👉 Facebook Ads For Authors 2022 - Detailed Ad Creation Tutorial 😎

[@louiovino9051]

Thanks David. Quick question: I always put the CTA in the "headline" section, right next to the button. Do you think it works better in the "primary text?" Do you have data showing higher read-through in that text section?

[@DavidGaughran]

The primary text is much more prominent so I prefer a CTA there. Any time I've tried leaving the CTA out of there the ads don't seem to do nearly as well. You can double down and use a CTA in both places, of course. But it's a trade off against using another piece of social proof or a nice genre-squaring, reader-hooking review quote.

[@louiovino9051]

@@DavidGaughran Really good to know. I've been sticking a CTA next to the BUY NOW button assuming that people would be more prone to skipping the primary text because it's not as integrated in the creative part of the ad (especially when it requires someone to click the "read more" portion). But your experience says otherwise, which is super interesting. Thanks for this and all you do, man!

[@DavidGaughran]

@@louiovino9051 I'd be super curious to hear if anyone has ever done any kind of eye-tracking analysis on Facebook ad elements. My gut says people will get drawn in by the image and then read the primary text next, and either click through right away, or perhaps read the headline text next if they are still waivering, and then finally the CTA button. So I kind of design the ad with that flow in mind - hook, CTA, hook, CTA. But I'd love to actually know!

[@louiovino9051]

@@DavidGaughran I work in the biz and am gonna ask our social team this exact question -- I'm positive we've got eye tracking data somewhere -- either in house or third party. I'll be sure to let you know what I find out!

[@DavidGaughran]

@@louiovino9051 Oh that would be fab!

[@ngomediaLIVE]

Love the mention, right at the start, that you're beginning to hate the gatekeeping behind $1,000 courses. I'm getting so tired of that too! Thanks so much for this video!

[@janekalmes]

David, you're the greatest. What would we do without you?

[@adaddinsane]

You said this while I was typing but I'm going to say it anyway :-) The cover in the graphic thing was analysed by someone. They found that while the book cover reduced clicks, the sell-through was higher. If someone clicked they were more likely to buy - book buyers clicked more, non-book buyers clicked less. This was good.

[@trishamessmer2610]

Absolutely *brilliant*. As an old (literally) software trainer, I find your teaching approach top notch (as always). Clear, concise, with bits of humor to keep me entertained while I learn. I've dabbled in FB ads once or twice (without much luck) and am willing and ready to take the dive again thanks to your guidance. It's also very appreciated that you do this as a service for other authors rather than teasing us with a bit of info until we fork over some money for the "real goods."

[@MuzMURRAY]

Hi Dave, it's really great of you to share this with us impoverished authors, who can't keep forking out for expensive courses that are never as valuable as what you show us. Thanks again.

[@nickholmeshistorian]

David Gaughran is the absolute best for indie marketing advice by miles! This is a superb video far better than any other resource on Facebook book marketing. Thank you David!

[@SarahBrewerAuthor]

Thank you. Excellent run through. About to take the plunge to create FB ads for my debut novel, White Powder Of Gold....

[@spiffietiffie7897]

You're a life saver! I'm a newly self-published author, and have been losing my mind on how to market the dang book. I really appreciate all the information. I've taken it all in and just submitted my first ad. Excited to see the outcome. Also, thank you so much for all the info in the description tab. You are so refreshing, some folks are so weird about giving others any kind of pointers, so again thanks so much! You have everything listed, and so easy to find. Believe me when I say, you have helped me not feel so stressed! I'll be sure to check all of your stuff out. 😁

[@microwave7014]

Great tutorial, very engaging and thorough! Of course, as I watch this in July 2024, Facebook has changed the ad creation process from the screens as shown, but your explanations make it easy to navigate their new system. Thank you!

[@adaddinsane]

Just to say that last week (because my AMZ ads had crashed, my fault), I implemented this. And it was worked exactly as stated. To be fair, I already knew I had a very saleable product (completed dragon series) and good graphics, but just creating one ad this has been going insanely well on a £7.50/day budget. In one week, before the readthrough has really begun to build up, I have an ROI of about 200%. As a techie who's done work on machine learning, I understand what's going on at a deeper level, which is gratifying but not required for success.

[@dr.sapienza4700]

Spent months watching countless video tutorials on FB ads for my upcoming book. This is the first one that finally made the process clear to me. Excellent. Thank you.

[@alicevonkannon1033]

I don't know any great Celtic blessings, so just God bless you! I've been ready for days, all ducks in a row, to pull the switch on my first FB ads, terrified to go in and do it, scared over these new targeting rules. I'm in the Mark Dawson thing, and we're trying to help each other on our FB site, but all of us are feeling a bit lost. You're my favorite teacher of all time, I love all your KZbins, not to mention your historical novels. Thank you, so much.

[@savoryadventures]

Very easy to follow, but yet comprehensive. Finally, a video that doesn't claim to know the "only way to do it"! It's a detailed thought-provoking tutorial. Thanks!

[@Daster_X]

Thank you for the detailed and simple explanation step by step. it helped me do my first add :)

[@holistickezdravi]

This is perfect tutorial. Now I can be 100% sure some books are impossible to sell on Facebook.

[@Kev_Partner]

Thanks for this, David - it was EXACTLY what I was looking for. I'm also a digital marketing veteran, but Facebook's labyrinthine ads interface (which makes Adwords look simple) and similarly labyrinthine tutorials elsewhere simply defeated me. I've done well with Bookbub low-bid ads for drip feeding into book 1 in a series, but your video inspired me to give FB another go. First results are encouraging. 12 hours after launch and 11 clicks @ .36 - much better than expected (and far better than I'd experience before) and I should be able to get that CPC down to around the .25 I pay for BB clicks. Anyway, I want to say how much I appreciate this tutorial and your generosity in sharing your expertise - especially dispelling historical myths. Thank you again.

[@katrinamillings3651]

Thanks after this I went straight over and started my ad. I definitely wouldn't have known to pick traffic or uncheck some of those boxes without you.

[@juditha.barrett7606]

FINALLY! I have a map and can start my journey to fb ads with confidence! Thank you, David.

[@kcjuliusauthor]

As always, I learn something new from your detailed, easy-to-follow tutorials, David. Thanks for continuing to support authors by providing us with your expertise. So very much appreciated!

[@Bobbypinker]

Thanks for the info, as always! Good to know that I'm right in not doing automatic placements. I only do FB news feed and the IG feed. I do IG because I make book trailers that look good in the IG feed and I do get some good engagement from them. So even if they're not converting, it's good brand awareness for me.

[@DavidGaughran]

Experimentation is key. Sometimes it can be hard to know exactly how to parse "generic" advice - and adapt it to your specific circumstances - but testing usually sees you right!

[@motoeric]

I followed your walk-through for a crime thriller and my cpr is .16, which I'm very happy with. Thanks for the help!

[@marshalhunter1211]

Been trying to figure out FB ads for way too long. Your video is a lifesaver. Kudos!

[@jonathanfesmiresteampunkau6983]

Thank you, David! I set up my first ad along with your video, and I'm getting sales. In fact, so far today, I've almost made my budget back in sales.

[@dixiejohnson9787]

Ad running for 2 days so far and I am getting book sales! Thanks so much, you are great!

[@mroctober3657]

This is a good video. Greetings from Cork.

[@magdamoller6118]

Thanks for this! I'm finally going to learn my adds👏

[@mjmagrata123]

thank you sir your video is very helpful specially like me, a newbie zero knowledge and I already sign in yours course .. thank you again sir

[@mikemoore2256]

Thank you for the awesome tutorial on running Facebook Ads. I learned more from you in an hour than the weeks of reading on the subject in the past!

[@willemmulder4886]

Hoi David. I made an Ad on Facebook following your instruction and it looks promising. To say thanks I made a link on our group selfpubbers so you can expect some new followers. Thanks man, keep up the good work!

[@briancolella72]

Fantastic video! Thanks so much for the great tutorial!

[@johnnyjones2884]

Enjoy the wonderful advice. I have just released a Vietnam memoir, my first publishing adventure at age 75, and it has been well received in the first few weeks. Now the challenge is to keep the momentum going forward. My problem in setting up the ad campaign, (I am quite the newbie) is it appears to offer me only a few broad categories, ie. US Veterans, US Navy, History, etc. so listening to you, I am assuming if I am patient, (an item I pray for every night "Dear Lord, I need patience and I need it NOW") that the AI from Facebook will sort it out in time. Am I correct in that assumption? Thank you again, my unmet friend.

[@agathachristieisntanauthor]

This was superb. Just what I needed. Thank you.

[@huesandtones]

A very valuable guide indeed. Though I had tinkered with FB ads a lot, this video still provided me with more tips. I was able to tweak my ads further. Thanks a lot for this.

[@tatelown]

Thank you, David!

[@stormhousebooks]

That was the most insightful and fantastic in-depth video! Thanks so much, Mr Gaughran.

[@suebaumgardner4154]

Thank you so much! You successfully walked me through my Facebook ad. I've used them before, but did not know what I was doing. I feel more confident about this new ad. Thank you again!

[@carolinerebisz1703]

Excellent video, thanks David. I have only used Facebook Boosts so far and will try an Ad next time as I feel better equiped.

[@aditisaxenapublishing]

Thank you so much... I followed your instruction... and lets see how it will work...

[@JaimeSolisC]

Really appreciate your knowledge and openness to help. Watched so many videos about Facebook ads and this one tops them all.🎉🎉🎉

[@mestreascensionado]

David your videos are amazing! We just want more from where this come... Pure gold and tons of value for community. Deserve more audience and views

[@DavidGaughran]

I've been busy recently building out a new set-up and I'm ready to really start ramping up video production in 2023. So lots more coming very soon!

[@PeachesandPaprikachannel]

Thank you David, I found the detailed targeting, placement and platform information fascinating. I was still listening at midnight and on the edge of my seat! I have run FB ads in the past, but nothing for about a year...and never successfully for my books! can't wait to dive in again. Very good presentation.

[@AuthorLevelUp]

Wow, only 6k subs??? You need way more. Thanks for the great tutorial.

[@martinhumphries5957]

Thanks for another great tutorial, David. Always enjoy them and always learn something new. This was no exception. Now I'm off to implement the new ideas. Wish me luck!

[@DavidGaughran]

Good luck!

[@dixonreuel862]

Fab stuff, David boy - thanks for the video!

[@SonsieMeadowsAuthor]

This is invaluable, David, as I right now am creating a FB ad. You are so generous with your knowledge! Thank you.

[@thefantasyreview8709]

Thanks so much, saved me from making so many mistakes and wasting a lot of money! You got a sub from me.

[@EricHillAuthor]

Thank you, David. Your material is wonderful. Ready to hit the charts!

[@patsychevarie3520]

Thank you so much. I love your advice always.

[@soooocharming]

thank you for doing this. you are correct, i purchase a program where this information is behind the pay wall and what you discussed is the same as what they teach as well. but "students" of the program had to pay insane amount of $ to get the same information you provided for free. so thank you.

[@aidgh5998]

Hey man, I wanna say thank you, thank you. The best channel and valuable info.

[@sarahwelkbaynum8753]

This was SO helpful, thank you! I juts painlessly set up my facebook ad thanks to you :)

[@guyblaise3770]

Thank you David! Best video and thank you for sharing your knowledge. Hello from the US👍

[@nicoleworkman2391]

Just wanted to stop by and take a moment to thank you for sharing all of your knowledge with us, and putting it into an easy to understand video. Even better, for making it free! You deserve continued success--I hope someone treats you to your favorite top shelf beverage of choice soon!

[@hemantnayak982]

THANKS SO MUCH!!!!! this helped me tremendously! I adjusted my ads according to your recommendations and I think it will make a huge difference ! amazing class!!!

[@alliedavidson4175]

Fantastic video. Thank you for making this. It really helped me walk through the process of Facebook ad creation. I've now subscribed to your channel and plan on watching more of your video.

[@RickSkorupski]

Time well spent! Thank you. I'm going to the additional links below before jumping into creating an ad. You, sir, are a great teacher. Thank you fr sharing the time and, more importantly, your experience.

[@lucybroad1]

David, I am so pleased to have found you. I have been struggling with understanding FB ads, and you gave me my 'lightbulb moment'. Thank you. Question: We can try different ad sets with different target audiences, but how do we know which ad sets work best when Amazon doesn't give demographic or target information from their site? I just can't get past this hurdle. Any thoughts?

[@PaulClark42]

Thanks - great intro!

[@mrsiz218]

Thank you so much for alllll you do! I appreciate it

[@chadlutzke5509]

Very much appreciate this video, David. Thank you. Just put up an ad using your advice. Wish me luck!

[@motoeric]

Excellent walk-through. Thank you, David.

[@vickiehelm]

Best Facebook Training ever...thank you so much

[@MaryHamiltonAuthor]

Thanks so much for this video. It's so very helpful. I'll be coming back to it again and again as I learn the platform.

[@CherylStJohnAuthor]

This was so helpful! I always appreciate your transparency and sensible advice.

[@penwrites6006]

Great helpful and insightful content

[@DracoQC]

Very interesting. Thanks a lot man

[@planetmusemedia]

Thank you so much for sharing your experience. There's so much to sift through. This is a time saver.

[@joanneselinskesoulsource8442]

Once again you have given us an incredible gift. This was so informative. I have been intimidated wondering how to jump into FB ads. Thanks for 'parting the waters'.

[@loriritchie1242]

I am a new indie author and so grateful for your videos. I have subscribed and to this channel as well as subscribed to your newsletter. Would really love to see you do a video re: your thoughts about the recent explosion mainstream availability of AI technology and implications related to self-publishing.

[@homeirasoufi7565]

The most helpful channel👍; thank you for every second of your time and all this great information 🙏

[@PJSkinnerAuthor]

Fecking brilliant as usual. Thanks so much. :-)

[@nathaniel4334]

David, this video was an absolute godsend. Thank you. Sub'd.

[@JMSimpson]

This has been a lifesaver! Thanks so much!

[@georgetoolanbooks]

Thank you, David. I think this was an excellent tutorial. Having a little experience with FB ads, this video gave me a few new ideas and perspectives which I really appreciate. Thank you for taking the time to make this great video!🙂

[@MagdaAlexander1]

Wonderful advice as always. Thank you so much, David. The square ad preference is new to me. Will be doing that moving forward.

[@JanetButlerMaleWriter]

What a brilliant video, David. I spent £££ on a course which I found much less helpful. Now I know I was targeting too much in one go. Thank you!

[@MichaelMurrayIsMessy]

Hey David, great info as always! Quick question: Once you find some winning targeting interests, do you generally run multiple ad sets at once, or do you pour all your budget into one until it starts to dry up, then move on to the next one? Thanks!

[@writinghappyhour6945]

This is a great video. Thank you for always being such a great source of advice on this stuff.

[@kathyandrickcampingadventures]

Great tutorial... Thanks so much..

[@jamlane]

Incredible advice! I'm very thankful for this.

[@mingotography]

Brilliant Alpha as always. Thank you, David!!!

[@jkahn5350]

This is a superb tutorial. Thanks David.

[@dietsfreedietkitchen1793]

Excellent video, very ht👌👏🏽👏🏽👏🏽 I appreciate your knowledge and thank you for your time.

[@socman002]

Thank you, sir.

[@GreggBell1]

Thanks David

[@BrittanyPutzer]

Thank you for the advice 🙏🏼 I can't wait to try it out!

[@bradgraber782]

Excellent tutorial. I've been running FB ads for the last few weeks trying to learn more. My question is - how do you truly measure when they are effective? In other words - if you are also advertising on Amazon - how do we know if an order is generated by a FB ad - vs. an Amazon ad? And when you look at the Meta Manager - how do you know whether your ad is truly working? In other words, how do you interpret the data? What are the benchmarks for best performance?

[@DavidGaughran]

Hi Brad, this is a complicated topic, not least because Facebook can't see which clicks turn into sales, so you get a less full picture than that in your Amazon Ads dashboard. You have to fill in the blanks yourself using what can only be described as crude methods - such as turning your ads on and off and establishing a baseline for your sales/a baseline conversion rate. I'll be discussing this in detail on my newsletter soon, if you are signed up to that. (If not, the link is in the description above.)

[@just_melinda]

Thank you so much for this incredible in-depth post! I love your advice and the way you explain everything. I lost a lot of money following bad advice, like use generic images instead of my book covers. I think this tutorial will be a game changer for me. :)

[@cdeberg1]

Very informative, David. I've subscribed!

[@shaundixon2249]

Fantastic! What a brilliant tutorial! Thank you so much.

[@dietergreen5995]

Thanks so much David, this really helped, I hit the like and subscribe for you, hope it helps the algorithm. I have an important question for you. If, like you said, that you don't put every type of author in one campaign and you seperate them. How do you know which one is driving more conversions to your amazon shop? I get you can see the clicks, but how do you see which campaign converts to book sales the best? Dets..

[@jayemarie1433]

Very useful video, David. Thank you so much, you really speak my language when it comes to marketing!

[@Raynercloud]

Nice, kind man.

[@fairyglam8]

thx for doing this

[@TheThepapworths]

Thanks for all the tips Dave. Valuable information and I've followed along with you.

[@modcadmail]

Excellent advice again from Dave. Really hones in on the nuts and bolts. Forget the bells and whistles that FB want us to use and get the basics right, and also let FBs AI do the heavy lifting - that's a lot of clichés for one comment - my apologies. Anyway, great vid and solid advice. And test, test, test! Good for newbies and also as a refresher for hardened FB ad users. Cheers!

[@paulsvoboda2]

Good stuff - thanks David!

[@user-lc9bw8fo3r]

What a brilliant tutorial David. Thank you SO much! One quick question - do you believe it's detrimental to run Facebook Ads and Amazon ads at the same time? Thanks in advance, Allison.

[@daxxerasmr4026]

I appreciate this so much! Thank you! I subscribed!