Finally Getting a JAPANESE STRAIGHT PERM

[@NataliePowellAGreytLife]

I'm always envious of people who can just jump in the shower, wet their hair and towel dry it and it looks neat and straight. If I do that, I end up looking like a woolly sheep! Love your straight locks, but your natural hair is lovely too.

[@alyssamsipe9123]

whenever I watch your videos, I always feel like I've done something wholesome and productive with my day

[@TokidokiTraveller]

That’s so sweet! Now you’ve done something productive you can take a break ;)

[@livealifefulfilled]

Alyssa S agreed 100%

[@classyB100]

Seriously!!! I thought i was the only, but, there is tons of us!!!

[@taura1099]

Same here, and your hair looks gorgeous

[@LittleVidds]

OMG EXACTLY. Then I feel motivated the next day to do something productive as well.

[@sparkydoodle96]

the dead-straight fringe is such a statement look tho i actually love it

[@icansurviveuniversity.imra1405]

it looks so expensive and good. like damn gurl. don't curl that!!! 😍

[@videoUberman]

I feel the same way! I really love the straight look :)

[@jahhnice]

I got my hair permanently straightened in March of this year and it was the best decision i've ever made in my entire life 😂 I have really thick, wavy, dry and frizzy hair. Felt so good to not have to spend an hour everyday just to do my hair, but my roots have grown out about 3 inches now, so I am back to my flat iron again. I plan on getting the treatment yearly 👍

[@nmyhv1]

people with slightly curly hair: gotta straighten straight hair: gotta curl it

[@FUCKTHATFISHBRO]

Straight hair: WHY ISNT IT CURLING You cant curl my hair unless you use like 5 cans of hairspray after

[@rinoaheartilly4769]

nmyhv1 I just let my hair be tbh, haven’t used heat in like 4 years? It’s a bit wavy and I like it

[@nmyhv1]

Rinoa Heartilly Letting it just naturally do its thing is good, just like a lot of things in life. As long as it makes a person happy though

[@LetsStopThisSong]

this is so real. i have a love hate relationship with my natural curly hair but after my brazilian blowout I feel like i can’t go back to curly hair now, straight hair is so easy to have, low maintenance is were it’s at

[@soraliamsdottir6630]

No. I have straight hair, and I don’t want it curly. I also have hair so short people think I’m a boy.

[@Maybe1812]

Ok i had the worst frizz, and still do (especially when anything polyester/plastic is near me - straightening dries it out even more and it gets even frizzier...) so I got the straight perm done in Korea and it was all fun and games for 2-3 months until the frizzy “roots” started to grow back. Not being in Asia I couldn’t just get it touched up and from then on the REAL work starts. You know how you can leave your wavy hair air dry and then leave the house (it’s still messy but your whole head’s messy -> it’s a complete messy look, so fine). But imagine two inches being wavy/frizzy and the rest of the hair being flaaaaaat as hell. So you HAVE TO style your hair everyday. E-v-e-r-y-d-a-y. It’s been 1,5 years now and it’s nearly all gone. I’ve been cutting my hair so often just to get it out faster. It was really great and nice to have flat hair but the aftermath is so much work... plus some days you want a bit of curls etc so you use heat on it but after a few times curling the permanently straightened hair, my hair got really damaged. Although I’ve never coloured it. Sorry for the ramble, but if you get it done, make sure you have access to an asian hair salon where you can get touch ups done. And be sure you really like the flat-flat hairstyle.

[@Crystal-mk9im]

Where do you live? Cuz I don’t live in Korea and Japan but there are people who does perms like that here and it’s such a life saver. (curse my frizzy ass hair) but seriously tho I understand that feeling too, like it’s a bird nest if you don’t fix the top of your head 😭

[@Maybe1812]

Opi Senpai exactly! Just yesterday I’ve cut it extremely short so all the perm is out. I’m kinda anxious about how my natural hair‘s gonna be again after washing out the blow-dry from the hairdresser. Wish me luck!!

[@aictopus]

Have you tried reforming some bonds with Olaplex? Go to a salon that does Olaplex treatments and maybe check out a Sephora for the take home no.3.

[@ManJamLyn27]

You look so happy with the results! Congrats on doing something for yourself that makes you feel more you! That's always the most important thing.

[@Luke-gy3jr]

I'm really happy for you! I spend a lot of time on my hair every day, so the idea that your life is easier in this department is really nice to know. You're absolutely slayin' it!

[@SarahPeircey]

Aw Yuki did my hair too! she's so lovely !

[@sampai64]

5:28

[@rhianl6026]

For anyone with bleached hair, you can get a Brazilian blowdry instead. I went for Japanese hair straightening but was denied it because of my bleached ombre. Had the Brazilian instead, which last about 12 weeks and is semi-permenant but really left my hair in great condition in the long term even after it wore off.

[@morganrhodes159]

Rhian L wow I’m so sad i have that and i want this so bad I’m going in for a constitutional Wednesday:(

[@thaliawaters]

I got a japanese straightening perm in Taiwan and I can agree its the best decision i've ever made!! I have quite curly hair but my main problem was frizziness and the unpredictability of sleeping on wet hair/letting it dry naturally, this is like 6 months later and I am still appreciating the benefits everyday!! Also my hair looks so glossy allllll the time, where as before it seemed straw-like only because of the curliness!!

[@esradogan112]

Can’t wait to get mine done this week ! My hair is so thick and curly ! It takes me 4 hours to straighten my hair ! And in summer it gets curly in 10 mins ! I live in Australia so summer gets hot here . Thanks for the video!

[@ToeteMichBitte]

Looks so sleek & beautiful!! Does it tangle less too? Always happy to see a video from you :)

[@TokidokiTraveller]

brushing my hair in the morning is definitely a looot easier than with my old hair! Haven't had a knot yet :)

[@ToeteMichBitte]

😍 omg...sounds like a dream come true!!

[@Turboteam63]

Getting rid of the frizziness is pretty tempting, but on the other hand I like the small curls of my hair. Also that look at 6:56 :D

[@liliagoldberg4246]

L

[@heejujang5948]

As someone with natural wavy hair who gets the Japanese straight perm regularly, it's not permanent in that eventually your new part of hair that has not been permed grows out. But it does make wonder in terms of making my life so much easier.

[@deenostrange4006]

I actually like the fringe not curled in too. Very happy for you! Looking lovely like always

[@mrahzzz]

Agreed, I'm kind of really into that blunt, more choppy look - I think she could definitely get away with it if she has a day where she doesn't get around to curling that fringe before heading out.

[@longally23]

Your facial expressions during this were so funny! Great result x

[@rachelmarsh3783]

I always enjoyed your hairstyle since it felt very bold and straight but I could always see the style you were aiming for and now that you have it so that it's more permanent that's great!

[@MellowWell0w]

You look great Emma! This straightening is really common in Malaysia (since at least 14yrs ago) and we call it hair rebonding.. it’s awesome! Begged my mum to allow me to get this hair treatment, and finally at 16yo, she agreed.. I had really thick and frizzy hair and this rebonding worked so well for me! At the start I used hair serum after every wash to ensure the hair ends stay healthy.. Done rebonding twice over the last 12yrs and now my newly grown hair seems straighter than my original/natural hair and so much easier to maintain!

[@jasmincastillo8686]

so interesting to see it done on someone else! I got my hair straightened at the salon for the first time about a year ago. It completely changed my life! I wish I liked my curly hair and i don't mind it too much if it's long enough that it doesn't puff up on me and get unruly, but the amount of time i wear my hair straight outweighs how often i want to wear my hair naturally. So it was worth it to me. Some people tell me to grow it out and stop spending money on treatment but i only do it about 2-3 times per year for $100 every time. and it saves me sooooo much time getting ready. I feel like ive been more eager to go out with friends or to last minute get togethers because im not always worried if my hair is under control. At the end of the day-everyone should wear their hair however they feel comfortable. Straight, curly, long, short. Only you know how much time you have to get ready in the morning, only you can decide what is worth your time and money, you have to live with it at the end of the day-not anyone else. So live life, the way you want to(:

[@Mnxeu]

This is so cool, you really suit this style of hair! I love your hair before, but this 100% does save time. This is awesome! I’m glad you’re happier with your hair!

[@totallytony]

Random compliment I’m sure, but I adore the way you talk. Your accent and the softness to your voice. You have a very calming effect. :)

[@MariisRoom]

Oh gosh I honestly love your natural hair it's so beautiful anyways I support you with your wishes and hope you live a happy and great life with your new hair lol! I love your videos

[@TomyHun]

Lookin' good! Love how upbeat you always are. It was a fun watch.

[@totallytony]

It looks so good! Chemical straightening has really fallen out of fashion in the UK so there aren’t many salons here that do it now. I think it needs a big time comeback! So impressed

[@mysterjaythang]

It looks fantastic, and I think it looks great with the blunt straight bangs as well.

[@soulsearcher9530]

Omg. Someone with straight hair got a straight perm done. Life changing. Not the best advertisement for the expensive procedure. I want to see a KZbinr with kinky curly hair to go and get it done for a dramatic before and after.

[@mysh13]

i can see how happy you are now and im glad that u did your life decision :) u look gr8!

[@tarac.9893]

I've been watching you for years and I never get sick of it ❤️ I hope you always keep posting

[@foa2301]

I really liked the shots of the subway/transport! Glad ur happy with ur hair :)

[@KatieReadsKoziesAndMore]

Wonderful! Yuki did a great job. I wish this had been available 45 years ago!

[@Laura_Darkspear]

Your hair looks great! Also I can’t remember if I’ve commented on this before but the video ending segment with the ice cream head is the best, always makes me chuckle. :)

[@JoDroPro]

I cannot wait to try this with my hair. Thanks for the tips!

[@BeMyVforever]

HOLY SH*T I finally know the outro song.. been wanting to know ever since you did it! THANKS EMMA LOVE

[@АннаЛуницына]

I have the same problem with fizziness) Perm looks really good on you! Happy to see you enjoying your hair!

[@TokidokiTraveller]

Thank you so much! frizziness can suck, I hope you've found your own way to style it and own it!

[@АннаЛуницына]

@FluteDellie For now I am ashamed for this burden of a mistake of mine.... (but seriosly, thank you, now I'll remember it better (I hope) )

[@lisaspears7212]

I love watching your channel. It's so fun and so informative.

[@amysquie]

Your flyaways are beautiful! Everyone has them, even straight haired people. But I'm glad you're happy with your hair now and can get up and go - anything that saves a girl time is worth it!

[@soph3mai]

You fought the frizz and you WON, girl! It looks flipping stunning ❤️ Also, why did this video make me emotional? It’s beautifully edited! You are such a sweetbean. Swish swish SWISH your way merrily through life! You’re awesome 😘 The stream during the perm was so much fun too.

[@orionriley5154]

The magic of straight perms! They’re always so cool to watch :D

[@TheClockheart]

I LOVED THIS VIDEO! I was laughing out loud. Sign of a great video for me. And I was having a pretty average day :). ty ty

[@melankak7763]

You look amazing! But for me - please, leave your fringe as it is naturally, it complements the look perfectly!

[@classyB100]

Yayayaay you got a sponsor!!! The hair is goals

[@TheJumpyLion]

I had a similar treatment but it was Brazilian and I loved it but I realized I loved my curls more so I had to grow it out for about 2 years!!!! Looks good on you!!

[@ly0n3ss]

I know the wavey struggle! Ahhhh it looks so good!!

[@AT-ev2nb]

something i never realised was that other countries didnt have the straight perm before. thats something thats been around since my childhood in brazil and most people I know have it too. that actually surprised me

[@user-uf9wp8rq4h]

Very pretty. Looks great. Always fantastic to see a video from you.

[@miniciominiciominicio]

You look great, Emma! At one point I was desperate to do this too (I also straightened my hair almost daily for years). If you decide not to do it again though, may I recommend the curly girl method? It’s for people with wavy, curly, and coily hair. It’s not product based but instead is ingredients based. I recommend CurlyPenny on youtube as a gateway into learning what it is because she’s hilarious. I started it about 2 months ago and haven’t touched my straightener since. I’m embracing my natural curls and I finally feel good about my hair. I’ve been getting a ton of compliments on my “mermaid” hair. haha

[@mrahzzz]

I was looking for this in the comments - I had no idea Emma had any significant wave in her hair - just as you say, to anyone with any amount of wave or curl dealing with frizz, curly girl method all the way! That means good conditioner (without silicones), moisturizing your hair or providing it with the nutrients it needs (coconut oil is big for protein with many curlies), finding not to heavy, but control-providing gels and cremes, and avoiding causing frizz (handling it properly) throughout the time you're styling it. It's amazing looking at the ingredients of hair products and seeing how often all of them, both within brands and between brands, often have the **same ingredients** or the same major ingredients despite being **advertised** to do certain things (eg, the "volume" shampoo will likely have the same ingredients as the "moisture" shampoo, which will have the same ingredients as the "nutrient +" shampoo...). If you want to try the Curly girl method or find better, different products, I suggest people in the US look in the "natural" hair section (not natural section, natural hair - you'll see brands like Shea Moisture, Miss Jessie's, Cantu, Carol's Daughter, and Yes To - which are all good ones to try out). Walmart and Target have for a year or two now been carrying these great brands

[@emilyd7191]

I love CG and CurlyPenny! Ingredients really do make all the difference.

[@Sakurakitto]

I've also embraced my natural curl lately. I got all the dry ends cut off (I had a LOT from dying and straightening for years) and I'm really liking it so far! :) Just have to wait for it to naturally grow out again. I've had nothing but compliments as well which was so surprising. I used to be tempted to go for a straight perm, but I'll let it be for now and enjoy being a curly girl.

[@mrahzzz]

Very nice! I got a bad haircut and so spent the better part of a year straightening my hair, and pining after the ease of straight hair, but now I'm getting back on track loving my hair again and using products and treatments I know it likes- solidarity!! Yes! Keep enjoying your hair! :)

[@aictopus]

I definitely recommend getting an Olaplex treatment at a salon. If you can't do that, maybe pick up no.3 at Sephora. I also 100% recommend SheaMoisture's "Manuka Honey & Mafura Oil Intensive Hydration Masque". They have many amazing products, but that one is definitely my go-to for moisture.

[@ferretocious]

I love how shiny your hair is now! This looks great on you :-)

[@megangoggans1208]

Looks good Emma! I loved getting mine done as well.

[@glasspez]

Your hair looks so good! It seems like Japan is crazy humid like it is in Texas where I live. My hair is similar to how yours is before you straightened it.

[@ashleyparker7092]

Oh man, I need this to be a thing in the UK.

[@MikaylaPandas]

Actually your straight bangs look cut as fuck. This is such a look!

[@TheScott]

Hey Emma, you are looking good and they’ve done a great job. Hope it’s not too difficult to maintain. Keep up the good work x

[@LaceCoveredSkies]

Love how it turned out! I've gotten a straight perm before and always loved it. I use cornstarch as dry shampoo too! It's trained my hair to become less oily for some reason. I love it and the bonus--no chemicals. It sounds crazy but I prefer it to actual dry shampoo

[@richardking9621]

The big roller in front is a very cool look!😀😀😀

[@TheTerrynow]

you look so good with your fringe out of the way!!

[@Azuca]

I really, REALLY need those ear caps for coloring hair. My ears are always blue..

[@MrAgmoore]

Blue is my favourite colour :3

[@mayuraxee]

I straightened my hair 3years ago...and I think the best time to do it is during winter as you cannot wash your hair or tie your hair for 3days so it becomes really hot...btw you are looking amazing..and straightened hair is so much easier..😍

[@thedaintypancake]

Love this! But honestly, your hair looked great before. BUT it also looks great with a straight bang :) of course, whatever you decide to do, look amazing :D

[@aictopus]

I 100% recommend SheaMoisture's "Manuka Honey & Mafura Oil Intensive Hydration Masque", I swear by it! It's the most moisturizing conditioner I've ever used as well as the best smelling!

[@creapshow123]

your natural hair is so nice!

[@the1andonlytrav]

So happy for you, Emma! You lit right up when you saw yourself in the mirror. 😀

[@Amolika51]

I seriously wish I could get this done... Its a serious battle every day to stop my hair just being so frizzy and looking a mess..

[@danielwhelan6879]

Thank you for this video! 5 and a half hours can take that long for this service, depending on the hair type/or condition and treatment. In saying that. This is a fantastic result and not alot of people can get that 🥰

[@frogthetraveller2590]

Was thinking about this kind of perm, but now I'm sure that shoud do it. Thank you for your honest opinion!

[@kingtropico]

This video is life giving

[@elisa2hot]

Brad Linehan your lips are life giving!

[@TokidokiTraveller]

you both are beautiful and giving me liiiiife

[@kingtropico]

@@TokidokiTraveller This is the best thread of replies I've ever been included in hahah Also the hair so CHIC

[@ManofSteele]

Looks awesome and glad to see another video!

[@nuttytart01]

The straight perm looks so cute! I also have a 6 finger forehead and am thinking of getting a fringe...right now I have a side fringe. Also...talcum powder works in place of dry shampoo

[@t3mptr3s]

This looks so cute. I honestly love your forehead without the bangs.

[@bombchubowling7585]

I LOVE your straight fringe it looks so cute!! I wish I could get a straight perm 😭

[@arip6420]

It's nice to see that this perm works on someone who has some natural curl to their hair, everyone else I've watched has naturally straight hair that just do it to help frizz! I have curly hair but also can't seem to combat the frizz :( maybe one day I will get this perm!

[@PokaBlossom]

Looks lovely! I atchly think the straight fringe looks really cool and retro. But the slight curl is cuter 😄

[@jennakwasnik2677]

Can u only get this done in Japan?? I’m in NY and I rlly want this

[@thegirlchild1]

i'm an old lady but honey I loved seeing you with your hair away from your face when they washed your hair... You looked so lovely and yes... you do look good with it straighten glad you finely let yourself go and do it. I too, watched Rachel's video when she first posted it thinking darn wish they had that when I was younger when my hair was down to the crack of my a**. ~chuckling~ You are so lovely.

[@PeachMilky_]

AHHHH it looks amazing!!

[@nickydegroot8257]

hello from the Netherlands!!! super brave! i cut my hair short (35 centimeters donated) i was super scared it wouldn't look great, happily it did.

[@Dr.itachi28]

Emma, I wish you so much happiness and gambate kudasai always! So happy to find your channel. God bless you! How often do you visit Australia? Vacations? Stay awesome!

[@rw6054]

What is the song played at 2:56? I looked up all the music in her description but none of them sound the same? I'm sure it is one of them but I need help!

[@actuallyclaudia]

lol as its currently winter in australia i am starting to embrace my natural waves, but i know in a few months time i will go back to straightening mercilessly once the humid summer comes. constant struggle

[@13FallenAngela]

I wonder if I can get this in the States? I guess time to do some research! Your hair looks so lovely! Thanks for making this video! Total hair goals!!

[@mikkibihon9816]

Hi Emma. I've had curly to kinky hair for the longest time and I live in a tropical country. You may find a hair lotion and it works like magic. It's not heavy on your hair and it doesn't feel icky at all. You can set those curls naturally.

[@redoctober6521]

It looks very nice. Two thumbs up 👍🏻👍🏻

[@naikadeutsch7582]

I use to love straight hair perms in Japan. We used to live in Okinawa Japan.

[@jacquelynrodriguez9738]

Hair on fleek! Love your videos 👌🏼

[@sourlemonice]

Nalu lowkey messed up my hair... hesitant to go back to them. Glad you had a good experience.

[@Smoke1]

Don't have time to watch the video so I just forwarded to see what it looks like and I have to say, *Joey's voice* "looking good". I'll be back later to watch the whole vid.

[@idino924]

Don't you guys have it around america/australia/wherever the place you live? Its super normal in Brazil. Every hair salon has it. You can go straight or curly. And there is a salon almost every street.

[@Narachee]

You look amazing with this style :)

[@yeet4838]

IT LOOKS AMAZING! But also low key disappointed that the finish product didn't include your fringe being at a right angle to your face

[@ezodragon]

ive got thick frizzy hair all the way to my hips, i used to have so much problems with frizzyness and wanted a straight perm. it looks so good. now that it's grown out though, mine is heavy enough to look the shape i want it. and i use oils to stop the frizz. if i were to do a straight perm now, my ends would cry for their life

[@darlenetaylormurals4713]

As a black woman, I get my hair straight permed every month and it only take 30 minuets. so your treatment must have been different then the straight perm I am used to. I would rather had the type that you had. I’ve been getting my hair straightened since I was 12. I really love how you filmed the process. It made it very interesting and fun.

[@livealifefulfilled]

So happy for you :) I need to find it here in the states. No idea where to go 😭

[@kazukatk1334]

I would like to see an update in a couple of months!

[@BeMyVforever]

THOSE FACES... caught me so offguard. So wonderful! Awesome video

[@liliebilie]

I have curly hair and I got a Brazilian keratin treatment. It took out a lot of the curl and my hair ended up looking a lot like yours. I completely understand your struggle. It was sort of curly, sort of wavy, but not fully so I really didn’t know how to style it. It’s been 5 years since I grew it out fully natural and now I just style it curly. It’s definitely hard to have that sort of in between hair 😂

[@reginaphalange5203]

Your hair! 😍😍 btw which eyeshadow did you use in this video? it looks so lovely :)

[@DieAlteistwiederda]

My hair us naturally this straight but it's always amazing to see how people can transform their hair so much permanently. I know a lot of people who would love to do this and I might have to find out if this technique is available anywhere in my city.

[@stephanie2729]

Your hair looks great! How long did the permanent straightening last?

[@ferretocious]

I have hair just like yours. It's very thick and wavy. When you grow it longer the weight of the hair is pulling down the curls. If you were to cut your hair shorter like mine is which is just above my chin then you would have a lot more curl.