What Is PPC? Part 2 - How Much You Should Be Making

In this second part of our "What Is PPC?" video series we cover how you can check how much you should be making from your PPC (Pay-per-Click) ads campaign, whether that's Google Ads or another advertising network.
00:29 What You Need To Know
01:40 The Formula To Use for Measuring ROI
05:17 What Are The Levers You Have To Play With?
See the rest of the series:
Part 1 - • What Is PPC? Part 1 - ...
Part 2 - • What Is PPC? Part 2 - ...
Part 3 - • What Is PPC? Part 3 - ...
Part 4 - • What Is PPC? Part 4 - ...
Part 5 - • What Is PPC? Part 5 - ...
🎥 Enjoyed This Video? You'll Love These Too
How To Write Perfect* Page Titles and Meta Descriptions for SEO
• How To Write Perfect* ...
How to Choose the Right Keywords for SEO
• How to Choose the RIGH...
How To Get To The Top of Google
• How To Get To The Top ...
Best SEO Tools - 🥊 Tested and Compared
• The Best SEO Tools - 🥊...
How to Easily Increase Online Sales for a Small Business
• How to Easily Increase...
How To Get Featured Snippets on Google
• How To Get Featured Sn...
6 Tips to Increase Your eCommerce Sales
• 6 Tips to Increase You...
How To Create Landing Pages That Convert at 43%
• How To Create Landing ...
How To Reach 100 Sales a Day on Your Website
• How To Reach 100 Sales...
Unlocking Gymshark's £150 Million Marketing Strategy Success Story
• Gymshark's £150 Millio...
📺 How to Increase Your Ranking, Traffic, and Leads/Sales
How To Increase Your Ranking
• What Is a Sitemap? (an...
How To Increase Your Traffic
• How To Write Perfect* ...
How To Increase Your Leads and Sales
• Video
🔎 Request a Marketing Review
Struggling to get more traffic?
Struggling to increase your leads and sales?
We're here to help.
Request a review of your website and we'll send you a video outlining how we'll increase your traffic, leads, and sales.
exposureninja....
🔥 Try Semrush for FREE (Exclusive to Exposure Ninja)
thankyouninjas...
🔥 Try SE Ranking for FREE
bestninjatool.com
🎤 Listen To Our Podcast
Spotify: bit.ly/ENpodca...
iTunes: bit.ly/ENPodca...
🤩 Follow Us on Social Media
LinkedIn: / exposureninja
Twitter: / exposureninja
Facebook: / exposureninja
Instagram: / exposureninja
📧 Get in Touch
Have a question for our team?
Have a subject you'd like covered?
Email us at [e-mail]
👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #PayPerClick #PPC
• What Is PPC? Part 2 - ...

[@ExposureNinja]

We hope you liked the video! *What are you having the most trouble with your PPC so far?*

[@bartorduno4350]

Wait, how are you getting 200? CPA(ppc)=CPC*100/CR CPA(ppc)=2*100/1% CPA(ppc)=20,000 how?

[@ExposureNinja]

00:29 What You Need To Know 01:40 The Formula To Use for Measuring ROI 05:17 What Are The Levers You Have To Play With?

[@jmellon766]

Sales Cycle Time? If it takes 6 months to convert your math is missing a few variables. Do you have any videos on on sales cycle impact on PPC budget logic. I can envision the computations; it is a larger spreadsheet.

[@nate3708]

When you say value (for the AOV), do you also mean price? From my understanding the value given doesn't equal the price paid for it. Whether it's a good opportunity or not.

[@ExposureNinja]

The V in AOV means revenue, yes

[@probingone8810]

Spend $200 and make $500 that would be wonderful