FDP| Research Methodology - Quantitative | Dr. Mun Mun Ghosh| SOMC| Adamas University

The proposed Faculty Development Programme (FDP) aims to facilitate knowledge sharing and discussions with the target audience regarding the importance of research skills and current opportunities in media and communication studies.
The sessions of the proposed FDP will be conducted by subject matter experts who possess extensive practical experience and proven academic credentials. The target audience includes faculty members and research scholars from diverse academic areas falling under the broader domain of social sciences, humanities, and liberal arts.
The primary objective of the FDP is to provide participants with an opportunity to acquire knowledge about research paper writing and publication in SCOPUS/WOS journals in the field of media and communication.
This FDP will focus on enhancing participants' understanding of contemporary developments within various areas of media and communication. It aims to strengthen their abilities to undertake independent research projects and write successful research papers for publication in national and international journals/conferences
Topic 5: Research Methodology (Quantitative)
 Issues confronted by researchers while designing the study
 Writing methodology
 Handling and analysing quantitative data
 Pilot testing
 Cleaning and screening of data
 Statistical assumptions
 Types of data and levels of data analysis
 Sampling techniques and issues
 Measurement or scaling (Operationalization of constructs)
 Variables
 Hypothesis development
 Analysis of data (with a special discussion on output from SPSS)
 Reporting the findings