[@point92five]

I love maximalism in house decor, my dad’s sister loves art and her house is FILLED with paintings and scultpures (every double-story wall) to the brim and it looks beautiful. I love to add layers of clothing during winter (not in summer/spring, we have a 40 C weather daily since May began)

[@quirklesteins2741]

as a member of gen z, i have always loved this more “cluttered,” maximalist style. i kind of love it when things look purposely ugly and in “bad taste,” mismatched, but that means that it’s unique and personal. someone made their outfit/video/art/room look like that with an intention

[@SMAR_1903]

I feel like the gatekeeping of “your outfit isn’t legit unless it’s thrifted” isn’t sustainable anymore because of resell culture and it’s forcing people to go toward brands like dollskill and urban outfitters. I used to go thrifting all the time but now a lot of my local thrift shops are closed down and we’re all left with subpar items and pieces at the thrift store that you can barely work with unless you have a lot of time on your hands to upcycle because anything of value is being snatched up at your local goodwill bins

[@pearldiver6949]

I don’t really agree with this argument. As someone who’s been thrifting for years, it was always rare to find something you liked right off the bat. That + classism was part of the reason thrifting was looked down upon in the first place. All of the old subcultures which originated with a heavy emphasis on thrifting/second hand came out so unique and “cool” looking because people were forced to up cycle or creatively style the clothes which were already tossed out by someone else. The idea that thrift stores were ever a treasure trove of trendy vintage items is a fabrication from recent years of resellers displaying their best finds. These were people who typically lived next to rich neighborhoods, had lots of time, and extensive knowledge of vintage/quality fashion. The type of thrifting they display is a polished outlier. By nature, thrift store clothes are off-trend, probably from a couple of years (not decades) ago, and worn. So as long as the garments at a thrift store have a reasonable integrity (no holes, loose seams, etc.), it should be good enough for someone concerned with sustainability to wear. If someone turns to fast fashion brands like dolls kill & urban outfitters just because they’re more fashionable, they weren’t that concerned with sustainability to begin with. I’m sorry that thrift stores around you have closed down, but again that’s not a problem that could possibly be caused by resellers buying too much from them.

[@kriterer]

@@pearldiver6949 I have definitely seen resellers damage the local thrift stores in my area. Not the Goodwills or anything, but a few independent ones have closed. There's now enough clothing in rotation in online thrift stores and from large thrifting companies that people who are reselling aren't buying stuff from their local clothing store to resell, but they are adding competition into the local thrift store's market. This is made worse because, as thrifting becomes trendier and trendier, the price of (trendy) secondhand clothing continues to increase, and now we have end-level consumers who are looking to find more variety and avoid the prices of their local independent thrift store even though they aren't buying in large quantities to resell, so there's a huge industry trend away from local thrift stores. I agree, though, that it doesn't affect real thrifting as much as it effects the currently trending version of thrifting which will probably die soon, and the existence of these local, higher-cost thrift stores is questionable to begin with in many ways. I will always staunchly take issue with affluent people buying the nice clothing at Goodwill though, so I liked that these other thrift stores kind of avoided that issue. Emphasis on kind of.

[@AwsomenessRain]

I’d also say that thrifting often isn’t accessible to plus size people, and living in a small town instead of a big city makes it even more difficult to find something you might like. Instead of sneering at people who buy new we should focus on making clothes last by taking good care of them and mending them.

[@RubyCoughDrop]

@@AwsomenessRain that’s true but there is a pretty awesome community of plus size resellers on Instagram these days, granted it’s a mark up from thrift but still cheaper and more interesting than retail

[@1tecito]

Back in the early 2010's I used "what are people in Harajuku waering" japanese videos as my main fashion inspiration, which lead me to buy the craziest things and accesories that I never felt comfortable wearing as an 11 year old. I just didnt have the confidence to stand out, even less in a conservative City like the one I live in. Now I regret donating some of the Harajuku inspired accesories and items I bought back then, its really making a come back and now I actually have the confidence to wear them 😭

[@3bellam]

I think I get kind of overwhelmed by maximalist fashion (for myself), just because of the effort and time involved, but I love seeing other people rock a kitschy maximalist outfit. It always makes me smile :)

[@patriciac4614]

Watching this made me realize that the weird little underground pop-up that I stumbled into one night a few months ago (in Harajuku!) was selling heaven by marc jacobs collection stuff! My friend and I just poked around a bit and since we weren't familiar with the collection by name we didn't realize that it was something famous. whoops, maybe I should've bought something lol

[@ZeldaFeb]

Something I've learned is that presenting yourself as maximalism helps keep away the most judgemental, hateful and strict people. The boring people who just want to tear you down and can't handle not having control

[@elenal1906]

Yes, the way you present yourself can be a filter

[@bishoujo97]

Thank you ❤️ I could not put that into better words myself, I do get self concious that I won’t be able to do Maximalism right but I like the idea of embracing “bad taste”

[@yoshita4140]

yep, its the same with having unnatural hair colours and non conventional makeup, both act as a great filter

[@isawhat8712]

This video made me realize that at 32-years-old, I'm losing touch with what's "cool" nowadays. Time for me to embrace my age and go full out Boca Raton retiree aesthetic with the visor and shuffleboarding.

[@Howdyasdo]

I'm 10 years younger and in the same boat. Though I'm still finding my fashion sense I like learning about different movements and upcoming styles, even though they don't necessarily fit me.

[@tiffablue]

Coastal grandma? No. Coastal UNCLE. Guayaberas and white sneakers only

[@notaburneraccount]

I'm 30 now and I felt that 😩

[@choomychan]

Loved this video! Explains perfectly how I feel about these ~core trends. Actually I live in Tokyo and there is a really big zine and indie magazine community (I also run a mag myself about Tokyo street fashion!). You can find zines in big bookshops like Tsutaya and there are massive parties for new issue launches. So there’s definitely stuff happening, but maybe not talked about as much?

[@maybritbrooksnieder1239]

Oh yeah I loved the Tsataya magazine section, way cooler magazines available than here in Germany!

[@BeatrizAbou]

I do prefer maximalism than minimalism, but some of what I see feels more like a costume than an actual outfit. Still, I prefer seeing those than the same basic outfit everywhere and now people are less annoying about being mean to others over whats fashionable and what is not.

[@maisymei]

tbh i don’t like how our generation labels everything. can’t we just wear and do what we want, without having to call it something or fit in a box?

[@notaburneraccount]

I can understand why and how labels matter to people...but ditto. I'm about just being not being labeled.

[@exaggeratedswagger7485]

core this, core that, please go outside

[@awts..7954]

I mostly just just use aesthetics as a way to get inspo on or just a proper search term so i can find those clothes But yeah fxck labels People on pinterest are literally putting names on someone's else's art style and I'm just like go touch grass lol

[@SuMMeRFLi5]

Agreed. I thought, as a nation, we were trying to move forward as a unit - knowing we all have differences, but were' in this together. Now EVERYTHING is labeled this or that and people are segregated and split up into little groups with their labels. It's the exact opposite of being accepting.

[@jjdiner7862]

you're obviously not subscribed to the commentcore youtube culture otherwise it would all make sense. if only you adhered to the minimalistemoji movement you could have just replied with an emote that's more expressive and understanding. 😶

[@beasttitanofficial3768]

As someone who grew up with a hoarder, anything even remotely cluttered makes me wanna scream

[@ruthiestewart6743]

i’ve been considering creating my own little fashion magazine to feature the unique styles of people in my community! after watching this video, i think my idea may actually happen soon. thank you for the super interesting and fun content as always, mina!

[@simoneglasgow5187]

ive loved harujuku street style for years thank u for giving credit where it's due

[@hannahmills9959]

Finding out about this trend made me so happy for some reason, because in middle school (2014-2016), I was way ahead of the curve. Dressing in all my weirdest clothes, wearing all my plastic "dress-up" jewelry, and creating outfits inspired by Disney Channel characters - and I was bullied into minimalism because of it 😂 Lately, I've been coming out of that basic "bare-bones" style a bit more, but this new resurgance of maximalism and cluttercore is really pushing me to experiment like I'm back in middle school. Today, I'll be wearing a maximalist outfit fit for summer (no layers, but lots of accessories), and I'm going to rock it, lol

[@ImIrisPop]

I got attacked by a shein ad just when you talked about every influencer wearing their clothes. I loved the video, fashion history gets even more interesting when you explain it.

[@sanostargalaxy]

I remember looking at Japanese fashion and being aware and doing character designs and having to pay attention to harujuku because it just was so explosive. Love watching the video good job Mina!

[@transitdogsays6886]

As a '10s art school kid who cycled through maximalism & minimalism a few times, I can say this: Dress the way you want to feel on a daily basis. Does clutter make you anxious? Declutter. Is the pursuit of wellness stifling your personality? Get creative. Like the seasons, all trends reach a climax, passes, then come back around. If you're riding the trend wave, be prepared to abandon your items when it inevitably ends.

[@V_4_Versace]

I think the problem for most people though is that they don’t know what they like, and as much as people hate to admit it, most people do not have originality and rely on trends and people to tell them what is cool or “in.” I also think creativity takes time and energy that not everyone has or is interested in

[@transitdogsays6886]

@@V_4_Versace Indeed! I feel that what we really want is to feel good in our skin. Whether that is achieved through inspiration, creativity, maintenance, or simply doing nothing, they can all be forms of self love. The danger is in losing awareness of what we are doing when immersed in the collective. I often find myself asking: Is this what I really want? And, this good for the Earth?