Friday Talk: Survey development best practices and why most surveys are bad science

Steve Conrad of the Department of Systems Engineering will delve into the world of survey development. He will review questionnaire best practices and discuss common failures in question development. The presentation will then outline the fundamentals of rigorous survey development, sampling, and recruitment. He will have some fun by poking holes at public surveys as well as sharing learnings from his past failures. Viewers will gain insights and lessons they can apply to their own surveys.