The Kulture Study: TAEMIN 'Sexy In The Air' MV

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@briarrose 2 ай бұрын

no one can convince me he's saying sexy in the air because I only hear sex IS in the air lol and I've tried to listen for it a million times.

@karinaspak4230 2 ай бұрын

Same here. At first I thought it was because I am no native english speaker, but I watched a lot of reactors thinking the same.

@Chloe_Kitty 2 ай бұрын

you're right he IS saying sex is in the air. that's why he says "trapped in my loophole" as as long as the song TITLE is "sexy in the air" it won't get marked as a mature song in korea, cos i guess they consider the word "sex" to be more explicit

@v4leree 2 ай бұрын

actually even the lyrics are sexy is in the air but hes definitely saying just s*x lol

@itsmeleenie 2 ай бұрын

I keep hearing "yeah" and "right there" when those muffled dark voices in the back come on 😭😂

@frencinguyen183 2 ай бұрын

the line is supposedly "sexy is in the air," but idk who he think he has fooled lmao trapped in his loophole for sure

@thatssochic1373 2 ай бұрын

He has no competition in his genre. That is so spot on!

@itsmeleenie 2 ай бұрын

I think what makes Taemin stand out, and why he's successful as a soloist, is the persona he's created. Most idols and artists don't necessarily have a persona. Sure, some idols are monsters at dancing, and others are monsters at singing or rapping. However, Taemin as a soloist is a persona as a whole in all that he does. He exudes it in his voice, dance, performance, body and facial expressions. He doesn't look like he's performing a song. It always looks like he's living and breathing the music and lyrics, which is so amazing to me. He's not just singing, he's not just dancing. Taemin is Taemin-ing. By the way, this is different from being an ace. An ace can do it all, and does it well. However, not all aces exude a persona. I think the producers and directors all understand how Taemin works and one of the things they love about him. Honestly, they must have so much fun producing and directing for/with Taemin. I feel like he challenges them, and because of this, they challenge him in return. Or vice versa. Another thing about Taemin is that he's just bizarre in such a good way. He's unconventional, always evolving, grand and dramatic yet gentle and subtle, dark and heavy yet bright and light. Honestly, I have to remind myself that he learned how to dance just by watching videos (yes, mostly MJ), and advocated for himself because no one believed he could sing. I genuinely believe he made himself, not SM. I believe that they provided the resources, but Taemin is Taemin because he worked so hard to advocate for himself and worked himself to the bone to get to where he is. Taemin is just proving that he doesn't need a big company to keep being Taemin. And THAT is so difficult to do.

@lightningdoughnut4880 2 ай бұрын

I TOTALLY AGREE. I've been saying this- its a level of showmanship and performance that really completely immerses the audience. There's a few other idols that have great characters they play on stage (G-dragon, Taeyong, Hongjoong) but Taemin is so refined in his performance it's almost like a demon takes over him. Its just so captivating, beautiful and even at times terrifying. Truly an ARTIST.

@itsmeleenie 2 ай бұрын

@lightningdoughnut4880 Yes!!!! Ironically (because he himself says he sucks at it), it feels like we're watching an exceptional acting scene. The way that he immerses and becomes his persona for the stage/MVs is ridiculously cool. Partnered with his androgynous dance moves and looks, and his ability to excel in songs men (at least in Kpop) aren't typically used to doing (or encouraged), he is just an interesting and entertaining performer that knows how to captivate people with all these unconventional and non-stereotypical qualities.

@TayTks 2 ай бұрын

This is so absolutely spot on. It is interesting because during the promotional trailers for this album there were so many "Taemins" but at the end of the day all of those Taemins are just him. With other idols their ability to jump from concept to concept and inhabit a character is always praised but with Taemin, all of those versions of Taemin, the one in Criminal, IDEA, Guilty, MOVE etc. they have always been all him and they're all one. And no matter what he does or what agency he is in, he will always do it in a way that you'll end the performance saying "that's the most Taemin thing I've ever watched" He makes things his own and not the other way around.

@Behappy-m2z 2 ай бұрын

He’s such an unique artist that I hope to stay active many years to come

@maiyehia4376 2 ай бұрын

I need a love button for this comment

@CRNK824 2 ай бұрын

Taemin's main reason for leaving SM what's to explore other sides of himself as an artist. I think he's going to continue to grow show us a lot of different sides of himself.

@JiwonKang-j3v 2 ай бұрын

He is an artist himself.

@SpookyDarling 2 ай бұрын

I was nervous about how Taemin would be without SM. Why did I doubt him? I guess the question is: how will SM be without Taemin? (And now so many others too.)

@itsmeleenie 2 ай бұрын

They keep losing bigshots. If they lost Taeyeon, I'd be shocked lol. They lost Baekhyun and Taemin... IMAGINE

@soona22573 2 ай бұрын

@@itsmeleenie yeah Taeyeon is their last hope but I guess she's not leaving any soon

@TaeminatriX 2 ай бұрын

Taemin's BPM channel is down from bot hacking. Placeholder uploads of HORIZON and Sexy In The Air MV can be found on yt @ agatho_loves_music

@TayTks 2 ай бұрын

Oh PD it is so exciting to hear someone get Taemin so clearly. So much of the criticism I've heard re: the music video production has made me want to tell people to kick rocks because how can you not see the video looks EXACTLY how they wanted it to look. I am, personally, a big fan of the storytelling in Taemin music videos, but this is a song about sex in the air, and if you want to put a dramatic storyline into it well you may as well film an adult film if that's what you're looking for, but that's not the Taemin way, this is. Like you say, he is creating sexual tension with the viewer throughout the entire thing until it literally explodes. My favorite thing is all the vocal layering with straight up moaning and, I guess, as PG "dirty talking" as you can get on a song (The whispered "ah yeah?" after the big AH YEAHS! ?? Nasty 🔥) Like alright we get it! And I love it!! No "guilt" anymore, he was here to f*ck with us (figuratively) and we love to see it!!! Great analysis as always 🔥

@spectral__ 2 ай бұрын

It may be a different style for him, but it's still 100% him. It still fits in with the rest of his discography. Everything he does, he adds his own unique flair to so it's unmistakably him. Even the production, while a different style, still has the same sound/vibe as his other songs. Just like how SHINee as a whole can do many different styles and still clearly be them, Taemin alone can as well.

@moelin12 2 ай бұрын

For me in the first part, when the song starts, I feel that we enter a brain wave system, not a computer system, and that makes me think that we are entering his mind, that's why when he goes down the elevator, I feel that He tells us, do you want to go deeper? He even looks straight into the camera and goes down and He knows that we are going to follow him and we want to follow him. . We are in his world, his universe.

@nurversace1930 2 ай бұрын

that dance break outro was just a masterpiece

@soona22573 2 ай бұрын

He's THE BEST artist in the kpop and DEFINITELY one of the best artists globally

@soona22573 2 ай бұрын

and him staying humble and excited for juniors is something I never get tired of

@coolcumber-salad 2 ай бұрын

Thank you Form of Therapy for doing the basic courtesy of providing easily-clickable link back to official Sexy In the Air MV. You are a rare commenter who does what is ethical and helpful. Taemin's channel has been hacked for two weeks, he needs link back more than ever. Shawols need to EXPECT basic link back courtesy from all derivative video creators.

@SHINee2508 2 ай бұрын

He said he left SM because he wanted to get out of his comfortable life as an artist. He moved to bpm instead of a big company because bpm could give him space and time to create his own career. In SM he has written many songs but most of them were rejected and he even had to work on the songs that the company gave him. So now he shows us and proves to us that his choice to leave smtown as a solo artist was not wrong by being the composer in all the songs of this new album and from just dreaming of having his world tour concert, now he is doing his world tour concert.

@lurosie5813 2 ай бұрын

He’s definitely saying “sex is in the air/sexy’s in the air”. The song will be given a different title to get past certain age restrictive laws I assume- it’s like Britney Spears’ “If You Seek Amy” sounding like “F.U.C.K Me” 😂 As a shawol of 11+ years, it’s incredible to see how far he’s grown as an artist; I’m really proud of him 🩵

@vixxexo6855 2 ай бұрын

The Britney Spears song does not sounds like the other word.

@SGietzen 2 ай бұрын

@@vixxexo6855 It does and thats how it was meant to sound. If You Seek Amy spells out F.U.C.K me-listen to it closely lol

@skzanarchist 2 ай бұрын

reminds of of xdinary heroes saying "if you seek it why owe you" making it sound fuck you 😂

@v4leree 2 ай бұрын

Actually Horizon is the other title track, i'm guessing he's gonna release the MV soon but the song is so good! so is the album! thank you for checking it out!

@creolivia4830 2 ай бұрын

It’s not the company, it’s the artist.

@Behappy-m2z 2 ай бұрын

I like your study of Taemin. So thorough and to the points! He’s no doubt the best K-pop male dancer, performer and soloist.

@skzanarchist 2 ай бұрын

the mv feels like a personal invitation into his world. taemin's every move is soo deliberate and dripping with sensuality. the visuals are of course stunning, but it’s taemin’s presence that makes the whole thing feel so intimate, like he’s performing just for you.

@seokjinthusiast 2 ай бұрын

i hear "sexy's in the air" this is such a Taemin song. this is the EPITOME of a Taemin song. this is so him. his energy is unmatched. i love this song so much. he's 100% flourishing.

@I_LOVE_NMIXX..ITZY..Red_Velvet 2 ай бұрын

TAEMIN is an incredible dancer. His vocals are awesome.

@kdfromage9952 2 ай бұрын

I really loved your reaction; I learned a lot and gained further appreciation of Taemin’s brilliance. The Eternal album is also incredible top to bottom, with his composition and lyric credits throughout.

@wenweizhang4558 2 ай бұрын

The king of K-pop 😊

@natasharaez 2 ай бұрын

Main takeaway: TAEMIN WANTS ME Nobody else has really talked about the changing aspect ratio into the dance break and what it means/does so thank you for talking about that!

@mochawilliams5996 2 ай бұрын

Eternal album is a masterpiece ❤

@bea_hae_tae9392 2 ай бұрын

Taemin never disappoints, I like both the MV and the choreography, and the vocals are the icing on the cake. The DJ also did a great job. I feel like the whole thing has such clever transitions and references to some of the previous songs that we can feel TAEMIN's unique style

@jessieguo0088 2 ай бұрын

Thank you for recognizing his efforts to reconstruct himself. I think TAEMIN and his team in BPM have been making great decisions for him so far. I can feel him thriving and glowing with more creative control and full support of promotion at the new company. As someone being in the youth-oriented industry for over 16 years I can see there is still great potential in the future ahead of him. Props to TAEMIN and thank you for your support! 💛💛💛

@BABYMONSTER_AHYEON_RORA_RAMI 2 ай бұрын

TAEMIN is a fantastic dancer. His vocals are insane.

@crichards3533 2 ай бұрын

Taemin never disappoints.

@TayTks 2 ай бұрын

Before I watch the whole video, guys, give the album a buy and a listen if you can, truly outstanding work but not just that the actual physical albums are FREAKING GORGEOUS like collector pieces. OMG the Film edition!?? Coffee table book. That is if BPM restocks them 💀

@luvletter93 2 ай бұрын

no one is hearing "sexy in the air" cmon and srsly taemin SLAYED this. he just keep outdoing himself it's crazy.

@mushpotaeto 2 ай бұрын

i just know taemin going to smile from ear to ear coz you worded it out perfectly ~

@Lian.8524 2 ай бұрын

My favourite song at the moment, thanks for checking it out

@lindat.2483 2 ай бұрын

I can't wait for this mv to come back on KZbin😢😢

@4Peace. 2 ай бұрын

A new Taemin 🔥 Thank you for your analysis, as always, PD. I like the black hole example. Taemin has been into quantum mechanics lately, so this makes perfect sense. I'm so looking forward to this new chapter 🫠✨️

@Moonlight-b9v 2 ай бұрын

Thanks for the reaction! I remember how much you enjoyed Tongue Tied by KEY and as fun fact the MV for Sexy In the Air was also done by that same director

@pearlaquarose8140 2 ай бұрын

Thank you PD for pointing out all the subtleties and intentional details in the music video and the song!!! I'm in greater awe of Taemin's artistry after watching this. Taemin is a LEGEND and I'm so excited for this new chapter in his career!!

@mei00662000 2 ай бұрын

I love you reaction so much. You have explained a lot of details of this video and made me realize what a great work TAEMIN had made.

@ena11ais 2 ай бұрын

the best and the most professional reaction I've seen so . thank you . Guilty is a masterpiece ( for me , the best!) , but Eternal as a whole album is brilliant. although the G.O.A.T. and Sexy In The Air is not meant to sound catchy and commercial, the two songs are fantastic with the deep meaning of the message and the musical genre chosen to deliver the message, and from Horizon to the last song on the album Sey Less is simply a master class of Taemin's artistry .

@KpopZuko 2 ай бұрын

Anyone else realize the baseline in the foreground around the 2 minute mark of the music video is just someone going “a e i o u” pitched way down. I love it. So much. I want it in every song.

@Wavingfly 2 ай бұрын

I enjoy Taemin but this song didn’t grab me right away…. But damn the more I heard it the more I wanted to listen to it. Enjoyed the video ❤ thanks ☺️

@sharon_mvip Ай бұрын

I know I'm so late watching this but thanks so much for the review!! You pointed out so much professional views that I can never notice as a normal fans, well done on the review 🔥 I have a whole new way of watching on the MV after your review! Thank you!

@hiroukisanada 2 ай бұрын

태민의 섹시한 매력이 이 곡에서 완벽하게 드러나네요! 그의 음악은 언제나 감탄을 자아내요. 정말 멋져요! #Taemin_Sexy_In_The_Air

@Casper745 2 ай бұрын

Taemin Forever Gonna Release Some major award winning production and presentation with his music every single detail is perfect

@ichoosemeimsorry Ай бұрын

the production is insane

@I_LOVE_NMIXX..ITZY..Red_Velvet 2 ай бұрын

I love TAEMIN

@nuiellemedeiros9854 2 ай бұрын

wow I really appreciate this analysis! At first I thought it was a rather simple music video, more like a performance video, I'm glad now I can see all the underlying message and intentions

@LeydaRachadey 2 ай бұрын

TAEMIN es como una caja de Pandora. Siempre esperando conque nos sorprenderá. Cada regreso es tan genial único. Hace lo que ninguno se atreven hacer .El no piensa en lo comercial. Solo hace lo que le gusta. .Es SUPREMACIA .del KPOP .Con su propia identidad. .plis reaciona a la presentacion Horizonte. Un performe genial .Sus bailarines de respaldo son los de BEYONCÉ MADONA MICHAEL JACKSON ❤ FANTÁSTICO 😊

@Ear_Candy_8650 2 ай бұрын

He looks amazong! ❤

@donnab1111 2 ай бұрын

I really appreciate your reactions. Thank you!

@suiwey7 2 ай бұрын

King never disappoints

@kimchiiiii0525 Ай бұрын

When reactors react to Taemin, I'm extra proud I'm his fan yknow what I mean...

@kazanna12345 2 ай бұрын

Taemin is very consistent and he knows what he wants at this moment 😎❤️

@sliverhalo9286 2 ай бұрын

Taemin is art

@ayymayy7758 2 ай бұрын

I feel like he smoothly pronounces Sexy and is together. So it’s like Sexy’s in the air

@macey463 2 ай бұрын

I think the title is how they'll get past censors.

@preciousminho 2 ай бұрын

The majestic King Taemin 👑💯💎🔥

@bluaaahhhh 2 ай бұрын

Yes yes yesssss I was so waiting for this Lee Taemin Lee Taemin Lee Taemin

@marwanamouchi4944 2 ай бұрын

Taemin ❤️💎👑

@EHMIN_6v6 Ай бұрын

우와..이분 리뷰 맛집이네👍

@KaramexP 2 ай бұрын

Your excitement on the MV makes me love the song so much more

@Yoonmincouple.bangtan 2 ай бұрын

King taemin 👑

@chickennoodlesoop0320 2 ай бұрын

i was waiting for your reaction and it did not disappoint you put my exact thoughts perfectly

@Moonlight-b9v 2 ай бұрын

Can't wait to see you react to Taemin's Horizon MV! Onew also released his comeback title Beat Drum, looking forward to your thoughts 💙

@chayan3048 2 ай бұрын

Thanks for your passion, your analysis and your appreciation of Taemin. I can understand all aspects of his artistry because of you 😊

@maryqueenmaryqueen2523 2 ай бұрын

The only artist who can ever top Taemin is Taemin himself! Each time he manages to explore new styles and concepts, while staying in the core almighty legend Taemin we know ❤ I listened his album on repeat as soon as it was released, and believe me when I say you are not ready for what he unleashed 😅, out of all albums he released "Eternal" is another level, each song reflects sides of Taemin he never showed before, masterpiece of an album! And yes, he says "Sex is in the air" but due to censorship he changed the title and english lyrics, very Taemin style loophole!

@Ace6v6 2 ай бұрын

Wow excelente análisis. Creo que has comprendido exactamente lo que querían expresar con el MV y el álbum. Thanks for the reaction :P

@grec. 2 ай бұрын

Yes! I've been waiting for this reaction! Thx sm

@irlcamila 2 ай бұрын

u losing ur mind over this is so relatable lol i too felt so delusional watching him be all seductive

@pandakholin 2 ай бұрын

I can't wait for your reaction to the album. This song is a grower! He has composing credits in every song and writing credits en two. The album is produced by him. You have to check it out. I bet you'll love Deja vu. Horizon is another title track!

@LeydaRachadey 2 ай бұрын

Gracias por tu maravillosa explicación del video. Es genial verlo desde tu punto de vista. Si .es como si el nos invitara a seguirlo. Es genial y lo maravilloso que el trabajó en la creación producción y concepto. Del mismo. 😊

@FAQIvan91 2 ай бұрын

1) You cut your hair? Great new hairstyle 2) And you didn't watch and listen to Horizon yet 3) please also react to Onew's new MV "beat drum" 🫰

@VictoriaAugustyn 2 ай бұрын

i was so excited for this

@marciamuller9598 2 ай бұрын

Taemin é excepcional, tudo nele grita arte. 💖🇧🇷

@avotia 2 ай бұрын

Thank you, I liked your analysis. It is always pleasant and interesting to listen to your thoughts and comments.

@surenchimegbudragchaa4937 2 ай бұрын

your reaction is so fascinating to watch

@CatsNTunes 2 ай бұрын

Thanks for another great review! Taemin always brings something unique and sexy. I'd love to see your review of Onew's new 매녁 (beat drum)

@nirakorn 2 ай бұрын

The more I listen to this song, the more I like it ✧(♡ˊ͈ ꒳ ˋ͈)

@julieduong6571 2 ай бұрын

“This extra Outro is not needed” 😁

@francesca114 2 ай бұрын

I was waiting for your reaction PD 🙏🏻

@creolivia4830 2 ай бұрын

He is saying “ sex” however, it seems it would be changed to meet broadcasting standards.

@bluevegas01 2 ай бұрын

I do not know why, but "Sexy In The Air"'s intro throughout the song reminded me of the OP to the 90's Spider-Man The Animated Series.

@DivinaKaNzA 2 ай бұрын

It's always an interesting experience to hear what you have to say. especially when it comes to taemin. I find this video very basic. a throwback to 2012/2013. it seems to me like they spent all the budget on trailers and marketing and made this video with what was left. instead you make me totally reevaluate it. anyway, the song is crazy and the album is beautiful.

@bonepeonies 2 ай бұрын

Yeah, that was my first impression as well; I’m always glad to come here and see new highlights/re-evaluate

@leydarachadey465 2 ай бұрын

Eres genial gracias por entender a TAEMIN .Explicarnos como piensa que dice siempre a travez desu musica pliss has lo mismo con HORIZONTE 😊

@feelshowdy Ай бұрын

I'm asexual, but I have a strong appreciation for eroticism in art and literature. Taemin is one of the best at this in my opinion. The way he portrays desire and attraction and all the complex emotions and dynamics involved is brilliant.

@myarohadalmindeobi6018 2 ай бұрын

The album name is eternal and horizon is a b side he's performing

@Ofra8191- 2 ай бұрын

Horizon is the name of the 2nd title track on the album, the ending is a teaser for it.

@sindahat7451 2 ай бұрын

I feel mixed about this song/video, but am liking it more and more. I love the janet jackson vibes SO much and am adjusting to this new sound. The video reminds me of "All Night" by Janet Jackson or Britney's "Me Against the Music." My only issue is that this MV is not sexy enough for this underground nightclub concept. I get that Kpop idols walk a very delicate line and don't commonly express sexuality the same as artists from other countries. However, the weird spacing between all the dancers at 1:36 and 1:46 and throughout the video just doesn't feel natural given the concept. Like you're at this underground club but everyone is dancing 4 feet apart from each other? I'm not sold on this high sex concept? On the other hand, love the song, love the choreo, and Taemin's so talented as always.

@TheHekateris 2 ай бұрын

YES.

@msmageCrow 2 ай бұрын

P.D., I've been watching your SITA reaction over and over, it's so good! I came back this time to let you know that Taemin's Official 'Sexy in The Air' MV and Official "Horizon" MV are now temporarily located on the AGATHO channel (perhaps you already know), due to a recent hack on BPM and Taemin at BPM sites. I thought you might want to again take a look at these "new" Official 'Sexy in the Air' and 'Horizon' music videos, for your own pleasure, in that they are fully in 4K with HD Audio. Hope you get to enjoy them while they are available.