Facebook Pixel In 2025: How To Track Results [Step-By-Step Tutorial]

[@chericobb_]

Man you guys give out so much free information! You will be blessed or rich! Or both

[@LYFEMarketingAtlanta]

Hope so! and hope everyone watching does too :D

[@shai_reznik]

Thanks for the video Just to correct a mistake - the tag is invisible and unrelated to the "header" section of the website. You plant the script in the to make sure it loads before the actual rendered html (before any visible element is shown, including the "header")

[@LYFEMarketingAtlanta]

Thanks for watching, and we appreciate the correction!

[@tyson666999]

was just about to say the same thing. almost every pixel video I have watched uses head and header interchangeably.

[@arua152]

I was going to say this too, though I see how explaining it the way they did makes it easier for someone without html to visualize, it's super important to make the distinction or else you may set up the pixel completely wrong

[@georgenicoloff]

The most helpful video about "Facebook Pixel In 2021". I watched several videos prior that video and this is the best. Thank you

[@LYFEMarketingAtlanta]

Glad it helped!

[@johnholser5180]

This was a huge help. Love the ability to assign an conversion event by outlining a button. Funnel redesign in progress.

[@LYFEMarketingAtlanta]

Yess! So glad you found this video helpful!

[@noneed2536]

Yoo I don't know how to thank you man most detailed video ever!

[@LYFEMarketingAtlanta]

So glad you liked it!

[@aluscout6441]

I have seen quiet a few videos on the Pixel topic and this one is so far my very favorite - that was what I was looking for.

[@LYFEMarketingAtlanta]

Wow, thank you so much! We're so glad you found what you were looking for 😁

[@insummary3328]

As always, THE BEST advertising content!

[@LYFEMarketingAtlanta]

Thanks Mark!!

[@adderlyacevedo8232]

Great video! Thanks so much for making this easy!!

[@LYFEMarketingAtlanta]

Glad it was helpful!

[@fvmcompany]

This is one of the best Facebook pixel explainer videos I've ever seen, many thanks :)

[@LYFEMarketingAtlanta]

Glad you think so!

[@Chinpilang]

Thank you so much for the content you post, always detailed and really helpful. This is what most people pay alot for and on your channel I find it for free. Please keep it up and don't relent 🥺

[@LYFEMarketingAtlanta]

I appreciate that! Please keep commenting and we'll keep sharing! We just want to help as many people as possible.

[@TravelShorts7]

Only one video I learned whole thing about pixel. Thanks man ☺️

[@LYFEMarketingAtlanta]

Glad we could help!

[@tea9212]

Great quality , I can see you guys put effort in making this videos ! You will have a lot of sucess ! keep it up

[@LYFEMarketingAtlanta]

Thank you so much! We appreciate your support ❤️️

[@ektm3487]

Thank you so much! This saved me a lot of time and headaches!!!

[@LYFEMarketingAtlanta]

You're welcome!

[@silvercloudinge-commerceex1718]

Nice in detail explanation and to the point!

[@LYFEMarketingAtlanta]

Glad you enjoyed it!

[@jackie2064]

LOVE ALL YOUR VIDS.

[@LYFEMarketingAtlanta]

Thank you so much!

[@hoopooiyen2867]

Thank you so much for the good tutorial video for step by step set up Facebook pixel!

[@LYFEMarketingAtlanta]

Thank you for watching! We're so glad our video was helpful :)

[@mihirrege3920]

Super helpful! Keep up the good work!

[@LYFEMarketingAtlanta]

Glad it helped!

[@houseofgraceworship]

Do you help with music/ merch marketing?

[@LYFEMarketingAtlanta]

If you visit our page at: www.lyfemarketing.com/?gclid=Cj0KCQjwjN-SBhCkARIsACsrBz7Jgm2aPYmTcbrXUATTBHdQdzKyar8_KC6MkCKa407y4qkkjTQexCQaAqcnEALw_wcB you will see all the services that we offer!

[@Ian_R_Anderson]

Subbed! This tutorial made my life so much easier thank you!!

[@LYFEMarketingAtlanta]

Thanks for your support!! We're so glad this video was helpful :)

[@skyqru3768]

Great video. Very informative. Please keep making these!

[@LYFEMarketingAtlanta]

Thanks, will do!

[@Ravindra1323]

@life marketing, I notice that you have reached 202 likes and am excited to see your next video on how to create custom audiences. Please keep up your great work. Thanks

[@LYFEMarketingAtlanta]

Thanks Ravindra! Coming soon!

[@alexander.starbuck]

Great video, really helped me understand how to set up and use the pixel and event tracking. Short question: how can I view the results (how many of the specific events occured from my campaigns)? Do I need to go into my Data sources, adjust time frame and pull it there or can I somehow add the relevant column(s) in the Campaign reports in the Ads Manager? Cheers!

[@LYFEMarketingAtlanta]

Hey there! You can customize your columns on the campaign, ad set or ad level within ads manager to see any data you want to see for an given campaign, ad set or ad!

[@kristiannelazo]

Hey Sean! Thank you! This is amazing!

[@LYFEMarketingAtlanta]

Glad you like it!

[@shahidmiah917]

Hi, wanted to know is it possible to connect the website to both the conversion API and the pixel at the same time? Or do you have to choose one or the other? Thanks in advance!

[@LYFEMarketingAtlanta]

Yes you can! Heres our video on Conversion API kzbin.info/www/bejne/l3vTYXSFmauaobs

[@itorres]

Extremely helpful! Thank You!

[@LYFEMarketingAtlanta]

Glad it helped!

[@winstonblack99]

Love the video !! Thank you :)

[@LYFEMarketingAtlanta]

You are so welcome!

[@rikkileelemmon2475]

This was really helpful thankyou

[@LYFEMarketingAtlanta]

Glad it was helpful!

[@HeartSoulLeake]

This is absolutely great. So if we want to track pages we have to manually type in there HTML address?

[@LYFEMarketingAtlanta]

Yes!

[@sanaajallouli7823]

Thank you for the content very helpful and detailed !!

[@LYFEMarketingAtlanta]

Glad you enjoyed it!

[@opeyemiajayi-moses7470]

Awesome work. Thanks so much.

[@LYFEMarketingAtlanta]

Thank you for watching! We're glad you found this video helpful :)

[@marionj.caffey2832]

Thanks Sean. I'm a novice. Once I've set up the pixel how and where do I go to see the information I'm collecting?

[@LYFEMarketingAtlanta]

You will have to go to your "events manager" page and there it will show you the events you're tracking and on the right side it will say "total events" for each category (showing you how many times each category has been clicked on).

[@jameshuxley567]

Pixel Flex! Cheers, super helpful tutorial.

[@LYFEMarketingAtlanta]

Awesome! Are you running FB Ads, James?

[@vanessajeanlouis351]

thanks this was SUPER helpful

[@LYFEMarketingAtlanta]

Thank you, we're so glad to hear that!!

[@EnglishSquared]

I really appreciate both your level of organization and specificity. Extremely helpful video! I have watched many such videos in the last week and this is the best!

[@LYFEMarketingAtlanta]

Wow, thank you so much!! We're so glad you found this video helpful ❤️️

[@linyihsun3173]

Very very organized and clear thoughts!!! Thank you for having done such a wonderful job to make all these easily understood!!! I will continue to watch more videos of yours since this one impressed me a lot! I figured out how to install pixels and create events myself but if I had watched your video, I would have saved a lot of time! Really awesome!!!

[@LYFEMarketingAtlanta]

Wow, thank you so much!! We're so glad you found our channel, and we can't wait for you to see what we coming up soon :)

[@jesuscorrederas4714]

Hi Sean! Fantastic video. It works perfectly when I visit the link on my computer, but I do not receive any events when I visit it on any phone, even though I set up and verified my pixel. What do you think I am doing wrong?

[@LYFEMarketingAtlanta]

Sometimes it can show up differently between your phone and on a desktop. Have you tried reaching out to Facebook chat support? kzbin.info/www/bejne/ooHFaKdpZdeliLc

[@jesuscorrederas4714]

@@LYFEMarketingAtlanta Will check it out thank you!

[@aayushlama6828]

Everyone will be impressed with the content like this

[@LYFEMarketingAtlanta]

I surely hope so :)

[@kristelosmillo1393]

Thank you for this awesome and informative video ❤️

[@LYFEMarketingAtlanta]

You're welcome!

[@globalwomennz6190]

this is really nice content. thank you for sharing!

[@LYFEMarketingAtlanta]

Glad you enjoyed it! Thanks so much for watching :)

[@luisjosecanedo1898]

you gave me value i gave you a like and a sub, you are the man! thanks a lot and keep sharing valuable content like this, hopefully you surpass 200 likes in no time

[@LYFEMarketingAtlanta]

Thank you so much for your support, and we're so glad we could provide value to you! Is there anything specific you'd like to see from our channel in the future?

[@TheJaitonic]

Do you offer zoom coaching

[@LYFEMarketingAtlanta]

Not at this time, but we do have a one-time purchase social media advertising course here: www.lyfemarketing.com/social-ads-mastery/

[@BTSARMY-tp1zs]

thank you so much!!!

[@LYFEMarketingAtlanta]

You're very welcome!

[@nellstar9044]

Great Channel , I have question please How to change attribution settings Facebook ads in the campaign to be 1 day click or view (I can not find it at all) where is this option gone?

[@LYFEMarketingAtlanta]

It should be in ad set settings within a conversion campaign

[@nellstar9044]

@@LYFEMarketingAtlanta Not there? Can you please check and let me know where and how to do it thank you

[@raeraeraissa]

THANK YOU!!!!!!

[@LYFEMarketingAtlanta]

No problem! Thanks for watching, glad we could help! 🙌

[@howyadoing9103]

What is the connection between the (up to) 8 events setup under the IOS14 requirement and where you place the pixels? Can you only track those 8? If so, shouldn't you set those up first?

[@LYFEMarketingAtlanta]

These 8 events are ones that can be prioritized for conversion optimization. You can set them up in any order you want, and use multiple for your business. You just have to make sure that the events you want are prioritized after selection. As far as physical placement goes, you can set up your pixel to monitor whatever buttons/area on your website you see fit. These 8 events are generally focused around areas that are most helpful for business owners to monitor (such as content views, leads, purchases, etc), so you will be getting more targeted results than you would otherwise.

[@howyadoing9103]

@@LYFEMarketingAtlanta Thank you so much!

[@bankos6855]

Sadly I can't use Web selection under connecting the data source. I have two pixels. But only one is acting as an asset. The other one is without an asset. Am I doing something wrong?

[@LYFEMarketingAtlanta]

I've been looking around to see if I could find a straightforward answer for you, and I came across this: "Go to Business Manager > Business Settings > Data Sources > Pixels. Click on the Pixel you want to associate with an ad account, and under Connected Assets click Add Assets. From there, select the Pixel you want to associate with the Ad Account. This may seem somewhat backwards, but essentially you need to associate the pixel with the ad account, not the ad account with the pixel." (from www.quora.com/Can-you-have-multiple-pixels-in-one-ad-account) Your second pixel just may not have been connected to your account properly, and we hope this can help!

[@DoomCatcher]

What's the main difference between adding an event from pixel or the conversion API. I'm having difficulties with my conversion events being tracked as I've mentioned on another one of your videos and I'm thinking is it because I've added the events from pixel rather than from conversion API

[@LYFEMarketingAtlanta]

The biggest difference between them is that Pixel sends web events from a web browser, while Conversion API sends web events from a server. In both instances you have data that is ending up in Ads Manager. With Pixel, this data is being collected through Ads Manager itself. With Conversion API, this data is being collected by your server and then transferred over to Ads Manager. You should be able to add events on either, so it may be worth checking where your events are coming from and how the data is being collected.

[@DoomCatcher]

@@LYFEMarketingAtlanta Thanks again for your detailed response I take it that I need to make them all from the conversion API to work with the new IOS update to track IOS conversions? If so is there a particular way of tracking where they are coming from?

[@kelly_browning]

Thank you so much for this video, Sean. Really informative and clear. I have a question about Events. If we set multiple "View Content" events on our page, how can we determine which button was actually clicked? For example, if we set up a View Content event for a "Shop Our Collection" button, but we also set up a View Content event for an "About Us" button, how will Pixel report it out to us? Will we be able to differentiate what button was pressed?

[@LYFEMarketingAtlanta]

Yes, it will show you which buttons were clicked!

[@ErnestoPerezRios]

@@LYFEMarketingAtlanta Where? How? Where Can I see the events specifically clicked instead of "View Content" all the time? Thanks.

[@donnasides6884]

Thought I recognized you as the tax guy on another channel. Wow an expert in many areas.

[@LYFEMarketingAtlanta]

Lol! Appreciate you!

[@AliBaba-wj5ew]

Is there any chance the results got doubled if conversion API and pixel run on the same time? Thank you and appreciate this wonderful content.

[@LYFEMarketingAtlanta]

Thanks for watching! And yes, that is possible. Facebook has a good article here on the deduplication process, and how you can set up your API and Pixel so that your results don't get doubled: facebook.com/business/help/823677331451951?id=1205376682832142

[@noneed2536]

I have a question man. Are these numbers only those that come with Facebook ads or do we see all the traffic website has?

[@LYFEMarketingAtlanta]

What numbers are you referring to?

[@noneed2536]

@@LYFEMarketingAtlanta I mean can we see all the movements on website with pixel or we only see traffic which comes from facebook ads?

[@kassidyimpens5561]

I am trying to post my conversion ad campaign on facebook but for some reason under 'Pixel' It won't allow me to change it to the pixel I want to use. How do I fix this?

[@LYFEMarketingAtlanta]

It might be that you don't have access to that asset in your business manager! Check this support article to ensure that you do: facebook.com/business/help/279059996069252?id=2042840805783715

[@TEGA1984]

Great content! Question - I've installed the pixel, but haven't set up standard events. Yet, they do appear in events manager and are being tracked. I've also checked with pixel helper extension. Could they've been created automatically somehow? Its Woocomerce. The events are page view, atc, initiate checkout, etc.

[@LYFEMarketingAtlanta]

Thanks for watching! After doing a little research, it looks like Woocommerce can sometimes create these events automatically. You may be able to edit or delete these, but you'd need to poke around the platform a little more to determine whether or not that's an option for you.

[@karenbrown6207]

try to find the head of your website and place it there ? isn't that the most important step, why would you not tell us that part ? Can you go slower or add a high lighting tool while at the same time ,speak slower. Just a suggestion. The first fold the header of your website lots of people don't know those things and i still don't know where to ad the pixel code. If you want to stand out you have to be the best . I'm just saying as a suggestion to your videos. Platforms change so fast and I'm thankful this is an up to date tutorial, thank God and thank you ,but I still don't know where to ad the pixel code on the header tag from this video.

[@LYFEMarketingAtlanta]

Hi Karen, thanks for the suggestion. Noted!

[@LYFEMarketingAtlanta]

Also, you can change your watch speed if you go to settings in the bottom right corner of the video, click playback speed and change it to a lower speed. That also might help!

[@LYFEMarketingAtlanta]

The process of editing your header will look different depending on what kind of website you have. What kind of website do you have currently? Is it Wordpress, or Shopify or Wix or what?

[@paulinefuo]

Thank you.

[@LYFEMarketingAtlanta]

Thanks for watching!

[@alexelliott9276]

Chúc cho Đức Thật nhiều sức khỏe.

[@vinodsingh-jm6jj]

The sevond pixel in your screen is showing a ref warning sign symbol on top. Can you please tell me how to resolve that. This is very important. Please reply.

[@LYFEMarketingAtlanta]

That is just a generic warning sign - you'll have to click or hover over it to learn what the actual issue is (and thus how to fix it).

[@chericobb_]

Haha! I’m that person who didn’t know I needed I pixel first! Lol

[@LYFEMarketingAtlanta]

Right, thats the FIRST step hah

[@EindjeEmre]

I've got my pixel all set up and I've had it all checked. Now it doesn't register my purchases. For example I have 60 purchase on shopify but on facebook it only shows 20. How can I fix this?

[@LYFEMarketingAtlanta]

Here's a list of common errors that occur on Facebook pixel: facebook.com/business/help/490934944618455?id=1205376682832142. We suggest reviewing these first to make sure you're set with those, but if you're still having trouble after that, try using the Test Events tool: facebook.com/business/help/2040882565969969?id=1205376682832142

[@ezkabob6528]

This video is not working on the new update of Facebook.. Could you come out for a solution.

[@LYFEMarketingAtlanta]

Noted. Thanks for the suggestion!

[@LYFEMarketingAtlanta]

Hey there! This video should give you a good workaround: kzbin.info/www/bejne/j6q4gmtnqMengdk

[@Big-yh8wz]

how when retargeting people who clicked Get A Free Proposal button, how do you remove the people who clicked it and filled it out successfully? So you only retarget those who clicked it and didn't fill it out. Or better yet, split that information when you comes in via API?

[@LYFEMarketingAtlanta]

You can create a custom audience of people who have already completed a desired action. You can do this in the audience tab of Facebook Ads manager. Here are a few video to help you out! kzbin.info/www/bejne/pJbFiKmmrc9jY5I

[@howardmathews5572]

When trying to add the ad account ID, this is what I get: "Ad Account has a stored balance, prepay accounts are not allowed to be part of a business at this time." Any idea about this annoying @#$% of a problem 😭😭😭 I worked really hard for months.. researching, planning, store, content, product descriptions, Facebook page with posts, etc. This is super frustrating.

[@LYFEMarketingAtlanta]

We're sorry to hear you're having this issue! We're not sure why this problem is occurring, but you may want to try removing the balance from your account to see if it let's you in then. If that doesn't work, then we suggest reaching out to Facebook support to see if they can resolve the issue.

[@ClydeAllenn]

This shows how to set up, not how to track. How exactly does one use these metrics?

[@LYFEMarketingAtlanta]

Once you set up your tracking pixel, you can use it in your Facebook ad campaigns to track purchases, add to carts, lead form completions etc. You can then look at the metrics for your ad campaigns in Facebook Ads Manager to see how many of these results are coming in as a direct result of your Facebook ads. We have a video on how to create Facebook ads here: kzbin.info/www/bejne/eJ-yh5qgbclglc0 And a video on how to analyze Facebook ad results in Ads Manager here: kzbin.info/www/bejne/ZmjcgHqveZZqqK8

[@monnsen7391]

thats not the head tag.. the head tag is where you put your css, script, meta etc. like : but still thanks for the info

[@LYFEMarketingAtlanta]

Yep, we made a mistake with that, so thanks for the correction!

[@jaythawriter4940]

What to do when the pixel isn’t tracking all the purchases

[@LYFEMarketingAtlanta]

First you'll want to check and see if the Pixel is properly set up and integrated. If everything looks right there, you may want to install the Pixel Helper browser extension and run through the checkout process on your website to see if it picks up on what the issue is. You can find more information on that here: developers.facebook.com/docs/facebook-pixel/support/pixel-helper/

[@CarsonRamseyOfficial]

Facebook Pixel In 2023... but it was posted 2 years ago?

[@LYFEMarketingAtlanta]

We update our thumbnails and titles when the process/information in the video is still the same!

[@worldoffun9600]

stop expalining everyone knows that... start showiing step step setup video

[@LYFEMarketingAtlanta]

Noted - thanks for the feedback!

[@dr.yvettethomasson7472]

OMG you went way to fast and did not address problems. sad face!

[@LYFEMarketingAtlanta]

We're sorry we went to fast! Are there any specific problems you would like us to address?

[@dr.yvettethomasson7472]

@@LYFEMarketingAtlanta i can't seem to manually attach my pixels. I can't find the header.

[@dr.yvettethomasson7472]

@@LYFEMarketingAtlanta im pretty tech savvy but this is driving me crazy

[@kingcall2954]

get to the point

[@LYFEMarketingAtlanta]

Noted - thanks for the feedback. We are always trying to improve our videos and we assure you that we're working on it!