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The "PURE Tension" Volvo Pavilion was a collaborative effort between Synthesis Design + Architecture (SDA), Buro Happold (BH), and Fabric Images. The design began as a concept, commissioned by Volvo Car Italia to showcase the new Volvo V60 Plug-in Hybrid. The purpose- to create a lightweight, rapidly deployable, tensioned membrane structure that would act as a portable charging station, fitting within the trunk of the car.
At first just a conceptual idea, but now a fabricated reality, the PURE Tension Volvo V60 Pavilion has proven to be a reliable solution in addressing the issue of sustainability and renewable energy-based architecture on a micro scale. The power strategy incorporated into the architecture enabled the Photovoltaic panels to collect enough energy to power and charge the Volvo V60. What started as experimental in nature was brought to life through dedication to the design and a true understanding of the vision and purpose of the project.