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When Netflix became many people’s go-to for streaming TV online in the early 2010s, it felt like the days of watching ads with your favourite shows were coming to an end. In recent years though, there’s been a reversal of this trend, with many streaming services, including Netflix, now offering cheaper ad-supported tiers. We’ve even seen an explosion in free ad-supported streaming services, where the only price is your attention. But how did we get here and what does the future of TV look like?
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