Amazon Ads for Authors - Step by Step Tutorial

Learn how to get started with Amazon Ads in this step-by-step tutorial. I cover the dashboard, automatic ads, keyword ads, and category ads.
(Sponsored Brand ads were giving me some trouble so I omitted those, but the process of creating them is very similar if you understand the others).
Access the Amazon Ad dashboard: www.advertisin...
Bryan Cohen's Author Ads School: selling-for-au...
Alana Terry's Amazon Ads course: successfulwrit...
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2018 My KZbin Setup (Affiliate)
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[@user-mi2of1bo1l]

As a new author, I knew nothing about marketing. This video gives step by step instructions on how to get to Author Central and how to set up your first ad.

[@michelle4647]

This was incredibly helpful and exactly what I was looking for as a new author!

[@CPoddy]

Boy I wish everyone could make videos like you. Absolutely the best. Very easy to understand! Thanks!

[@lucyh.delaney8201]

Thank you for the info. Amazon Ads scare me! You've broken it down to a pace I can follow and think I just might be able to apply to my books! If only I could pay someone to do these for me.

[@PWx4]

Thank you for explaining what bidding is!!! I have been struggling with finding what they are!

[@N-of-One]

I set up my ads today!! I'm super nervous because I really don't fully understand. But here goes! I paused it a bunch of times. I hope it works out. Thank you so much for this video!

[@stephenball4649]

I needed this information. I can see now where I have been going wrong , particularly with bids being too high.

[@SylviaDziuba]

Thank you, this is an amazing video - very thorough! Great job!

[@joymast2937]

Thank you! Just listed my first book a month ago and looking to learn about ads.

[@spiritwriterspeaks]

To start I was getting confused but after rewatching I am getting the idea! I can at least understand now where I was going wrong. I have been paying a fortune with amazon. Lets hope my newfound knowledge works. Thanks for your guidance!

[@Coolstarmusic]

This is a superb introduction to advertising your book. Thanks very much.

[@ajhumphreyswrites]

Super helpful video! Very easy to digest and follow, appreciate you!

[@user-eu8qo2vm7w]

This information is 100% helpful thank you for going over this.

[@jamesroth8837]

Well organized. Easy to put together an ad. Not as intimidating as I'd thought. Screen doesn't match, but anyone with computer skills can figure out what to do.

[@212Brie]

This was great to watch! I loved it and learned so much as a newbie. Presentation was fantastic! Thank you :)

[@dwayne2232]

Very thorough information, I wished that I knew about this last year when my book came out... better late then not at all... great work guy....

[@trevorscott2448]

This was great info, explained clearly and to the point. I've been losing money for years because I was more concerned about keeping my books relevant than making money. My mindset has changed now. I've already made some adjustments you've suggested. Thank you.

[@DougShear]

Brilliant! Everything you need to know to get started. Thank you.

[@donjohnsonisable]

Thanks for the info, I get lost in the jungle of the platform and you helped simplify the process. Thanks Don

[@melissap3539]

This video is so helpful. Clear, specific guidance that I put into action immediately. Thanks so much.

[@timothygreen5150]

Loved the comments. And this was very informative as I am new to amazon ads.

[@edrogers6559]

Very informative. Exactly what I was looking for.

[@matthewseanmclachlan]

This was perfect. Great content. You took big ideas and spoke about them in simple terms. Not oversimplifying, but also not talking over people's heads. You have the talent of a great speaker.

[@spiritwriterspeaks]

I know I have thanked you already, but now I am actually starting to see results! Not only are my costs lower,my sales are also increasing. I have watched loads of KZbin clips and yours s the only one that makes sense to me. The best thing with your method is that I can see which books are doing well and which are not. My method was putting everything together which did not work. Thank you again!

[@AuthorLevelUp]

Wow, amazing. Your comment made my day. Good on you for doing the work. So happy that you’re seeing wonderful results!

[@trishaleighartinsoul]

Thank you!! This was the most comprehensive video I've watched on the subject. I'm no longer afraid to try an Amazon ad.

[@InterdimensionalMetaphysics]

THIS VIDEO WAS GREAT YOU ARE A GENIUS THANK YOU SO MUCH!

[@user-mysterywriter]

This video was fantastic. He went slow enough to understand what he was talking about, but not too slow to get bored. Knowledgeable and made it easy to follow! Thanks!

[@wallyrunnels]

This was a terrific video. Really learned a lot. You're very thoughtful and speak clearly.

[@TheCherieAmourShow]

Yes, this is helpful, especially with understanding product/category ads a bit better. Thank you for sharing.

[@MusicalMarble]

Thank you so much. This was helpful.

[@johnnyjones2884]

One of the best videos of am interest of all indie authors. Thank you!!!

[@johnnyjones2884]

an, not am...Grammarly, Grammarly, where art thou

[@EeeByeGum]

Thank you for your efforts in putting out this educational content. Exactly what I needed to know.

[@yashgaur9020]

Best video,detailed covering everything I needed to know

[@renesbbwi]

Thank you so much, man. Your videos are always very informative and clear. Thumb up!

[@nickpeluso7511]

Thorough and helpful

[@mlbullbooks]

Thanks so much for this informative video. I understand how Amazon ads work much better. I've never used them before, but I'm considering trying them sometime soon in the future.

[@inner-passage5450]

Great refresher from my last campaign 10 years ago (Google). Thanks

[@shannynadudvary6118]

Thanks for sharing your experience

[@e-care-books9867]

A great great help. Thank you very much.

[@virendsingh435]

Most insightful. Well presented. Thank you very much.

[@a.deiterich9121]

Very helpful and straightforward!

[@forattentionpress491]

I have to say your channel is my fav. go-to for all things authorial - I've been writing (and trad. published) a VERY long time, but your short on how to make sure your book is remembered - have fun writing it! - what *brilliant* advice, and just what I needed recently whilst stuck in a valley of despond on my writerly journey - all blessings to you, stay cool

[@timtrottproductions]

You show where to start, which is GREAT!

[@nicdelillo]

This tutorial is great. Thanks a lot. Can I ask you what you think is a good/healty CTR?

[@biblestoriesbug]

It's the first video I'm watching on Amazon Ad. It's exhaustive and will be helpful to me. I'll watch it again and again. Thanks.

[@drchristinaalicia]

Thank you!

[@svarupa]

thanks for this video. besides the info, one of the best things i like about it is you don't show your hands moving around while talking, so I can focus on the content instead of someone's hands waving here and there. thank you ❤

[@ReeseRyanWrites]

Thank you so much for this step-by-step tutorial! This will be my first Amazon ad.

[@alaricsoto1]

A very informative video. Even though I'm using the Amazon system daily, it helped sort out my thoughts and consider new types of ads.

[@lauram.9306]

Thank you! Excited to set up my first ad campaign.

[@IamJeromeFord]

This was very helpful! Thanks for sharing your knowledge!

[@yannhijazi]

That was really helpful. Thanks for this great lesson on Amazon Ads 🙏

[@karimhoury290]

Very Helpful

[@wl9154]

Thank you. Very good information. Learned a lot.

[@pratiksha5072]

This was so helpful in learning quickly how Amazon ads work. Thank you for this incredible presentation

[@totalherenow]

Very helpful, thanks! You've a good speaking voice :)

[@julianbauer3387]

Good presentation. This was my fourth video on the subject and this one certainly kept me watching.

[@AuthorLevelUp]

Thanks for watching and glad you found it engaging!

[@careerquests8529]

Awesome video mate... thank you... And you have a great presence on camera...

[@Yakushima]

Excellent tutorial, very helpful!

[@michaeltodd3067]

Thanks - very well explained and helpful

[@chrispeterson1148]

Super helpful video, incredibly clear screen management, and a great breakdown of what (I find) is a dauntingly complex advertising system. Thank you.

[@michaelelizondo1831]

Clear. Concise. Beautiful. 😊

[@sharondavis3535]

Very detailed and helpful. thanx

[@cmax889]

This is wonderful. Thank you sir.

[@jaza457x8]

Excellent video, bro. Thank you very much!

[@petermoreira1808]

This helped a lot. Many, many thanks.

[@Ruthie888]

Very informative. Thank you.

[@denisemercado57]

Love your video. I have two books that I would like to advertise on Amazon. Each book has received awards. Would you recommend adding a text with the award information in the ad?

[@dlangley012]

Thank you for this great video. What does it mean when your Amazon keywords says "no current data". Its been saying that for weeks.

[@getkraken8064]

Good info. Good voice. After any launch special deals, how necessary do you think it is for a debut novelist on Amazon to price the book at the lowest end of the range $2.99? Thanks.

[@MichaelBerglundt]

Helpful with plenty of insights. Thank you, Michael. »Author Level Up« is the place to go on the web to get started as an indie author and self-publisher. Can't recommend your channel enough! 👍🏼

[@itstime2leadpodcast]

Thank You this really helpful

[@annissiemccullough1976]

Thank You

[@simplyworkshops5747]

Well explained and down to earth advice, thanks

[@tmwing84]

Great video and information!! Thanks!

[@aaronwalker6788]

This was helpful. I have publisher rocket, but I still struggling to set up a good ad campaign. I hope you do more on Amazon ads in the future.

[@kellyl2426]

Thanks for the video! amazon says only KDP or vendor account books can be advertised. regular books sold via FBA cannot. How are you able to advertise books? Do you have a vendor account? Thanks.

[@JoeyPaulOnline]

Thanks for this it really did answer a lot of my questions and help get more confident to start ads

[@dibiyagbafa8931]

OK thanks. Please I've got some questions and I'd really appreciate it if you answer them for me Can I do automatic ad and manual ads for one same book? Can I add one same book into two or more ad campaigns How do amazon take their ad charges... Do I permit them or do they take it anytime they want without my permission. Now paperback or Kindle What should be the biding for high content paperback? Will ads for Kindle make paperback sell? Should I run Kindle and paperback ads separately or in the same ad group?

[@iartol]

Thank you so much

[@emilyjeancote]

This was so helpful, thank you!

[@gretchenstaebler8601]

Great! Thank you.

[@spiritwriterspeaks]

But do I need to do a separate campaign for each book. I am getting confused between campaign and ads.

[@dlangley012]

When you run multiple ads on the same book, will they compete against each other? Like two keyword campaigns on the same book? I don't know if that caused my ads to stall.

[@Tiffers963Hz]

Thanks so much for sharing your wisdom. Blessings to you and yours.

[@patriciadanna7433]

Thanks for such great information and tips.

[@Towny2023]

Really good video - you kept it simple enough to follow but with a solud outline!

[@jshorter3303]

Very helpful!

[@Jessica-mf9rn]

Thank you! Do you have any videos for Instagram. I’m always seeing clickable links on my feed of authors books that link to Amazon. I have no idea how to do that.

[@spiritwriterspeaks]

Is 10p per click too low when. it is asking for me to set at over 20p. I am in the UK by the way. Set at 20p at moment but not sure whether this is too high?

[@RobbGilbear]

Appreciate how easy + awesome you made this 🙏

[@jessm.8317]

Excellent tutorial! Very thorough and helpful.

[@user-vy7df6lq8e]

Very helpful thanks❤

[@israeladeyemi2766]

Pls I have a question For instant if I run ads for a particular book, and it have already made at least 4 sales And I want to change the book cover, will it affect my ad?

[@AuthorLevelUp]

Yes because you ad IS the book cover.

[@davidjones4515]

Thanks mucho!

[@TXVETJEB]

I've just finished reading multiple books on Amazon ads. They all said that the sales data is accurate but reporting is delayed. It can take up to 14 days for all sales data to show. So which is right?

[@AuthorLevelUp]

It’s been a while since I did this video so I can’t comment on this anymore. I’d bet on the general consensus as long as it’s recent.

[@TXVETJEB]

@@AuthorLevelUp Thanks Michael. The release of my first novel is fast approaching and I'm cramming for Amazon ads.

[@poojachilukuri]

Well explained, very clear and easy to understand!

[@familylife9734]

Hi I created 1 campaign per a book and it is now at delivering but there is no movement anywhere No Data on the clicks impressions spends It’s all empty. Am I missing any steps ?

[@danielreiss7547]

So helpful!

[@bevspicer538]

Thank you! Very helpful and clear.