From Community Building to Ad Efficiency: The GoRuck Story

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Welcome back to another episode of Outliers. Today, we're diving into the fascinating world of GoRuck, a brand that excels in building training vests, weights, and other equipment for the CrossFit community and fitness enthusiasts worldwide.
In this episode, we'll explore the unique strategies that have made GoRuck's ads some of the highest-performing in the history of their brand. Unlike many brands, GoRuck has primarily grown through paid media without extensive ad spend. We'll analyze their ad account, which features 773 ads with an average spend per ad of $825, and discover why their high ROAS is nearly double that of other brands we've studied.
We'll dive into the specific types of ads GoRuck uses, such as Dynamic Product Ads (DPA) and Dynamic Creative Testing (DCT) ads. You'll learn how GoRuck's meticulous campaign structure and strategy have maximized their ad efficiency, even with a constrained budget.
Join us as we uncover the secrets behind GoRuck's advertising success, including the importance of community engagement, influencer partnerships, and high-quality content. We'll also discuss the brand's future plans as we help them scale their ad account and expand their reach.
Don't miss this in-depth analysis of GoRuck's paid media strategy and discover valuable insights that can help your brand achieve similar success.

[@MaxRosewater]

9:16 did someone say 10 ROAS??