Form & Design Language: Industrial Design Tip to Improve Your Product Designs

Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO . Form language and industrial design language are a fundamental building block for good design. This video will help you understand what key points you need to focus on in order to successfully manage your user's perception of a product. We explore the meaning of the term "Form follows emotion" and how it relates to industrial/product design. I talk about how to express certain ideas, themes, and emotions through the use of shape and form. This video also shows the importance of understanding culture, context, and your customer's use case when determining what a design should look like.
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John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Raffi Minasian's article about faces and cars: vintageracecar.com/the-happy-...
Gray Holland's article on the periodic table of form: www.core77.com/posts/12752/a-...

[@shubhigautam9655]

I haven't found this kind of content on any other channel. SO helpful and insightful. And gosh the titanic flute part cracked me up.

[@Design.Theory]

Yeah I'm all about that crappy flute

[@chintannedariya2760]

4:40 Lol that was really NICE example of form and user comfort ! ;)

[@bahenbihen]

I am honestly surprised how high quality and insightful this video is, well done! I became increasingly interested in industrial design in the last few months and am thinking about perhaps studying it, really seems like an interesting field

[@Design.Theory]

It's a great field. Very competitive. But a lot of fun.

[@arielgarcia5065]

Only 300 subs? I can't believe it. That's quality content bro. I subscribed.

[@Design.Theory]

Thank you so much for the kind words! I've almost quadrupled my subscriber count in the past month, so I think that this channel won't be small for much longer. I want to keep things as conversational and as personal as I can while I'm still able to, though.

[@garu2444]

Great video, as an industrial design student this helps a lot! I hope to see more videos like this in the future.

[@Design.Theory]

Thank you! There will be more very soon!

[@bgry7018]

Great analysis. Love your consistency always learning something ! It’s the first time I heard form follows function.

[@Design.Theory]

Thank you! Glad you liked it. The phrase form follows function was originally coined by an early 20th century architect named Louis Sullivan.

[@mpkartist]

Loving your videos--I'm teaching 3d design and there is such a dearth of good contemporary materials on how to apply the knowledge to 3d design thinking. Thank you

[@raffiminasian7160]

Another fantastic video showing important and thoughtful concepts that contribute to industrial design.

[@Design.Theory]

Hey Raffi, thanks for the kind words. Also, your article on happy cars was very insightful :)

[@Adlip_Kun]

Thank you so much for sharing

[@DraconicKobold]

thisd took me too long to find. I have been doing this wrong for years now, especialy the part of form follows surface transitions was completly new to me

[@kayseriann]

ooh that's whyyy! you just made industrial design way cooler!

[@Design.Theory]

Thank you! glad you enjoyed it :)

[@sweetfruit7769]

Tangent based & curvature based transitions also play an important role in typography and graphic design

[@Design.Theory]

Yup. A lot of these principles can be applied to other design disciplines.

[@vidushichahal8085]

Thanks for sharing your knowledge with us :)

[@Design.Theory]

My pleasure!

[@MrDangerEXtreme]

Thanks! as a industrial design student i really appreciate for these videos.I wish i could subscribe twice ^^

[@Design.Theory]

Happy to hear that! Thank you for watching :)

[@gemmazanoguerasubervilles1584]

Thanks for the video!! It was really interesting and well explained 😁😁😁

[@Design.Theory]

My pleasure 😊

[@dinura-madhawa-hansapriya]

thank you very much sir. All the best to you and so helpful

[@Design.Theory]

Thanks for checking this out :)

[@highlydriven7370]

Good job brother! Hope your channel grows fast.

[@Design.Theory]

Thank you! I started uploading more frequently and I've been getting positive results. I'm hoping that as long as I continue to improve on the quality of the content, it will help to educate a larger audience....which is really my main goal.

[@highlydriven7370]

@@Design.Theory Nice! I'll stay tuned. I'm launching videos on my channel soon, more on the self improvement genre. But keep up the solid work man.

[@konstantinoschristofi7300]

bravo sir!!!! thaT VIDEO WAS THE BOMB!!!!

[@Design.Theory]

Thanks for watching :)

[@preacher3d801]

Hey, I've got a question that's been bugging me. You mentioned that Apple C3 thing (I think that's what it's called) and how its design was all playful - kinda like a Ford Ka, you know, that cheaper vibe. Anyway, I've been thinking about this for a bit. It's like we humans change how we see shapes and stuff. Like, compare a F22 Raptor and a modern Lambo. They're all about using looks we're used to seeing to sell us something that screams speed and coolness. But hey, I grew up in the 90s. My first car was a Golf 2. And I've got a soft spot for those cars with clean, simple lines - think Acura NSX, Audi 80 Coupe, even the old-school Lamborghini Diablo. Those rides really speak to me. It's kinda funny how we're influenced by our past when it comes to what we like now.

[@didxogns1]

Cried a lil when you used lexus as a failed case. I love lexus deisn. It's bad ass

[@Design.Theory]

I don't think it's failed. I just think it's odd. Odd doesn't necessarily mean bad. Many odd designs are very good.

[@Design.Theory]

Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. bit.ly/335vsqO .

[@simpernchong]

Good ground principles for design language. Thanks for sharing.

[@Design.Theory]

Thanks PC Sim. I appreciate that. Keep posting awesome rhino vids :)

[@simpernchong]

@@Design.Theory Thanks for visiting my channel. :)

[@advaitnaik7833]

That flute cracked me up

[@Design.Theory]

I'm glad my corny sense of humor was not lost on everyone :)

[@mariaeugeniaciccarelli7204]

The video is amazing, and the content very interesting. Do you have any book to recommend related with these content?

[@Design.Theory]

Check out the Design of Everyday Things and Emotional Design by Don Norman :)

[@princevimbai1]

Amazing video! Learnt a lot! A quick question, what software are you using to draw the concept? And what software (cheap or free) would you suggest for anyone interested in trying their hands at Industrial design and concept making?

[@Design.Theory]

just pen and paper is fine. for building physical prototypes, i recommend basic hand tools and a block of foam. the software I use is Procreate for iPad.

[@princevimbai1]

@@Design.Theory thank you so much! That was greatly helpful, I will definitely try it. Thanks for the amazing content and the reply!

[@claudiakramer4516]

Pleeeeeease explain the trash design from Mercedes benz

[@giannicolonello3240]

interesting… but stop that music!!! :)

[@noobsavant]

Can no one see the Hitler face and mustache on BMW’s front side?