Ford Motor Company Presents How Do They Do It? 1939 Dealer Film On Selling The New Ford Car

[@SpockvsMcCoy]

There are some fundamental differences in operating a new car dealership now compared to 1939. One important difference now is that the average Parts & Service Dept. is more profitable than the combined selling of new and used cars (approximately 53% of an average dealership profit comes from the Parts & Service Dept.). Also, at least half of customers decades ago paid cash for new cars... with excellent credit required for a typical 18 month auto loan. Now many new car customers have mediocre or terrible credit... or are upside down on their trade in. Back then the typical new car dealer was low volume with a small showroom and minimal inventory. Customers often waited over a month to take delivery of a new car that they ordered. There were no meaningful consumer protection laws then to protect customers. New cars also depreciated quickly then with relatively few surviving a decade or longer.

[@kensmithgallery4432]

Thanks for commenting and for your thoughts. Times are certainly different today as they were back in 1939 for sure!

[@danimal0921]

This was a very interesting film! Many of today's new car dealers could stand to take notice of this! While expenses, costs, and financing are far different, the basic ideas are still relevant. I was the parts manager in 2 different Chevy dealerships. The first one dealt with the used car inventory similar to this and did quite well in their profits! The 2nd was continuously buried in used vehicles, had all but the biggest junkers four planned, and was consistently late making the interest payments on them. In the 3½ years I was there, GMAC finance showed up 4 times with a transporter or 3 to repo all of the 4 planned vehicles. Then, and only then, the owner would cut a check for the past due balance PLUS heavy penalties. It is no surprise that they went out of business a whole bunch of years ago! Thanks for sharing this insightful movie!!!

[@kensmithgallery4432]

My pleasure! It was fun and educational for me to watch too!

[@SpockvsMcCoy]

In the 1920s and 1930s (perhaps later), the automakers would purposely stop selling replacement components only a few years after the end of a model year. So if your car was more than five years old it was nearly impossible to find replacement parts. However, Henry Ford insisted on building replacement Model T engines until 1941.

[@williamforbes5826]

I have seen some really good movies in the past that were black and white. It lends to an aura of being old. The days of Bogart and Casablanca. The African Queen. Film Noir. It is the only thing I miss from cable/satellite tv.

[@kensmithgallery4432]

I know what you mean. I ditched cable back in 2001 and never looked back. But I do miss old films. They were classics. I've got lots more like this coming as I found them interesting, entertaining, and educational, something hard to find in today's world. And it helps me stay on track building that termite nest!

[@williamforbes5826]

@@kensmithgallery4432 You have to name it "Termite's Temptation" or something similar! Wood You? Ken's Kountry Kottage? Termite Bait? The list goes on!

[@PaulHayman-tq5kb]

I have been dislec and have not let it hold me back I been to hold down jobs The training movie is a head of their Time with the 1930 your Can still relate to the practices to Day

[@kensmithgallery4432]

I appreciate you commenting and watching!

[@Optimistprime.]

This was a very interesting video. Very cool to see how it was (or may have) been done in the old days. However, I would definitely say that how the salesman on the street is offering people to drive his car and to take the keys of someone elses car seems pretty ripe for issues and problems. Nowadays, there is absolutely no way in hell I'd give my keys to a stranger, haha.

[@kensmithgallery4432]

Id have a hard time giving my keys to some people I know LOL! Thanks for watching!

[@Optimistprime.]

@kensmithgallery4432 haha. Yes, very true!

[@homesteadpickers]

what cons and still the same today

[@kensmithgallery4432]

Thanks for watching!

[@bluegtturbo]

Snakes in high grass to a man.... Some things never change 😂

[@PaulHayman-tq5kb]

All He has to is Up sell On services by selling wiper blades and tail light bulbs tyre and wheel alignment and puncture repair and have some shonkey phantom automatic transmission repairs because most people are clueless about the Auto Matic gear box

[@kensmithgallery4432]

Thanks for watching!

[@EWB66]

When WW2 started, those used cars were worth a fortune as no new cars were being produced.

[@kensmithgallery4432]

That's a great point! Thanks for watching!

[@PaulHayman-tq5kb]

Sorry about this As IAM dislic I feel sorry for the sevice manager as most take their shit Home and the wife cops looking at the meeting and is a head of their Time As the dealership use the same principles to day they don't worry about it they work smarter not hard

[@kensmithgallery4432]

Thanks for watching!

[@PaulHayman-tq5kb]

I feel sorry for the dealer principal who has to with idiots adults who Carry On the sane As spolit children

[@kensmithgallery4432]

Thanks for watching!

[@thewayitis3054]

And that's how they made people hate working

[@kensmithgallery4432]

I hear ya. Thanks for watching!