Facebook Ads vs Boosted Posts | DON’T MAKE THIS MISTAKE!

[@mattduncan5500]

Sometimes you need engagement . Engagement helps you grow your social media presence . which is one of the most important things in marketing . bigger media presence and audience you have , easier it is to then find and sell to people

[@sukie0195]

Personally I highly recommend boosting posts when you first open a store or start your digital marking presence for the first time - or are trying to rebrand or get a new image out. I consider it a very short term tool to assist wi brand awareness- but not direct response marketing (obviously). So I have personally had a lot of success growing out online following and I the long wrong that great for getting more attention for events or sales.

[@IWantYoutoBeHappy4Ever]

"Click on this to make sure you're wasting your money" 😂 This one got me.

[@Orthopatients]

Haha just trying to tell it like it is 😂

[@bdriversims8230]

Boy, that was funny. Saved me a few dollars, as well....

[@senagiable]

Funny but plain truth..

[@neilkendall5499]

I don't agree that 'boosting your post doesn't do anything for you'. I've had really good results from boosted posts and you can target the exact location and demographic you want to reach. Also with Facebook ads you can only have a very limited amount of text in the ad, so you can't write much detail in it, whereas with boosted posts you can. You also said that 'boosted posts only allow people to like, comment and share', but when I boost my posts it asks me what objective I'd like to achieve, i.e. send people to my website, connect and chat with potential customers, etc so I'm not sure the info in this video is 100% correct. My main beef with Facebook ads is the extremely small number of characters they allow in the ads, so not sure why people are so against boosted posts really.

[@Orthopatients]

Good thoughts. I'd be interested in seeing the ROI you've been able to prove with boosted posts?

[@remydeen3943]

Boost post now can add button shop, learn more & dll

[@Chris-ob1im]

I agree, the information in the video is incorrect I'm afraid. You can absolutely choose 'traffic' when boosting posts.

[@Chris-ob1im]

@@Orthopatients You haven't replied to Neil K's comment: in boost you can select 'traffic' but the video states the opposite.

[@neilkendall5499]

@@Chris-ob1im To be fair on the uploader, this video was done a year ago, and Facebook have changed things since then to make it easier. It's now even easier than ever to do Facebook Ads with the 'Promote' button on Facebook. Let's not be too hard on the original poster, he's tried his best.

[@Anni_Nation]

Thank you so much I was about to boost my Facebook page which I did with my previous one that got hacked. I didn't understand why I had more views and likes but when ever I post a new video only my organic followers will react to it this vid give me a 100% understanding. Never boosting a post

[@Orthopatients]

:) glad we could help! What is your page for?

[@Anni_Nation]

@@Orthopatients my page is a food blog

[@Orthopatients]

@@Anni_Nation Awesome, good for you!

[@chrisw850]

I've run the same exact add side by side with boosted and a paid add. And I get much more link clicks for my money on boosted posts vs adds. Boosted post i paid .07 cent per link click. Paid add was .56 cents per view content. And the other comments are right you can choose traffic option on boosted posts.

[@Orthopatients]

These metrics don't matter unless you're making more money from the boosted post :)

[@fnaloi5441]

Ive seen few related vids and i found that this explanation is the most helpful. Thank you for sharing!

[@Orthopatients]

Glad it was helpful!

[@shubu2705]

I am a brand new business that has very little footprint so far in my area, so the boost seems to be a great tool to use for that!! I personally take it as, theres a place for everything you just need to figure out where it goes!!!

[@ArdelleVision]

This is amazing information! I’ve not quiet gotten to working with ads but glad I learned the information I did before I got started with this

[@Orthopatients]

Yes! Make sure to check out some of my other vids before you do :)

[@TheTektronik]

I did boosting three times and what I found is Facebook will get an ad to the targeted demographic regardless of whether a boosted post gets an engagement or not one pays for reach. While a page post engagement is based on cost per engagement not reach so it's much more economical in the long run.

[@Orthopatients]

Good point!

[@NaturesInvitation]

What if you're not selling something and want to grow your FB page?

[@DigitalDominationPtyLtdPerth]

Excellent advice. There's a place for boosting posts, but most businesses will do much better advertising on Facebook.

[@Orthopatients]

👌👌👌

[@VinceLymburn]

Great advice! I try explaining this to my clients but your explanation was way better. Thanks for this video!

[@Orthopatients]

Sure thing!

[@WannaBeSuper-Duper]

Omg i wish i could see this video before wasted a lot of money by boosting my posts.. Damn didn't even know about Facebook Ad manager

[@YourBFFMegan]

Facebook makes it VERY easy to boost. They want that $$$!

[@calebadeleye]

Me too

[@Orthopatients]

Glad you do now! Congrats on 100k

[@affiliatemarketingwithelke2420]

This is huge for me. I’m in the middle of a campaign and I needed to know this! THANK YOU!

[@Orthopatients]

Glad it helped my man!

[@creign9932]

this is how a helpful videos done, straight to the point! Subscribed!

[@Orthopatients]

Thanks!

[@kabirdave6103]

Hey thanks so much man ...I was looking forward to boost my post and came across your video. Thanks very much. I will check your video on FB Ads. God Bless you. You have got a new subscriber and one more like ...yayyyyyy :)

[@Orthopatients]

Glad I could help!

[@summer7867]

But with brand new Ad account, we still need to boost posts for a few days to not get banned by Facebook, and then go for real traffic/conversion/... ad right? The content is really straightforward, thank you man :)

[@Orthopatients]

Not necessary

[@GoCloudArchitects]

Great topic. Many people are confused by ads vs boosted posts.

[@Orthopatients]

Thanks for the comment!

[@Stellarlogicva]

This is great thank you! I have a client that I’ve been trying to convince this to! Thanks for sharing! ❤️

[@Orthopatients]

Glad it was helpful!

[@user-pu9fp8eu4l]

Im even more confused now. I just compared the interface for boost setting and FB Ads, they both actually have the Audience Settings per Geo, Interest, and Behavior Targeting. Please help

[@YourTravelWithOlivia]

Thank you for explaining the difference in plain English... "Don't Boost, if you don't want to waste your money!" 😂😂

[@Orthopatients]

:)

[@healthyvoicetips]

I learned the hard way. I wish I watched your video before I did it!

[@Orthopatients]

Same here...the lesson sticks better this way 😉

[@calebadeleye]

Me too

[@Exposing21]

I know a company using boost post on their video and it has 11m views, I’m guessing it’s doing great for them

[@Orthopatients]

Views do not equal money :)

[@larensyrogers4110]

This video was very helpful! You answered all of my questions! ❤️

[@Orthopatients]

😀😀

[@ugochukwuokoye5829]

But you can only share one picture in Facebook ads and it seems you can upload multiple pictures and videos in Facebook boost

[@ptheledge5390]

Good vid. Thing is with a boosted post, it’s way cheaper then using ad manager and not everyone has 100’s to spend on ads unfortunately

[@Orthopatients]

This is not true...ads cost the same in ads manager. You set your own budget. Ads that don't work are the expensive ones!

[@senagiable]

The best video ever!.❤❤❤subscribed!

[@dylansheedy4764]

Your KZbin Videos and "ContentFocused" would be my favorite for guides on all things social media!

[@Orthopatients]

Thank you!

[@lamincharles3891]

I only produce videos (video reactions) not a business, which of them is good for me? Ads and boost

[@ibrahimalshahrani9137]

This was very informative and helpful. Greatly appreciated

[@Orthopatients]

Glad it was helpful!

[@AmandaAbella]

This is huge for my team and I, thank you for this!!

[@Orthopatients]

Enjoy!

[@jamesrossmusic6013]

Great advice... Thanks!!!

[@justopeners]

GREAT videos. I'm helping a friend out with his Facebook ads. I think the previous guy was just using, boost post. I've never tryed it, everyone says dont do it. How can i verify that is what he was doing ?

[@Orthopatients]

Look in their business page under the ads section. It will likely be a regular post with some money behind it. Ads manager wouldn't have actual posts boosted

[@artchemyatelier]

I want to promote a post so people can qualify themselves if interested in my event and then opt-in . Can I use Ad manager for this, or it's only for image-based ads? If not, how can I target for conversions with an article/post?

[@EnglishWalk]

Thanks for the video!!! I still have so much to learn about ads on social media...

[@Orthopatients]

Glad you enjoyed it!!

[@Jaketthomas]

This video may have been valid in 2020 when it was recorded, but in 2024, boosting posts is 100% the way to go. Facebook ads are for fools…. For damned fools. Boosting posts are for people who want to actually grow their business. Not get shitty, low intent leads.

[@MORRISONDEVILS303]

Cheers!

[@Chris-ob1im]

This is January 2021, and the information in your video is incorrect. You state that with 'boost' you are automatically restricted to 'engagement' i.e. like, share and comments, while in ads you can choose traffic. When you boost a post you have the option to select different dynamics other than 'engagement' , one of them is 'traffic', just like in ads. I wanted to be convinced to use ads instead of boost, but your video fails to do so, and it appears from the comments, that a few people missed this error. In summary, unlike your message in the video, you can absolutely select traffic when boosting a post!

[@Orthopatients]

Nice! Doesn't change the fact that running ads from ads manager is 10x better than boosting in about 50 other ways

[@EvanHoeflich]

Awesome information Keaton, thanks for the clarification!

[@Orthopatients]

💯

[@kiyanagauvin8054]

Good thing I watched this before boosting. Thank you!!

[@Orthopatients]

Happy to help!

[@abdulhakimnuruddeen7154]

Impressive

[@reuvenlavie]

Hi. Is there a way to share a boosted post (including call for action) with a facebook group?

[@FaceYourFreedom]

Great info man! Thanks for the explanation.

[@Orthopatients]

Thanks for stopping by!

[@david_katz_explorer]

Great insights; thank you!

[@Orthopatients]

:)

[@qasimisaarani]

Thank you for your great sharing from Malaysia 🇲🇾 here!

[@Orthopatients]

Thank you too

[@rockyboy976]

Great video mate. How about if I want people to follow me? Boost Posts should work right because there is an option there that says "More Profile visits"

[@Orthopatients]

1) focus on having a great profile 2) ads manager is still better

[@raysfonexchange]

Awesome job dude!

[@Orthopatients]

Thanks for the visit

[@NIQUE880]

I paid 30$ to run a ad on 14th of oct and it worked until the 15th oct then it was rejected I couldn't fix it so I bought a new ad for 10$ it worked well but when I tried adding 10$ more from the 30$. Facebook is trying to charge my card again saying I owe them 10$ I would like to know what happened to the next 20$ because I only spent 10$

[@Orthopatients]

Facebook support sucks. I wouldn't waste your time. Just move on

[@theislandwife]

Really helpful. I want to know how to create ads for my business

[@Orthopatients]

Glad it was helpful!

[@Mr.CreamCheese69]

What is best for ecommerce? I'm starting off completely new, so would I do a video views ad then retarget? Or what ad set function should I use for a cold audience?

[@Orthopatients]

Not sure, haven't' done ecom

[@trendingtoday3947]

What if I want people to comment and call the phone number of my business to order an item. Which campaign would I choose. In my country weBsites aren't a thing

[@Orthopatients]

You can run a click-to-call campaign but it may or may not work. What country are you in?

[@newroyalconstruction-roofi795]

Great info 👍

[@Orthopatients]

Glad it was helpful!

[@jjaytroche123]

What if my goal is for a gaming page? Would you still choose ads over boost?

[@Orthopatients]

yes

[@danielaclary2157]

This is great. Thank you

[@Orthopatients]

:)

[@FAALAAU]

If we are an video entertainment and we aren't selling anything yet but we would like to get more traffic to the page. Would boosted be a waste still or do you think ads are still better?

[@Orthopatients]

Why do you want more traffic to the page?

[@madeinafrica5407]

Perfect thanks

[@Orthopatients]

No problem

[@hotice951]

is there a way to boost post without the 'sponsored' mark when it's on the newsfeed?

[@Orthopatients]

Nope

[@ThtGuyIzRippin]

dude thank you so much for this video. ive been paying for boosts and it didnt do much if only i knew

[@Orthopatients]

Glad I could help

[@AlamatTvOfficial]

Does promoting your Facebook page video count towards requirements to monetization?

[@Orthopatients]

On KZbin? No

[@yazmind6963]

Does anyone know how much Fb charge to boost a post ?

[@ronaldo98spartan]

Got a mêmes page brou I'm not selling anything haha, is that good enough for me to boost posts like what my page really is? They got a good engagement without boosting, should I boosting them either way?

[@Orthopatients]

Depends how you make money

[@svathchhnakchhai5350]

What is the difference on front end between boost post and facebook ads?

[@Orthopatients]

Nothing

[@rktrealestate252]

Hi, I tried this ads method on my facebook page but after running the engagement ads, the like comment and share button lost. How can i restore those button? Thanks!

[@Orthopatients]

Not sure why that would have happened. Sorry!

[@Kumu3g]

Thanks xx

[@Orthopatients]

Thanks!

[@djriize]

But wouldn’t you want to test your ad engagement before changing it’s objective?

[@Orthopatients]

I mean...why not just test it with a regular ad?

[@biltudebnath7725]

Hi i am having a problem in boosting a post. It shows boosting unavailable due to Facebook reference policy issues( Facebook improperly references the Facebook and Instagram brand.) Can you tell me how to solve it ?

[@Orthopatients]

Take the word Facebook or Instagram out of the text of your post

[@biltudebnath7725]

Thank you so much. It's solved and Your video has very clear informations. 👍👍

[@Orthopatients]

@@biltudebnath7725 Happy to help :)

[@marandag5788]

I can't find the link for your other videos about this?

[@Orthopatients]

What type of videos are you looking for? Can comment some links

[@Orthopatients]

DON’T MAKE THIS MISTAKE! Email me at: [e-mail] Or Schedule a call with me: orthopatients.com/scheduler/ Say hi on social: Facebook: facebook.com/keatonewalker Instagram: instagram.com/keatonewalker

[@FUNNYMANERICWHITE]

Orthopatients if I boost my video post. Will the people who click on my boosted video see my whole video. Videos are over a min. I’m not selling anything. Just want more views

[@liezelalisen2516]

Can i asked sir i make my page last month augost 27 but one of my photos and vedios i do boosting but after that augost 28 2020 i delete my pages i make then septembe 1 2020 i check still my invitition to.my friend still accept sir one i delete my page aftee 14 days all.of that will no one say that pages and like thank you😙

[@Orthopatients]

Hmm sorry it got deleted. Not much you can do except create a new page

[@a3z254]

hey orthopatients, if ever you want to boost a link in your youtube channel which option of campaign should i choose?

[@Orthopatients]

Not sure what you mean

[@a3z254]

even I pay for boosting video is the monetization will not have a problem

[@Ballreview]

Facebook always change the algorithm

[@Orthopatients]

Yep

[@Marketingparalatinos_]

How about boosting with a specific audience

[@Orthopatients]

Still the same behavioral targeting, so I wouldn't reccomend it

[@ourcaribbeanperspectives4444]

👍 video

[@Orthopatients]

Thanks 👍

[@erickharj3025]

Haha click on this to waste your money 🤑🤣 I've been wasting money all along lol

[@liezelalisen2516]

My all.friends still accepted my invitation so i delete my pages sir hope you answer my question thank you one i delete pages all be safe after that i delete photos vedios

[@Orthopatients]

Replied to your other comment

[@MuhammadAli-bp6iq]

Maybe you need to learn how to turn fans into customers.

[@Orthopatients]

🥺🥺🥺

[@ahmerhusain]

OMG, why didnt I watched this biggest blunder before, thanks mate

[@Orthopatients]

Glad it helped :)

[@jasonng3239]

Boast post button is the worst nightmares.

[@Orthopatients]

Amen

[@vjuo]

that's it im telling the police that you are harrassing me

[@pondperfection]

This is not any longer true

[@photoclubio2577]

You can boost your posts also in ads manager ;) ...and there you have the same options ;) ...so your video makes absolutly no sense!

[@Orthopatients]

Where in ads manager can you boost posts? Engagement objective ?

[@Imsohesh]

now you can choose a target audience so this video is a little useless

[@Orthopatients]

Still not the same as running ads from business.facebook.com

[@alinowak2619]

So glad I dont boost anything on Facebook

[@Orthopatients]

Me too 😅