FIVE lessons from a novice bookseller

[@galeblair7371]

Delighted to discover you and follow your journey. You’re living many people’s dream (mine for one). A beautiful shop in a beautiful area. I look forward to more vlogs. ❤

[@fueradelmeta]

Thanks a lot for sharing. I've been watching a couple videos about modern age bookstores. I am from a country where reading is not common, yet I will find my way to open my bookstore.

[@lukejsherlock]

Best of luck. Bring your passion and authenticity and hopefully the right community will see what you have to offer

[@bobgreen2460]

Found your thoughts very interesting. Good luck going forward

[@lukejsherlock]

Cheers - still early days, hopefully we can find our feet

[@bomaracev]

I'm so happy for you both! Wish you luck as you forward with your amazing bookshop!

[@lukejsherlock]

Thank you. V kind

[@Bard_Land]

Very interesting video, and some fantastic books on the shelves behind you!

[@lukejsherlock]

Thank you! Glad you think so

[@Ms.Bookworm]

I do love folklore from all cultures!

[@LukeRobertMason]

Excited to follow your journey! I’ve always wanted to open a bookstore. Do you have enough space to run events at your store?

[@lukejsherlock]

Afraid not but we’ve got plans on that front! Stay tuned

[@katyellis5755]

Wonderful to hear your insights and good luck with the shop! It looks beautiful - thank you for sharing your journey.

[@lukejsherlock]

🙏🙂

[@chaz2a]

Love this and your honesty on starting a business and the journey you are on. Cannot wait to get down and see the job very soon. ❤

[@Ms.Bookworm]

How did you select book titles for your store? Do you have storage?

[@lukejsherlock]

No storage. We order in new titles when the old ones sell (or decide to stop stocking). I did a lot of research before picking the titles and we continue to evolve and shift what we order. Publishers catalogues, bookselling conferences, web research, prior knowledge…all these methods

[@doodlesparklecleaning]

Love these vlogs inside the bookshop and about the books, gives me a real sense of nostalgia. With this manic world where everyone’s life revolves around screens it’s so nice to read a physical book and keep this alive and not live our lives around social media and screens all the time. Such a cosy vlog 📚 What attracts me to books at first is the cover and title then I read the synopsis 🙌📚

[@lukejsherlock]

Ah thank you - really nice to know people enjoy them (and then can read a good book)

[@JudiGaskins]

Enjoyed you video a lot It was very informative I really want to open a small bookshop of my own but I’m unsure where to start first What are your suggestions for me

[@matthewrbetts]

True Allestree Boy. Good on you, mate.

[@elcapitano9071]

Love watching your progress. This is my sort of shop. Hope to get down to Frome soon.

[@lukejsherlock]

Excellent!

[@eidothea]

Very cool, best of luck!

[@ianhowlett4682]

Good stuff Luke. We value your expertise and curation.

[@NonLinearArts]

I love your recommendations. Chasing Steeples was terrific. I think of your work as community service!

[@sallywhite9032]

I’m so glad I found you on Instagram! My daughter opened a business two years ago and I know how hard it is to keep it going. I’m praying your shop becomes a huge success and beats the odds against the giant corporations ruling the book world. If I ever get to England again from California, I will make your shop a must-see stop! I love your passion and your presence in front of a camera! ❤

[@LunabirdBookclub]

Really enjoyed this video! Fascinating insight into bookselling. Delighted to hear that folk writing is so popular- its my favourite genre too!

[@ianhowlett4682]

You should do an updated version of this now you’ve been rolling for a while.

[@nikitadever679]

I love these bookstore observations as a bookseller myself ! 😊