Ford CEO Jim Farley discusses the rapid evolution of electric vehicles

[@riceman78]

Its great to see a CEO speak like a normal person and without the usual "corporate speak" waffle.

[@davidbeppler3032]

He has been doing that for the last 2 years. Haven't you been listening?

[@TakameCC]

his been getting more really everytime i hear him. first time being munrolive. big difference then and now.

[@jayem8981]

@@davidbeppler3032Who cares? Someone who may have just heard him now can’t remark on it because you heard him two years ago? You want a cookie?

[@soldiersvejk2053]

Yeah I am surprised too.

[@allsevens5736]

No it was political speak. Doesn’t address any real issues or except they want to make money in ev’s. U must be a trump supporter!! 😂😂😂😂😂Just fyi Biden is trash too!

[@gprufino]

Julia is the best interviewer on CNBC. She doesn't constantly interrupt her guests unlike Andrew and Joe.

[@zz-.-]

Totally agree with you, it’s noticeable

[@ellWayify]

Agree. She was great

[@e-readers]

No doubt, the best.

[@RonaldTrouten]

Hats off to Jim , it's time to speak the truth about EVs and ELON. Much respect.

[@RW-zh7kl]

You mean that Teslas have been way ahead of everyone else, and still are?

[@jimmyjames1411]

@@RW-zh7klhe should push Fuel cell not EV with its 50k battery

[@davidsuzukiispolpot]

Fuel cells burning hydrogen? That makes sense once we have energy hyper abundance. The problem today is the inefficiency about half that of electricity to BEV vs electricity to hydrogen to fuel cell.

[@Tommy2tone762]

@@davidsuzukiispolpotSo many people just don’t know the real facts and listen to main stream!

[@bunsw2070]

@@jimmyjames1411 Hydrogen requires 15 parts of energy input for each 1 part you get out.

[@whickervision742]

The candor and honesty by Farley here is impressive.

[@davidbeppler3032]

It has been for about 2 years now. Ford stock price is a joke. Ford is doing way better than GM but Mary Barra is lying to everyone constantly.

[@Oneness100]

I much prefer CEO's of other car companies than the ego maniac Elon. Elon's in his own little narcissistic world of BS.

[@waynefergusson9987]

@@Oneness100 can you give an example of - ego maniac Elon. Elon's in his own little narcissistic world of BS ?

[@Oneness100]

@@waynefergusson9987 Here's why I think Elon should NOT get compensated the $56 Billion. He used deceitful business practices to help drive the market cap to reach the goals of the compensation package. He lied about the specs, price and delivery date of the Cybertruck. His compensation package was set in 2018, yet Elon announced the Cybertruck in 2019 and said it would have certain specs, price and delivery date also in 2019. And he kept on lying on the actual release date. Those dates were not met, yet the Market Cap price was BEFORE products were actually shipping, which was several years after the original release date announcement. Elon also announced the Semi's, again, with certain specs, and delivery date and they did NOT meet the delivery date and the specs are still not verified. Elon also announced a Roadster with certain specs and delivery date. Again, it was not released. These are things that Elon had control of. He did NOT have to make these announcements until the company was actually ready to ship product. So, the market cap was artificially increased largely due to these major announcements, but they didn't come to fruition like originally promised and look at the current Market Cap of Tesla? Way down from its peak and BELOW the level that he was supposed to have met. I suspect fraud on Elon's part and that's why I don't believe he should be paid the $56 Billion compensation package.

[@googlekeepsmemisinformed447]

He sounds like he’s a hostage reading his kidnapper’s demand letter.

[@markdc1145]

Farley is a breath of fresh air compared to the preprogrammed corporate double -talk that comes from GM and other OEMs.

[@kylereese4822]

Tesla are revealing 2-3 new models in August.... so Ford will be at a major disadvantage again....Tesla Model S production 2012 - Ford Lightning production 2021.... that`s a 9 year advantage in technology...

[@ultrastoat3298]

@@kylereese4822 Ford is happy to be No. 2. They don't need to be No. 1 to win.

[@markplott4820]

JIM is a A$$ clown 🤡

[@matthiasgrunwald895]

TSLA is UP!!!

[@scottleggejr]

This is entirely double speak. He won't say what the future of Ford looks like. It's a gas, hybrid, EV model. For what? They're killing models with a machete but not, they have tooling to make a ton of other power trains?

[@scottb5733]

Farley, Well said and I could not agree more with your opinion. As a F150 Lightning owner I am often asked how I like the vehicle and EV experience and without any reservations, and I say “I absolutely love it!” The quietness, performance and ride quality must be experienced to understand. I tell my friends, “If you drive this truck you will want one”.

[@stephenosborne9883]

Wow. I’m a big Tesla shareholder but I’m now a big fan of Jim Farley. I hope Ford crushes it!

[@LVCMS]

Same here, really glad he did this, never really knew who this guy was, this is a start.

[@richardmorin4518]

ya so are here. Great job Jim

[@billdale1]

BULLS***T! He wants to scare everybody into thinking we need to drive HYBRIDS. I have been driving EVs for 15 years-- my first EV was a BMW I converted to EV-- I have been driving without gasoline for 15 years, and he is giving you a bunch of LIES about battery costs and need for hybrids, which he wants us to drive because they require drivers to need expensive maintenance and oil changes and replacement parts which FULL EVs do NOT require! EVs replace THOUSANDS of moving parts with a SINGLE MOVING PART!!! An electric motor only has a rotor that does NOTHING but ROTATE! Not even ang gears... not even REVERSE gears, since an EV's motor can spin in REVERSE, when you want to back up. He wants us to drive hybrids to make us continue to need Ford for parts, service and maintenance! I have not spent ANYTHING for gas, oil, tune-ups and repairs for MANY YEARS. This guy has an AGENDA!!! He talks about needing new power plants-- BS! Many EV owners today have solar roofs to be independent from the grid, and there will be more and more, and less expensive solar providing our energy. Musk and Tesla are showing that he's lying about needing hybrids! Tesla have about four million cars on the road today, and are making a profit, while Ford cannot, and will not with the plan he has for his company.

[@ChiefsFanInSC]

Me too! He nailed it on the China issue. If the government would set reasonable starts for data privacy, require code reviews, for EVs then China will be kept out of our market. China only knows how to spy on people and put dangerous crap on the road.

[@markplott4820]

FUD motors cant EXECUTE.

[@thomasoneill7365]

What an honest to goodness candid guy Jim Farley is. I hope that Elon and Jim work together. Also terrific interviewer... a great listener. 👍👍

[@juliahello6673]

They are buds

[@ThomasATorr]

Clearly, Ford and Tesla will collaborate in the future somehow if not already.

[@scottleggejr]

100% scripted, practiced, and an ad.

[@8470tony]

Elon is on an entirely different plane than Farley. I think they both recognize that. However, Jim’s lack of outsize ego is significant. Where Jim actually understands the current reality, and is just as hungry as Elon is.

[@scottleggejr]

@@8470tony hungry for what? The TAM of car buyers is what it is. Very few people optionally buy cars... You're either buying an EV or not. If you are, there's Tesla. If you aren't, there's all of the ice options. This conversation just dilutes the conversation and distracts from the initial point.

[@joelouellette8426]

very impressed with Jim Faley and Interviewer. would be nice to get Jim and Elon in a interview together. Well Done

[@vancity2349]

So refreshing to hear from a legacy brand leader who talks with honesty facts and reality. So tired of the EV hates and all the BS they spew. Thank you Jim!

[@therollingpalankeen]

In regards of 'facts and reality' I agree, with the exception of FSD. But after partnering with the Tesla Supercharger network that won't be a problem either. 🙂

[@stephenmcgauley]

Gotta love Farley calling out all EV makers for bi directional charging. Kudos.

[@waynerussell6401]

But its only on the Lightening. Not on e-vans or the eMustang.

[@davidbeppler3032]

@@waynerussell6401 Do you have a point? Does you ICE KIA have bi directional charging? Why not?!

[@kylereese4822]

Fun fact, Land Rovers with 50kw battery and 1 Model 3 motor driving both axels can get about 150 miles... Model S motor and 100kw battery will also it giving up to 650bhp... there is a 200kw Land Rover in Europe....

[@charleshill7184]

Kudos to Ford for doing this. Shame on them for locking in to the Ford ecosystem. You need the "Ford Home Integration System" and can't integrate to an already existing solar/battery system, even if it supports the ISO 15118 standard. Ford doesn't make the system, Delta Electronics does, and they've been doing bi-di for many years. Please fix this. ISO support means people can use your EV with your existing investment. You can still sell the whole package to people who don't have anything.

[@egs2169]

It’s a niche market. That’s why Tesla hasn’t done it. It adds cost. Farley is just trying to sell cars by bringing up a differentiation.

[@glademaster]

My Cybertruck can power my home for 4 days with fridge, washer, AC running. Also powers an expresso machine when I’m camping. It charges my electric dirt bike. Bidirectional charging is indeed the future that every American will likely want.

[@jimgraham6722]

When I take my Atto3 camping, not only is it a wonderful drive, at remote campgrounds, its V2L feature powers the electric chainsaw, the cooker, the lights and even air conditions the tent!! Neat.

[@JohnPMiller]

Proactive power outages are now part of Xcel Energy's "wildfire mitigation plan" in Colorado. They can shut off power if they think a bad storm is coming. In their first trial, we lost power for 27 hours. When the electrity was out, we also lost our gas heating. So, yes, that's a good feature.

[@olli-lfe]

Elon said something about utilizing the massive compute power on Teslas for other uses. It looks like cars are going to take on a whole new function in society in the coming decades, powerstation, supercomputer, and self driving taxi. We can only imagine what innovative uses will arise. Legit concerns with privacy, ownership, and security tho. Remote control of vehicles, cameras all around, who owns the software, ai, and hardware, the need to always be connected to the Internet and the right to disconnect, and emps and natural interference with electric systems are all big concerns.

[@davidbeppler3032]

@@JohnPMiller People think gas heating will work without electricity. Nope. No fans, no heat.

[@davidbeppler3032]

@@olli-lfe Security concerns with Legacy Auto? Yes. Tesla? Not so much. Dealerships are dying right now because of hackers. Tesla is not effected because they don't use 30 year old software.

[@sdavid8000]

it is good to see someone from the legacy companies start to accept what Elon Musk has been saying for a decade.

[@davidbeppler3032]

Jim has been saying this for 2 years now.

[@sdavid8000]

​@@davidbeppler3032yep

[@ultrastoat3298]

@@davidbeppler3032 Jim has been on board for a while now but under the surface. He constantly gets shanked in the back by people he works with. But now that China is in the pole position for world dominance its safe to come out and speak the truth.

[@AlanTov]

Musk barely accepts climate change ('some truth in it') and supports extreme Republicans.

[@richardmorin4518]

YES fantastic

[@fergman300]

Scaling to smaller EV’s is the best thing I’ve heard yet. This guy gets it. Efficiency of scale is very important. If not the most important.

[@stefanweilhartner4415]

scale is coming automatically. a few months ago i went to the VW webpage (germany) and checked for the entry prices of a Tiguan and an ID.4. two comparable cars. the BEV was about 6000€ more expensive to buy than the ICE pendent. BEV get roughly 1500€ cheaper every year. that means that in 2028, middle of the market electric cars will cost about the same than ICE. every year that BEV get cheaper, they can scale up a bit. a very expensive investment in a new better and cheaper drivetrain is affordable only if you sell that in many many cars. and we are getting there. Ford really has to push forward to not stay behind. As an example: the new APP550 drive train from VW is a few percent more efficient together with the optimized inverter. but this investment cost a huge pile of money because of the complicated hairpin windings of the motor. it needs a completely new expensive machine to manufacture this. in which BEV is this drive train going? ==> VW ID.Buzz, ID.7, 5, 4, 3GTX, Audi Q4/Q4 coupé, Skoda Enyaq, Skoda Elroq, Cupra Born VZ, Cupra Tavascan, Ford Explorer BEV. 12 more or less different cars. that is upscaling!!!!!!!!!

[@Joe-hw4xq]

Rare to see a CEO of publicly traded company speak with such condor. Respect.

[@davidbeppler3032]

Elon does it every day.

[@ultrastoat3298]

@@davidbeppler3032 Yah, Elon showed everyone how to do it. Problem, Elon isn't cancel-able, everyone else is. So everyone else needs to tread carefully.

[@LaJuanHughes]

Maybe they figured out lying don't.

[@MrRaitzi]

He has always been a car guy. He was already driving nurburg ring on his lunch break while he worked at Ford Europe.

[@TechScottBrown]

Farley hit square on several points. I’m in the professional maintenance and repair market and have been providing services on Hybrids for nearly 2 decades now we’re seeing more and more BEVs. I started driving a new Volt in 2012 and after 100k mi I was able to drive 98% EV. I now have two Teslas, solar, and powerwalls and most of the fuel we use we produce ourselves. If you do the math on your use case, it will most likely make sense to move to a BEV. Additionally the vehicle’s are more simplified as compared to their ICE counterparts. ICE vehicles have sophisticated fuel and emission controls that can fail and the vehicle in general requires more maintenance. BEVs however still need maintenance (but much less) and owners need to make sure that they are having their vehicles inspected regularly, tire rotations and wheel alignments. We’ve seen many new vehicles coming off the assy line with the alignment angles non-optimal. The vehicle manufacturers focused on SDV (Software Defined Vehicles) will be the winners IMHO. Static infotainment systems are so revealing because the UX is big! Legislators need to listen to those that know this business rather than pulling levers based upon the “optics” and their “sponsors” (completely broken system) and making mandates. Driving a vehicle that gets 30mpg for 100,000 miles will cost you over $16k in CALIFORNIA (at $5/gal), that number moves well below $4k if you charge at home the same way you charge your phone at night. In conclusion, the command in torque, low NVH, great UX, low maintenance and making my own fuel are all big hits for me! Oh and FSD on both my 6 yr old model 3 and new model Y work equally well and tremendously reduce driver workload which is another big boost for my overall UX! The automobile is a fascinating device and I’m so happy to be in my 41st year professionally servicing these machines!

[@bobwallace9753]

And what about owning a vehicle that gets updated for free, even when it's years old?

[@TechScottBrown]

@@bobwallace9753 Good point, for many of the other vehicles we service we have to purchase and jump through many hoops to update the vehicle software. Connecting physically to the vehicle to upload software is so backwards when my Teslas get updates OTA. If you need to replace a component on a tesla the software for that device is likely already residing on the vehicle. All you need to to is a "reinstall software" command and the device will be updated. Now there are exceptions of course especially when it comes to carcomputer replacement.

[@markplott4820]

the BEST Maintenace is NONE required , like TESLA vehicles. 200,000+ miles for Maintenance.

[@TechScottBrown]

@@markplott4820 that’s not correct. Proper inspections performed during maintenance on all vehicles typically include checking things such as “Brake fluid moisture content” Cabin Filters, tire-wear / alignment, suspension components, A/C system performance, (desiccant service called out for service) and an overall inspection for items misrouted such as hoses, wiring harnesses, etc can help avoid bigger problems down the road. In essence, anything mechanical still requires maintenance, imho.

[@markplott4820]

@@TechScottBrown - in GENERAL most Tesla have 90% REDUCTION of Maintenance , vs Conventional ICE car. the Tesla Vehicles are BUILT like Commerical Vehicles , VERY Tough. TESLA doesn't use ANY belts or pulleys for Example. my Tesla has a HEPA air filter. TESLOOP a Rideshare company has DATA showing 200 - 250k between Maintenance in their Business . and they Travel from LA - to - LV and back again. in a SINGLE year they only Rotated Tires , topped up WIPER fluid on their FLEET.

[@Tschacki_Quacki]

He is totally right about range and battery size. I drive an EV with ~70kWh since more than 3 years and I'd be totally fine with a smaller battery.

[@davidbeppler3032]

Studies show 200 mile range is the sweet spot. 70kWh should be about 235?

[@bobwallace9753]

@@davidbeppler3032 The standard model Tesla Y has a 60 kWh battery and a 244 mile range. 50 kWh is probably a bit more than needed, facton in the weight savings which means less batteries required.

[@karinemelo2549]

​@bobwallace9753 it all dépends if the customer has a winter seasonality. If no winter, yes 200 miles is enough for most. For customers dealing with 5 months of cold weather, 200 miles could be short in some situations as it would be really 100 to 140 miles in the winter.

[@bobwallace9753]

@@karinemelo2549 Depends on which brand you buy. Teslas lose about 15% of their range in cold weather. 200 down to 170.

[@Tschacki_Quacki]

@@karinemelo2549 After three winters with an EV, I have to disagree. The thing with winter performance is: On long trips, the range doesn't go down that significantly, because you are only heating up the cabin and battery once. What kills the total range in winter are repeated short trips. And if you're doing short trips, you obviously don't need 200miles of range from a single charge. The concerns don't really add up 😄 You can easily have winter like consumption in the summer if the weather doesn't like you. It simply doesn't matter. 4min extra at the charger doesn't make your car unusable or a worthless piece of garbage. It's fine. Let's be serious... I've wasted more time with ice scraping in a single winter month with my previous ICE car, than I'm wasting today with charging in a whole year 😅

[@drewbymusic]

I would love to see Elon and Jim in a dual interview

[@Bmwstephen]

Why would he? They actually have mutual respect for each other and are on the same mission

[@markplott4820]

JIM would add NOTHING .

[@tonystorcke]

This is epic. A highly skilled CEO.

[@remix-yy1hs]

😂😂😂 all he is saying help me ban china so I can sell bad cars expensive

[@wdazza]

After watching this video I take back every derogatory remark I have said about Ford! With Farley as CEO, Ford do have a future.

[@juliahello6673]

Employees of Ford hate EVs and fight against them. This is also from Jim Farley in a previous interview. Farley is great but all legacy automakers are just a hindrance to moving to the better technology of EVs.

[@markmiller6844]

@@juliahello6673 Had me up until the generalization "all legacy" because Hyundai is REALLY doing it. "...the most positive view of Hyundai came from owners of non-legacy vehicles, such as Tesla, Rivian and Polestar. A total of 34% of those new EV brands voted Hyundai as the legacy automaker doing the best job switching to electrification."

[@Anax100]

This guy is smart. Really encouraging.

[@longmuskox4194]

@@markmiller6844 Hyundai is not doing it at a profit. Massive losses per unit. "Doing" and "saying" are two separate things. This could easily be a scripted fluff piece.

[@juliahello6673]

@@markmiller6844 Yes, Hyundai / Kia are an exception

[@pck3007]

Excellent interview.

[@Maxrotor1]

I like him. He sounds like the perfect combination of a tech CEO and a car guy.

[@MrRaitzi]

He is racing cars constantly. Full car guy.

[@TheMadmax0609]

I've been trying to tell my friends the benefits of owning an EV for over 4 years. Some have converted, others say they won't give EVs the time if day. I learned very quickly how stubborn and ignorant some people are.

[@SteveLomas-k6k]

About 50% have already decided to switch back to gas after their first EV according to recent polls.- the stubborn ones don't want to admit their mistake.

[@TheMadmax0609]

@@SteveLomas-k6k dude I've got a car with 1000 horsepower sitting in my garage.. it gets the equivalent of over 100 miles to the gallon, it seats five comfortably and it stops at traffic lights and stop signs by itself. The only mistake I made was not buying it sooner. 🤣🤣

[@TheMadmax0609]

@@SteveLomas-k6k I have a car with 1000 horsepower and it gets the equivalent of over 100 mi to the gallon.. it seats five people comfortably and it stops at traffic lights and stop signs by itself. I'm never going back to gasoline. People don't want electric cars, they want Teslas. Tesla currently has an 87% retention rate, the highest in the auto industry. Don't quote me on this, but I think the next nearest competitor is Lexus with 68%.

[@TheMadmax0609]

@@SteveLomas-k6k Mistake? My Plaid has 1020 horsepower and it drives itself. The only mistake I made was not purchasing it sooner.

[@longmuskox4194]

@@TheMadmax0609 If the car is compelling it will sell and customers will remain loyal. The problem is too many of the legacy auto don't know how to do that and make a profit while watching the rest of your established business model slowly die.

[@davidmarkmann6098]

Jim Farley is a terrific spokesman for electrification. A good guy too.

[@markplott4820]

JIM is a MIMBO , a male BIMBO.

[@scottleggejr]

You can't out spokesman out of facts. The facts are Americans don't want EV. They were a fun gimmick but less than half of EV buyers buy another EV.

[@markplott4820]

@@scottleggejr - thats FALSE. 60% of Americans , WANT an BEV , but most cant Afford the monthly payments. those with CASH are buying them.

[@markplott4820]

@@scottleggejr - FACTS are Business & Company are BEV largest customers. because , of LOWER cost to operate in just 3 years.

[@scottleggejr]

@@markplott4820 you guys are wild. It's a cult about cars of all things 🤣 they came, we tried, they failed. Get over it. Battery chemistry isn't dense enough. EV aren't better than the best ice at anything. Let's see an EV Nascar do the Daytona 500 or Indy 500 or nhra top fuel dragster or formula one or tractor pulls. Until they're better at anything else, yawn 🥱 100k car that takes 3 hours to refuel and has a quick 0-60 and mediocre build quality. And mostly doesn't self ignite in your garage at night when you sleep. Not disruptive in any way other than you don't need to go to a gas station anymore. 🤷‍♂️ Big deal.

[@pwells10]

I can see a future where my wife and I have two EVs. One with a 300+ mile range and a compact version with a 150 mile range that costs half the price. PowerShare to charge our home in an outage would be great too.

[@jimgraham6722]

Great to hear Farley's views.

[@kylereese4822]

Ford & Tesla are the only car companies that have not gone bankrupt.

[@greedygreg-l9r]

That's a lie.

[@Techridr]

Not so. There is a difference between going bankrupt and filing Chapter 11 bankruptcy protection / reorganization.

[@patrickferguson7603]

BYD

[@clu4u]

We’re talking about American car companies

[@michaelmackey754]

I love Jim, Farley and I love the F150 lightning and the Mach e our family owns both… This is an excellent video opening your eyes to what’s going on in the EV world.

[@markplott4820]

the Lightning & Mex-e are too RELIANT on outdated ICE tech.

[@notsecure]

Good for him to state the Facts, Driving EV simply is a better experience than ICE car.

[@robertmorgan2219]

WHO IS SHE!!?? Incredible interviewer - she let him talk WITHOUT INTERRUPTING AND she asked good questions

[@yuluoxianjun]

😂rare in usa

[@wplaat]

Jim Farley great open honestly interview!

[@oleston]

Fantastic interview. Jim is consistently affable, candid, and bold with the depth he is willing to deliver

[@satay8167]

The trouble with ford is Jim vision is not being agreed by the rest especially the dealers and other that have ICE stakeholders. As he mention correctly, instead of promoting the goodness of EV we are being drawn to EV politics and that is simply BS.

[@datamatters8]

The transition to electrification of transportation is unstoppable for a variety of reasons. I’m pretty sure most if not all dealers realize that. Transitions are hard. But the dealers must know that they won’t have a business at all if the domestic OEMs fail to make the transition, particularly in light of progress by both Europe and China.

[@louishendricks-tv1sx]

@@satay8167 maybe US Corporations should start building EVs that are not obsolete before they leave the assembly line!

[@louishendricks-tv1sx]

@@datamatters8 Starting with easy interchangeable battery packs and systems with common charging plugs would be a good start if consumers were important to Corporate automotive manufacturing! Profit above consumer value is not working for US!

[@datamatters8]

​@@louishendricks-tv1sx Almost all US OEMs have standardized on the NACS (i.e. Tesla) charging connector for their 2015 products. They should have done this with their first gen EVs but didn't want to team up with Tesla. They switched to NACS (starting with Ford) after they realized the non-Tesla 3rd party chargers were low performance and unreliable and Musk offered to open up the Tesla charging network. Basically a gift as Farley points out. Too early in the tech development to standardize on battery packs. Chemistry, form factor, thermal management, charging profiles, structural designs are all changing to achieve different cost, efficiency, range and charging time objectives. Even today in consumer products there are lots of different battery solutions based on product goals like size, weight, run time for ice vehicles, smart phones, lap tops, ear buds and other portable equipment.

[@datamatters8]

​ @louishendricks-tv1sx Almost all US OEMs have standardized on the NACS (i.e. Tesla) charging connector for their 2015 products. They should have done this with their first gen EVs but didn't want to team up with Tesla. They switched to NACS (starting with Ford) after they realized the non-Tesla 3rd party chargers were low performance and unreliable and Musk offered to open up the Tesla charging network. Basically a gift as Farley points out. Too early in the tech development to standardize on battery packs. Chemistry, form factor, thermal management, charging profiles, structural designs are all changing to achieve different cost, efficiency, range and charging time objectives. Even today in consumer products there are lots of different battery solutions based on product goals like size, weight, run time for ice vehicles, smart phones, lap tops, ear buds and other portable equipment.

[@PoliticsinShorts91]

This guy is so reasonable. He is not a fanatic, which is what is missing lately in both ways, electric or ICE.

[@kevinmacintyre4003]

It's nice to see a US executive that sees opportunity in change, US companies could reenter the small vehicle market if they invested in engineering again.

[@enigma-8u]

Super interview. Respect for Farley. I knew he had more vision than most auto CEOs, but he really shined in this video.

[@vmfan96]

This is a page out of Tesla’s book. Farely is definitely steering Ford in the right direction. He is aware and proud of the Ford Legacy and is putting his Ego where it should be in order to make sound decisions so that Ford will be here for the next 100 years.

[@mxguy2438]

Another topic that needs to be considered from a national security perspective is not just the sourcing of battery raw materials, but the recycling of them. Assuming a stable population size, in 20 years when most vehicles are on the road are battery powered, it no longer matters where the materials were originally sourced if we have domestic recycling.

[@MikeOnTheInterwebs]

I like Farley - he definitely understands the macro and is honest about Ford's current position. I just hope they can put it all together in Detroit and produce more reliable and technologically advanced products - especially in the EV space.

[@CraigVanSickleAK]

Great interview.

[@simianmoonstudios]

I like Farley. Ford is still ten years behind Tesla. A lot of catching up to do.

[@simianmoonstudios]

Ford has yet to invest in a charging network.

[@chrishosking6842]

IMO Jim is stating already what Tesla is already doing. It would be hard for an OEM to change rapidly as Jim stated leaving ICE creators on the line who now need to make EV’s. Bottom line is we need to stop burning stuff for our future. As Jim said you don’t need a 1000mile EV, very rare we would drive that distance anyway. Hopefully his Skunkworks works for him.

[@MossMini]

The biggest hinderance for the future of the Legacy OEMs are the Stealerships

[@38Flyer]

Extremely impressed by insightful, straight-talking Farley! Also, GREAT interviewer.

[@MegaHops1]

I have a 23 XLT Lightning. I love it; I'll never leave the EV platform. I wish the v2h backup system were as excellent as the truck! How are you going to get your dealers onboard? It's terrible dealing with the dealership regarding EVs.

[@markplott4820]

the FUD Lightning is ICE based.

[@davidc4574]

Would like to see Jim and RJ from Rivian on a panel together. 😙

[@bjorn3591]

He is saying same things as Elon did 5 years ago

[@davidbeppler3032]

Yes, but people listen to Jim. Elon is a mad genius. What he does and what he says are two very different things.

[@MossMini]

Everything the Mad Man said is now true.

[@bobwallace9753]

Elon had it figured out much earlier than 5 years ago. The Model S started selling in 2012 which meant design started two to three years earlier. And the overall thinking happened even sooner. The Model S came with the sensors needed for full self-driving. It offered over the air updating, which essentially no other car company has yet developed. At the same time the Model S appeared Tesla started building their SuperCharger system, knowing that there would be a need for public rapid charging.

[@bobwallace9753]

@@davidbeppler3032 What Elon says he will do sometimes gets updated and he does stuff that's even better. Sometimes Elon delivers later than his original estimate. That can be due to supplier malfunction or because they hit an unknown unknown. Hard to figure out all the details ahead of time when you are doing things that have never been done before. He's missed very, very few times.

[@ericogden4589]

Elon's been saying this now for literally 20 years. He published the first Tesla Secret Master Plan in 2006.

[@colheita1986]

A pleasure to follow a discussion between 2 such competent people.

[@Shane-zl9ry]

I own 3 EV's... I'm never going back to gas. ✊😎⚡⚡

[@cosanostra7377]

Troll

[@Shane-zl9ry]

@@cosanostra7377 Two Chevy’s and a Tesla 😛

[@cosanostra7377]

@@Shane-zl9ry I wouldn’t drive a Tesla even if it was free

[@stephenmcgauley]

Same here. I switched in 2018, now own 2 EVs, and never driving an ICE car again.

[@Shane-zl9ry]

@@stephenmcgauley Nice! 👍🏼

[@robmyers8948]

What a thoughtful and humble CEO, kudos to Ford for getting him in 👍

[@tedcrockett1028]

One of the best interviews ever.I learned a lot.

[@ejecea]

I absolutely LOVE my Ford E-Transit (except the software). I will trade it in for a new one when all wheel drive is available.

[@fpartidafpartida]

Good call out. Ford should leverage Rivian's software and ECU stack. They would have been able to do over the air updates to your Ford Teansit to make it better over time. They can't, because the little chips that control your windshield wipers, proximity sensors, lights, etc are not made by Ford, so the overall software interface (navigation, AC sensors, etc) are stuck to what rolled off the factory. Ford was an early investor in Rivian, too bad they didn't leverage the relationship. VW recently committed to a $5B investment in Rivian to do just that.

[@FrankLowe1949]

I've been waiting for this conversation for a long time that really makes sense about Evee's. Thank you so much❤

[@nickmcconnell1291]

Would love to see NBC do a story on WHY utilities don't want to encourage the selling of energy back to the grid at peak demand times. Things like minimal power consumption contracts with power generator companies, line maintenance, fear of customer base loss as customers become their own surplus power producers, etc.

[@mankind8088]

Because it's monopolies that only exist to make a profit. Just get off the grid all together, one of my neighbors is off. He has solar panels on his roof and a 20x50 rotational panel rack in his field. His crawl space is full of reconditioned Prius packs. When it's cloudy, his backup is a gasifier that's fed by his septic tank. I think he has 20k invested and that was 10 years ago. I'm halfway there

[@nickmcconnell1291]

@@mankind8088 Thinking about it. That I'm over 60 and may only be in this house another decade is weighing on whether I want to sink in that kind of effort/money. Also live in Oregon with lots of 100 ft. fir trees all around and cheap hydro-power. Only a few spots in my yard and my shop roof have decent sun exposure. Unfortunately the spots in the yard are in the front of my house. Sigh. There is also the problem of a homemade system (which is what would keep the costs down) versus a system installed and warranted by someone. Without that many uneducated (as to solar) buyers of your home will look at your solar system as a possible source of trouble rather than a feature they should pay more for. This attitude may change in the next decade though.

[@ronbo8512]

Very different and open for a CEO of an OEM! Thank you Jim for the insights and I use to own a 1969 Ford Mustang and now trying to see if I can afford the new electric Mustang :-)

[@JeanBinette-r9z]

i drove for over 30y my daughter got a ev after full year honestly more comfort in ev and connivence and clean and quiet also cheaper for daily commute. i will never go back to gas for daily driving

[@Eventsreviews]

Elon was thinking 2024 back in 1990... This guys just woke up...

[@markplott4820]

JIM is just WOKE , not woke up.

[@tonydeveyra4611]

I am not a ford shareholder and have no intention of becoming a Ford shareholder, but if i were, I'd be extremely grateful to have a skipper at the helm like Jim Farley. Godspeed, sir. I hope that you can save the company and protect its employees and shareholders from the coming storm.

[@Bruhop60]

Unfortunate my Ford stock has not done well over the 4 years I have owned it. I have lost money. But owning Tesla stock over 4 years has done really well. I wonder it that has significance????

[@dabrain22video]

hopefully people see what he is saying and disregard the legacy media and their FUD on evs.

[@bobwallace9753]

People are learning. EVs made up 18% of global new car sales in 2023 and are expected to reach 25% this year. We're in the early years of a technology transition. Someone buys an EV. A bunch of their friends and families learn about EVs and then many of them will buy EVs the next time they buy a car. As legacy car companies decide to grow their EV sales they will spend money on EV media ads. Legacy media will cut the FUD because they will want the EV ad money.

[@seanchang4442]

a $30K vehicle makes sense! Jim impressed me with his honesty and insightful analysis on Ford and the EVs. Credit goes to the interviewer as well!

[@rose415]

The same people that bad mouthed hybrids when they came out are the same people now bad mouthing EVs and talking up hybrids.

[@scdi12]

Nice to listen to an honest CEO. I've been a Tesla owner for 8 years so I know EV's. Because of Farley I see Ford as a partner and friend in the transformation to EV's in America.

[@GaryTruesdale]

Good work Farley. This is an exciting a time in the history of the automobile. As exciting as those historic events Mr. Farley mentioned. This guy is going to build some cool cars.

[@edwardhackett-jones8126]

Farley is a rare man in the legacy US automotive industry. He gets it, he sees the future, he understands that there is much to be done, and he understands that Ford still doesn’t yet fully understand enough. Ford is fortunate to have him, they need to let him run with EVs. GM needs to drop Mary B.S. Barra like a hot rivet before they go under.

[@willberger96]

Ford is lucky to have him

[@mosestekper7659]

This is the most frank interview by a CEO that I've watched. Learnt alot about the EV industry especially.

[@garryskinner7316]

WAY TO GO JIM KEEP UP THE GOOD WORK. I AM A BIG TESLA FAN AND INVESTOR, BUT I LOVE TO DRIVE MY F150 LIGHTNING

[@nibotkram7743]

My ice truck is a backup to my Ev. It sits 98% of the time.

[@HomesteadEngineering]

We got our EV 4 months ago and it has 10,000 miles on it already. In that same time my ICE truck has gone 500 miles.

[@bekind2047]

Pretty expensive back ups.

[@LaJuanHughes]

​@@HomesteadEngineeringdepending on your EV just a small trailer to haul big stuff when you need it. I Have been using my wife's model y to haul my dump trailer so much cheaper than my dodge 2500.

[@MrRaitzi]

This is the best case for plugin hybrid. Battery just needs to match your cycle.

[@HomesteadEngineering]

@@LaJuanHughes I have a model Y and I did get the hitch for smaller stuff (mostly bike rack for 2 electric bikes). I still need the truck for bigger stuff like camper, hauling my tractor and house flipping.

[@smartlifesystems]

Amazing Interview, great CEO ....respectful, knowledgable, innovative and practical. It's nice to see that there are still , high ranked people driven by the business and the core of it ...not just WS pencil pushers with their excel files filled with fake numbers. Jim Farley was on my shortlist and with this interview he confirmed his Top 3 CEO place with Elon Musk and John Legere from Tmobile ( unfortunately not active anymore). These people are changing the markets and the whole world in a process....too bad it's a minority current days...

[@sergiomessina2037]

I'm a Tesla fanboy and I've only owned Teslas for the last seven years. Love to see the realization of what Jim says about electrification, even though I am an environmentalist. Can't wait to see what Ford will do with its "skunk works division". If there their UI is halfway decent, I'll buy one just to support the company.

[@DavidPat]

In 2030 no one in Asia or Europe is going to want a giant American gas vehicle

[@Teslawalter]

By 2040, it will be ILLEGAL for a human to drive as autonomous driving will be much safer.

[@davidbeppler3032]

In 2024 no one in Asia or Europe wants a giant American gas vehicle. But when you are poor you buy what you have too. Used gas car $2k. New EV $35k. Which do you buy when you make $15,078/year?

[@tomdrewenskus8167]

I live in Thailand where half of the vehicles are currently smaller diesel pickups (Toyota Hilux, Ford Ranger, etc). When BYD, Geely, SAIC, Great Wall Motors, etc start making similarly sized EV pickups the diesel pickups will be replaced. Though there will need to be more chargers than 2 per gas station. I doubt that this transition to EVs will be anywhere near complete in SE Asia by 2030.

[@SteveLomas-k6k]

@@davidbeppler3032 Yeh, it's not that they don't like big American cars, they are affectively banned from owning them. It would be like saying Europeans and Asians prefer to rent squat apartment buildings rather than own their own house and yard.

[@iamalmostanonymous]

​@@davidbeppler3032Used EV?

[@MicahBratt]

Good conversation. Saying it like it is.

[@jameswatadza8962]

Americans still lie to Americans telling each other "We are number 1", well, Joe... Becky... I hate to break it to ya...but...that ship has sailed. The dragon is awake.

[@georgeburns7251]

You are so right. My relatives have much invested in China. China was doing so well supporting America manufacturing while the great US president, Donald Trump was in office. Now China is doing not so well because of the current president, Biden. Americans need to elect Trump. China will support you. Also, there will be more peace in the world, as Donald Trump is respected by Putin and Kim Jong Un. Donald Trump will help unite the wayward break away Taiwan with mainland Chinese. This will lower costs to America. Let Russia guide Europe and England, and China guide all Asia, Philippines, Vietnam, and Australia with hep of a unified Korea. We can even hep you with Canada.

[@maj429]

Yeah. So is the bear.

[@MrAdopado]

I am greatly reassured that Jim Farley appreciates the need for a shift towards smaller vehicles.

[@alinaqvi7832]

The large American vehicles were born out of a need to work around emissions regulations. With EVs there should be no reason to go back to smaller vehicles (for most consumer needs)

[@MegaHops1]

Big balls. Good luck. I'm sure pulling for you and Ford!

[@brianbasson8586]

Stunning interview. Well done Jim, also for your statements re. EVs.

[@crm114.]

Great interview. Recent advances in battery technology will make hybrids redundant in less than 2 years.

[@john_howard]

I like that he calls the energy source , electrons. I can see that will make the transition from gas to electrons more understandable to many! It means you can have a sentence and just replace the word gas with electrons, and the sentence still makes sense. Its genius!

[@TheMadmax0609]

Jim, thanks for the shout out to Musk. You're a good man. 😊👍

[@georgepal9154]

Jim's a good CEO. A rare breed for someone in his position.

[@jplabrecque6708]

Great interview. Ev are just better

[@daniera7635]

I applaud this man and the Ford Mtr Co for its histroy and vision for the future.

[@NanuqoftheNorth]

EV technology is still in its infancy. Prices are already dropping and performance is improving. Are EVs right for everyone? No, but they are suitable for most Americans that travel shorter distances, to and from work or going to the grocery store. For those who are constantly traveling hundreds of miles a day or towing heavy loads EVs are not ready for prime time, but given time manufacturers will likely address these issues as well.

[@waynerussell6401]

Only Ford and the OEMs have trouble road-tripping. Teslas have been doing 1000km in 10 hrs for a long time using the SuperCharger Network.

[@kylereese4822]

Tesla Model S prototype revealed in 2009 production started in 2012....

[@enigma-8u]

It is just stupid to compare EVs and ICE based on range. Like you said they are in their infancy. By 2030 we will have EV's with a 1000 mile range and charge at a rate of 100 miles a minute. They will be lighter and technically next level in operation. They will also be 25-50% cheaper because they will be less complicated with 50% less parts and most of those parts will be in the batteries and motors where part replication is high allowing automation to do the assembly.

[@SteveLomas-k6k]

? EVs predate IC cars. Partly because wiring up batteries to an electric motor is technologically far simpler than producing an IC engine. If EVs are in their infancy, ICs are in the embryonic stage. Prices are dropping because of massive oversupply, not because they are cheaper to manufacture. The problem with it being OK to drive for people who don't drive much... is trying to find another niche buyer with the same limited lifestyle or with all the extra time, space and money for an extra car just for short trips. Hence the depreciation.

[@NanuqoftheNorth]

@@SteveLomas-k6k Don't be pedantic. The resources dedicated within the last decade to developing a modern EV dwarfs the prior 110 years combined.

[@richardmorin4518]

God job Julia. As started you are the best interviewer NBC has

[@moreliberty1]

Ford really needs to partner more with Tesla to form a more united American front in this. Their adoption of NACS shows they are able to put aside pride for customers' benefit. License FSD.

[@davidbeppler3032]

I am sure they will. Just going to take time. FSD is not "solved" yet. It will be soon. Maybe by 8/8? We will see.

[@phillyphil1513]

@@davidbeppler3032 Q: Maybe by 8/8? A: the 12th of Never. Blue Cruise for the WIN...!!!

[@georgeburns7251]

Ford has nothing to contribute to Tesla.

[@anthonyhalkyer2036]

I like his frankness and respect that he did the road trip and has a F150 Lightning. In my experience, I bought a Prius Prime with an 8kwh battery (25 miles of electric). It was the best choice for me at the time as I wanted a Model 3 but couldn’t afford it. I found that after a month I wondered why I couldn’t have a smart car with 300 mile range for the same price. After 120,000 miles, the computer onboard calculated that I drive 65% electric. My next car will be an Aptera with a 400 mile range. My point is that full plug in hybrids are wonderful to help the consumer feel good about their purchase that delivers a lot of the benefits. But just like myself, hybrid buyers have a high probability that they will buy full smart EVs next time around.

[@JohnNick72]

He did an electric vehicle road trip down the CA coast. Easy trip! Same trip in the Midwest would have been a nightmare bc there’s no reliable charging network outside of Tesla.

[@Techridr]

@@JohnNick72 Although we have a lot of charging here in California, HWY 1 (the coast) is not as robust as you might think. I'm ok with my Tesla, but the better route is up HWY 5 for most non-Tesla's. At least now in 2024.

[@abelincoln3261]

He tells her the logic, and her first question is still range.... Can Americans even listen anymore... Politics... no call it stupidity.

[@4literv6]

Because it's their favorite deny the viability of evs talking point! I've watched it change since around 2010 to we need 100+miles for an ev, then it was give us 150+miles in 2015 and well switch for daily driving, then it was we need 200+miles around 2019 which already was available. Then it was give us 250+miles around 2022. Now in 2024 the average ev sold globally has 270+miles of range with some exceeding 450-500+ And still the average daily world wide commute is under 30 miles total. And the U.S. with the longest commute is under 40 miles total each day. But the none ev driving gashole muppets clamor for 300+miles of range and 10min charging before they'll even consider switching to an ev. Yet somehow the superior more sustainable technology of evs is also expected to be as cheap or CHEAPER than ICE SMDH. 😀 The first cell phones lasted minutes and cost more than a modern computer. The first desktops in today's dollars cost over 25k. The first flat screens cost well over 15k in today's dollars. Yet you can get a good computer for under 1k, a good LCD or led tv for under $500! 🙂 It takes time for new tech to scale up&costs to come down and humans can never seem to adapt to nor accept how truly insane s curve adoption rates are. Ev cells alone since 2010 are down over 800% globally per kwh of cell capacity at the supplier cost levels. In 2017 global ev&phev sales we're right at 1,000,000 in total. By 2023? That number was just over 18,000,000 with almost 11,000,000 being pure evs. So that's a 15x of ev&phev sales in just 6 year's. Not to mention other forms of evs displacing oil consumption daily. This year they'll be between 22-25% of the ENTIRE world auto market! So another 4x from here and the vast majority of the vehicles sold by 2030 or sooner will all be able to run daily on solely electric POWER. 😎 The U.S. alone thanks to tesla rivian lucid Ford and gm should hit 1,200,000+in ev sales. Now per the ira trackers enough U.S. built fully tax credit eligible cells will be online made here by 2030. To support 12,000,000+U.S. made evs. And those fools aren't counting teslas 4680 cells either!

[@snookmeister55]

Probably because of the director man speaking in her ear, telling her what to say. They're not independent journalists.

[@BobQuigley]

Four years all EV will never go back. I'm 72 worked in collision repair world for 35 years. Spot on

[@digitalbladeca]

Jim is such a great CEO

[@kevroll99]

I just looked it up and Jim Farley is the late actor Chris Farley's cousin, crazy!

[@jaxgator24]

Without watching the entire video, I believe once Tesla conquers self driving, Ford becomes the first company to license it.

[@davidbeppler3032]

Yep.

[@Techridr]

I'm in total agreement. Ford is fortunate to have Farley leading this company. He knows what's up. It's thanks to him that the NACS revolution started when it did.

[@777Outrigger]

My Tesla is a place I like to be and spend a lot of time in too. And I'm pretty sure Tesla recovered the #1 spot as the biggest EV maker in Q1. Like all other BEV makers BYD's having trouble making money on BEVs, unlike Tesla, and they're starting to emphasize PHEVs instead. I think that explains their tank in Q1 BEV sales.

[@aware2action]

Carbon fiber composites(or sheets made of self assembling carbon nanotubes🤔), Modular systems including modular battery packs are the key to weight reduction. Lot can be done in stability control and ride dynamics on an EV to makeup for better experience. Bidirectional charging, is another incentive, to drive EV adoption. Glad to hear the perspectives on data privacy and national security concerns from a CEO for the first time. The use of EV as a third space is spot on 👌. Seems to me, Ford has a much better understanding of its strengths as well as weakness, which is critical for longterm growth and survival. Excellent overview of the EV landscape in general ❤👍

[@robo19681963]

Carbon fibre isn’t cheap though. Gigacastings are the future imo.

[@Gofast49442]

I have raced gas vehicles and owned many. My GM EV converted me as well. Jim is correct.

[@Jetbill007]

Love this guy

[@aaronreimer1869]

Wow incredible interview, thank you for all who put this together and made this happen and thank you to Jim for your time and knowledge! Amazing!

[@wraithcat76]

that made me want to buy Ford stock again.

[@waynerussell6401]

Why buy stock in the follower?

[@93455Driver]

Great interview. I cannot say I am Ford car fan, but Farley is a genuine car guy, up there with Tadge Juechter, Akio Toyoda, and other car company executives who are not just in it for a pay check. The switch to EV is complicated, but maybe the issue is who does what.....the customer/driver, the car makers, the car part manufacturers (tier manufacturers), the regulators (county, state, and federal)? Jumping off the fence, I think that regulators should focus on developing the infrastructure for charging and how to maintain the road infrastructure (including bridges) with the extra weight of the EVs. Farley is totally right about the size of the EVs, we need smaller cars, Lucids are not the way to go!

[@williamrogers1219]

As a Tesla Model Y owner, the charging issue is a problem in large cities such as NYC where renters won't be able to charge at home. It is not a problem for those who live in the suburbs and who have garages. Hybrid vehicles sell well because legacy automakers can make a profit and currently hybrids are eligible for the IRA tax credit. Chinese EVs will dominate similar to Japanese cars in the 1970s. In addition, companies such as MG and Volvo are owned by Chinese companies. One thing that can make cars affordable is following the Tesla model, where older vehicles get over-the-air updates that improve the car after the purchase. Ford is not the leader in semi-autonomous driving as Tesla FSD is ahead of Ford or GM. I use FSD every time and it can handle 85%-90% of driving situations. Bidirectional charging is good for suburban owners, but not very good for renters in large apartment buildings.

[@robertwhite3503]

Cars need to park somewhere. The owners of those car parks need to fix this problem if they are to remain relevant, including cities.

[@davidbeppler3032]

In 5 years any apartment that wants renters will have access to charging. Just like AC back in the early 80's. No ac? No tenants. Same thing will happen again. People would not live in a place that does not have what they need.

[@TheMadmax0609]

​@@davidbeppler3032agreed 👍

[@hoffinger]

They are installing level 2 charging at Street parking.

[@enigma-8u]

So where did you fuel up your gas car as a renter? Point being, station logistics evolved over 100 years and it cost us trillions to learn how to extract, refine, distribute and dispense gas. EV's are only 7-8% of the US market and we already have 10x chargers per vehicle as pumps per ICE. Knowing that, unlike gas, electricity is everywhere, how hard do you think it really is to provide charging access anywhere if we whole heartedly commit to it?

[@aminesaib]

I need to see more of these type of interviews.