Facebook Custom Events & Conversions: Easy Setup Guide with GTM

[@Jeremy3Jones]

Great video. FYI, you'll need to Review and Approve the Custom Event under "Manage event blocking" in the Dataset/Pixel settings before you can use it in an ad. Also the Custom Event will show immediately as an option in Customise Columns after publishing the dummy ad, you don't need to spend anything, you just need to refresh the page. 👍