From Photographer for Odd Future to Starting His Own Skate Brand AMFM | Diaries: Sagan Lockhart

Sagan Lockhart likes to stay behind the scenes and he's really good at it. He used to be the unofficial photographer for OFWGKTA and official tour manager for Earl Sweatshirt. Then he learned that his knack to earn the trust of the next wave of artists (Playboi Carti, Mac Miller, Freddie Gibbs) and take candid photographs of them made him the perfect marketing specialist for brands like HUF. Today he's running his own skate brand AMFM to ensure that skaters get the best quality goods while having fun with their friends.
0:00 Intro
1:28 Sagan's skill of candid photography with artists
2:03 Transition from working on Fairfax to doing marketing at Diamond Supply and HUF
3:12 Start of AMFM in 2020
3:44 Creating and designing quality goods for skaters
4:18 Seeing Sounds Series
5:08 The goal is to make good stuff with his friends
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[@lukegonska5007]

Sagan has always looked out whenever I get out to LA. He’s the type of dude that picks up on your energy right away and if that is positive he will help you out any way he can. He’s just a straight up good hearted person. Dude deserves the recognition for the work he has put in!

[@mtvkribbs]

god i love this series

[@Please-Stop-Asking]

ill definitely be supporting. love from atl. love the design and concept along with the archival work over the years

[@miguelblanco9912]

Cool vid, please keep them coming! ❤️

[@TikyeWilliams]

I love to see people coming up

[@nicktorres4044]

Need more of this

[@fazerxiii]

Real ones know Sagan is a legend I remembering seeing all these epic photos on tumblr He was there in the beginning of it all One day he will know me and my music 🤞🏽🎹💫

[@Bigzydogg69]

Missed you Sagan

[@Phsjygsvgsghayh]

Didn’t Stereo skateboards run the same aesthetic.

[@ricosteel]

sick to see him get the praise he deserves

[@suav3sam]

tuff video

[@milesfranklyn]

Beautiful

[@eastcoaste30]

Shout out to Marcello

[@AklasComics]

First 🎉

[@lordjeniafilimonov9633]

Горшок на 1:11 🎉

[@503tree]

th brain can only hear three sounds at once, so fucked up cuz ts tru

[@whatfleshmeanstoskeleton]

Oh wahahahah