“Finding your own online voice rather than borrowing someone elses”

Oversaturation of content on TikTok means that artists need to find new ways to engage fans. Street activations strategically harness the power of social media and the organic reach of the public to generate free and effective promotion. In this episode of Drop School we look at the content creators who are pulling it off.
Drop School is a fly-on-the-wall documentary series that asks, what does it take to be an independent artist? How do you make it without a record label?
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The Track
Dirty Jeans - Written by BINA. & Blue Lab Beats (Namali Kwaten & David Mrakpor)
Produced by Blue Lab Beats
Source: Tim & Danny Music / Warner Chappell