The Kulture Study: ENHYPEN 'XO (Only If You Say Yes)' MV

[@milli4564]

I still madly love how much this song talks about permission. 'I want you to say yes but won't do anything to you until you do'

[@InstalockLoL]

Vampires require permission so this plays on that with their vampire concept

[@himaririku5289]

​@@InstalockLoL why do they require permission?

[@InstalockLoL]

@@himaririku5289just a vampire rule doesn’t have much more behind it.

[@5l33pycl0wn]

@@himaririku5289 they need a premission to enter your house (ofc there are different lores about them)

[@muriax]

I still can't get over the fact JVKE worked on this song. It suits the boys so much and omg the lyrics are so pretty.

[@shawolroha4045]

15:45 finally someone said it, sunoo is such a one of a kind member and it makes me happy that he's shining brightly with this concept! (belift give sunoo more screentime, lines, and brand deals)

[@codemari]

There was a theory that whoever wins the rock paper scissors game confesses to the girl (in some scenes she’s wearing the same outfit like Jay/jungwon and niki/heeseeung) so first it was Sunghoon at the subway station and pool, he was nervous before in the washroom, but you get to see all of the situations where every member wins the game (sunoo at school with a mask that hides his vampire secret but it is uncovered so he’s sharing his secret with her and open up, jungwon on a rainy/snowy night walk, Jay at the flower shop, jake waiting at his apartment, ni-ki in the car, heeseung riding his motorcycle and going to a rooftop movie, etc.) As a personal theory/explanation I think it might all be parallel universes where we see different situations with who the girl is with, but some events are still the same like a rainy day in jungwon/ni-ki/jay’s situations, or sunoo/heeseung bumping into someone (it was an actor that was a guy), or the flickering lights for Jay/jake - also in the lyrics they say that she is their goddess of their universe. At the end, we see jungwon snap out of this dream (maybe they all get a glimpse of their future? so then all of the members end up choosing rock in hopes of getting Chloe) Smart Ni-ki chose paper, so he won in the end and we see Chloe in his car with the others in the traffic scene. There’s also lots of references to time stopping and reversing (sunghoon when he confessed, Ni-ki at the end, a very short few seconds of some scenes being reversed) and I also think maybe the Butterfly could be a reference to the Butterfly effect and how those little choices in rock paper scissors could make out their possible fates with Chloe. There’s also a chance that Chloe is still gone (going off the concept trailer) and that is why time stops, she never actually heard Sunghoon confess (Romance: Untold fr) and we see Jay hold a candle with a sad look, the lightning bolt reminds me of their orange blood concepts about the fleeting moments of life and cherishing those moments - this could also be why everything looks so dreamy and why there’s so many lens flares.. it’s not reality bc Chloe is a mortal and enhypen are immortals. Theres also a Riverfield (setting related to dark moon) street sign in the choreo shots, meaning they had already arrived by then? Wow I wrote a lot anyways thanks for this reactions I enjoyed it!!

[@codemari]

14:12 - I think those lights use motion sensors so when they go on, it means Chloe is coming closer to Jake who was waiting for her and playing around with his ring (after she arrived he snaps his fingers they all turn off but yeah maybe he did control the lights idk)

[@Wavingfly]

I like how Jake said in the reaction video that this was their most straightforward music video lol. Thanks for your breakdown… I think if one is “newer” to the boys you don’t see all the details ❤❤

[@pammycullen8029]

Whoa! I really enjoy reading your theories.

[@IsadoraSoaresDaSilva-w7h]

Sunoo SHINES in this. You should watch their Studio Choom performance. Sunoo in his blond hair, pink polo shirt and bright smile made my jaw drop.

[@meeksmika]

I don’t know if you noticed, but at the end where they’re by that car talking in the background, they’re actually talking about their preferences in the tastes of different blood types!!

[@dinogino3787]

i was hoping someone would say what they were talking abt bc i don’t speak korean 😂🤣 that’s so funny tho

[@aruleseul4096]

21:41 Jake's vocals really needs to be appreciated.His voice is really amazing and adds spice to every enhypen songs! Jake knows how to set up his voice to each song and make it sound perfectly in his own colors!

[@andtipidee]

4:34 “CHOREO INCOMING… oh” 😂😂

[@vinter3693]

Its crazy how they didnt do anything for Memorabilia which might be one of the best Enhyphen albums to date 😢 "Teeth" is the 2024 version of Drunk Dazed

[@Wavingfly]

Right!!! I looooooove that whole drop (mini album?) lucifer “chefs kiss” fatal trouble obsessed 😍 I wish they had done more!!

[@ayesha7215]

Yeah They couldn't actually promote memorabilia album because of continuous tour Maybe they'll perform unit songs in upcoming concerts or maybe in year end award shows❤❤

[@ujungwjsn]

fatal trouble is SOTYY

[@gina5004]

memorabilia is literally one of their best albums😭

[@ignacia3628]

Memorabilia is so good 😭

[@ipadbby]

the synths are so crazy! i’m not an enhyphen fan so i came across it by accident but i’m glad i did. These synths are the best i’ve heard in a while

[@oohdiana]

I've been obsessed with their music for the past years but it was with Bite Me that I really payed attention to them. Bills is one of my fav bsides in kpop... and then they released Fatal Trouble which blew me away by how GOOD it is... I'm so happy to finally experience a real comeback and they didn't dissapoint AT ALL with this new album! I LOVE ENHYPEN ❤

[@Daydream_with_EN_11.11]

If you want to feel your heart flutter, this is the answer. That DAMM LYRICS, MV, CHOREO and even FANCHANT 😭 I love the MV and song so much

[@aria207]

Definitely agree with you about sunoo being a pop star boy. He always do well in whatever concept they do but this one is really right up his alley.

[@yenaquack]

15:45 LITERALYYY!!! Sunoo is shining on this cb istg😭

[@Casper745]

ENYHPEN Music is growing and very much maturing with their voices and range as performers and vocalists

[@halobro6300]

I saw a theory that made a lot of sense to me. basically the mv starts with sunghoon winning rock paper scissor to get the chance to confess to Chloe and the mv is all the scenarios of how the boys would confess to Chloe, and when we reach the end its not just jungwon seeing the future, but rather all the boys, which we know because when they play rock paper scissors again, they all put rock which is how sunghoon won the last game, except for ni-ki (which we know its niki bc he was the only one with his sleeve rolled up in the beginning) who put paper, thus winning this game and that's why we see him smirking in the last scene with Chloe in his car.

[@ai_persona1156]

Wow, this makes so much sense

[@lnqxie500]

19:20 This is a sequel to the Concept Cinema. In the cinema, they mentioned escaping to Riverfield and bringing Chloe along, but failed because Chloe is nowhere to be found in the music shop. In this MV, they finally arrived in Riverfield and started living a new life, reminiscing their time with Chloe, hence the "flare" to indicate a 'flashback'. On the 1st chorus with them dancing on the streets, you can see "Riverfield" on the street sign.

[@vidharmee]

I'm glad you gave Jungwon his flowers. He's the most underrated member IMHO even tho he's the leader, he doesn't get enough praise for his unique and stable vocals. It's different for them and they did awesome! ❌⭕💗

[@catwon_noona]

Love XO, and I love the full album even more. They ate with this comeback. I also really love how they were styled in this MV. Jungwon giving kpop lead vibes.. plus his vocals ❤

[@onlypau_25]

The train and fireworks scene reminds me of Fatal Trouble mv 😅 and this mv looks like a POV of Chloe with different members... And if you notice they're dancing in the middle of Riverfield... If you remember in Concept Cinema, Jungwon said they should save Chloe and they will go in Riverfield... And thank you for appreciating Jake vocals... He's still underappreciated by many... That's why the producers gave him more lines especially in chorus because they see that Jake's vocals is beautiful and catchy to listen...

[@viviana_s]

I think it would be fun if Chloe was literally changing their powers. like in the scene with sunoo and the butterflies, she’s actually showing him how to make the butterflies, as a metaphor for her changing him into something more gentle

[@racheljohnson7177]

The smile on my face the whole time🤭I can envision a better melody and the production could’ve expanded but the verses and delivery are so nice. Overall it's very cute and vibey.

[@coverbyhee1712]

the whole album is insanely beautiful, I hope you will listen to it 💗💗💗 i loooove love love xo, it's fun it's addictive it does everything it was meant to do

[@bela3760]

This is literally such a good song for them🎉

[@leerana2144]

so they said earlier Chloe is us engenes, they all in love with her and thankful to have her as sunghoon said in his lines. during the scene of sunghoon and her in the train station, he stopped the time and confessed to her that he liked her (she didn't hear it tho since the time was stopped that's why it's "untold") but in my theory the beginning of the music video, them playing rock-paper-sce was to decide who will get the chance to confess his love for her that's why the guys were slightly sad about not winning and also the fact sunghhon seems stressed the whole mv nervous to tell her his feelings. but still in the end it all seemed like jungwon was daydreaming and all that was just in his head and they didn't play the game to decide yet (also that's why imo the whole mv looks so dreamy) oh and also with jake, at first i thought it's that he control the lights but then i thought that maybe cause Chloe was walking to him, that's why the lights went on with every step of her. and the whole mv she went to a date with each member jungwon - walk under the rains which he then turned them into snow for her heeseung - motorcycle ride shown at first and watching the moon jay - at the flower shop jake - at home sunghoon - train station and in the beginning she was sitting there when he was in the pool sunoo - at school and the butterflies trick for her ni-ki - the car ride that was my theory sorry it's lengthy 😭, but i really enjoyed your reaction and i like how you take in all the small details. i appreciate you and hope u have a great day

[@crowei]

i really love Jake's voice too, something about it makes my heart flutter

[@MarienoelleOUABI]

Really refreshing. I love it.

[@User1234ati]

I'm obsessed with this song

[@ashleygaxiola6503]

15:40 YESSS I agree SUNOO IS SHINING!!!🤩🥹

[@jungwonperez]

They want to confess their feeling as an ordinary boys but they cant coz on the other side they are vampire!make sense its romance untold!

[@ee._ngy]

Thank you for reacting to Enhypen 🫶🏻✨

[@lnqxie500]

15:45 IKR!

[@dadian803]

LET'S GOO PD! Waiting for your reaction.

[@itsmey1175]

they never disappoint

[@sunishkasingh6449]

You will absolutely love the entire album specially moonstruck, brought the heat back, and hundred broken hearts!!!! Loved ur reaction 🙅‍♀️🙆‍♀️🌷🔥

[@sehbasareen6669]

I was literally waiting for this

[@hansikaeveryday]

You don't know I was waiting for your reaction ever since the album came❤

[@cirevina1295]

I'm also obsessed with Jake's voice. Happy to hear this from you. He is so underrated. I am amazed how Enhypen surprises us everytime they have a comeback. XO is different from their previous songs and it's so refreshing and sweet.

[@nerakrich3610]

They are not only vampires, but vampire with powers.

[@Sunny-bc2mu]

I love your reactions to Enhypen

[@__h__-]

Their MV and songs are always both amazing and uncanny at the same time.

[@mavieprivee1326]

heeseung's vocal I knowww!!!!!

[@heeismine7]

He’s soooo good ahhh as always

[@Bz1623]

I'm obssessed with this comeback, I think it's my favorite song from them and they have sooooo many bops

[@mharicehl6534]

It's amazing❤

[@ElinaTai]

the synth on this song makes me CCUUUU-

[@EmelyHale-u9g]

it's only Sunoo who didn't meet the girl. Every member has a one on one with the girl. Sunghoon at the lake and subway station. Jungwon walking with her under the umbrella. Jake waited outside the apartment and she finally came. Jay at the flower shop. Ni-ki at the car. Heeseung under the moonlight.

[@andtipidee]

Sunoo does meet Chloe. The person pulling the mask on and off him is most likely Chloe.

[@Riaaan07]

Uhm, Sunoo showed those butterflies with Chloe and the one who took off the mask 😅😊

[@BABYMONSTER_AHYEON_RORA_RAMI]

Yes !! ENHYPEN !!!

[@dinogino3787]

IVE BEEN WAITING FOR YOUR REACTION TO THISSS I LOVE YOUR REACTIONS AND COMMENTARY.

[@diannaa.62]

I feels like this sound is taking over kpop, which I don’t mind until I mind eventually I’m sure lol. But yeah another banger!

[@BABYMONSTER_AHYEON_RORA_RAMI]

What a cool MV !!

[@서현-k5b7j]

You are so nice and thanks for reacting to this mv and thanks for loving our boys especially sunoo as he is my bias..

[@tatata6o5]

Hi PD! I like XO, As much as I love when Enhypen leans into their vampiric concept, I am happy they changed it up and gave us romantic pop. They haven't had a refreshing title track since Tamed-Dashed and I agree Jake, Jungwon and Sunoo's vocals shine so much on a song like this. Time for me to resubscribe to your patreon so I can hear your thoughts on the rest of the album :)

[@n.p4869]

The chorus sounds SO FAMILIAR. I just cannot put it where I heard it before in another pop song

[@annewoovrr8038]

omg biggg thank you!!! i was waiting for this 😊

[@xFREEPALESTINE]

you look so much healthier congrats

[@BABYMONSTER_AHYEON_RORA_RAMI]

ENHYPEN ??!! Heck yeah !!

[@chiaravallini532]

Goddam jungwon Aahahaahaah A MOOD

[@iz00axel]

I've been watching some of your vids and I enjoyed your analysis here as well. To answer your question, I like it very much! It's my happy pill atm. My theory is that Chloe's already dead and this is just how the vampires are coping. We only got to know her through their POV, but we have yet to see her outside of a flashback or in the case of XO, their daydreams. My guess is if only Chloe had told them yes, she could've been saved and be with them, but we'll have to see on another concept trailer/film or so what actually happened. In Romance : Untold's Concept Film, they promised that they'll bring Chloe to Riverfield, but it looks in the MV only they're the ones who made it there without her. If you look closely at the butterfly part with Sunoo, there's actually one small bat flying amongst the butterflies.

[@mooneedy]

yayyyy i'm so happy i was waiting for your reaction!!! i think xo is so refreshing and i like it way more than sweet venom, even though both songs are more on the "bright" side than their other title tracks. i got to admit i was a little worried at first because i thought it was a little too repetitive but i got used to it now and i think it's very catchy. and the concept suits them A LOT, it's one of my favorites. i suggest everyone to go and listen to the full album, it's really impressive and full of great songs too. romance : untold album of the year!!!!

[@xodaana]

Brought The Heat Back MV reaction go go? 😀

[@durrotunnimah1716]

omg i really like your reaction

[@Belbecat]

I agree, Sunoo shone in this one for me. Him and Jungwon 🤗

[@RoJa713]

SUNOO IS SHINING!!!

[@Cinsall81]

Sunoo with the mask is from an anime called the boy in the fox mask

[@palden_]

15:45 yassss sunoo is shining especially more this concept. his smile is the best thing and im so happy just seeing him enjoy performing especially for their win encore recently

[@Deb.Blakley.Rasmussen]

💜

[@ibii_143]

I've never seen sunoo have so much screen time in an enhypen song, I'm so happy :)

[@ketikoch3]

You should react to Brought The Heat Back MV immediately :D

[@minxlinx2666]

Oooohhh Sunghoon said “I Like You” in Korean I’ve been trying to figure out what he was saying 😂😂😂

[@marae5830]

I can't wait for you to hear Moonstruck!!!!!

[@bbhhfto]

"Were those bats on the ceiling? Oh so I guess that's like the other enhypen members." Idk but it kinda sounds funny hahaha

[@lnqxie500]

16:17 all pink lights are real. the behind scenes are amazing

[@seeunslave]

hmmm best than bite me ngl.. yall the best i can't ❤

[@laimavorslova4393]

Jungwon really came for my throat this comeback, unexpected, but im not complaining ... Truly, a no skips album 😎🫰

[@mavieprivee1326]

so funny pd was like choreo let's go and the music stops

[@BCbianChris]

please react to hundred broken hearts here!!! jungwon participated in the writing and i think also composing!!

[@Red_1987]

❤

[@cloudyim5293]

Jake's voice is literally no joke

[@sunshine0615]

this is sunoo’s era!!! thank you for the reaction

[@Lalisa_one]

Sorry, did you watch fatal trouble? I really wanna see ur reaction 🥹🥰🥰

[@JingjokD]

What are your top five groups?

[@SunlightFreddie]

Thank you so much for the reaction. I was wondering if you could react to B.D.U’s debut song “My One” B.D.U was formed from the Mnet survival show Build Up and they just debuted with their 1st mini album Wishpool on June 26th. Their Title Track “My One” is really good and I highly recommend checking it out. The members of B.D.U are: Bitsaeon from M.O.N.T Seunghun from CIX Jay Chang from One Pact Kim Minseo They are all vocal kings and the title track as well as the album will blow you away with their insane vocals.

[@waipaiml7040]

NEXT REACT - VVUP (비비업) - 1. AIN'T NOBODY, 2. LOCKED ON, 3. DOO DOOM CHIT

[@mj-ye9vm]

i’m sorry i’m not sure if you take suggestions but i noticed that you haven’t reacted to boynextdoor’s comeback ‘earth with and fire’ and i know you’d love it!!

[@the_rythmjello]

Please react to Kiss of Life 😞

[@enhaspire]

I think part of the reason why XO seems to have that 'Western' sound because JVKE participated in producing.

[@MainlineGlow]

Can we get TXT Deja Vu as well?

[@kimsunoobaragui]

The girl is always ENGENE, they are waiting for ENGENE all of them. Because Chloe is ENGENE.

[@JustChiaras]

I hope you also react to Nectar by The Boyz ❤

[@omee9598]

Pls react to Brought The Heat Back mv

[@bela3760]

Watch dance practice

[@xxRizuixx]

Followed u from ur taxi blurr reaction, became a fan after hearing u love enhypen 🫶

[@saoirserra_]

PD pls react to enhypen romance untold full album plssss i swear it's so goooooddd

[@flwrsua]

DREAMCATCHER IS BACK WITH ANOTHER BANGER PLEASE REACT TO THEM 🙏🏾

[@bharatisoibam-kd4ts]

Please react to highway 1009

[@brittanygidley1291]

ni-ki

[@juditam8472]

I am not a fan of songs like this though Enha does pull it off so well! Their b-sides always shine but this time every one of them could have been a title track. They are that good. Album vise I never heard anything better.

[@vd1445]

The album i love it absolutely but xo it wasn't my fave tt because that robotic effects isn't all that. hope they went for something else maybe moonstruck also i wish they gave heesung little less lines and let other members shine more.

[@naenaeo]

Moonstruck wouldnt be a good tt. Its the best enha song ever for me lol but i think it leans towards dark r&b or dark pop like the weeknd which might not be everyones cup of tea. However you cant really go that wrong with a pop song. Its really catchy and the streams it has proves that it was a good decision to make it the tt. I get why some people wouldn't like it though

[@kingjonty7]

We want DREAMCATCHER-JUSTICE😍

[@aileenxie8706]

yessss!!

[@larpy]

Are you going to do a reaction to Babymonster - forever MV