Branding Inspiration - 5 New Identities REVIEWED (April 2022)

[@jerryol]

I really love seeing Matt talk about Branding. There's way he explains it creatively that my mind is just openly absorbing ideas

[@MattBruntonUK]

That’s kind. Thanks for the comment Jerry.

[@welling1]

The core idea/packaging for the Kombucha brand is fantastic and so adaptable for multiple ad scenarios.

[@simonndungu9696]

That last one got me. It's perfect

[@kadeem.spencer]

I love this section of Flux. Keep it up!

[@MattBruntonUK]

Thanks Kadeem!

[@steakbeard]

This is so good. Matt is obviously a pro. Would love to see more of this content!

[@satyakidasgupta6860]

Such a nice video, need more like this ❤

[@anmolbindra_]

Please add chapter divisions if possible, in videos like these guys. And as always thanks for sharing these 🤙

[@MattBruntonUK]

Thanks. We usually do, sorry it got missed here.

[@MattBruntonUK]

Love to hear more comments on the work. Kudos as always to all the studios and brands featured. ✌️

[@omeizasanni]

dawggg, i thought Circa5000 was like a sporting event

[@ayrtonart]

So useful video

[@federov100]

I like Sixpence, but I agree, the execution doesn’t feel entirely integrated and consistent. Swee is clever, a brand that brand designers would drink. It was smart for Insurely to avoid industry cliches, but I’m not sure how meaningful the collages will be to the audience. The font Ica uses is distinctive, but the overall look is not my favorite. Circa is more of an ad campaign than a brand.

[@MattBruntonUK]

Great round up, thanks for sharing.

[@alysawakefield4963]

I would say Octo, like octopus

[@VanessaCarreiroAmaral]

🔥🔥🔥🔥🔥

[@royvandermarel3953]

As much as I like this series, please do a little more research upfront. For example: 'OKTO' may look weird for a native English speaker, but the pronounciation 'octo' never even occurs. For ICA, the horizontal symmetry is clearly there. And it's an important feature for the design. With taking a step back and just 10 mins extra in research, you can add another level of greatness to these videos. Nevertheless enjoyed it, though

[@ethanrogers9627]

I kinda disagree. Pronunciation (or mispronuncation) of a brand name is a real part of the customer experience. Ahrefs and Klaviyo both have this problem.

[@royvandermarel3953]

@@ethanrogers9627 Fair enough. And I see your point. Yet it comes off as either a little ignorant or a lack of respect towards the creators. But that may be just me

[@MattBruntonUK]

Hi Roy, I was trying to keep it casual but that may have come across as disrespectful so apologies to you and to OKTO who do great work. Similarly with ICA. I wasn’t questioning the symmetry, more thinking, off the cuff, can the offer be communicated through a simple wordmark. I wouldn’t put this commentary in a book. When you press record on a video one forgets to say certain things and adds others that are not intended. Appreciate you being here. ✌️

[@royvandermarel3953]

@@MattBruntonUK Lovely response from a lovely guy. Please don't see my comments as a way to scoff you or put you down. Again, I love the work you guys do. And maybe I'm just petty. But it didn't seem to conduct the love for the community the way you usually do. At least, to me

[@ethanrogers9627]

​@@royvandermarel3953 Personally, I love that I feel like I'm just getting Matt's thoughts off-the-cuff. Sometimes that can seem negative but that's the price of honesty. Makes it all the sweeter when he does really love something. Hey, kinda like what you're doing now, Roy ;) Good chat, fellas, great to keep our standards high

[@sridharsingaravelu4467]

❤🤟

[@DeathByDominic]

I didn’t like the first one at all. Just an all round ugly, messy website/branding in my opinion.