Ford's Fight To Remain An American Icon

Ford is the oldest U.S. automaker. But new technology and changing consumer preferences could put the century-old company in jeopardy.
These days, Ford Motor can't seem to please investors. Shares of the automaker are down around 25 percent this year, even though Ford remains a profitable company with an iconic brand and a solid footing in some of the fastest-growing automotive segments.
U.S. rivals General Motors and Fiat-Chrysler have managed emerge from bankruptcy to impress the industry and investors alike. But Ford, the company that to American ears is practically synonymous with the history of the automobile, is widely seen as being very much in the middle of a turnaround.
The company's third-quarter earnings surpassed expectations, even though they were down from the same quarter in 2017. As of Monday's premarket, shares have climbed 16 percent since the release of the latest earnings report on Oct. 24, but they are still trading below $10 a share, while GM's shares hover around $38 a share.
The automaker has shown strong performance in North America but continues to struggle internationally. Its South American business has not made money for years, and Ford said in late October that its businesses in China and Europe had "deteriorated." This contrasts with GM, which sold off its European business and is doing rather well in China.
To be sure, Ford is taking action to reverse its fortunes.
The company has separated its China business from its Asia-Pacific segment and hired an executive to run just that region. Ford's primary problem in China has been an inability to keep up with the rapidly changing consumer tastes of the Chinese market, said IHS analyst Stephanie Brinley. Ford recently released a new SUV just for the country called the Territory, and is planning to put out several more vehicles to refresh its lineup there.
It has also said it will undergo an $11 billion restructuring that will cut jobs from its salaried workforce of 70,000 employees.
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#Ford
Ford's Fight To Remain An American Icon

[@thatgoodnutt6764]

ford: makes the 300 inline 6, one of the most reliable engines ever made ford: discontinues the 300 i6 because it is too reliable

[@Munderchudd]

Did the same thing with the 7.3

[@garyvallone5393]

Dont get me started on the crown vic or E series

[@label1877]

Chrysler’s Slant 6 225 cubic inch was near bulletproof.

[@moisessanchez9294]

@@label1877 were talking ford

[@woodyrx3]

Ford Australia made the Barra 4.0l straight six and wouldn't export it either. Great performance engine 👍

[@David-Dingo]

The F-150 is a great truck, but man oh man they are crazy expensive, as are most nice pickups today. Even a base model strip is like $25,000 to $30,000, and a good one with some extra features are $45,000+, and loaded trucks are $60,000+ which is insanity. What happened to the days of a nicely loaded truck being $30k to $35k ? Frigging $50k+ is not what the "working man" can afford.

[@kirksway1]

yeah, but that truck isn't one that a working man would want any way. they are now built so weak and flimsy IMHO.

[@johnsailor6081]

I’m with you on that, new diesel trucks start at 45k, with vinyl seats, and roll up windows... it’s crazy

[@charlesk8631]

Thats why I have an 86 f250 lol I paid $400 for it lol and it runs and drives like a champ

[@montanamountainmen6104]

New Ford diesel runs about 70k + depending on options, Dodge is on or about the same price along with Chevy.......friggin insane.

[@stormcrowlegendary3512]

I watched an old 80's commercial where a ranger went for 6k brand new.

[@herefishyfishy6907]

Don't worry Mitsubishi will NEVER be a threat to Ford.

[@Steve-ti1cu]

Don't count on it, Jim Hackett was the CEO of the company I worked for Steelcase, Inc, when he was done with it. it was no longer the world largest office furniture manufacturer.

[@stephanburgess654]

I would count your chickens yet mate. They said the same in Australia. Mitsubishi is number 3 in sales with Ford only just above them. Toyota is number 1.

[@stephanburgess654]

John might be in American built cars but great cars that are not American built. Maybe that tells you something.. The crap mustang sold in Australia is a lemon.

[@GroveDog1995]

Our Ford dealership just took on five Mitsubishi mirages and an outlander hybrid as service loaner vehicle. They are very subpar compared to Ford!

[@walmar8778]

Ford: “We Cant Sell Our Trucks Fast Enough” Also ford: * prices trucks 65,000+ * * not allotta ppl buy em * Ford: * surprised pikachu face *

[@badtrekee4348]

ford sucks good riddance

[@tylersutton7667]

@@badtrekee4348 fords the best car company in the world they are not going anywhere

[@tylersutton7667]

Ford f150 best selling vehicle on earth

[@kevinmack6136]

@@tylersutton7667 yep hands down!

[@majorroberts3198]

The f150 is the most selling truck in the us. So YOU are wrong

[@weirdshibainu]

What do they expect? The CEO is from the furniture industry. Car companies need car people at the top. It's like hiring a CEO from the gaming industry and putting them in charge of a nuclear power company.

[@miguellopez3392]

Furniture companies specialize in selling a nothing special Product as h8gh as price as possible, so yes he is well suited.

[@weirdshibainu]

lopez nope. The successful car companies were alway led by people that understood and were passionate about cars..

[@miguellopez3392]

@@weirdshibainu hmm just like how ford wanted to keep selling the model T nearly 20 years after it first release even though other car makers where moving with technology and in turn was loosing money?

[@lpmoora]

There’s your problem right there! Remember how much Ford had changed from Mulally? He wasn’t even in the industry but he still took Ford to greener pastures. This seems like such a bad move, and you don’t even have to be an expert in the industry to realize this. It’s absurd he gets to be a CEO for such a large brand with no experience with automobiles

[@GD15555]

Then they need to bring back cars with wooden sides.

[@beastlydookie81]

Cars are too expensive. Most people arnt looking for all of the new crazy tech. I just want a simple, quality made car for 20,000. My uncle bought his 442 for 3,395 in 1969. Thats around 20,000 in todays money. He still owns it, and has spent less than 20,000 to keep it running to this day. Thats less than 50,000 and a sweet lookin, quality car that has survived 49 years.

[@rightwingsafetysquad9872]

Ford makes 3 options for you. Focus, Fiesta, and Ecosport. I'd you catch a good deal, Fusions can occasionally be found for 20k. Not all cars are crazy expensive, just the ones that they bother to advertise for.

[@r.d.9399]

@Leon Flames A Chevy Spark is a glorified golf cart not a car.

[@InsideOfMyOwnMind]

@Richard Skipper I don't. I'd rather remember them the way they were than to see what they would be today.

[@bdun1226]

Beastly Dookie agree with your comment......but ford under Hackett is going to even higher priced trucks and suv....at what point is the sticker price too much and consumers stop buying

[@joshm.9308]

I definitely agree with you! A new Ford Explorer is now worth more than $45,000 these days!

[@bigmustang1972]

Lets all take a moment of silence for mercury

[@kaibaCorpHQ]

RIP Cougar; you never got to see the 2005 body redesign 😭

[@codesmccheese2172]

Amen brother...and I'm a dodge guy...r.i.p. Couger

[@bowhunter2439]

big mustang my 97 cougar still on the road 😃

[@Innvctus]

@GamingTV The mercury grand marquis?

[@rogerwhite9940]

GamingTV It was way better than your reputation

[@Brick-Life]

Family want a cheap, reliable car that can last for around 10 to 20 years. My mum bought a 2000 Toyota Corolla and its still in good condition and has no problems with the car. In fact all the cars she owned are all corolalas as they are cheap and reliable

[@label1877]

Since your mother likes to buy all Japanese cars... next time you have trouble finding a job... tell her you are moving to Tokyo.

[@robertbarber7343]

@@label1877 It isn't like people don't want to buy American, but none is these cars or trucks are 100 percent American anymore anyway! Harley Davidson has been making stuff out of the country for 20 years now.

[@MrAnonymousRandom]

Even Toyota is cutting costs on building the newer Corollas, so they aren't as well built or reliable as they used to be.

[@ScaldingHotCatsup]

Scotty Kilmer?

[@MrSamwiseable]

Brick Life the focus is just as reliable as the corolla don’t fool yourself. Americans don’t buy American sedans bottom line. Borderline communists supporting foreign car companies. And you wonder why American sedans don’t sell well. No money for production or development

[@richiel3507]

They should just build simpler, tougher, and cheaper cars. Instead of all this cheap plastic parts, excessive electronics, and engineered breakdown after warranty.

[@garyvallone5393]

Yep I think there would be a huge market for tough simple cars

[@MrAnonymousRandom]

The problem with Ford is that they cut corners on their parts.

[@jaroslavzaruba2765]

No one wants such cars. Otherwise the world would be covered with Lada Niva. Stop giving stupid advices when you know nothing about anything you imbecile.

[@garyvallone5393]

@@jaroslavzaruba2765 Your the idiot for generalizing the entire world.

[@MrOiram46]

Jaroslav Záruba Nah, the world would be swarming with Top Gear’s Toyota Hiluxes

[@rockthesix1679]

Overly technical vehicles is whats killing the industry. Imagine what it would cost for a vehicle out of its warranty to replace the Infotainment system. Or the wiring for a back up camera. The used car market in about 7yrs will be full of cars needing these repairs. Nobody will pay those costs. So they will in the end have a car that is on the same level as an '08 with none of that garbage

[@Patchuchan]

If the climate control is tied to the infotainment system it won't even have heat and air when that breaks.

[@abelardoconesa9512]

RockTheSix true that the current vehicles and all future ones are full of technology. That is driven mostly by consumer demand. If we did not want it the manufacturers would not add the stuff. Ppl want a vehicle that connects to their smart phones, they want their music and also much of the needed safety features. Having an option most would purchase a vehicle with collision prevention and lane keep assist features then pass on the options. Now regarding the seven year old used car market, I disagree. It would be detrimental to franchise dealers to place for sale cars with tech issues such as a faulty infotainment system. The dealers would either fix prior to selling or do a batch sale of these vehicles to a second run "buy here finance here" dealer. Also normally at about the age of 5 years the gear heads normally figure out how to disassemble all if not most of these tech packed cars. That has been my experience with the automotive forums I belong to. We can search enough and be certain that a solution is out there.

[@herbienbrian2]

It's because they aren't cars or car companies anymore, they're smart phones and tech companies.

[@SVTJD]

Yeah I just want a reliable car that starts runs and is safe. I don’t need my car to WiFi me Netflix and pornhub to keep me interested.

[@abelardoconesa9512]

Latnlvr I detect sarcasm 😉.

[@Slaegar]

>Says World War II. >Shows World War I tank.

[@christopherlowe9396]

Yeah apparently no one at NBC knows their history.

[@Enlightened2371]

@Will M some were. Ethiopia used many ww1 Fiat tanks against the Italian invasion. The Polish used ww1 tanks against the German invasion.

[@KevinKollai]

Ford should keep making the Taurus, Fusion, and a couple compact cars that will grow in popularity as gas prices increase. They already make great trucks and SUVs. The Mustang is iconic. Ford should be doing fine as long as they emphasize quality, gas mileage, durability, and invest in research and development of electric and hybrid vehicles. Ford should have a bright future.

[@thatredmanguy]

No, not the Taurus

[@mylesgray3470]

Gas prices will never go up again. Wink wink.

[@paulbentley554]

Ford focus and their cvt transmission was a disaster

[@SouthernBelleReviews]

I love my fusion

[@mattfolta6956]

They lost money on everyone of the cars they cost more to make then they sold them for smart move they can charge 40,000 plus for a pickup that they built for under 35000 and sell almost 3 times more

[@JoeyVaracalli]

The move to suvs and trucks is temporary just like it was in the late 90s gas goes up people will be saying why did you get rid of the fiesta

[@JohnnyAmerique]

Joey Varacalli I doubt it. The Fiesta just isn’t practical for all but a tiny segment of the market, which is why they stopped selling them in the North American market - the demand just isn’t there. And crossovers today get better MPG than midsized cars did in the recent past. On top of that, there’s also the matter of diminishing returns with regards to fuel efficiency - you save a lot more going from 15 to 20 MPG than you do going from 25 to 30.

[@christopherbrown1391]

So why does Camry and accord sell well and are more practical than a cuv has will eventually go up and the last I check the efficient car did well it doesn’t make since to just stop making cars if they put the effort in there cars that they put in there trucks I think things would be different.

[@f181234]

Christopher Brown Camry and accord sales are down too

[@samlung2724]

Subcompact cars just seemed stupid to me. Just make compact mid size and full size.

[@torineg.847]

I saw bring back the 60s cars and trucks without chips... hahaha

[@MountainMan.]

Just make a simple, high quality car without all the plastic and unnecessary technology. They always over complicate things.

[@VanishedPNW]

They just do what the rest of the market does.

[@alh06]

@@VanishedPNW They do everything worse

[@Mr91495osh]

Henry Ford showed Hitler how to build an assembly line

[@landybob8393]

G Howard you would prolly have more likes but you prolly offended some snowflakes with the hitler comment. Here’s a couple more for ya 👍👍🏻👍🏼👍🏽👍🏿

[@Toolaholic7]

Oldsmobile was the first to come out with the assembly line,documented doing it in 1901.Ford did it in 1903 getting the credit

[@visualonestudio]

G Howard Henry Ford also sold armored vehicles to Hitler. Hitler had a picture of Ford in his office. And Howard Hughes was accused of war profiteering. Go figure??

[@Toolaholic7]

Henry Ford also bought the military uniforms for the Nazis

[@catlady8324]

“Me too movement”! 😹

[@billhill7330]

The f150 costs more than a Mercedes!

[@manoman0]

that's because it is a better car...and it depends with which Mercedes you compare it to though.

[@manoman0]

@goodfella21f Well, I wouldn't compare it to an AMG S63. There are other offerings from MB that are far more comparable to an F150, such as the current X line-up. In comparison, I think the F150 is surely the better car than the X.

[@manoman0]

@goodfella21f I just think Ford has more experience and expertise building cars like the F150 than Mercedes, hence they are probably quite much better to fulfil their duty. Let's not forget, the X-class Mercedes is a Renault, not a Mercedes Benz.

[@ifcinvestor569]

yep! At the Cleveland Auto show the XLT Ranger was only 3k less than a Lincoln. Crazy.

[@lifegoeson05]

mercedes really isn't that good of a brand. Look at half of them on the road. Cla, and c-class. Wow a 30k ugly car.

[@MrCTruck]

I swear to Christ if they ever discontinue the V8 Mustang I'll burn the place down myself

[@chargermaster586]

They did in 1974 with the all new Mustang ll no V8 just a Inline 4 and V6 so am sure they will do it again someday but it made a return as a option as in 1975.

[@waynerussell6401]

electrek.co/2018/11/14/all-electric-1960s-mustang-charge/ electrek.co/2018/09/06/ford-electric-car-first-image-mustang-inspired-fully-electric-performance-utility-vehicle/

[@MrGreatnessisme]

they can't. at least I hope not. The 5.0 in the Fords are the most reliable in their line-up. All that ecoboost junk has many issues.

[@Lurod_]

hopefully they do. Don't get me wrong i love the mustang but they're to common. It'll be like owning a supra or an r34 in years

[@denzelmccook718]

Wayne Russell the ecoboost sells more than the 5.0 so I don’t think that’s true and considering I had an ecoboost for 3 years with no major issues

[@NeoPrince2015]

Maybe focus more on your domestic market where your employees can afford your own vehicles.

[@marcosramirez5084]

True

[@earvase]

Real Talk.

[@vipersniper001]

They do! That’s why they made new cars under $15k

[@phoenix0282]

You mean maybe Ford Focus more on ... etc (and its my car ^^)

[@bicyclist2]

FORD is a big multi-national company. They make great cars in the UK and Germany that we can't get here.

[@coffeenow2382]

Funny, I don't hear Honda or Toyota singing the blues🤔🤔😥 the problem is the quality, period.

[@label1877]

Honda is singing the Blues in Europe. As it is quietly pulling out of that market.

[@Cenobyte40k]

@@label1877 Honda has never had more than 2% of the much much smaller market in Europe. They are just choosing to import them than make them in the EU now. Meanwhile, they sell crazy numbers of cars in the US

[@stanleykania7184]

Agree.. builds vehicles for Wall Street..

[@yaotly1]

@Jody Owen I don't know man I had a Honda for 18 years and only broke once. It was the starter.

[@user-gk2vw6cz6d]

@Jody Owen Most Ford cars are just as boring nowadays

[@biscuitboy3617]

My trusty old 1971 Ford LTD may not be the latest and greatest thing on the road, but it always gets me where I need to go, the air conditioning works like dream, as does the smooth power steering!! Its almost 50 years old, and it is still a very sturdy and very well built car!! Of course it is getting a bit tired, but preventive maintenence through the years has rewarded me with the most reliable vehicle I have ever owned!! The old saying "they sure don't make `em like they used to" applies here!!

[@rickyprs]

@Biscuit Boy I think u got your Toyota's and Ford's mixed up

[@coastaku1954]

I love ford but the LTD is a land boat with no steering feel and about 170hp from a 5,000,000L V8 made with stone age materials

[@majorroberts3198]

Ghost 1 the ford toes wayyyy more then the weak Toyota’s. It has better technology too.

[@CountryCarReviews]

Coastaku drop an LS in it. A LS makes anything better 😂

[@CountryCarReviews]

Major Roberts my ‘12 tundra pulled a new F250 attached to a trailer out of the mud. *drops mic

[@montanamountainmen6104]

I looked at a new Ford F250 4 door pickup diesel, wanted $71,000 I don't think so. I have a F250 diesel 2002 still runs great and has only 200k on it bought it new. Vehicles are way to expensive , my son bought a F150 4 door pick up 2017 was $45k its getting way to expensive and people can't justify $600-$1000 a month for 8-10 years, thats just a simple fact.

[@edgarh252]

MontanaMountainMen why do you say “Only 200k” ? Isn’t that what it’s supposed to have for the year?

[@montanamountainmen6104]

@@edgarh252 Well the average is 20,000 miles a year give or take. So my truck I bought new so at 20,000 a year at 16 years old means 320,000 miles, I have 200,000. Some guys only use their truck occasionally and maybe put 10,000 a year or less on them or more a lot more if traveling at distance for work or used as work vehicles. Dealers go by the national average on trade ins or they can use the age of the vehicle, either way you loose money. You know you buy a brand new ride you loose 1,500 dollars just by signing the paperwork, yep its not new anymore now its used. Vehicles depreciate at a alarming rate, faster than homes, money etc.

[@tjh7797]

That’s for like a platinum of course it’s expensive, you can get an xl diesel crew cab for 35,000

[@jeffreyrogers8151]

That's odd, I looked at the new Ford F-250 also. It was a big four-door, MSRP window sticker was $41k. $37k after rebate s.

[@cdpgbc-mw2kz]

MontanaMountainMen: Canadian viewer. My friend's new Ford diesel pick up, 4 door, 4x4 loaded...cost close to 100,000 Canadian. That is insane. Considering the depreciation levels on these things....no thank you. You are right, keep your 02 on the road, do the regular maintenance and pocket the savings. My brother and I still have my dad's 74 F-250 High Boy, 4x4 with granny gears. It is used for plowing the snow now...but it is simple to fix and maintain.

[@MrComerford77]

I was a Saturn auto tech for 5 years and saw first hand how GM destroyed the brand. I left and went to Hertz rental and was at time owned by Ford and was amazed at how good Ford treats the workers. Ford sold Hertz and we all talk about the good days of Ford owning us.

[@coldstonestunners]

I rock my vue.

[@bicyclist2]

Wow! Cool story. I never knew. Thanks.

[@Cpnweze]

Problem with American cars is the keep trying to sell over priced cheap crap. With security features. Make quality cars take the electronics away and people will buy the cars. Yes people love the electronics but it takes up 35 percent of the cost of the vehicle and everything else under the hood breaks down quickly.

[@raymondkay4896]

I do wish they made something like the late model panther platform cars. They were simple, but got the job done, and were pretty easy to work on. Pretty durable too. They are not perfect, but no car is. I would be interested in getting a car that was simple like that, especially if it was for commuting or putting hard miles on.

[@mylesgray3470]

Chuka Nweze Ford just eliminates economy cars from the lineup because gas will always be cheap and America will have an endless economic boom from now on. Let’s see how that works out..

[@boxlessthinking]

we need analog cars that work well. Like Mr. Ford originally intended he planned on making the model T for ever. He seen no reason to change the model. Investors forced him to do it eventually. One day he bought the company back out from underneath them being all tricky. Very slick move. Just they sold the same car for the last 50 years one model. Only adding the next necessary safety features. There'd be such a available repair inventory. The price of the vehicle would've dropped over time due to repeatedly manufacturing. We can go build a car for next to nothing out of the junkyard. If all the cars in the junkyard had the same parts. Think about that

[@thetechguyz8645]

I just dont believe that... why does an OEM stereo cost 5k when you can buy them aftermarket for $300-$500. That much less money and much better specs. This... I do not understand. Why can i buy a Apple tablet for $300 when a OEM basic infotainment system cost $5k.

[@manoman0]

@@mylesgray3470 Uhm, no. People don't buy sedans in great numbers in the US. Ford is adapting to the needs and wants of customers. That's what's happening.

[@RSTBKT]

BRING BACK THE THUNDERBIRD! THIS TIME DON'T MAKE IT LOOK LIKE THE ONE FROM 2002!

[@markg.7865]

Cars aren't selling, it's pick-ups and SUV's.

[@boxlessthinking]

I believe somebody can make a cheap affordable car and sell the ship out of it. like Mr. Ford originally was doing. @@markg.7865

[@markg.7865]

@@boxlessthinking That was is the early 1900 when you didn't have much of a choice. Better economy and cheaper gas means people aren't buying small as much.

[@rbear4574]

@@markg.7865 Picks ups are used like cars now. Its hard to find a real work truck any more.

[@badtrekee4348]

ford sucks

[@14s0cc3r14]

They are bringing back the Bronco, and coming out with new SUVs and electric vehicles. They’ve also shifted from a “vehicle company” to a “mobility company.” They’ve been innovating. They are innovating. They’ll be fine.

[@venictos]

Im glad someone else sees this. Most people are so short sighted and only care about immediate gains. Ford has so much upside in the long run.

[@289pinto]

Thats how I feel. I'm hopeful for their long term innovation and success

[@generalzod7959]

Suvs will be deadweight with the next gas crunch. Ford is preparing itself for the grave.

[@krishnamohan2351]

Lol. They'll be six feet under in less than 6 years.

[@14s0cc3r14]

General Zod Why? SUVs today make the same mpg as cars did in the past. Not to mention hybrids and electric options

[@inconspicuous7464]

Two words: fleet sales. Ford could survive on F series sales alone. They also have one thing Toyota doesn't sell here, diesel engines.

[@inconspicuous7464]

@Zazoo Kluk dirty yes, but a well built engine is cheap to maintain and diesel engines get better fuel economy compared to gas engines

[@davidtosh7200]

They don't make cars except for Ford Mustang. From Horseless Carriages to SUVs.

[@iLoveTheseRemoras]

...in North America. Elsewhere it's also at least the Fiesta, Focus, Mondeo, C-Max, Galaxy, Tourneo Connect (plus the unfortunate Ecosport).

[@budjohnson3349]

Ford was the best for years, because they were affordable, reliable, and easy to maintain. That all went out the window in the 1980's.

[@Crentshen]

I work at the engine line and let me tell you. We are not dying out we make around 640 engines per shift, and the plant is running three shifts. Meaning it’s operating 247 even on the weekends. It hasn’t stopped. In case anyone is wondering what kinda engines I build there we build the coyote 5.0. Let me tell you we build nothing but quality

[@ratness20]

Crentshen ok and I’m the owner of Apple.

[@koncha0422]

Your doing gods work making those coyote engines.

[@Crentshen]

Moises Vega Essex engine line, look it up

[@Crentshen]

Koncha 04 thankyou good sir

[@offthewall6686]

The problem is that I work for Toyota, we work way cheaper, but more importantly we produce a much higher quality product that has higher resale value. Ford and GM are dying at the hands of foreign automakers. The Japanese are disciplined, focused, and have a zeal to dominate the industry. Americans, especially management are incompetent, unfocused , and are concerned mostly with their pay and retirement. I hope they will return to the discipline and dedication that built the company before its too late.

[@johnnguyen6159]

Ford's transition as a company is interesting, they recently bought the Michigan Central Station in Detroit and is going to invest $350 Million to rehab it an move their autonomous division there. At the same time they are undergoing a huge campus transformation at PDC in Dearborn to be like Silicon Valley campus (like Google). In addition they recently bought Spin (electric scooter) and have their own bike share in California.

[@shepherd3085]

They have actually started to do 3D printing for production cars and 3D metal printing. Honestly I'm surprised they are getting ahead of the pack usually this comes from Ferrari or Lamborghini

[@mattfolta6956]

They stopped the whole renovation thing at pdc now we just got 2 big ass empty parking garages and these energy rooms to post pictures in for people to look at and weekly emails from hackett attacking us and laid off 3 of my team just to find out a month later I have to hire 3 new people hackett gonna be gone I give him 1 more year tops

[@michaelprice7005]

I would love a new bare bones mid sized truck. Extended cab, Roll-up windows, AM/FM radio, Cloth split-bench seat, 4 speed w/ OD, and a 3.7 V6. I'll never see it unless I make it myself.

[@biff314]

I dread going to a dealership, some refer to as a stealership. I had a few bad experiences in my attempt to purchase a new 2017 then 2018 model Ford product. Was lied to on agreed price, another dealer price changed once I got to the dealer to look at vehicle, traveled to another dealer 6 hrs to discover the vehicle I set up an appointment to test drive had sold 4 weeks prior. When contacting Ford corporate about these incidents, it's always the same answer, "We can't do anything about the dealer, they are independent from us". This was a far worse experience than another brand I frequent buying. Ford also needs to get control of some of these dealerships. The dealers do not engineer and manufacture these products but poorly represent a brand in a way that will continue keeping me from setting foot in a dealership.

[@dbclass4075]

There is a reason why one manufacturer avoids this entirely, and this sole reason is why it was banned from selling in some states.

[@potatoderp5814]

i guess you could say that fords are pretty a-*ford*-able edit: sorry

[@Locutus]

I'm sure a few on the board are hackett off.

[@awfullyawful]

I don’t need a car, just a good pair of oxfords 👞. 😉

[@alternator7893]

Don't be sorry, be better

[@frankiefrank2628]

$50k plus for a work pickup truck is not affordable sorry.

[@kevinmorley9372]

Sal C The Morris ones?

[@darinmalone]

The problem with Ford and other companies they haven’t bothered to ask what the consumer wants. Before investing billions in driverless and electric cars are you sure the public wants them. I know the the CEO who hasn’t ever been in a Walmart thinks so. But maybe he isn’t the guy to ask.

[@waynerussell6401]

newsroom.aaa.com/2018/05/1-in-5-us-drivers-want-electric-vehicle/ www.bbc.com/news/science-environment-44798135

[@D3thM3tal]

I guess you haven't been paying attention. Ford is one of the only companies asking what the people want and actually delivering.

[@joedirt6212]

Kyle Q they haven’t made a good 4door sedan since the crown Vic

[@r1e5p3l7i2c]

It isn't a problem with them, it is a misunderstanding you are having. Consumers, in general, want to buy things; though unless they have to they won't buy laterally. It doesn't matter if people say they want ICE vehicles; they still won't buy them because they already have them. Though they will buy electric vehicles if they are at least as good or better then the ICE vehicles. Which they are already.

[@greynolds17]

@@joedirt6212 taurus is probably the best since the vic

[@RandyMoe]

I Dyno tested Ford engines at a Tier 1 supplier for decades. That ended in 2008 and I was put to pasture, age 57. 2017 I bought a new F150 RC LB 2.7 XL with full tow package and 36 gal tank. It will be my last car and should last much longer than I will. I love this truck. See you in the next world and don't be late! :)

[@jjsal237]

I have a 2002 ford explorer that recently hit 300,000 hundred thousand miles and I bought that car used back in 2009 and I still have it to this very day.

[@willswomble7274]

In the country with no rigorous, mandatory, yearly MOT checks after 3 years!

[@wrijuganguly]

start remaking the crown Vic!!!

[@TheReturnOfStephan1]

When Ford made a comeback several years ago, I distinctly remember several former executives stating that they hoped that Ford doesn't screw up their good fortune...again.

[@tylersutton7667]

I am 23 i have owned 4 ford vehicles couldn't be happier i will always buy fords the rest of my life they can count on that. I will teach my children to as well

[@toddbob55]

Ford Motor company is my favorite American car company.... Henry ford story is so cool and Ford vehicles have alaways been GREAT vehicles. The Auto industry today deffintly is changing but I hope all the American car companys can go strong ....it's our Countries history!!!

[@hihowareyou7185]

@guy proulx is that a bad thing?

[@joedirt6212]

guy proulx ok and

[@timsharpe3498]

Henry Ford was a racist lunatic who drove his son into an early grave with all his abuse. My favorite Ford moment in history is Fordlandia. That massive failure sums up Henry Ford’s mentality pretty well.

[@W-2Forms]

ford sucks, their European branch makes cooler and better cars we don't get in the states

[@gabeb967]

Always love the vids, but this background music is annoying

[@JP-uk9uc]

35k for a New ranger XLT. No thanks. I'll keep my 99 Ranger XLT I paid $12,500 and keep it running. The market wants payers not savers. If they could only offer good quality and premium features for under 20k. I would think they could given the level of automation. I'm convinced price gouging exists. Don't underestimate the greed of man.

[@nodak81]

Of course price gouging exists. You think it really costs $15,000 per pill to make my mom's cancer medication? It's a chemical formula that has existed since the 1950's, I'd guess the whole bottle costs them five cents to make. Price gouging exists because the government does nothing to stop it, in fact they participate in it. Everyone knows the story about the $10,000 toilet seat in the Pentagon...

[@joedirt6212]

Not gonna lie I hope this ranger is better than the last since the old rangers are horrific in the winters and just about the worst trucks for power

[@smitty554]

@@joedirt6212 agreed!

[@Pernection]

You can only get one of them two.

[@mr.manson1195]

I think my days of buying new vehicles are over. And I'm only 22. Just stay with my 300ci inline 6 for now.

[@grahamgouldmaule5606]

3:57 didn't know they were still using MarkV's in WW2.

[@DannyVainXXIII]

Some of the editing doesnt match up the what the voice is saying, some small time youtubers could do a better job

[@xanaxlover6960]

Have a 1975 f100 and that truck still runs like a champ 😎

[@withjeff5400]

Don’t feel bad Ford will pull through. At least they’re not Mitsubishi... have you seen Mitsu’s line up 🤦🏻‍♂️

[@JohnnyAmerique]

JeffreyV Mitsubishi is hanging on to the North American market by a thread. It’s really sad to see how a brand which not that long ago produced legendary cars like the Eclipse GSX and 3000GT VR4 has self-immolated in recent years. No doubt it’s the result of competent, professional engineers being replaced as decision-makers by idiotic bean-counters and MBA’s from Harvard and Wharton (or their Japanese equivalents). The same is true of all the US automakers.

[@dotdot8614]

@@JohnnyAmerique The reason of why Mitsubishi stopped making those cars was 1. Their sales declined into the 2000's abruptly and 2. Each generation got worse in terms of innovation and didn't have anything special over their rivals. The Japanese economy went into a boom in the 90's and everyone was rejoicing over their precious yen, but with the 2000's comming, that money disappeared and Japan went into an economical crisis. Mitsubishi heavily rellied on the sales of their sports cars and small cars and when everyone started to pull out but them, they suffered the consequences. They weren't making any money out of the Evo in the 2010's, why do you think they discontinued it? They are on a lean period, just like Toyota

[@Pernection]

@@dotdot8614 Mitsubishi is like the second largest conglomerate. If they can't profit from vehicles, they just cut it.

[@eddiea1120]

Out of all of the vehicles I ever owned, my Mitsubishi mirage was the most unreliable car I ever had. I ended up giving it to my sister.

[@benhuang2773]

Mitsubishi is still doing well in Australia.

[@friedrichhayek3683]

I hope during the next recession this American icon won't need a bailout like the other two American icons in 2008....

[@DJAM87]

So you’re saying Jim Hackett can’t hack it 🤣

[@drakeanton2000]

Hopefully Ram and Toyota will show them that when people are paying that premium they expect reliability and quality.

[@marinecorps3269]

I respect ford for not taking a bailout and all the other successes mentioned here. I owned a 2003 expedition with over 200,000 miles when I sold it. I wish I had kept it. The only problem I had was a idle air control valve and a few coils. Now I have a 2010 mustang GT (8 years) with 150,000 miles and still have not had to replace anything except for the battery, tires, etc.... I’ve been anticipating the alternated, starter or something going anytime... but not so far. Just recently replaced the shocks and some rubber bushings. That’s it. Love ford!

[@edt.9218]

You are lucky

[@jefffrench5174]

@@edt.9218 why is that Ed ,? MOST have the same result, their is a reason they dont need bailouts, most cop cars, most trucks, most diesel and only one that makes their own, Ford f 150 kills most in sales by twice. mustang over camero 2to1

[@Immortalkalashnikov]

Ed T: I agree. Our 05 F150 lasted only 115K miles until the transmission needed to be rebuilt. My Tundra is at 239K miles and it’s still driving great with all original parts. Even the transmission fluid is original.

[@edt.9218]

@@Immortalkalashnikov I had a V8 Tundra with the timing belt. A sweet runner, I'd change the oil and it would still look clean. Rode like a Lexus. Heh!

[@edt.9218]

@@Immortalkalashnikov I also had a 2wd Ford 1/2 ton with the 302 cu in engine. Oil leaks. Wasn't too bad overall but it didn't make me a fanboy.

[@giovannip8600]

Imagine it actually goes bankrupt it would be crazy ....

[@racer776690]

it can sadly happen, and the automotive bubble is getting worse.

[@arnoldpawikan8186]

They wont, the last resort is to sell out. To a rich asian person or corporation. Or outsource to asia. Labor/production cost is cheaper there.

[@gabbar51ngh]

Lol. It would simply be sold out. Ford sold Jaguar and Land Rover to Indian auto maker Tata motors and they made the company profitable. Asian conglomerates would buy Ford up.

[@chargermaster586]

There going to regret another gas crisis if there not going to make sedans anymore.

[@John-yg2rt]

Ford won't go under... They're too profitable and still making products that people want. They just need to downsize

[@monsterhobbiesonlinestore]

Too bad that GM killed Oldsmobile, which was incorporated long before Ford and invented the assembly line, but wasn't credited for it.

[@konliner9286]

Young people wouldn't want a car that has the word "old" on its name.

[@mattyiannielli2067]

Oldsmobile was founded in 1897 and was discontinued in 2004, several years before the economic recession happened and GM went bankrupt because of Obama.

[@mattyiannielli2067]

K onliner Oldsmobile was called that because it was named after Ransom Eli Olds

[@konliner9286]

@@mattyiannielli2067 I know. But still, the name isn't appealing to young people.

[@Coyote-wm5op]

Power seats, power windows, backup cameras, heated seats, touch screens, Bluetooth, lumbar adjustment, Sirius xm, tire pressure monitor system, lane detectors, heated steering wheel, and built in gps are not needed.

[@steveirnwitt9154]

What you guys fail to mention is how ford owners will always be there for ford and buy their vehicles especially their trucks. Screw hybrid, electric and autonomous just keep it simple and quality and you’ll have clients forever

[@aidilmubarock5394]

Their loyal buyers wont be around forever u know

[@steveirnwitt9154]

aidil mubarock been fords in my family for generations and we’re still around so I beg to differ mr. Chevy owner

[@dlewis8405]

That is a nice thought but at some point the payment is 400 bucks for 9 years and at that point the consumer has to cry "uncle" and go buy used.

[@feltonthecat475]

Electric vehicles need to be a thing , and a BIG thing or we'll end up completely destroying the planet. We've already screwed ourselves over and we now have to try very hard to fix what we've started.

[@dlewis8405]

Felton I was just reading the specs on that Rivian electric pickup due to come out in 2020. It will cost almost $70K. That is like $20K higher than the F-150. The general contractors who buy trucks are not going to switch over to electric if the price is not even close.

[@BOMBON187]

The only vehicles that Ford built well were the Crown Vics and some F-150's.

[@JC-qx5hd]

Ford will become more resilient and dynamic.Their upcoming product looks great .In one year the experts will be congratulating them

[@nrken1]

In my opinion, not offering a less expensive 2019 Ranger, without all the expensive electronic controls, is a large mistake. Some of the companies and private owners would prefer a less costly purchase option

[@demariothomas2384]

Why would people want a self driving car. I like driving and I wouldn't trust my family life to a computer going 70 on the high way

[@bobjeff6899]

That car drives 10 times better than you. I don’t know why you wouldn’t trust it. It’s safer than you driving.

[@demariothomas2384]

@@bobjeff68991 not everyone is going to be able to afford a car like that. 2 people will get lazy and start doing stuff that they shouldn't be doing while driving. 3 what about the people who like to drive? Y do they have to pay for something they don't want? Do u think there won't be recalls like crazy at some point for those computers.

[@bobjeff6899]

Demario Thomas A car that doesn’t have any of the complaints you listed would be Waymo. It’s a taxi service. Second, nobody is allowed to drive it. And for people who like driving, they can drive, but you should now autonomous cars are safer than any driver.

[@demariothomas2384]

@@bobjeff6899 ok I can see a taxi service for self driving cars. I still am hesitant about trusting a computer. I think EV cars are a way better investment for car manufacturers.

[@teacfan1080]

Now if Microsoft programmed those computer, you'd have to pull into a gas station when you fill up and download the latest patch.

[@lolz616]

Got me a Ford Fusion sport 2.7 twin turbo and all wheel drive come stock on the car.. making almost 400 torque the car is beast there isn’t a sedan in its class that can keep up glad I bought one while they were still out

[@paulstein9258]

Lolz Mine a 2017 Platinum Fusion. Bought new 18 months ago. Incredible car. Never enjoyed driving so much. With respect to other comments, I am retired, my neck doesn’t swivel like it used to. I need all the electronic safety devices. That’s why I bought the Fusion Platinum. AWD, self parking, perfect infotainment system, adaptive cruise control. My forever car.

[@jamesdemin9745]

I own a 1967 Ford F250 pick up, which I purchased new back in 1966 when I turned 16 and I've kept it all of those years. However, that vehicle was pretty much kept in my garage (or my parent's garage until I purchased my own home after college) and today only has 43K miles on it. My daily driver vehicles since the early 70's have always been Toyotas and Lexis's, which I've found to be well built, reliable and priced appropriately. I wouldn't even consider purchasing any new Ford product, but I do like my 67 F250. So, I don't know where that leaves Ford in regards to me as a potential customer (it doesn't) and since they long ago quit manufacturing parts for my 67 I don't see myself even going to them for parts.

[@paulstein9258]

My 2017 Ford Fusion Platinum listed for $41,500. Included self parking and AWD. 18 months later, I consider it an incredible value. Self parking gets me within 18 inches of the curb every time. You do need a car ahead of your parking space. That’s how it lines up to park. Get the most expensive car you can afford, love it and keep it 20 ways.

[@jacobbowl303]

You realize they sell 2145 trucks a day and ford isn’t anywhere near bankruptcy I know this I work there

[@tommytruth7595]

I realize that, Ford is in fine shape.

[@dochollywood1921]

They aren’t near bankruptcy now, but you have to be careful there. Ford, based on their published balance sheet/income statement, is 86% owned by creditors, meaning they have a LOT of debt. If another recession happens and they aren’t careful, they could find themselves being bailed out just like GM was. Hopefully it doesn’t, but it could.

[@victorhinojos3050]

Too big too fail, rock solid like Lehman Brothers!

[@geckosalaplancha8286]

@@dochollywood1921 have you seen how much cash reserves they have

Ya one recession and energy crisis away from bankruptcy. ...

[@blessed2206]

Ford would be just fine if they didn't discontinue the Town Car and Crown Vic. They failed to realize that people in the real world actually like V8's. Now you can't even get a Lincoln with a V8.

[@UmmYeahOk]

I don’t understand why the market is obsessed with trucks, SUVs, and crossovers which, IMO, are also SUVs. My mom got a check engine light on her brand new Infiniti SUV yesterday, so you know what we did? All FIVE of us piled into our four door American made sedan and 3 generations went to dinner in it comfortably. People don’t need SUVs. Or rather, VERY FEW people need SUVs.

[@mydogskips2]

I agree, but it seems we're the minority. I guess Americans always want something bigger and better, with the emphasis on bigger. Maybe it's because they need the space?

[@supportervandeeuropeseunie1625]

People want to have oversight over the road and to feel safe to tailgate at any opportunity. The SUV is what the consumer wants.

[@UmmYeahOk]

Supporter van de Europese Unie those people might be able to see around my vehicle, but considering what the majority of automobiles on the road are, 80% of the time they will still have their sight distance blocked because someone is driving a truck or SUV. I don’t see soccer moms lifting up their crossover. And that’s the other thing, due to their high center of gravity, they handle like crap. They have to slow way down for any turn, and still probably take up an addition lane. At least modern ones have all those sensors and cameras, because parking and blind spots were constant fails for them. Where I live, they actually built a C class semi truck. Basically they took a semi, then made it so that anyone who has a non commercial drivers license could own and drive one without any training. Why? And as for the tailgating. I can’t figure out if it’s correlation or causation. I don’t know if people tailgate because they own one, or if these people would tailgate regardless of what they owned. Thing is, the heavier and bigger the vehicle, the hardest it is to stop. That’s why semi trucks leave an insane amount of room in front of them. I can’t compare stop ratings among various vehicles, but I bet that the stopping distance is worse when compared with a car of the same year and manufacturer. Yet this false sense of security makes them feel like no harm could come from them. Or, that in a collision, they’re more likely to come out on top versus an actual car. That’s one of the reasons I believe they have their children drive one. ...because first time drivers are always better off in large vehicles that are difficult to handle. They are more likely to be in a wreck than before, but at least they’ll be better off than the person they cluelessly hit. But really, I think the real reason is people assume that if they have a family, they need one. Station wagons are out. Vans are for businesses and pedophiles, and minivans are just depressing. When I first had my daughter everyone kept asking us when we were going to get one. We never did. Traded the car in for a few other cars. They have all served us well. I think people hate us because we did not cave to peer pressure, while they’re all stuck driving a lame vehicle that they will never haul anything large or go off road in.

[@gavinsmith797]

Ayyyeeee 98 percent of fords are still on the road the other two percent made it home🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

[@ads2367117]

CNBC didn't mentioned about Tata acquiring Land Rover and Jaguar 🤔

[@armuk]

because they are both british... this video is about american car manufacaturers

[@289cobra9]

Land Rover and Jaguar were sold by Ford.

[@salty5706]

I learned absolutely nothing from this article

[@AgentSmith911]

So the T-Ford cost just 300 dollars brand new back in the day, that's like 10 000 usd today. But instead a base F150 costs like 30k...

[@AgentSmith911]

@Eddie Sloan My point is that you could get ground breaking, brand new cars back then for an affordable price. Todays cars aren't really affordable as most people need to go into deeper debt to get a car. Imagine going to a dealer, see a heavy duty truck for $90k and signing a 5% down payment on that with a $45k a year salary (yes, I know people who do that). We need cheaper cars.

[@icdroid]

Stop building crap, that's how to fix Ford.

[@jayg9732]

We have 8 fords at my job dont be ignorant their the best build all our trucks have 300 400k miles original so yea idk what ur talking about

[@AmericanSurvival001]

@@jayg9732 yeah Sureeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeepinochio

[@AmericanSurvival001]

aww.... you hurt feeeweeez...

[@RoadTr]

If ford made a quality product they would not have these problems. I have a Ford Explorer everything under the hood including the engine and transmission has been replaced before it made it to 100,000 miles.

[@luciankristov6436]

Rick Adams sounds like you dont take care of your vehicles...

[@HumpDaddy01]

@@luciankristov6436 also sounds like BS!

[@RoadTr]

@@luciankristov6436 If you would look at my Explorer you would think it is new, every oil change and service on time. Here are some of the things that have happened. Timing chain tensioner broke and I had to have the engine removed to repair it. Two years later timing chain broke and the engine was replaced with new engine. Transmission did not want to go into reverse, needing rebuilt transmission. Radiator started leaking just as it came out of warranty, Then 20,000 miles later the AC compressor seized requiring new compressor lines and condenser. two years later the AC compressor mounts failed and the compressor just popped off while I was driving. The transmission started leaking 30,000 miles after the rebuild, that required the transmission to be removed repaired and reinstalled. All that happened on it first 100,000 miles. Now it has 120,000 miles and I just got my explorer out of the shop, because of failed torque converter and transmission damaged caused by that. Bottom line was new torque converter and another transmission rebuild. Ford requires special tools for many of the engine repairs, and some repairs like timing chain cannot be repaired unless the engine has been removed, but the worse thing in my opinion is there is no transmission dip stick, if the transmission leaks you are screwed.

[@justenzo6342]

Means nothing. It depends on how you treated the car. That goes for all cars.

[@RoadTr]

@@justenzo6342 So if you treated your Yugo perfectly it would have lasted forever?

[@privatename3447]

KZbin ads are getting longer and longer. It's starting to remind me of TV

[@johnluevanojr.6026]

Ford won't go under just look on the road today, When I'm driving to work I see almost every other car or a truck or SUV being a Ford. On the road, they are reliable &ppl can't expect the prices to remain the same as back in the 1950's or before, Everything has gone up. Not just cars come on ppl.

[@xishootstuffx]

200k on my Camry with only maintenance. 200k on a few Lexus which have needed electrical repair and maintenance. 217k on my F150. It's had 3 engines, two transmissions, heater core, a/c compressors, radiators, and lots of other repairs. I wouldn't miss Ford a bit.

[@andrewhughes7594]

FORD ISNT GOING ANYWHERE‼️‼️‼️

[@theaussie6526]

Bring back the ford pinto

[@davidhollenshead4892]

The Pinto was safer than other cars at the time like the VW Beetle, any Honda, and Toyota Corona & Corolla. I would be willing to drive a Pinto Today if it wasn't trashed...

[@mattblaster1470]

David Hollenshead Suit yourself. I don’t want to drive a rolling bomb around.

[@Pernection]

@@mattblaster1470 The name has physically nothing to do with the product. Its all psychological.

[@frankdenardo8684]

Mattblaster 14 Molotov cocktail on wheels.

[@TinLizzie-uc1jw]

the aussie yes, the safest car on the road!

[@kalslaffin]

This was a really well done piece, great work

[@mikebonora2238]

Been driving Ford vehicles for the last 30 years and never had problems with any of them, will always stay with Ford. My 2005 Mustang rag top is much fun to drive, third generation Mustang, I'm glad that they designed it after the late 60's model. Also like the fact that Ford did not run to the government for bail out money. Ford for me!!!

[@UN-intelligent]

And my 2004 Crown Victoria p71 with 168k is still going strong. Ford messed up discontinuing the CV. Bring it back and dont overcharge and add useless crap...instant seller.

[@UN-intelligent]

@Lord Barometer they can be found cheap. Picked my 04 up for $3k with only 146k miles.

[@preston3750]

The Crown Vic, Grand Marquis, and Town Car need to return. Maybe a new automobile company can emerge since people want basic full-size cars that are cheap. Ford Motor Company basically screwed themselves.

[@DWCONSTRUCTION]

Stop Eco Boosting everything bring back the Cars Ford is known for. Get rid of the Maytag inspired Dials for Shifters

[@cpufreak101]

You do know there's already people getting 200K+ miles out of some of the 2011+ ones right?

[@80spyder1]

I thought I was getting ready to see current event type news. I want my 8 minutes back

[@justenzo6342]

In Europe the Ford fiesta and Ford Transit is what has saved them there. Both are great vehicles!

[@iLoveTheseRemoras]

"Competition from new industries such as technology" WTF? Automotive is not technology? 😂

[@CityLifeinAmerica]

Killing off the sedan is a stupid decision! Fire Hackett!

[@inconspicuous7464]

Well sedans are loosing money for Ford right now

[@rogeliocorona6837]

But no one buys them, you can prob still find a 2015 Ford focus on the lot, that haven't sold. Those focus are real shitboxes.

[@lbaker3602001]

I use to work for a Co. that ferry vehicles from auctions too dealerships, and from dealerships too auctions. That was from 2015 -17, the price of a brand new F-150 that I drove from Ford too the railhead to be delivered to Canada was $56 k. The bed of the truck including tailgate is aluminum.

[@Cenobyte40k]

build a small cheap truck. Something 2 wheel drive that's not all jacked up and doesn't need to have a 50,000L v100, a large 4 cylinder is fine. Give it a modern interior though, nothing crazy fancy, no leather and crap but put in a touch screen that controls everything and a digital display for the dash. give it power windows and remote start and adaptive cruise control standard. No need for a stick shift, make them all automatics. Make sure it comes with everything it needs to tow a small/medium trailer. And sell them starting for 20k max and you will sell a million of them next year. If Honda can put 20 times that tech into a Fit and sell it for 18k, you can make a small truck for 20k. See most of us don't want a monster truck, we want a truck we can haul some lumber or mulch in, help move some stuff or tow a small trailer for an ATV, or small boat or whatever. Give us that and we will buy them again, instead of your 40k starting monsters or your 25k starting Ranger that is like driving a car build in 1980 but the size of Maine.

[@errhka]

Lol you're talking about a Nissan frontier

[@user-po6hn9id1t]

Ranger

[@peachyclean93]

Maybe CEOs shouldn't be making billions of dollars that goes for all companies then they would succeed more!

[@joedirt6212]

Justin Wunder then why would they even have the job ceo

[@linod8362]

Mary Barra corporate welfare queen getting 20 million plus a year.

[@MustangGuru]

Look at it this way. If was made a CEO of a company to make them a bunch of money I would be expecting my contracted compensation and a percent of the profits for my ideas that made them billions.

[@Tyrann86]

Ford's recent CEO's haven't been making billions lol.....yes they're compensated by the millions but not close to a billion.

[@peachyclean93]

@@Tyrann86 want to try again 16.9 million dollars 2017 this year's earnings are more. how many years add it up!

[@sevin.8258]

I like my 98" Ford explorer 4.0 second owner been having it for 20 year 💪👍.n I'm staying with it 🙏😂.

[@jdugs_f3070]

Just stay out of the fast lane lol

[@paulstein9258]

Same here. 98 sport. Gave it to my daughter who ruined it. Gave it away at 150,000 miles. Always started. No major work. May run forever. Significant rust issues. Broken back seat. Broken seat belt. Runners included in the 2 door sport model rusted so badly I had them removed.

[@frommy63yt26]

I once saw in a video a Ford Raptor on sale for over $70,000

[@cosmoray9750]

The Ford Taurus were build rock solid. I am talking about the ones build in the 80's. In my neck of the woods, every know and then I still see one of these old school Taurus drives by. Usually it is the older folks behind the wheel. It is a shame Ford can't translate that success into today's world.

[@dianegonzalez4748]

Snicker and laugh and complain . This Industry (US car companies) is an integral part of our 🇺🇸economy. At least a third and reaching more with the ripple effect. 🇺🇸

[@dave_riots]

It also continues the elimination of ALL of their cars from their lineup.. There's still a lot of people who prefer a sedan, not an SUV or sports car.

[@kimbo2241]

You should apply for the CEO job as you have such insight and have done the research

[@willswomble7274]

In UK WTF is a sedan!

[@randellgribben9772]

tesla 3 out sells bmw's

[@markdafunky1]

Wages have stayed stagnant for several years now so people have less to spend while everything around them in going up in price.

[@justinshirley8373]

I work for Ford and i cant wait to see all of your faces over the next few years 😂🍿🥤

[@knowledgeiseverything6557]

If they keep making their vehicles and especially their interior's with that garbage plastic they've been using for years, they'll be out of business soon....

[@chargermaster586]

One word merge with toyota or Honda if they want to stay in business toyota and hondas are made in the USA anyways.

[@knowledgeiseverything6557]

@@chargermaster586 that's more than one word, but okay.

[@ecoboostrules9795]

Moron

[@gravemind6536]

Gotta admit Ford interiors are one of the biggest downfalls for Ford in the UK where people are accustomed to German and even Japaneses interiors which are better.

[@ecoboostrules9795]

@@gravemind6536 look at the price difference. Let's compare apples to apples here and use your head a little bit.

[@daneflanigan]

What is Ford just needs to move faster as technology and trends change.

[@jerrys2753]

Bought a 1985 f150. Simple, tough, and reliable. No new junk

[@robertknotoff3389]

We all like Ford's history but things change sometimes its not enough . The day I sold my vehicle and walked away from stuff was for me by far best thing ever .

[@Anthony-df4bs]

Isn't the F-150 the best selling truck?

[@atx-cvpi_99]

Best selling truck since 1977.

[@andrewmcevans465]

I would like to see Ford get back the quality control they once had. So far, they have fallen to the level of GM's poor quality.

[@igye2360]

I just bought me a Honda Civic six months ago. It is perfect for my Californian needs. I see a lot of trucks in here too and I really don't see the need for one...except for people that work in specific fields but other than that...and pay $45-65k? That is insane.🤔

[@rogerrussell9544]

In the screen with a pic of the Thunderbird, the car on the left is a 63 Rambler.