Fall/Winter 2023...Scene 01【Good On Life】

Good On Life - Fall/Winter 2023.
This winter, when we can spend time outdoors for the first time in several years, we are sure to make many new discoveries.
Relax and look around and you'll notice lots of little excitements all around you.
...Scene 01 • Fall/Winter 2023...Sce...
...Scene 02 • Fall/Winter 2023...Sce...
...Scene 03 • Fall/Winter 2023...Sce...
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Videographer, Ryota Abe
/ ryota_look
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・Good On Official Site
www.good-on.com/
■Instagram
・Official / / good_on_official
・Flagship shop / / good_on_shop
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ABOUT GOOD ON
アメリカが大量消費時代に入る以前の衣料品は生地・縫製の質に優れ、何十年も昔の製品が古着としての価値を得て今も多く残っています。こういった製品の、今もなお着続けられるほどの丈夫な作りや、愛着とともに増していく風合いに魅了されて、Good Onの製作がスタートしたのは1997年のこと。質より量を求めるアメリカの現状において、こだわった物づくりに対して熱くなってくれる工場や生地屋は存在するのだろうか？この難題をクリアすることから取り組み、以来20年以上にわたって品質と技術を高めながら、全てにおいてこだわった古き良きアメリカの名品を今に落とし込み、毎日何気なく袖を通したくなるような究極のデイリーウェアを生み出し続けています。
Before the United States entered the era of mass consumption, clothing was excellent in the quality of fabrics and sewing, and many products from decades ago remain as valuable vintage clothes. I wonder, are there any factories or fabric stores that are enthusiastic about such particular manufacturing? To achieve the ideal, we started by clearing this complex problem, and since then, we have been improving quality and technology for more than 20 years. We continue to create the ultimate daily wear that makes you want to casually put on your sleeves every day by incorporating the good old American masterpieces particular about everything into this era.
#goodon #pigmentdye #グッドオン #fashion #tshirt #sweatshirt #cotton #cottonusa