Ford Bronco's Piling Up on Dealer Lots. Disaster or a Great Opportunity?

[@mpeugeot]

Don't be fooled, Johnny. Ford has raised prices hugely on the Bronco. What was the price of the cheapest 2023 base? What is the price of the cheapest 2024?

[@UltraHiDeath]

All the 99 out of 100 customers that tried getting a Bronco at MSRP and were turned away for that one customer willing to pay ADM the first two years never came back. ADM in the long run is a bad business model.

[@ellsbyr7855]

I don’t want a three cylinder anything

[@Jamesthor]

I just started studying the four-wheel-drive market as of January this year. I am also a product manager. I cannot disagree with you more. Interest rates are maybe about 15% of your problem. MSRP+ markups on the vehicle is the cancer that will take this vehicle down.

[@Johnnyscarcarereviews]

With volumes rising only incompetence and ignorance would explain mark up. I think a lot of dealers nonetheless did not charge mark up and traded profit for reputation.

[@keithfitterer6899]

Went thru my credit union and received 2.9% financing. The other avenue was our home equity credit line. Stay patient as these lots fill up the dealers will offer better rates in order to cut down their carrying costs on inventory!!👍👍

[@objective7042]

Ford has too many recalls on their vehicles, I'm not going to deal with that.

[@66vex6]

Ford greed catching up with Bronco pricing. In BC, there were 160 new Broncos for sale @7.99% interest rate. Nobody bought. Now the 2024's are pushing up provincial inventory to 400 units for new and used. Love the Bronco and might trade my 22 come November for a 24 with deep discounts and even lower interest rates. Let's see where this goes.

[@chrisarnold175]

I'm in the market for a Bronco raptor, got a 25 allocation but I've seen some Ford dealerships offering brand new ones at 5k under MSRP..kind of tempting. We're already seeing some good discounts which is great for buyers!

[@Johnnyscarcarereviews]

Great info Chris

[@adamsmcllc8649]

Where do u get information there is 3.99 % interest offer on 2023 bronco? I see only $1000 rebate for texas

[@deangagliano2713]

We’re seeing a lot of 2023 Broncos but not seeing much for rebates and no interest reductions in the Midwest States. When does that trickle down to here?

[@Michael-ur5qb]

Probably when 2025s start arriving. I for one wouldn’t want an already questionably reliable vehicle to be sitting stagnant for 2 years.

[@mathewpadron4606]

That is why you buy directly from ford to move the middle man. Buy at msrp and pay Cash like I did

[@Johnnyscarcarereviews]

My dealer sold the Bronco Raptor and Ranger Raptor at MSRP as well as a Dark Horse at msrp

[@peteb9721]

Might as well wait for the next model with these prices. Any word on the 2025 bronco refresh?

[@Johnnyscarcarereviews]

Not yet but I look forward to sharing and then later showing all those differences

[@seeker10280]

From day one the Broncos did not have a good interest rate because people were tripping over themselves and paying 5/10/15 thousand over MSRP to get them. Afterwards as their popularity continued Ford took advantage and raised the prices so many times that we just couldn’t keep track of the increases. Ford has refused to buy down the interest rate on the Broncos, avg. monthly payments are $700.00-$1,000.00 A month and that’s insane. The people who could afford those payments have bought them. Now the rest of America and Canada may still want to buy them but can’t afford them. Ford and their dealers have hurt the brand with their greedy decisions, why should loyal Ford customers have to pay for EV research and development. They have lost and will continue to lose Billions because they wanted to take shortcuts and use customers as Beta testers and we fell for it. Many of us are not interested in EV’s we want high mileage ice vehicles or hybrids.

[@keithfitterer6899]

Insanity in this Biden administration!! Has really hurt your average family of 4! Total 360 degree change from the previous administration! Billions of dollars going out to other countries, paying off student loans and this all comes with a price!!👎🏽👎🏽👎🏽👎🏽

[@winstoncox8116]

For the price you can get a low mileage used G550. The pricing is beyond crazy and there’s thousands online for sale. Bronco demand is low because you can’t flip them for 5-15k over MSRP.

[@marklytle7829]

Kate you concerned at all that they accordion like a slinky when rear ended?

[@alexk7286]

👍

[@joeblack1052]

Why did manufacturers think people want all these butch 4X4s It was a fad for a bit but that is all it is.

[@Johnnyscarcarereviews]

Jeep wrangler sales have been good decades so I believe your statement is more subjective than data based

[@ramonahumada4]

Hi

[@user-qd3bh9zb5g]

Broncos are overpriced jeeps that are LESS reliable than jeeps! Who the hell wants that?

[@Johnnyscarcarereviews]

Less reliable than a Jeep? Based on number of recalls or based on data of major repairs required under 60 000 miles?

[@user-qd3bh9zb5g]

@@Johnnyscarcarereviews You pick.