First Look: Unboxing the King of Gold Rolex Watches | What's in the Box Ep. 3

This Week on What’s in the Box - the King of gold vintage watches. Shop pre-owned luxury watches: www.bobswatches.com
NAVIGATE THIS VIDEO
00:00 - Show Welcome
00:47 - Wrist Check
01:21 - What’s Watch in the Box?
02:47 - Watch Reveal
06:00 - Closing Thoughts
Get the first look at some of the hottest arrivals to come through our doors on “What’s in the Box?” We will unbox a surprise watch together live each week and give our honest first thoughts and on-the-spot reviews.
Read on to learn more about this week’s live unboxing and where to buy the watches featured in this video.
WRIST CHECK
Emily’s Wrist: Women’s Rolex Presidential Oyster Perpetual ref 67198
Find the Rolex 67198 for sale here: www.bobswatches.com/ladies-ro...
Brandon’s Wrist: Vintage Rolex Datejust ref 1603
Find the Rolex 1603 for sale here: www.bobswatches.com/rolex/dat...
THIS WEEK’S FEATURED LIVE UNBOXING WATCH
Rolex Cellini King Midas
Find the Rolex King Midas for sale here: www.bobswatches.com/rolex-cel...
Gérald Genta’s unique design language took the watch industry by storm in the 1970s and was primarily defined by polarizing case shapes with angular lines and integrated bracelets. Even today, there is something uniquely retro about his masterpieces.
Everything Genta touched turned to gold. So much so that many top brands called on Genta to dream up watches for their portfolios, including Audemars Piguet, Cartier, Patek Philippe, and even Rolex.
That brings us to the Rolex Cellini King Midas, designed by the master himself.
With its asymmetrical case and flat-link integrated bracelet, the King Midas is unlike anything Rolex has ever produced. That can explain why the Big Crown ultimately chose to house the limited edition watch within the luxurious Cellini collection.
A GOLDEN MASTERPIECE
As the Story goes, the appropriately named King Midas was crafted from a single block of gold and was the heaviest gold watch on the market at the time, clocking in between 150 and 200 grams.
Its unique silhouette is heavily inspired by the legend of Midas and the Parthenon temple of Athena in Greece. If you lay the watch on its side, it resembles the temple's peak as it tapers down to descending columns - a design that is nothing short of genius.
Genta kept the dial modest so as not to detract from the stunning lines of the case and bracelet. While there are a few iterations of the watch, one of the most common sports is a matching golden watch face decorated with two centrally mounted hands, the Rolex logo at 12 o’clock, and the Midas logo in Greek letters.
Additionally, depending on the reference number, “King Midas” is engraved on either side of the crown. The collection also features a reliable hand-wound movement and a scratch-resistant sapphire crystal.
What’s also interesting about this iconic gold Rolex is that it is a left-handed watch with the crown on the opposite side of the case. In Greek mythology, everything the greedy King touched with his left hand turned gold. This, of course, has since inspired the term “Midas Touch.”
Some of the most notable past wearers include John Wayne and the King himself, Elvis Pressley. While John Wayne’s model was sold at auction, Pressley’s King Midas is displayed at his former home in Graceland.
The King Midas is certainly the watch to buy if you’re searching for a gold Rolex that holds its value well and embraces a bold aesthetic. And we have the perfect example for sale in our inventory. Buy this unique Rolex before it’s gone!
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[@oldtimer9305]

Another good learning day for me - thanks for unboxing/sharing! Still wearing my 35 mm Nomos Tangente this week. Cheers!

[@bobswatches]

This is what it's all about! 🙏

[@martytse6083]

Love the unboxing format!

[@ComicBookVeteran]

Wrist check: Vintage champagne linen dialed 1601 today for me.

[@bobswatches]

Lovely watch for #wristcheck! Thank you for watching.

[@anthonystevens8683]

I love that gold Oyster Perpetual that Emily has, nice understated and simple to read. The sunburst DateJust that Brandon has looks great on the Jubilee bracelet, if I recall correctly my brother has one of these. On my wrist today is an Omega Seamaster 300M white dial. That King Midas is such an interesting piece. The asymmetric case design just works, maybe more so if it's worn on the right wrist as there is no visible crown. It's probably not a piece that I would wear but it sure has a lot of personality.

[@bobswatches]

Awesome wrist check today! Glad you enjoyed this week's watch and episode.

[@ListenToPowerViolence]

Gorgeous piece. Is the engraving factory?

[@bobswatches]

Gorgeous indeed! This engraving comes on the watch from Rolex.

[@dsvillalva]

Wearing my classic 116610LN submariner.

[@bobswatches]

Fantastic! Thanks for watching.

[@eprohoda]

Bob's! inteeresting ! ))

[@bobswatches]

Enjoy!

[@tracezacur6784]

WC- day date 18038