EXPOSED: What Watch Dealers REALLY Pay for Audemars Piguet Watches!

[@passion_and_enthusiasm]

This is super interesting as it adds to the bigger picture. Hope there is more to come for other brands. That wholesale is not the same what the public will pay should be self explanatory. I mean, that is not something that is unique to watches but all products.

[@Ali-pr3gq]

Are you copying Opusntime Watches because you sound just like Opusntime Watches unbelievable but true

[@BobbyDazzler888]

They try copying many channels. Some copying has been successful with no outrage.

[@greymarketpod]

No clue who that is but will check it out now.

[@greymarketpod]

Wow, I regret spending 30 seconds of my life watching that.

[@Ali-pr3gq]

@@greymarketpod 🍭👅

[@LaurenceBrillantPoirier]

You should do a video on every step that goes into buying a watch as a dealer, with service, all the way through reselling it. People would better understand the time, effort, expertise and structure that goes into a sell. And where the profit margin actually goes.

[@greymarketpod]

I'll do a POV (point of view) video from the view of a watch from the moment we receive it to when it ends up on a client wrist.

[@WarrenG-ke4zr]

They should also do a video showing the backdoor supply they get from ADs

[@WarrenG-ke4zr]

You fools actually believe the 5 to 10% markup? 😂😂 These guys are snakes. I wouldn't be surprised if it was more like 30%. Wouldn't be surprised either if they buy tons from ADs at retail. 5 to 10% isn't going to pay for all the employees, commissions, lights, marketing and fancy luxury cars etc.

[@cocoyc495]

Next thing they'll say is they also make 10% on jewelry. hahahaha. Bunch of suckers believing dealers.

[@fullspectrum2752]

Sorry I am doing both for watching and listening. For podcast please do as you have a great voice for it so I would enjoy that as well. Watching is great too as I like to see the watches you are talking about. I like this content so if you all have the time for this (not sure how you all have found the time so good on you all for that) please keep this format up!

[@mikekuridza7760]

AP 50 year anniversary must be 2022.....also msrp wasnt 50k like you said....its same as 1550 or 1551

[@fbernacke]

Really love these videos. I think you do a fantastic job.

[@iiovoii]

Nice work

[@reconteam91]

Great content, thank you for being honest with the prices and the information.

[@juwadanah]

Intriguing video, the price correction is still smaller than I expected. I still feel over the next year prices are demand is going to decrease. The incoming financial issues will have a major impact on all.

[@WarrenG-ke4zr]

The only reason why they post "transparency" videos like this is to fool the suckers into believing they don't have room to negotiate down. The timing is convenient too after so many shady dealers getting exposed, I smell defense mechanism and bs

[@nogaroblu9321]

I really enjoyed this and thought it was really insightful, especially when you compared and contrasted pricing over the course of the last year. More of this content please 🙏🏽

[@marcphillips3948]

Avi your video needs more detail. You discuss a 2018 15202 and use CURRENT msrp but in 2018 the msrp was much less when this watch was purchased. I think be a little more mindful of context because wholesale and used pricing is affected by age as well so it’s a little weird you’re comparing a 2018 watch to 2023 msrp

[@497chris]

Market correction benefits many, burns some. The current housing market is an example. Great time to buy, not a good time to sell. I see a trend, when a market goes down, interest rates increase. When a market goes up, interest rates decrease. Should it be that way though? Just asking 😂.

[@soliphong1686]

Awesome video brother! Please do one for RMs.

[@phil_781]

I definitely agree with respecting gold watches, but not a fan of "mixing my metals" lol

[@stevenscott2966]

Fantastic segment. This is the info I want

[@greymarketpod]

Great to hear!

[@999NINE99]

There are a ton of costs and risks associated with getting wholesale pricing on any good or service. If you have a problem with this video, spend the $100k plus to set up your own AD and good luck with that. Odds are you're better off paying more using a reputable dealer who eliminates the aforementioned risk. If this reasoning doesn't make sense, buy a Timex.

[@greymarketpod]

On point! Thanks for the comment.

[@ehrenkrause9861]

Is it mixing metals or is it mixing the colors of metals. Cuz I have a kobalt and a silver ring and I wear a stainless watch. But I don't mind wearing my murdered black watch with the same rings. Got to mix it up like a baller😂

[@497chris]

Transparency is key! ❤

[@AndyColeman]

Awesome video! Do the Rolex models that you missed last video please!

[@greymarketpod]

Will continue to do them!

[@Abrahamwann]

Great video Avi. I think a profit of 5-10% is fair, but to try and make 20% or more is unacceptable and plain greedy. Lots of love from Australia. Abs.

[@henri-5606]

Is a modern watch with no papers nor box basically a stolen watch?

[@greymarketpod]

Not necessarily. Owner could have lost the items, happens more often than it should.

[@vietmontague]

Great content, would recommend next time maybe putting a box with gray market price, rrp price, and price those pieces are being offered at on dealer chats just so that it is easier to follow

[@m3tek44]

yes this is rock solid review!! I'm loving this format! thank you for great information!

[@greymarketpod]

More to come!

[@frankphilpot3492]

I agree with you on pricing Avi. Business 101, if you can't make a profit you can not stay in business. When you purchase from L.B. you're not only buying a watch, you're getting service, trust, honesty and much more. Thanks for the pricing update today. Your viewership must be on the rise!! Keep up the great work😊❤

[@BobbyDazzler888]

Bot

[@jfloop77]

Thanks for sharing those prices Avi. Nothing wrong with making money. I'm surprised it is something that needs to be explained to the public. Although I guess it helps to prevent outrage from leftists.. At the same time - 40 grand for a stainless steel watch just shows how ridiculous the market still is. One more thing - Avi, could you make a video about servicing costs of various brands / watches? Some people expect Breitling level pricing on AP watches and once it goes into 4 digit territory, people open their eyes wide. Keep up the good work! I enjoy listening to your podcasts as you keep going through a bunch of information in a short amount of time, you don't come across as having overgrown ego and you don't throw jokes that nobody laughs about like that german Nico guy.

[@greymarketpod]

Thank you for the comment and support! I love the idea of service costs, maybe I can bring on one of the service centers we use to answer these questions rather than just show invoices.

[@benjaminibe1214]

​@@greymarketpodGreat video. First time watching this. Do you have a physical or online store?

[@timeteller3511]

Nice video❤

[@greymarketpod]

Thanks 😁

[@Maxdubaii]

In general I like what you do! Interesting content, no one does! good luck!!!

[@cesarrocha3138]

15202OR dropped another 20% 😂

[@garyblackman7264]

Enjoy your content. I have enjoyed learning from you guys

[@greymarketpod]

We enjoy your viewership!

[@ZaytovenStreams]

Honestly, I love the podcasts. Gray market got kinda boring

[@greymarketpod]

Thanks for the support! What would you like to see more of in Grey Market and on the podcast?

[@AudemarsPiguetRoyalOak]

who ever wants the copy version of AP that looks 99% like the original , leave a comment

[@hermanchin2334]

love it

[@francisesguerra]

I really like the content! You are adding value to us the consumers allowing us to make informed decisions when acquiring new pieces to our collections. I get that is controversial and not everyone likes it, but I feel that if your clients trust you they will come and buy again and again. Lastly everyone needs to make a little money and that is totally fine with me as well. You make money when you buy at the right price and leave emotions out of it;more simply said than done... 😂 😂

[@greymarketpod]

100%. Thank you for the comment and support!

[@Bruthah]

The white AP diver sells for 18 now

[@samihattayeb7907]

Do you guys expect us to believe these prices

[@greymarketpod]

Believe it or not, these are actual numbers.

[@carlossemedo6003]

I’m sure Adrain and Roman can get them cheaper through trades and negotiation skills etc. but I do understand it’s a business but they go high you go low…

[@frankm4129]

You crazy or something that AP over Detona give me a break😮

[@greymarketpod]

Personal choice.

[@evandavies8890]

Ok, so you're a bit unclear with your terminology. As someone who's a watchmaker and worked for a number of high end brands, run flagship stores and runs a pre-owned platform, you keep using the term "wholesale". What you mean with wholesale is what you guys, as grey market/pre owned dealers or traders buy it for. That isn't the actual wholesale price. That's YOUR wholesale price, not the WATCHES wholesale price since you bought it from someone else, not the authorized retailer. Let me explain. Having worked with many brands directly with sales, I know what the brands sell them to authorized dealers for, which most of you aren't. For most brands that sell products to privately owned authorized retailers; Bucherer, Wempe, Schaap & Citroen, The Hourglass etc. They pay roughly between 50-65% of the retail price for the watch. That is their wholesale price. The range depends on material, scarcity, price etc etc. So a watch with a 10k retail price, that AD would have paid around 5-6.5 for it. This is their profit that they have to pay VAT on, salaries on, other taxes and employer costs, rent etc. The prices you're talking about are the prices that grey market/pre-owned dealers flip to each other, because mostly they do a lot of business between each other back and forth very frequently, so it is in their interest to keep those relations good, and make smaller profits on more frequent trades. Can an outsider just walk in and get these prices? Most likely no. Can you guys who do this buy those watches at those prices privately still, yes. So there is a bit of a distinction between what grey market dealers buy it for, and what the AD wholesale price is. Look at the new 126600LN Daytona, retail price of 15.100€. The price that the Rolex AD purchases it for is around 9k. Grey market dealers would be overjoyed to buy even the previous version for even 20k, let alone at retail. So this seems to be quite confusing for a lot of people when terminology isn't really very clear.

[@greymarketpod]

Thanks for the insightful comment! Since we're not an authorized dealer and are not purchasing directly from the brands, I mistakenly assumed that was a given. I'll be more clear about it in the future.

[@MyWatchLLC]

They are a grey market dealer. Obviously they are talking about their cost! Nothing confusing here, you are confused. And a panda doesn’t have a wholesale cost of 9k. Stop trying so hard.

[@evandavies8890]

@@MyWatchLLC Of course I know that, but not sure everyone else does. Hence my comment. You’re free to give me the exact number what the Daytonas wholesale price from Rolex is if you know. But the margin should be roughly in that area. How else is an AD supposed to make a profit, if there margin is even smaller? I’m trying to help create a bit of transparency here mate. If you aren’t adding anything useful, then don’t comment.

[@marcphillips3948]

What’s up with all these weird facial expressions you guys are all doing now on you’re channel cover images for each video

[@greymarketpod]

To get a comment from you.

[@marcphillips3948]

@@greymarketpod it worked. You got me to reply to a real loser.

[@Maxdubaii]

retail for first watch offshore navy is 41K$

[@Maxdubaii]

You are not telling is the watch NEW/UNWORN or not, how can we apply to these numbers, If we don't know the condition??? come on

[@greymarketpod]

If something is new I'll say it, otherwise it was not mentioned in the dealer listing.

[@Maxdubaii]

@@greymarketpod got it, but its very difficult to understand the market, personally I am buying only new/unworn, next time please try to find some new models also

[@closer71]

Watch Analytics freaking blows. Their site literally only tracks the top selling "hype" pieces. Very, VERY few older models or discontinued/vintage watches...its basically useless. Unless all you care about is Royal Oaks and stainless steel sports Rolex.