Mike Tyson On Taking A Bite Out Of The Cannabis Industry | Forbes

Mike Tyson, the former heavyweight champion and cannabis mogul (with ear-shaped gummies) tells Forbes how pot changed his life-and the secret weapon that will help him smoke Jake Paul in their fight.
While Iron Mike was prone to being his own hype man as a fighter, he’s not far off with his claims about his budding cannabis company. Tyson 2.0 sells marijuana products-including flower, vapes and edibles made in the shape of Evander Holyfield’s ear, which Tyson notoriously bit during a 1997 match-in 20 states across the U.S., and in Amsterdam, Barcelona and Thailand. The company, through a partnership with PHCANN International in Macedonia, is in the process of launching in Germany’s newly legalized adult-use market as well as the U.K.’s highly restrictive medical marijuana industry.
Tyson 2.0 works off a licensing model, cutting deals with franchisees who grow, manufacture, and sell his branded cannabis products. In 2023, the brand generated $150 million in revenue, Forbes estimates, with about 30% coming from cannabis sales and the rest from accessories, CBD, nicotine vaporizers and other products.
Tyson 2.0’s flower is branded with names drawn from his legendary boxing career, including Dynamite Cookies (his first nickname was Kid Dynamite) and Knockout OG (Tyson won 44 of his 50 boxing career wins by KO). But the company’s flagship product Mike Bites-the edible in the shape of Holyfield’s half-bitten ear-was developed by Tyson’s wife, Kiki.
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[@julianr1330]

I love Mike Tyson’s chill demeanor! Awesome to see iron mike kill it all these years later

[@Kenny49ERS]

🤦🏻‍♂️

[@michaelhartman851]

The marijuana industry is really misunderstood, it's filled with a bunch of us hard working people that yeah we get stoned but we also do more in a day than some do in a week, the stereotypes of stoners being lazy and unmotivated couldn't be more wrong, great job bringing cannabis into the mainstream market.

[@Patrick-el8zs]

Well ya your cultivating plants so your a farmer . Farmers are known to be hard workers so ...

[@spiritanimal7516]

A big misconception is that marijuana is grown solely for recreational purposes, people like me need this plant to help with medical issues

[@ratboy4169]

how can someone not understand the words, money tree. it will be a billion industry & still no legal in every state.

[@thomaskeyton7771]

Me too i have seizures and migranes this is about health and freedom of choice i should be able too say no to painkillers and use bud like i do for these painful and inconvenient conditions. Its not a cure all but compared too side effects of meds its pretty tame.

[@teamtubbyz6399]

​Same I have seizures all my life and been using it or my seizures since 18 now 30 helped so much now also working in this area.

[@chrisekigbo7748]

So happy for Mike

[@patrickaussieMilartry]

Amen mate 👍🇦🇺 real good feeling to see a man like this HUMBLE HUMAN BEING GIVEN WHAT HE TRULY DESERVES. HAPPINESS AND SELF RESPECT. HE TRULY IS HUMBLE AND PROUD OF WHOMHE HAS BECOME. A STRONG BOXER AND A VERY STRONG SPIRIT.👍

[@BitBeastCarter]

Genius idea and super supportive of this 👏🏼🙏🏼

[@gogogo1064]

His previois canabis line was one of the best. They had some trippy strains.

[@technodrone313]

i tried tko cookies. it wasnt half bad. decently priced for celebrity weed.

[@bustownbc2787]

Love mike💯💯💯 he never stops going forward

[@judewarner1536]

Forbes: Voice of the 1%.

[@trollon-u2124]

For a company with avg revenue of 5 Billion dollars, I'd say that 1% pulls some decent weight

[@judewarner1536]

@trollon-u2124 Yes! The top 1% pulls the same weight as the bottom 60%. What happened to "All men are created equal"? As George Orwell wrote: "Some are more equal than others"... in fact, several billion times more equal.

[@justtwobrotherspokemon]

As a medical patient myself I've had mike bites they were top quality medicine. Well made. You go mike!!!!!

[@jwsledge]

Ive tried these gummies….EXCELLENT… love em. Very consistent.

[@zn12914]

title of the video is wicked

[@Super_Stoner]

Amazing! Thank you Forbes

[@weedmapsofficial]

Tyson is iconic for this 🔥

[@mattgonzalez446]

ok plug

[@garethbeaton8414]

Do you sell to uk cbd or thc

[@DeHyntonGaming]

I want to buy in UK

[@MarioGlebbeek]

Way to go Mike 👍💟

[@ike9]

Mike bites!

[@Flowlimit]

What a beautiful human being. ❤

[@wrussell7273]

Go Mike

[@sitindogmas]

I'll get behind anything Mike puts his name on! id love some toad for my mental health, that is for sure

[@joshuagarris2752]

I can't even imagine smoking DMT that would be crazy

[@JWick-iq6lp]

Tyson 2.0 has some decent Weed too. I am in Michigan smoking some right now and I just ate 2 Ears lol. The Mike Bites are incredible and the flower isn't the best, but it is potent af and a good deal for the price.

[@antoniobernardoabbo9828]

greets from Amsterdam XXX

[@JayBeachTV]

You deserve it Mike love ya brotha!

[@MaseratiShawty1]

I wonder if theirs any of his products in the Bay Area.

[@TomDBombed]

What an amazing man!

[@schwastypantz8795]

Great colab with royal queen seeds

[@mandelleli]

IRONMIKE❤

[@viperphoenix...]

I'm buying some

[@justinreedflynn]

Mike Tyson seems to have had such an amazing evolution as a person.

[@HillaryMatthyzer]

Can i hustle, distr, your brand products in sa?

[@Michael77754]

Cus is smiling on ya brother mike ❤

[@DT__1]

I have my first mikes goatlatos coming soon😊 so far they grow like Mike 😂 im proper happy 😃…. Them Holyfield ear 👂 gummy’s is a must!😂

[@dougwilkinson1303]

In Maryland

[@GenGenChilling]

Bring it back to Maryland. Please 🫶🏽❤️

[@JaSon-wc4pn]

Nice one mikey, Your 2.0 vapes are also available in the U.K. (Illegally) Great to see you will be available on UK medical soon

[@ChemicalXII]

"The Champion Cannabis Guy: Mike Tyson. - - Holy Ears: Evander Holyfield.".

[@buckallyall8481]

Ric Flair's Woooooo OG🤣🤣

[@Johnninham-ur1dr]

'Bongon with Mike Tyson!'

[@robwood8201]

They are a awesome edible!!! I actually tried them on 4/20!!

[@franko8572]

I thought it was gonna say “a bite out of Holyfield’s ear” in the title.

[@Kingtrollface259]

Mike is a genius

[@aronstoneboovip]

"I cant even spell cannabis. why am I the face of it, why is the universe choose me" lmao Mike u legend, no one is better in that position than u

[@peteypablo2081]

How do I get some Mike Bites???!!? I'm in Canada

[@RawShogun]

Elevated just got the license for the Tyson brand in NM, the ears are pretty good, they look like little ears!

[@jaybae5850]

Tyson thc vapes hits alright. Decent 👍

[@dougwilkinson1303]

I would like to see Tyson

[@ronaldedwards507]

The fact that’s it’s ears is crazy also smart

[@DrizzyDrake3000]

Awwww Mike like the interviewer a lot

[@selftalkwithsal4229]

Da king of Cannibus #miketyson

[@thething5425]

Spelt it wrong mate

[@selftalkwithsal4229]

@thething5425 nothing gets by you

[@thething5425]

@@selftalkwithsal4229 😂

[@stevierico5934]

The love of money!

[@timmcdonald958]

3:30 bro sweating like crazy

[@MaseratiShawty1]

Geeked af

[@paulg3012]

Seeds selling one per package? Come on people.

[@moneyball8287]

Mike can bite my ear anytime😂😂😂

[@garethbeaton8414]

Tko kig of the ring and king of the bong

[@JacobThomas6654-eh8yr]

The fact tt it's shaped like an ear knowing Mike Tyson's full history is hilarious to me

[@bryanspilner7370]

TYSON FOR PRESIDENT

[@TORKERTYLER]

As a Canadian you will regret legalizing drugs

[@petephillips456]

Please do tell us why, would like to know actually.

[@askdrpratt]

0:08

[@Gjjarv]

Haha class biten ears 😂😂😂

[@0MNIPOTENTS]

Hi, Cannabis Inc. UK. A 5billion market... to refrain from simply saying it's legal it's non-lethal and non-addictive comparing it to chocolate.... hasta luego. Tyson u the man!

[@jraddd367]

Love Mike and his brand of weed

[@tomohawkcloud]

Is the ear bites vegetarien/vegan?

[@mikescott7408]

That earbite gummy was created 2 or 3 years ago and pulled off the market.. Either mike tried to launch back then and now trying it again with better people i dont know. I

[@DikDastardly]

anyone from NYC in the 80s 90s and early 00's knows BROWNSVILLE AINT NO FUCKN JOKE

[@richardsanchez8358]

Those are all my ideas

[@TheOnly1JLDN]

Did mike really say Get out of ear

[@Gypsyukgrow]

Would love to grow your seeds UK 😏 comes 😅

[@AaronTheGreat________]

It’s coming on uk med bro soon

[@richardsanchez8358]

Use your toes that’s me

[@Shastavalleyoutdoorsman]

Just awesome we are at a point in society where we praise people for cheating...

[@joeydiaz5037]

Selling single seed packs LOL

[@Alexandersuperman420]

I need some I am 21

[@ns4gang96]

yeah see weed is amazing good thing that alot of people take for granted

[@GinaBurlingham]

It is unwise to promote criminal behavior. .. and attempt to make such behaviors a novelty. Biting a person's ear off is a CRIMINAL and reprehensible act.!! ... Holyfield should sue because it is HIS ear they are selling.!!

[@ldougle2018]

Outstanding boxer,outstanding gentleman 👊🏼Tyson 2.0 Amsterdam is top draw 👌🏻

[@simcitybigworldmedia]

My wife said why don't you use the ear , I said get out of "ear" 😂

[@Jake-ny3wt]

6 weeks. He’s going to kill Paul 😂

[@ShaunC-s.c.]

His cannabis failed testing recently

[@sergiobowers6930]

Atta boy Mike.

[@GoodGlobsTv]

I took 3 grams of Golden Teacher’s mushrooms and I quit drinking. Let me remind you, I was drinking 2TWO2 PINTS of liquor a day for at least 6-8 months maybe. I quit cold Turkey. These things are truly conscious connection to your higher self. Some sort of god. Believe me. I’m the kid of a civilization who’s alienated themselves.

[@quirijn3865]

Myke should make the fight just one punch to knock Jake Paul's career out of his soul

[@claudegervais7103]

From cannibal to cannabis :)

[@JXero]

Meanwhile his weed got recalled for fungus. 🙄💀

[@bikerbrandon1]

Never understood how people who come from places that did nothing but keep them down and make life unbearable would say they are proud to come from there. Even though they spent their life getting away from it and doing their best to never go back. Easy to admire from a far i guess.

[@garethbeaton8414]

Woow you grow up like that and never did it ones het in way of boxing grat man

[@Falconryful]

I say what a load of bs.

[@Herculano420]

I love weed.

[@dreamulator]

YO SPONSER MEEEEEEEEEEEEEEEEEEEEE

[@NotLikeLee]

Holyfield should sue him that’s not mikes ear.

[@dwhitelee7803]

Tyson u go bruh, u r a legendary God

[@Jake-ny3wt]

Future can’t smoke🥺🥺🥺

[@Luciid]

does anyone else fart?

[@jameshart5736]

😊😅

[@user-vg5rv5xf4u]

Mike the legal thug.

[@zz-.-]

Leave it to Forbes to have a headline like this lol you clickbait clowns 😂

[@nickb.7272]

Worst wax of any form I've ever came across unfortunately

[@user-tp5ls5dd7e]

This is in poor taste.

[@NovaOfficial_Tv]

Your not the champion weed guy haven’t even grown yo own…… just bought a company to do everything for you lol 😂 big difference bruh

[@fighterforlife5284]

True but he still gettin the money. Everything is about money now. Get it while u can

[@TheCiaMKultra]

​@@fighterforlife5284Agreed ! Strike when the irons hot ! Tyson is capitalizing on the market. By being a spokesperson for his self branded company. Seems like he has teamed up with a level headed Cannabis headhunter looking at the horizon of the industry . Being able to expand the product line into Cafe style blazing lounges with infused menu crosses markets from dispensary to Being baked at the bakery 😂 Some great ideas as the Feds finally de- schedule it .

[@MaseratiShawty1]

I get you but money buys you that. It’s like paying a handyman instead of doing it yourself. He’s changing lives so that’s respectable

[@jaybae5850]

These celebrity types do have a part to play on the cannabis industry, no doubt. Nothing wrong with that.

[@blaneharrison6341]

The champ of the world 💯

[@stevenbird8076]

SUCH A PLEASANT MAN , AND HES GOING TO DESTROY HOMEBOY IN THIS FIGHT COMING UP ...

[@stevenbird8076]

FUTURE DOESNT DESERVE THE SPOT... BUT FREEBAND TESTS DOES

[@r.o.b5549]

If Mike's smile dont naturally make you smile..you need medical attention

[@Williamjane69]

And we Cary his product. And from 3 blocks from each other 11233. WilliamJane @miketyson