Improve any FORM with this ONE Simple Design Tweak

Here is a great tip to help you improve your form development skills in the process of designing a product. The tip is actually a principle of design based on repetition of design elements. In the video, we look at how this principle is used in 3 different products. For contrast, I've also included an example of a product that does not use the design principle of repetition.
If you have any questions, let me know in the comments.
W H A T T O W A T C H N E X T:
GOOD DESIGN - ONE concept that can make all the difference
• Good Design vs Bad Des...
FORM FOLLOWS FUNCTION - an example in Industrial Design
• Form Follows Function....
HOW A DESIGNER LOOKS AT A PRODUCT | product analysis of Pulp storage
• Analyze this Product D...
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tags:
Product Design Form
Product Design Form Development
Product Design
Industrial Design
Principal of design
Principals of design
principle of design repetition
Principles of design
Principles of design repetition
elements and principles of design
industrial design form
form development

[@khris5953]

Hey Morna, I really enjoy your design analysis video, you really dig into detail and core of design development. You should think about recording a design lecture on some online learning platforms like Lynda.com or skillshare. I recently just finished watching Scott Clear's industrial design lecture on Lynda.com, it's really similar of yours, but your video is more specific and deeper, which I like better. I think you should give a try, and I would pay to watch your course. Opening courses on a platform might gives you more resource and offers video editing support, which makes your online teaching more consistently. Anyway, I am looking forward to watch more videos like me! Great job!

[@DesignplusMorna]

Thanks for the complements and suggestions!! I want to create an online course. I've actually been teaching at 2 local colleges here in toronto (Centennial and Humber) for the past few years so doing it online is a natural fit. I'm still thinking about the exact topic because I have a few in mind. When you say Design Analysis video - do you mean this one analyzing how to make a harmonious looking form or the Design analysis video like "Pulp Storage by Midori, where I look at form, function, material, etc.... or is it a bit of everything? ... lol Thanks again for your feedback. In the background, I am planning to launch a course so all feedback is very useful to me.

[@sandymakesplans]

i appreciate that you talk about the other parts of life that meet industrial design because it has a virtually infinite amount of intersections, and design has impacted everyone's life for better or worse

[@mickeyzhang9557]

Muy bien ! I really appreciate your videos , I usually spend lots of time researching form design but usually find in design research thesis , hope to see more videos like this in the future.Well done!

[@DesignplusMorna]

Thanks Mickey! Great to hear you enjoyed the video. :)

[@miashanholtzer291]

Great examples. Thanks for the excellent content. Look forward to seeing more!

[@DesignplusMorna]

Hi Mia, you are welcome!! best wishes, Morna

[@darkmatter345]

Thank you for these videos! I study industrial design and these videos explain basic concepts of ID better than they do in lectures. :)

[@DesignplusMorna]

Hi Jouni! Thanks so much for saying that. It's great to hear the videos were helpful. Warm regards, Morna

[@dcsev]

This was really excellent. Thanks for doing all your videos!

[@DesignplusMorna]

Thanks Daniel.. You are welcome! :)

[@user-ff2mu4fh4v]

Really nice to find this video, I remember during my bachelors in industrial design there was no mention ever of anything to help us create shapes and forms, no theory on anything visual. I've had to study by myself afterwards (loomis and concept artists) to learn about all of this, and I'm always surprised by how rare it is to find a designer that is at least aware of the existence of visual art principles. Great video and I'll be sure to refer this to students in the future.

[@DesignplusMorna]

Hi, thanks so much for your kind words. Wow, that is surprising to hear you didn't receive any training in visual design principles during your bachelors. Do you think this is typical of ID programs in your area? In my ID program, we covered Visual design principals but they were 2D graphic principals... which is fine for visual presentations, but strange considering ID is in 3D. My background is Visual Art and I was on the path to becoming an visual artist before going back to school for ID. I think the seeds for Visual design principals were planted during my art training. Also, thx for sharing... I really do appreciate it :)

[@eeffal8]

Love this video. Thanks for sharing your insight!

[@DesignplusMorna]

Happy to hear it. You are welcome!

[@sameermarwadi6767]

Thank you so much for sharing this.Never thought of it. This surely goin to help me in future design projects

[@DesignplusMorna]

you are welcome, Sameer!

[@L7Fx]

awsome video

[@tesg9551]

Great!

[@roiferreach100]

Wow! I learned a lot from your analysis. I love designing things, but I never thought of these things, I will apply these lessons from my next diys. Thank you. ☺

[@DesignplusMorna]

Glad it was helpful!

[@DioramaDreamscape]

Hey Morna, 😊 I truly enjoyed your post. I actually found it very engaging. 😁🙌 I think what it made differently is that you use real products and it gives your audience a good feeling. Keep up the good work! ✨✨✨

[@DesignplusMorna]

Hi, great to hear you enjoyed the video! Enjoy the weekend. :)

[@tanntann2658]

Hey Morna, I'm from China. I'm glad to see your video！

[@Hoangsonhn99]

I've looked for informations like these for my whole college life and now ur here. Thank you so much!

[@DesignplusMorna]

Hi Genon, you are welcome! it's great to hear you found some value in the video.

[@Silver_Fox_Weirdo]

thanks for share it

[@lkennedy7733]

I love this video. Thank you Morna. So useful

[@DesignplusMorna]

Great, happy to hear it! :)

[@akhilsutar2722]

I love your video. Such an eye opener. Thank you so much for sharing. This will help me in the future. Although I’m not an Industrial Designer but I would like to become one.

[@DesignplusMorna]

Thanks, Akhil!

[@shriya8966]

i think this was a reaaaaalllyyyyyy cool video ty

[@DesignplusMorna]

thanks, Shriya.

[@vignesh24081995]

Thanks for great content. Dunno how I never came across this channel earlier. Given how vague learning forms can be, I never wrapped my head around some concepts like harmony properly. I wish we were taught form development that is more actionable in college. Please keep making more videos like this. Kudos :)

[@DesignplusMorna]

You are welcome. Great to hear you found it useful. :)

[@oldschoolkrist]

Nice video! Thank you

[@DesignplusMorna]

Glad you liked it!

[@Hoangsonhn99]

Thank you so much for contents like these. I’m at a state where I can’t really interpret how and why I create my design form-wise. I’m looking for a book that greatly concentrates on form-giving but yet to find one. Do you have any recommendation?

[@obaedy]

Another nice video, I appreciate your videos, thanks...

[@DesignplusMorna]

Thanks!

[@creepdealer]

Hello Morna, this is simply brilliant, İ have had this in my mind for a while and wonder if you can share any knowledge about how "proportions" works in design? I am hearing it is what looks pleasent to the eye but I am still hoping that there is also an explantion how it works.

[@601AnnA106]

This video is soo useful and well explained. I've struggled with this for so long. Thanks for enlightening us ^_^

[@DesignplusMorna]

Glad it was helpful!

[@hirohaya4325]

wonderful~

[@DesignplusMorna]

Thank you! :)

[@Meursault20]

Great video. Btw, where did you get that chair? I’d love to pick up a few myself.

[@DesignplusMorna]

Thanks. It's called the Piana chair, designed for Alessi by David Chipperfield.

[@MathBlue]

Not a fillit but a radius still your vids is top notch!

[@DesignplusMorna]

Thanks.... a fillet if we are speaking solidworks ;)

[@paweskotnicki8969]

12:08 I think Kubrick would really enjoy this shot. Great explanation :)

[@DesignplusMorna]

Thanks, Pawel! :)

[@mornepretorius208]

My name is Morne , pleased to meet you. Design Onward

[@DesignplusMorna]

Nice to meet you, Morne!

[@mornepretorius208]

@@DesignplusMorna ⭐️⭐️

[@nevergiveup3886]

❤️👍🏼

[@himanshusinghchauhan6562]

Hello ma'am ..if you could suggest some form development books .I'd be grateful.

[@eliudegmdialamicua6169]

❤

[@MJKDESIGNer]

Nice design language vid. What about using the golden ratio? Do you use it?

[@DesignplusMorna]

Thanks, Michael! I don't use the golden ratio intentionally but it's possible, it's in my work. I rely on what feels right to my eye or my "aesthetic sense". However, I did study visual art. In the early years, I studied the human figure through drawing, painting and sculpture. So that may contribute to a sense of proportion. In addition, I study design that I think looks good. Your question reminds me of a book called Geometry of Design. It looks at famous graphic design, furniture design and the human body and analyzes them based on the golden ratio. It's an interesting book although I honestly haven't spent much time with it.

[@DesignplusMorna]

Hi Michael, to see the golden ratio in action - check out @macoshdesign on Instagram. She makes animations that show how famous products use the golden ratio. Also, her content is high quality.

[@Cataleojo]

Interesting video Morna!. Do you know some book about "form & beauty" or "form development" in industrial design?

[@DesignplusMorna]

Thanks, Luis! That is a good question. Nothing is coming to mind.... let me think about it and get back to you.

[@DesignplusMorna]

See the above comment to Michael. There is a book called Geometry of Design. It's interesting but I'm not sure how useful it is "in practice". It looks at Design after it's been made and makes a connection to the golden ratio.

[@amkh8902]

would u mind please use a microphone when the video swiches to ADV loud sound kills

[@sergeybuldygin5472]

Hi, can you give the name of the chair manufacturer from the video

[@DesignplusMorna]

Hi, the manufacturer is Alessi. It's called the Piana chair, designed by Sir David Chipperfield

[@preacher3d801]

Hey Morna, I just watched this video. Thank you for pointing this out. As for the remote, I would say there is an even bigger problem: there are no visual points of interest on it. Let me point you to a video that explains what I mean: "kzbin.info/www/bejne/p36rkH2Vq8iip6c" I know we have two different approaches to this: 1) from the design perspective and the other from an art perspective. However, I think in the overall design, this is coming together in what I would call 'look and feel.