NIL: the revolution in US college sports | FT Scoreboard

A change in the rules means university sports stars in the US can now make money from their name, image and likeness, through sponsorship and endorsement deals. But will they ever get paid to play? The FT talks to athletes, agents and policymakers to see how NIL is changing the game and whether the age of amateurism is dead.
#Football #women #NIL #nameimagelikeness #UScollegesports #NCAA #HaileyVanLith #MalikCunningham #AlontaeTaylor #GrantFrerking #Opendorse #MarchMadness #UScollegebasketball #UScollegefootball #sport #NFL #NBA #Louisville #Tennessee
See if you get the FT for free as a student (ft.com/schoolsarefree) or start a £1 trial: subs.ft.com/spa3_trial?segmen....
► To learn more, visit our website - channels.ft.com/en/ft-scoreboard
► Watch more videos from this series here - • FT Scoreboard
► Check out our Community tab for more stories on the economy.
► Listen to our podcasts: www.ft.com/podcasts
► Follow us on Instagram: / financialtimes'

[@skipdoggy]

My great grandfather played basketball for Villanova in 1919. He was kicked off the team when someone discovered he was playing ball in “paid” games in Philly. He had a tattoo on his arm which he kept covered while playing at school. Story goes…After a home game, a spectator that lost money on one of those paid games, decided to oust my grandfather by pulling the bandage off his tattoo.

[@Xx-po1fu]

It's was long overdue for them to able to make money off them name and image. The coaches and colleges were doing it, so the athletes should be able to do it also.

[@TickleMeElmo55]

"It's was long overdue " No it wasn't. The rest of of your post is nonsense.

[@bp56789]

Wait a sports Federation that's corrupt, no way

[@BluPrintMedia]

This Doc on NIL was really ahead of its time. We see everything happening now. Wow

[@wafflesmacduff]

By the way, the college athletes get nil if it weren't for NIL :)

[@creativebyrob]

Dope. Insightful.

[@ellesmith2551]

Bringing these so-called experts into the universities is helpful yet dangerous. Student athletes must be free to make their own conscious and educated choices and be allowed to choose who they want to work with, learn from, and partner with.

[@itstheengineersdaughter1296]

Looking forward to how this translates to the UK. In terms of scholorships, recruitment, benefits to students / athletes.

[@areguapiri]

They don't play interscholastic and intercollegiate sports in the UK--- or any other country.

[@BurritoKingdom]

No other country has college sports. Instead pro teams would have youth teams that they use to train young athletes. These kids would be paid by the pro teams. Hence why Luka Sonic I turned pro at 13 when he signed with real Madrid.

[@Lobuslaw]

@@areguapiriJapan

[@BeforeYouGoPro]

Great Work FT!

[@sirmanni4534]

Is this the same case for college athletes in other countries?

[@johnlewandowski4899]

its true, you pay $ 100,000. for a straight A or B high schooler to go to you collegee , 40, 000 per quarter, so 120k a year and yet can't get coach to get a 40 dollar meal after game or friendship, (student must fund they own 120k, plus housing their own food,) yet Collegee wins off my performance which my sport my not pan out but my reason to be their is to learn!!!

[@kame1624]

Hailey has a huge social media following because she’s first a cute snow bunny with exceptional basketball skills. She’s marketable!

[@chiefs816kc]

Exactly what I was thinking.

[@jayrukks8039]

Exactly

[@demarkojohnson3811]

Song ?😊

[@fineway7053]

how dystopian that people are selling themselves perpetuity

[@UnderGroundFooTRacing]

🗣💯

[@jshontwine9622]

Bro said most college students haven’t heard the term “intellectual property”. 😂

[@Otter-Destruction]

Vultures on both sides

[@justdanny_5753]

Song？

[@demarkojohnson3811]

?

[@darricksublet9833]

If the NCAA makes $40Min March Madness how much should the Athletes make?

[@jpm5205]

$0, they're amateurs. Athletes make money in professional leagues.

[@wafflesmacduff]

Will this benefit Olympians too?

[@pinkerton1698]

I hope. Track and field athletes need more income. Viewership and offers are low till and olympic year.

[@BurritoKingdom]

No. Olympians can already sell their names and likeness to anyone. That's why they're in Coca-Cola and McDonald's commercials. NIL just allows college athletes to do the same.

[@RaviTejaParuchuri]

Empty tax payers money fastly.

[@te12360]

Boosters are paying. The school itself can’t pay them

[@benjamindover4337]

They don't get scholarships?

[@joesinclair6191]

They do, but it's a $14 billion industry, so some might say scholarships are small fry

[@treeamigo8447]

Scholarships = peanuts

[@TooHighToRiot]

scholarships cover the cost of attending the university, not for using thier name and personality for program revenue that goes to chairmen that did little to nothing to create that revenue

[@TickleMeElmo55]

@@treeamigo8447 (full) scholarships = graduating with little to no debt. Use your brain, amigo.

[@TickleMeElmo55]

@@TooHighToRiot The chairman is a marketing position. That's his job. So technically he did do something to generate revenue.

[@sylvesteranayo1167]

Make una rest

[@user-nh8rb8oe5q]

to my cash madam i miss you so much dear air france airlines busanguckdo tongyung island pusan island cu family mart jin air airlines diaen von furstenberg kwon yun hee park si yeon kotaro Koizumi Kwang doung won marie irismittanere eslabetta franchi my son papa maired husband Jung gi sun LA united pole install effel top tour i love paris LA times financial times Nicolas sarkozy cozy great kfc good moring everyone green enjoy joy your moring dolcel gust luck life insurance han chae yung doctors Drs LA times diaen von furstenberg kwon yun hee Jung gi sun tokoy skchanel south korea telecom Nicolas sarkozy cozy america beauty and lier beautiful i am here the babyqueen s line love me size love balance lost in tokoy kwon ji hun and jung dae sung my royal cusion shin jung hwa

[@upendrakambale2805]

🍅

[@Gmackematix]

What do you do for a living? I make millions from child exploitation.

[@TickleMeElmo55]

It's not child exploitation. Not even close.

[@snoplau9994]

@@TickleMeElmo55 He knows better,he's just trying to be funny....I hope.

[@user-nh8rb8oe5q]

to my cash madam i miss you do much dear air france airlines busanguckdo tongyung island pusan island cu family mart jin air ailrines diane von furstenberg kwon yun hee park si yeon Kwang doung won kotaro Koizumi my son papa maired husband Jung gi sun wedding real stroy diane von furstenberg internet homepage plases my phone i pad glaxcy note diaen von furstenberg kwon yun hee park si yeon Kwang doung won marie irismittnaere elasbetta franchi kotaro Koizumi

[@bluemountain555]

On typical U.S. college, there's a lot more college sports teams for women. For sports teams that only have one team for each gender, usually there's only football for men. But at the same time, gymnastics, field hockey, volleyball, beach volleyball, and tennis for women only. So that's extremely unfair and sexist!

[@alexbaye1618]

There are male equivalent for all of those teams …

[@bluemountain555]

@@alexbaye1618 Not in many American colleges. In a typical U.S. university sports like gymnastics, field hockey, volleyball, and tennis are offered to women only.

[@edouardthomas2035]

what are you saying exactly ? it is hard to understand, but you seem upset

[@bluemountain555]

@@edouardthomas2035 I'm saying that it's unfair and sexist against men. Women complain about sexism all time time. So in this case, it's totally justifiable for men to complain about sexism for this blatant injustice.

[@edouardthomas2035]

@@bluemountain555 ahh ok fair enough!

[@Samlowkiapeng1888]

You are financial times not sports times.

[@BigBlack81]

Are televised sports NOT big business? Is college sport more a money maker for the schools than the actual EDUCATION being done there? Ask yourself those questions and then you'll see why FT would cover this.