First to Break- The Adam Schefter Problem

Adam Schefter is the most widely recognized name in NFL reporting, famous for his ability to break massive stories before his peers are able to catch up. But while Schefter has garnered a massive platform and lucrative contract with ESPN, that doesn't mean there aren't massive blind spots within his work, and that has never been clearer than over the past year.
Donate to the Haskins Family Foundation: www.haskinsfamilyfoundation.c...
Video Chapters
0:00- Who is Adam Schefter?
2:12- Dalvin Cook Situation
5:16- Deshaun Watson
6:42- Mr. Editor and Other Concerns
8:40- Retirements and Rodgers
10:21- JPP & Dwayne Haskins

[@Mitch189022]

Schefters the kind of friend who would go after a girl you just broke up with.

[@patricksibiya7861]

That is the most accurate description.

[@EverythingIsGuchi]

Hahahaha!!!! Just spat out my water!!!! Great comment!!!!

[@brandonduhon1933]

Good one , I gotta agree

[@warlordofbritannia]

I never would have thought of such an analogy yet I can not conceive of a more perfect one 😂

[@Zenith8896]

facts 100

[@KiloOne]

I’m glad this video was made. Someone has to hold Schefter accountable

[@warlordofbritannia]

He’s making life for everyone more difficult-players, personnel, fans…

[@JH-ij2nm]

Then why don’t y’all unfollow him and stop letting his tweets get any traction🤔 this video ain’t gonna change shit

[@warlordofbritannia]

@@JH-ij2nm 1. That’s stupid 2. There is a chance this video will let some people see Schefter more critically 3. Did it occur to you that…we *don’t* follow Schefter for these exact reasons?

[@theyoungone5034]

@@JH-ij2nm u a adam fanboy eh?? 🤡

[@rolmodel12.]

@@JH-ij2nm nice. Do you sub to Set The Edge? If so, you sound verrrry supportive. The more info that get's out there, the more likely that clowns like this will get what they deserve.

[@dredhead117]

his Dwayne Haskins tweet will go down as one of the most tasteless, disrespectful, weirdest, clunkiest, most poorly worded tweets of all time

[@FuckYoutubeAndGoogle]

You think that's "tasteless and disrespectful"? He earned a Darwin Award by walking in the middle of a highway and not getting out of the way of a truck.

[@cartermelon]

@@FuckKZbinAndGoogle this is very insensitive. Should he have run across a highway to get gas? No. Do I blame him? No. It definitely was not smart of him, but it happens. You don’t know if he was sleep deprived or something. He was just trying to get gas so they could continue driving rather than calling a tow truck to bring them gas. He saved a drivers time by doing that. Again, he shouldn’t have ran across a highway. But the Darwin comment is so tasteless and uncalled for. Nobody deserves to die like that.

[@FuckYoutubeAndGoogle]

@@cartermelon Did the garbage truck driver deserve to be traumatized by his stupidity and impatience?

[@cartermelon]

@@FuckKZbinAndGoogle the garbage truck driver wasn’t even the person to kill him. But again, no. Nobody deserved what they got in the situation. It definitely sucks.

[@coreygolphenee9633]

@@FuckKZbinAndGoogle this is another thing, in today's news cycle we don't get find out how fucked up on drugs he was to go do that dude probably did a sherm dipped and took off running

[@mickpratt8327]

He pretty much embodies what ESPN has evolved into. The ends always justifies the means and its all about money and views in the end.

[@jasonallen3678]

Yep

[@YOSSARIAN313]

Cable is dying. This is affecting most channels not ESPN. They have expensive broadcast deals with a cord cutting populace.

[@coreygolphenee9633]

@@YOSSARIAN313 this started when the refused to pay the on air talent they had that now makes up the rest of the diverse sports media ecosystem, and chose to churn through talent to find a few good gems but for the most plaster the screen with complete buffoons

[@chrishaugh1655]

*Devolved into*

[@discosecret6363]

You could apply that statement to pretty much everything, these days. It’s really the fault of social media and those who live and die by it.

[@12packersfan]

Adam Schefter is the definition of the phrase “haste makes waste”

[@warlordofbritannia]

He’s the anti Treebeard

[@michaelkeller5927]

More like "he's a bag of human waste"

[@marcodipietro813]

he is both haste and waste

[@4inchesofpleasure]

Imagine a world with no Adam Schefter, you know, getting the news roughly 10 minutes later when the team announces it. Scary…

[@paper_pirate]

Just did a final project for one of my classes about this. Wish ESPN would hold him accountable. Great video, great to see you back!

[@patriotsfan122480]

ESPN has become just as much part of the problem as Schefter is. When the news about Shefter and the WFT leaks happened, I remember Dan LeBatard discussing it, as well as the former president of ESPN’s (who is also the current president of his own company now) previous decision-making has helped the nature of what ESPN is now (a mouthpiece for its partners over an independent sports news organization).

[@paper_pirate]

@@patriotsfan122480 Yep, I agree. If they were to discipline Schefter, I might gain some respect back for them.

[@griffingreatness3855]

I did my final research project about this too!!! I’m glad to see someone else write about this issue

[@sammysam2615]

Disney owns ESPN. Disney is shadow owned by the CCP. There is no accountability in terms of propaganda

[@unclefuncledan]

@@patriotsfan122480 Shefter proves that it's entirely possible to hate both the player and the game. Everyone in the "breaking news" genre of sports media has to prioritize access over everything else, otherwise they'll be beat to be first. Access is more important than truth. Access is more important than the consequences the reporting has on these athletes'' lives. (Yeah, I'm sympathetic to people earning a good living playing a game.)

[@ChiseledAdonis]

This was so well put together. Helluva job brother

[@6ftmouse349]

Not really. He got so much wrong about the Dalvin cook situation. The pictures of the texts where Dalvin is apologizing is a fake photoshopped picture. Dude is talking about bad reporting yet he’s doing bad reporting himself

[@ErvinandMFantasyFootball]

Adonisssssssss

[@keithstiltner3539]

If you're reading this, go watch this man's videos he's absolutely hilarious

[@Acepilot12345]

@@6ftmouse349 I think pointing out one aspect of a 15 min vid seems superfluous. The main focus was on shefter and his reporting tactics are crossing ethical lines.

[@T.GLongstaff]

You have a absolutely hilarious KZbin handle. I mean that shit is so fucking funny I paused the video and had to tell you how funny I find your name. Keep up the good work brother.

[@hdvids24]

that first clip is really chilling, having that attitude with covering athletes is really really weird

[@hj-mr5gg]

hes a freak

[@warlordofbritannia]

Very problematic-when you’re so desperate and fixated on getting that kick, you’re far less aware or considerate on whether 1. Your information is correct 2. The effects on other people, regardless of whether how true the information is 3. Legal consequences-it can screw up legitimate investigations and other extremely personal matters

[@JH-ij2nm]

@@warlordofbritannia how does it screw up legal investigations? In what way does a tweet affect an investigation, that’s the stupidest thing I’ve ever heard

[@warlordofbritannia]

@@JH-ij2nm Ok, so there’s times when coverage of a scandal or crime screws things up by swaying prosecutors to overcharge-the George Zimmermann case is what I think of off the bat. There’s other times when such coverage taints the jury pool and makes a fair trial impossible, rendering any attempt to investigate or prosecute nullible.

[@Cleanmybass]

@@JH-ij2nm That was the stupidest thing you ever heard? In the last three years a president considered bleach injections, people took horse paste instead of getting a vaccine and some dude on TV is saying dudes should sun tan their balls...this is the stupidest thing you've ever heard. Odd location to plant that particular flag.

[@EvilFinian]

He is the epitome of ESPN/Disney business model; money first - morals last.

[@JeezyMaC]

All businesses are there to make money, that's what a business is. No company has ever started up and said "I don't care about the money, i just care about the morals."

[@EvilFinian]

​@@JeezyMaC That is a false argument, they are not mutually exclusive.

[@CSquared11]

@@JeezyMaC yeah, non profits just don’t exist.

[@Jetdonk3y]

@@EvilFinian most of it mutually exclusive

[@JeezyMaC]

@@CSquared11 a non profit is not a business, it's an organization.

[@LabRat8899]

As a journalism student, Schefter is the exact opposite person we’re taugh to be. We’re taught that it’s good if you get it first but more important that you get it right. And that you NEVER have any type of bias in your reporting, blatant or implied. I honestly used to admire him for his work. Now I think his ass needs to be fired.

[@martytu20]

David Ornstein has echoed something similar to what you have stated. It is always better to be right than to be first.

[@randomvids1231000]

As a college student getting a degree in Sports Broadcast Journalism, I agree immensely.

[@jonathanjoestar6258]

Being first net him 9.5M followers and $9M/year contract, its messed up but it is what it is.

[@bacardibum]

it takes a lot of hard work to be an unbiased journalist like brian stelter or yamiche alcindor. those people are the best in the business.

[@bosleygoldberg7247]

Be careful what themes you invoke on life!

[@galvan6242]

YOOOO HE'S ALIVE Happy mother's day everyone

[@footballwins32]

Happy Mother’s Day!

[@CYMotorsport]

Edit: he’s the NFL’s patsy. A willing participant to be the perpetual fall guy. There’s no WAY they’d limit him. Why would they? You just told a great story about the best known insider able to control narratives but expect the levers that work the engine to stifle that power? If anything his influence will only keep growing. You call them mistakes he’s made - I call them choreographed chaos. He knows what he’s doing. And THATS why I have such a huge problem. He’s not making mistakes he’s working the audience and outrage is currency 7:14 to be fair though, it’s a high profile hit piece. This is not only common, it’s actually a courtesy. His language to me read as sarcastic.

[@johndeesnotebook5790]

Exactly. Every tweet, every word is pre-planned, there's nothing accidentally in his tweets.

[@isaacpeachey8609]

It’s totally not sketchy that Adam Schefter let a higher up of one of the most corrupt teams in the league edit his article about labor relations. I’m sure Dan Snyder’s camp is incredibly unbiased about that issue and have no nefarious motivations at all. I mean, the culture there is and continues to be damn good.

[@TeemoQuinton]

That happens in every sport with every insider. You dont play ball in disputes you dont get calls, you lose your job

[@armchairbrain]

This is a very necessary video. Of course, ESPN is not going to either fire him/let him go to another sports news outlet because it's all about the buzz and Adam creates a lot of it, which means money. It's especially vile in the post-MeToo era when the Watson situation is still ongoing. Simply the worst. Well done, sir.

[@lloveculture]

Folx forget "maybe two games is TOO harsh" (a penalty for Ray Rice) before it blew up in the NFL's face when the 2nd video clip came out. The guy is a mouthpiece for corp power...and what he says is a reflection of those politics and perspectives. He's the worst....and yet he's just the most notable of an army of these shills....they'd annoint another one once he's taken down to do the same #$% things. Because they've a reserve army of them already. Just listen to any of them vomit up hot takes that come from shit they've obviously been fed. Diana Racini, Rappaport, Josina Anderson.....all of them.

[@niallhiggins2342]

Oh shut up. The lack of indictment says it all. Get over yourself.

[@j.peters1222]

Ian Rapaport is a better insider than Adam Schefter. Although Adam is usually the first to break a story, Ian's reporting is much accurate. Adam Schefter constantly gets things wrong because he is so focused on being first.

[@Trill_Tour]

The same Ian Rappaport that said Antonio Brown was traded to the Bills?

[@ATLMike94]

They're all full of sh*t man. Don't start building trust or confidence in any of them. Ian has got better the last couple years but his track record isn't that great

[@grunge10111]

No he's not lol as a Steelers fan Rapaport rarely gets any reports on our team right. And when he gets a story wrong he'll throw a hissy fit on Twitter instead of owning it. He's definitely not more accurate than Schefter

[@Stop_arguing_with_strangers]

Schefters problem is that we live in a time where most men don’t live in fear of catching a beating for their actions and words.

[@jeremytaft8247]

That’s probably cause people today just bitch n cry about peoples actions and words and don’t do anything else about it.

[@lukasfehrwight4247]

You missed the 2013 draft, when Schefter was twitting out all the 1st round draft picks, before they were publicly announced. Keep in mind once the pick is in the NFL tell new organization who the pick is, so they can queue up video packages and be ready for the announcement.

[@FreddyMenjivar1227]

Been too damn long, glad you're back man

[@loganssportstakes5409]

One other thing i did the day of the dwayne haskins thing was to see how he would tweet a players death, and around 12-15 years ago, 3 wideouts for Denver all died in a few years. After the final passing, he tweeted out how denver had 3 wide receivers lose their life IN THE SAME WAY HE TWEETS ABOUT AN INJURY BUG. As someone who wants to go into his field I hate how he is doing his job

[@bradenculver7457]

Schefter breaking news of retirements have always struck me as really just… mean. Let these guys have their moments. You don’t have to be in the limelight for every event off the field in the nfl.

[@GageRyanVideo]

Schefter is the TMZ of the NFL. Great video.

[@Wingman143]

I made a light-hearted documentary about how schefter covered Tom Brady's retirement. I knew next to nothing about football, but even I could tell Shefter had some shaky credibility. Glad to see I was right and that people with a bigger voice are making this known. Great work man!

[@Keegan.999]

I’m glad the Pat McAfee Show has Rapoport on bc he does all the right things, unlike what Schefter does sometimes

[@ericma4040]

I love the direction this channel is taking. I admire your courage. Keep doing what you're doing man!

[@JamesDavis-sh9gh]

As a Steelers fan,I am proud that Shefter is being called out of the Haskins Debacle. But he should have been suspended. BuT ESPN will never do that.

[@Ey5television]

Im happy to see more people begin to realize how much of a disgrace Schefter is to the sports media profession. As a packers fan, I am a bit too familiar with him than I would like to be, and it gives me great joy to see him being called on his bs. It also gives me a bit of cause for concern that ESPN is tolerating his behavior, which sets a bit of a dangerous precedent for the future of sports journalism moving forward. While ESPN may not be a financially viable platform long-term, the future generations of sports media personalities and informants must learn from the mistakes they have made if we truly want to maintain journalistic integrity.

[@TheBrothersBlue]

Brilliant, my guy. Someone has to hold him accountable -- maybe the backlash from this video will✊

[@Jon-yo3kg]

Schefter knows how the play the game and he plays it ruthlessly, never caring about the lives that he's affecting, people that he's hurting or the implications for his actions. He's quick to apologize when he's called out, but only when there's a public relations issue involved, since admitting that you were wrong to do something affects your credibility as well. You see it all the time with Paparazzos all around the world.

[@BengalBuckeye]

This was great and well put together. I feel like the Dwayne Haskins thing was one of his lowest moments and the Andrew Luck report.

[@TeemoQuinton]

Well put together.... Aside the implication that "innocent until proven guilty" is bad and not being charged after intense investigation doesnt matter at all. Civil suits are civil suits, separate from criminal... and likely to be thrown out unless the accusers have proof they never bothered showing the criminal investigation team

[@lorihopkins1246]

This video was so needed!!

[@djspencer6498]

Great to see a video from you. I hope everything is going well in your life, been missing your videos.

[@rexpresto]

Great video…Glad to see you’re back producing excellent content. It had been a while.

[@RickAltair]

Really loved this vid and I learned some things from it. Thank you for making this. Always love your content.

[@andrewmeyer4124]

I was just thinking about how you haven't posted in a while. Good to see a new video

[@Duval-Dame]

Great video... The breakdown was on 🎯🎯🎯🎯🎯

[@jack-ww1yc]

As soon as the WFT leak, I lost all respect for him and began questioning everything he tweets

[@SFTaYZa]

shame you weren't questioning any of that before the redskins leaks

[@AK-74K]

@@SFTaYZa Not everyone can be such an awesome human being as you

[@txtmstrjoe]

When I was in college I was in a few journalism classes. Back then the biggest rule to always remember was: "It's far more important to get the story right than it is to get the story first." Guess that isn't the same rule people follow these days...

[@BeboRulz]

I really wish they would reinstate the law making it illegal for any news format to report things that aren't true.

[@TeemoQuinton]

@@BeboRulz I wish people would respect the law of "Innocent until proven guilty" We're in america, not japan.

[@BePatientSeeLove]

Thanks for this video I didn't know I needed

[@BIGwango]

This is so darn well done as usual

[@hiphopotamus69]

The Brady retirement was clearly a negotiation tactic to force the owners to get rid of Arians so he gets a pass for getting that one wrong

[@Americalovesme2008]

To me Adam essentially is wanting to protect the league at all costs instead of being an unbiased journalist. The entire landscape of journalism worldwide has been tarnished so much in the past few years that many don't respect the trade and Adam shows how so many sports have tried to become the modern day TMZ to break news first and such. I understand wanting to be the first to a story and journalism school teaches many that not only if it bleeds it reads but getting a story out first matters so much. He's to me a guy who reminds me of a person like Jen Pshaki with the kind of heat that his actions has brought himself. The NFL has struggled so much with conduct for their players to owners while hoping his like Adam can make noise in other spots to get people not to notice the real issues. Its another reason why so many don't respect sports anymore because of the soulless nonsense we've seen from players to breaking stories without merit. Adam has done so many bad things yet he's given more passes than so many and I don't understand why however let's not forget the NFL is in the entertainment business not essentially sports at first so guys like Adam is a showman first then journalist. But again another reason why so many have walked away from sports as fans and such. I would like to see Adam to have to eat his words but also I think again it shows how low the NFL has gotten in the past few years. Its sad but again this is the NFL and ESPN (Disney owned) so what credible or respected views do they really have in the first place?

[@perfectloveweddings]

Great video! Very eye opening. Wow.

[@themr.hickspodcast5204]

Well done sir. Thank you for doing this.

[@bocagoodtimes1460]

Yeah….he’s always playing both sides…he’s part of an exclusive club that runs the NFL…..a machine that protects those who follow the narrative and buries those that cross the line. 9 million a year says it all.

[@profanelizard8575]

Honestly though we need to hold all media outlets more accountable. They all do CNN, Fox and etc. Its like nothing is truly neutral with nothing but the facts , no agenda tied to it.

[@coreygolphenee9633]

Which is what happens when the people covering the sport are bought and paid by the ownership class in thew dynamic

[@supergamesundco]

Great to have you back Sir.

[@mrpotential11]

So glad to see another video! Missed you bro

[@ricocadet4607]

Welcome back king

[@derrickwren7878]

A lack of indictment absolutely implies innocence. Because in this country we are all presumed innocent until proven guilty through the proper court of law. Anything anybody else says contrary to that is fallacy.

[@TeemoQuinton]

Preach it brother

[@captnevilstomper118]

another top notch video! Set the Edge is setting the standard!

[@pbskids4000]

High quality video. Great job.

[@789french5]

ESPN is going to be among the first of "Legacy Media" to go belly-up IMO.

[@samhunter7619]

Yeah, that Haskins thing was so out of bounds. I wouldn’t say I’m out on Schefter, but it definitely changed my perception of him a bit

[@ceebee312]

What a pest

[@TheSHAD0W93]

Already out with him admitting to make up the Rodgers drama last year.

[@strabe30]

Well done. Great video

[@rgndsnali]

you're really good at this!

[@Max-ki5om]

Would love to see a video comparing and contrasting him to Woj

[@UndeadHuntrr]

The way he reported Haskins death was absolutely disgraceful

[@CarolinaBlood704]

Very well done with this video, STE.

[@DeRussellMasina]

Very nice reporting 📰

[@jhvlen]

Thank you for calling out his Aaron Rodgers lies; everytime I’ve brought it up on Twitter people have denied his wrongdoing.

[@BengalBuckeye]

The reason ESPN hangs onto him is because he has dozens of the best connections for hearing news first in the NFL. ESPN is struggling enough as it is with their best voices leaving for FOX. They won't get rid of Adam unless he does something beyond forgivable.

[@SuperVF1S1S]

Excellent video!

[@1Steins]

Great video, well spoken.

[@jaredpajama8821]

Please don’t think I’m on Watson side on this one, absolutely not. I do have to make a point in the phrase “a lack of indictment doesn’t mean he’s innocent.” That happens to be exactly what that means, because in the American Legal system everyone is innocent until proven Guilty. No one is ever found innocent, they are found “not guilty.”

[@sparkyfister]

Shefter works for espn, why are you holding him to actual journalistsic standards?

[@warlordofbritannia]

Exactly, they’ve long since become entertainment-not news

[@miniluc1]

Amazing video man.

[@rafikiprowse7630]

I thought this channel was dead with no posts lately. Glad it’s still kicking!

[@CSquared11]

He definitely seems like more of an NFL PR guy and he does a journalist/analyst.

[@chm1701]

He reminds me of the episodes of The Simpson’s, where Bart would phone Moe’s Tavern and get him (Moe) to ask and shout out random stupid names out to his customers and he’d say it without thinking. Well, to me, Moe is Schefter; he literally tweets anything, without appearing to think about what he’s posting, or if it’s the right thing to post (informatively and morally).

[@qmeyer774]

Hey man keep up the good work. I’ve really enjoyed your last two videos. I know it’s been a while since you last posted but keep working man - your content is great!

[@SoUnDsOfMucus]

Bro thank you, this needed to be done

[@sivuyilejonas]

It feels like a lifetime since set the edge dropped.

[@deveelicious7966]

Who's here after Schefter did it again by breaking Jason Kelce's retirement 🤦‍♂

[@payzcpt8200]

Damn its so good to see one of your vids again. Don't leave bro

[@nonstopcamarillo]

Video is so well made I love it

[@darkowl5795]

FINALLY a schefter vid

[@KiloOne]

It’s about damn time

[@averyhamilton4945]

That’s why I follow Ian Rapoport.

[@jkb1603]

😂😂😂. Ahh that shit is funny lmaoo

[@devinhines1318]

Ayyye nice video, and playing Veridis Quo (Daft Punk's top 3-5 songs) near the end is a vibe

[@MrSAnthonyThomas]

Well done. Subbed!

[@chenrayen]

Just like athletes, you can have incredible skill and work ethics but character and growth can be lacking

[@DAatDA]

As long as millions of people keep following him, he'll keep getting paid.

[@steelymcafeeliac1050]

Thanks for making this video, needed to be said and viewed as an “accumulation of information” on Shefturd

[@Enwhycee]

Dope video, but shoutout to you for playing that Madlib & Kazi in the background 🔥🔥

[@LikeSnoop]

Adam Schefter is the type of guy who answers the phone with “hey you”

[@jacksonjohnson854]

Him and Mel Kiper are my least favorite part of watching the NFL. Great breakdown video!

[@2160michael]

Great video

[@LivingInVancouverCamasWash]

Great video👍

[@Sign_Your_Will]

Adam “don’t touch me my dad will sue” Schefter

[@JordTheeNord]

8:52 I will forever hate what Schefter and the Colts fans in the crowd that day did to Andrew. Never deserved to be sent off like that.

[@juliewillson3378]

I don’t think Colts fans would have reacted so poorly if Andrew had been allowed to control the narrative from the beginning. Many of us understood why he was retiring, but Schefter breaking the news before the Colts scheduled a news conference shocked everyone. I also think Irsay and Ballard hoped the could talk him out of it. Fans booing sealed the deal.

[@p1mpholio]

Great video, bro

[@robsop9512]

nicely done

[@Y2K2PointO]

No reporter should EVER say “a lack of indictment doesn’t mean innocence” That is editorializing. An accusation already Carries weight with a lot of people. False accusations are virtually impossible to escape. We don’t need a “we don’t know it isn’t true”. People lie all the time. Don’t talk about what “we don’t know” Stick to what you actually know.

[@Kevinbaconator_]

The thing that makes me the most frustrated is there's never any correction. People still use the Rodgers Draft Day news against him in arguments, even thought it was proven to be made up by Shifty.

[@johnnguyen3477]

Good quality video here, keep it up

[@alexczarnomski1116]

Last section of the vid had some classic bangers

[@tomf3373]

Mr Editor isn’t gonna like this video

[@CronoXpono]

Yeah, once he mentioned how much of a failure Haskins was DURING A TWEET REPORTING HE FUCKING DIED, I gave up. Dude has always been slimy but JESUS.

[@FuckYoutubeAndGoogle]

He should have also mentioned how much of a failure he was at not walking into a highway and getting hit by a truck, something which is pretty darn easy to avoid, especially when you're a millionaire.

[@CronoXpono]

@@FuckKZbinAndGoogle careful bro, that edginess is dangerous. 🤦‍♂️.

[@FuckYoutubeAndGoogle]

@@CronoXpono lmao

[@pat7937]

Nice work

[@tbrads7876]

Very well done