From Yeezy to Supreme, Hypebeast Culture Explained | Suddenly Obsessed Marathon

Some people will spend stunning amounts of money on products like the Yeezy Red October and the Hermes Himalayan Birkin. Drop culture, social media and extremely limited production are creating a thriving resale market. The growing economy around reselling is opening doors for companies like Stock X, a billion-dollar online marketplace looking to change the way we buy and sell everything from streetwear to electronics. This marathon episode of Suddenly Obsessed takes an inside look at the some of the most exclusive brands in the world and the people who spend a fortune buying them.
In 2019, a diamond-encrusted Birkin handbag made of crocodile, from the French luxury brand Hermes, sold for half a million dollars. The Birkin consistently shatters sales records at auction, selling in the hundreds of thousands of dollars. But experts say the bag cost just $2,000 at its inception in 1984. Here’s what happened in between, elevating the Birkin from an expertly-crafted leather accessory to the ultimate status symbol and collector’s item.
Apparel brand Supreme started as a small and edgy New York City skateboard shop in 1994, and with word of mouth marketing and a product-scarcity strategy, it has grown into a global brand with a cult following and a billion-dollar valuation.
Kanye West grabbed the fashion world’s attention when he debuted sneakers designed in collaboration with Nike in 2009. Retailing at over $200, the shoes were released in extremely limited quantities and sold out instantaneously. They now resell in the thousands of dollars. The success of the shoes finally put West on the map in the fashion industry. For years his designs were met with ridicule. But recently, some of that excitement has turned to skepticism. Certain Yeezy models cost a lot less on the resale market than they used to. And resale prices are a tell-tale sign of a product’s clout, especially for Hypebeasts.
StockX is an online marketplace for luxury sneakers, handbags and apparel like Retro Jordans, a Hermes Birkin Himalayan crocodile bag in matte, or a Rolex Oyster Perpetual watch. You can even find extremely rare Pokemon cards like a Charizard-Holo 1999 base set 1st edition. In November 2018, StockX sold its most expensive item ever: a 70,000-dollar Louis Vuitton x Supreme Malle Courier Trunk. By June of 2019, the Detroit-based company reportedly reached a $1 billion valuation. In half a decade, StockX went from a simple price guide for sneakers to a reselling empire and it has its sights on disrupting the retail market.
Episodes featured:
00:00 -- Intro
01:02 -- Yeezy
13:23 -- Supreme
23:24 -- Birkin
34:13 -- StockX
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Understanding Hypebeast Culture, From Yeezy to Supreme | Suddenly Obsessed Marathon

[@mrdieselsir]

Hypebeast try their hardest to be individuals having these unique pieces from Supreme but end up all looking like tools when standing all together. The game of Marketing has really got a lot of these Hypebeast brainwashed thinking they are something unique and special or better than everyone else.

[@cbyrne2466]

A queue of hbeasts is a sight to see

[@DemsW]

@@cbyrne2466 stormtroopers lookin queue

[@qijingfan5656]

Lmao. Agree

[@bobbyhall7472]

Paying big money to advertise for supreme

[@momoca-kun]

hypebeast are like unpaid interns, they market supreme for free, and pay premium buck for their internships lol

[@nickkestler4848]

Supreme stealing logo design- "Good artists copy, great artists steal." People copying Supreme logo- "I'll never buy fakes, I hate fakes!"

[@PerfectoKiss]

Great comment. Hypocrites.

[@silvaphoenix3652]

These idiots are the ones creating the market through their materialism .

[@EmpireRamzes]

i was like what ?? lol

[@Luxyglamlife]

😂😂

[@satiricalsartorial]

Never get high on your own supply

[@cheezybred]

I used to be a sneaker head back in high school, I remember having the epiphany that girls dgaf about sneakers and it changed my life forever 😂

[@Chandasouk]

I buy sneakers I like but keep them clean. I always got beater pairs too lol

[@robertobarasa4095]

Lol just means you were only interested in them because of other people, i.e., girls 😂

[@cheezybred]

@@robertobarasa4095 well most guys are into them to impress other aficionados, the whole point is to let people know that you got the most exclusive stuff. If you tell me that youre into it because you “like” all this hypebeast stuff you are full of it. This type of consumerism wouldn’t exist if people only bought what they liked and were never influenced by others.

[@bjr816]

So was it your love for sneakers or the love you thought you’d get wearing them?

[@ericp1139]

@@cheezybred lol, exactly. If the world were blind, we’d all be wearing trash bags on our feet.

[@taylorstep1413]

Kanye doesn't want people paying resale nor does he wants gatekeeping that's why he increased the manufacturing of his shoes. Kanye wants everyone to have a chance to get yeezys. These aren't real fans.

[@kuenythiluang25]

Facts

[@jimmynodean]

Big facts

[@purgatoryent4940]

Huge facts

[@domingosabog2723]

I saw a guy’s pic in FB with hundred of Yeezy’s boxes.It means people are not buying it.I won’t buy it myself.For me it’s an ugly sneaker.

[@AmandaVieiraMamaesouCult]

Kanye is a megalomaniac anyway so who cares

[@Sky-yi9nc]

I don't understand the materialistic consumerism here but to each their own.

[@cheesekimbap2996]

youre on youtube on a smart phone/computer lol get off your high horse

[@louis1443]

@@cheesekimbap2996 that’s not the same thing knock it off.

[@patrickpaterson8785]

@@cheesekimbap2996 Not even remotely an apples to apples comparison.

[@luiss4002]

@@cheesekimbap2996 there are needs and wants, you don’t need supreme. A phone or laptop is an essential asset in modern day life, meaning it’s something you need. It’s not too late to delete your comment bro, lookin like a clown fr 🤡

[@conyo985]

It's FOMO. They feel that if they don't have the hyped new thing they feel incomplete.

[@rhodabaruch4]

She cried?! On camera?! About a PURSE?! Nah fam...

[@purplepoppy07]

I kinda get it... her family wasn't rich and she worked hard to get her $10,000 bag. I respect that.

[@Pinkpolo85]

Right!!! I burst into laughter!!!!!

[@shade6982]

@@purplepoppy07 but that's the problem. Why not cry after spending that 10k building wealth or helping your broke family? She's a low-self esteem vitcim of marketing.

[@NellyMacharia]

Hahaha... that had me scratching my head

[@beatricerights]

@Rafael Dejesus I don't agree with her crying over a stupid bag but, hermes is quality and she could resale it for double the price right after purchasing it.

[@jamalkani1979]

That lady who cried when talking about buying her first Birkin bag is seriously damaged, she truly needs help! 😂

[@beatricerights]

Scary, she equates her self worth to a bag. Sad. She's also an attorney and that's what she bring her the greatest pride.

[@erabhikdasgupta]

she cried because she finally achieved that. She might have started with a very humble background and be able to afford a Birkin shows how far she has come in life. She is not comparing her self worth to a bag, she is crying by comparing her current worth to what she was.

[@suzettebarclay6423]

@@erabhikdasgupta I hear you, but that is crazy. 10,000 for a bag is outrageous. Even if I had the money I personally wouldn't do it. That's just too much. To each it's own.

[@samarthdhroov]

This culture surprises me every time I come across it.

[@vo7tage]

No one cares.

[@RecklessTheory]

Paying significantly more than necessary for ugly status symbols. It's incredible in all honesty from business perspective. They literally sell a sterling silver paperclip for $185, it's literally testing how stupid people can be.

[@tarelakentebe465]

With all due disrespect, screw hypebeasts

[@iamdigbick9504]

They don't even deserve respect

[@anishadasadhikary9505]

Loving a brand is one thing, being hypebeast stupid is another level of stupidity.

[@lawrenceperry2727]

Indeed and I agree!!!!! They're the problem

[@luiss4002]

@@anishadasadhikary9505 hypebeasts and resellers have killed the true culture of self expression and wearing what you like. Can’t even get a pair of shoes I want anymore. And I’m definitely not gonna pay these exaggerated prices.

[@novelenterprise]

Funny how ppl claim a sneaker is dead just cause they cant buy every pair and sell it to rich folks who can pay 500-1000, kanye is at least honest and true to his vision that everyone should be able to get them, give the man his props for not being a liar and a consumer scam artist like so many other with their fake platitudes about caring for customers

[@Ken-no5ip]

Kanye has been releasing tons more Yeezys so anyone who wants em can buy them at retail price

[@michaelt9245]

that man worth 6.6 billion he on to something

[@novelenterprise]

@Cali_ Kid i get it, but then again i DONT get it, ill pay $200 for a $100 shoe, but nothing over $300, at that price you can literally just get your own custom shoe made with the highest grade material if u get em yourself and just take it to somebody to put it together or learn to do it yourself, there’s enough info out there now.

[@sneakerhead4770]

He don’t gaf about y’all being able to buy them really he wants his royalty per pair. And he would rather get let’s say 15% 500k pairs than 15% of 40k pairs. U know he gets points

[@novelenterprise]

@@sneakerhead4770 sounds like a win-win situation

[@eddydreni]

This is how they keep poor people, poor.

[@PvtNikko]

stop buying from resellers then and just buy them straight from the same place where the "authentic" ones are made lol. r/ repsneakers; r/fashionreps😉

[@gucciboy4555]

@@PvtNikko preacccch

[@stella-vu8vh]

Rik Mehta How did that work? did you apply for TANF benefits too?

[@missemotional8710]

'Supreme will last forever' Toyota : *'aRe yOu cHaLlEnGiNg me?'*

[@cristianoronaldoclub6566]

When you buy things you dont need, you sell things you need😜

[@jeboks777]

Like drugs 😅

[@cheesekimbap2996]

most hypebeast things appreciate in value so your point is kinda missed

[@zombl337og]

or you get a side hustle and make more money

[@satiricalsartorial]

@@cheesekimbap2996 they're still liquid assets in all actuality.

[@Iifeandmoney]

Somewhat I understand them as a former sneakerhead. I still remember the feeling of getting the shoes you wanted to buy for years. When I quit socia media (for different reasons) I realized I'm just fooling myself, the main point of collecting these expensive but almost useless items are for clout. For attention, pride, greed. Conspicuous consumption, the fact that 90% of my online friends can't afford the shoes I was able to buy before, it felt really good. Fast forward, without my social media no one pays attention anymore. I had 86pairs, 42pairs of them are hyped (Yeezys, Jordan 1, human nature etc..) I sold each and every shoes I owned it took me a year and half. Worst part is, I only get 60% of the money I spent for it because it lost its hype. So yeah, it was a bad habit and will never buy another expensive shoes again. I have one pair for everything Vans Tripple White for 60bucks.

[@dezzy_yates]

I just think that it’s crazy how we put so much value into materials, items, clothes, and shoes that are just going to fade with time. And it’s even worse when you consider the fact 2/3 of the world doesn’t even have running water. Meanwhile, we have people standing in line for $600 sneakers. Out of sight out of mind I guess, right? 🤷🏽‍♂️

[@MovieGuy666]

it all ends up in the landfill eventually.

[@justgivemeonesec]

sounds like a skill issue

[@mirabella2154]

Slaves of brand names.... How pathetic.

[@renegomez6679]

I agree but hype culture is a really good place to make some money. It just like investing. You might not understand it but its easy money for some teenagers to buy and resell. Ive made about 5k just reselling sneakers and supreme.

[@imMATTure]

@@renegomez6679 facts. Cant knock the hustle. Ive paid more than half my student loans, reselling, during college.

[@ghostwax2677]

@@imMATTure I don’t think he is knocking the hustle of selling/trading but just the current culture of street wear and vapid vanity inherent to it, partly due to the introduction of social media etc. Personally, it’s whatever, I like nice stuff.

[@moustaphadibassy5904]

@@renegomez6679 00pp

[@moustaphadibassy5904]

@@renegomez6679 p

[@taylorstep1413]

It's time to buy stock into these brands.

[@Deeone282]

We're just corporate puppets and we dont even know it because we have been brainwashed with branding since birth.

[@polong99]

Well do u want to rock payless shoe then?

[@Deeone282]

@@polong99 you can buy brand shoes without paying brand prices. i just bought me a pair of Adidas ZX 2k boost for $75. After a 50 percent discount. Theyre originally $150. Dont let the hype and brand control you. You control the brand. You probably just go after hype shoes. Your thinking is wrong. Go with what YOU like. Not what the hype shoe culture tells you what to like. Think for yourself. You control the shoe market, don't let it control you. You just need to wisen up cause if not youre just a corporate puppet.

[@polong99]

@@Deeone282 so in the end, branding still matter for you... 🤦‍♂️

[@Deeone282]

@@polong99Lol. No. Quality matters for a fair price. Btw, Payless is also a brand (since you seem to think it isnt lol)but their shoes aint giving you quality. A Yeezy foam runner that cost $2 dollars to produce and resells for $400 is corporate brainwashing. You see the difference or do you want to stay ignorant? You're obviously just a hypebeast trying to justify paying $500 for shoes. Your arguments are lacking bruh. Me buying a shoe that i know provides that quality and the tech for a fair price isnt about branding, its about buying smart. You guys pay for the hype. Keep paying for your artificially priced shoes. If all you got from what i wrote is "so branding still matters to you" doy, doy! than youre the reason the resell market is keeping you as a puppet.

[@splurgetv2985]

Yeah granted. But does that mean I can't make alot of money off hypebeasts. I'm not the type. But clearly there's a huge market. So why not capatalize?

[@NursesToRiches]

Wealthy people invest first and spend what's left. Broke people spend first and invest what's left. Don't be a broke person.

[@supastupiddummyidiot8727]

Broke people don’t invest at all

[@ye23.]

The disrespect to say Kanye started his career as a producer on Blueprint as if he wasnt an established producer before that hence WHY jay asked him for beats

[@kashenmoodley8293]

She dont know bro

[@kylesmall6064]

Exactly, he has production credits on the first Dead Prez album which was released in 98.

[@ye23.]

@@kashenmoodley8293 sis*

[@supastupiddummyidiot8727]

If you think anything you just said was accurate listen to last call by Kanye west. He will tell you in the song he wasn’t established until blueprint.

[@1123pawel]

Seeing this I'm more happy than ever to just be myself 🤣

[@notoriousosc1669]

Hypebeasts have ruined the sneaker culture.

[@ghostwax2677]

Definitely agree.

[@lawrenceperry2727]

Indeed!!!! I wish they would just go away. They don't truly love shoes

[@IAMWATER7]

*Entitled rich whyte kids did

[@marcelloguarese855]

naah we botters love them, they buy the shoes we get for retail hehe

[@notoriousosc1669]

@@marcelloguarese855 you lames ruined it as well

[@sunnysunshine6271]

My God, this is so sad. I feel sorry for everyone who suffers from such low self esteem.

[@wheresmyrooptoff4056]

lol ppl really misjudging a community especially when the definition was given at the very beginning at the video

[@sunnysunshine6271]

@@wheresmyrooptoff4056 Actually I thought it was a documentary about Kanye, since I'm not a brand slave and didn't even know what hyperbeast meant ;).

[@wheresmyrooptoff4056]

@@sunnysunshine6271 well i hope the one thing you took away from this video is the definition of hypebeast as "about representing the story behind each item" from the first part of the video. Doesn't seem like it though, considering you are using the word "brand slave" in such an inappropriate context

[@sunnysunshine6271]

@@wheresmyrooptoff4056 Lol, smh.

[@joshwalker3578]

@@wheresmyrooptoff4056 let him sleep bro 💤 we the ones making $

[@MatiasSalvadorStudios]

consume products to fill void. void still empty. buy more!!!

[@Anus88]

@Rik Mehta how did it go rik?

[@Anus88]

@Rik Mehta congratulations! i am wishing nothing but the best for all of you

[@lordperezident]

@Rik Mehta nice my guy. Congrats for you 2. Hope it's a boy lol

[@Djunnyy]

Slaves to brand names and the power of social media marketing lol monkey see monkey do

[@crisLeaps89]

Public Enemy said it best…..”Don’t believe the hype!” At the end of the day, material things are just MATERIAL THINGS. Don’t place more value on PRICED things, place it on PRICELESS things ⚖️

[@accidentsafe]

Was that lady crying over a Berkin bag? 😂😂😂. Please stop it.

[@taylorstep1413]

Those bags are a great investment

[@iamfemo]

hahahahaaha

[@janetrojas8939]

I will cry only when I resell it for double the price

[@wheresmyrooptoff4056]

judging people over caring about something please stop it

[@futurevintage1597]

those are tears of joy , let that lady cry

[@baatile]

“I hate counterfeits, I won’t even look at fakes” but in the same breath “Good artists copy, great artists steal.” Lol.

[@investinstyle-financeinves1181]

Easy access to credit, a desire to inflate our egos and sense of self worth, and a hyperactive stock market will create these kinds of sales and products.

[@Iifeandmoney]

"Things you own, end up owning you" - Tyler Durden

[@davidk7254]

Do you need a brick? No Do you want a Supreme brick? Yes 🙄

[@kentonthompson4325]

*I remember when WE created this culture, the buzzards who currently run it wanted no dealings with "those people"... Now I can't even get a shoe I want to wear because of the hype... Revenge of The Nerds is in Full Effect*

[@lars2675]

I think flexing and clout are the main problems of hypebeast culture. Lots of people have a hobby of collect things like figurines, cards, comics, baseballs, etc., but usually in those hobbies people don't intentionally buy things that they dont like because of hype or to go out and flex on people. Hypebeast culture WANTS you to buy things you don't want, and buy things that are expensive because of hype and not quality. I think people should focus more on what THEY like, rather than being told by friends, famous people, or corporations what to like, because those kinds of purchases ultimately end in regret.

[@SMa3970]

PEOPLE... They are brainwashing you to think that it’s the next BIG THING. Stop waisting money. A 6,000$ will be depreciated with time. Buying 6,000$ worth of Adidas Stock will give you the opposite, which is profits. Think about it with mindfulness.

[@doggieGZ]

It's. Just. Materialism.

[@suntansuperman26]

Never understood why Supreme was so popular.

[@jaydell1214]

Red October's got you into the sneaker game? You Sir, are a hypebeast.

[@drewconway7135]

Take a drink every time the narrator says “Adiduzz”

[@mpgleisten3]

You want her to say Adi-dazz? Americans don't it say that way...thought everyone knew about this

[@EjeEronen]

Supreme itself is NOT a culture, its a piece of skateboarding culture

[@shade6982]

That black chick crying because she had enough money to buy a Hermes bag is pretty sad lol. To allow marketing to dictate your self-worth, and to actually believe owning such a simple object makes you better somehow, rather than use that money for one's family or community. It's insane. Such low self-esteem.

[@tango31313]

Nothing is too good for the working class.

[@tomiwaademidun5977]

StockX Co-Founder, Josh Luber sounds like a smart and cool guy. Also, what he describes at 49:20 is literally the classic use case for NFTs.

[@djyua9157]

This is amazing work

[@aedanokelly5794]

I don’t wear Jordan’s for girls like some people say. I just like them. They make me feel better about myself.

[@luiss4002]

Exactly bro, it’s not about this hype. It’s about feeling comfortable in your own space and wearing what you want.

[@Santafefashionweek]

Great information

[@chanelsimone6072]

This makes you realize how crazy is humans are lol. Like Hermès for example, I’m noticing more bags are being acquired by influencers and they are doing more ads and ready to wear... nothing wrong with that but they have subsisted on scarcity for so long.... makes you wonder....

[@davidmitchell3997]

@Chanel Simone Homegirl "humans" is now a term that gets thrown around way too loosely nowadays. Also, what you're seeing here is just another reason why more and more people are becoming misanthropes and are giving up on life. I don't hate humanity (since it's pointless) but I do know that we're truly living in demonic, inhuman times right now. #EnjoyTheDecline

[@maroontiger]

One of the main issues here is that people are buying these to impress other people.. many of which that they dont know

[@callmeosho7792]

Buying 2 million in birkins is ok if you’re worth 9 figures...

[@Drakosayso]

That’s still too much. If you’re worth 100,000 would you spend 1k on some shoes?

[@callmeosho7792]

@@Drakosayso I am worth 100k and yes I have more than $1000 worth of shoes

[@Drakosayso]

@@callmeosho7792 than you are stupid. I’m worth more than that and don’t have 500$ shoes

[@callmeosho7792]

@@Drakosayso no you are just cheap. I said 1000 worth of shoes not $1000 shoes dummy

[@abdulalhazred4224]

@@callmeosho7792 hahaha even though i dont have 100.00k, i also have 1000k worth of shoes ( many of shoes surely, about 10. All nike). It was when i was a student.

[@jeffdorris5321]

Nice work ✨🌠🎆

[@shawn8847]

lol supreme will not always retain it's value. These poor fools.

[@cnote9401]

iNvEsTmEnT

[@rimskyrichard8651]

I do not understand why anyone will fuel the resell game

[@gucciboy4555]

These idiots have zero clue what a fiat currency system is or have zero clue we are approaching another economy crisis but don’t worry, instead of crypto or noble metals, let them try and see if the government or bank will accept their supreme crowbar

[@wiselinkmarque3947]

Pair of yeezys for $450 or a counterfeit pair from China that is high quality for $120. Easy choice right there.

[@Zioni21]

Yeah. Get the real one.

[@noelchallenger]

@21:44 They said they never would never wear fakes but then proceed to say "great artists steal"??? Dude enjoy paying $1200 for a hoodie you bozo. lmao

[@wheresmyrooptoff4056]

how are you comparing basic part of designing new stuff with unauthentic items that r not intended to be creative

[@koopapro]

Birkin outperformed Bitcoin and gold combined now that’s impressive

[@ekxoskletr]

Love the longer video! More longer videos please

[@gking1343]

Very interesting

[@suzettebarclay6423]

I can't believe she cried. WoW!!

[@realmoa]

I get that Apple's "BRAND" is top tier, but seriously, I use my Macbook Pro every day as a utility. Can't compare something as useless as expensive clothes to something that is a real tool. When you use your Hermes Bag to improve artificial intelligence - then we can talk.

[@marksinger6537]

100%, buying quality products is right but its about certain products, a lot of stuff is just crap with a name and extra digits on the cost

[@nikoenciso01]

12:18 WHAT ARE THOSE LMAO I had to guys 😅🤣

[@LaisCordiolli]

Don't be a marketing slave. Wake up people!

[@ITSezacTHEemce]

Uhhhhh. You’re so woke 🍆

[@ennz2798]

How to look tacky 101.

[@myrandomlife5266]

Stockx plan or idea for future exclusive retail is genius. I love it

[@LK_EBM]

This brings me back memories... I built my channel on Supreme. 100% worth it

[@momoca-kun]

To buy a Birken, the prerequisite is to buy stuff from the salesman so they can completely squeeze you dry before giving out the ultimate squeeze hahaha love these tools!!! 😂

[@pinkguy3146]

Hypebeasts are pure cringe and shouldn't be on television

[@Osterochse]

man. when even pink guy, who can barely speak English, says something is cringe... it must be true!

[@32srt32]

wish the Nike SB Dunk would be available for the masses. well at least so us skaters can get a pair to skate in.

[@malcolmXanaX]

Calls himself "Doctor Soles".....didnt get into sneakers until the Red Octobers 🤣🤣🤣

[@o0MadHouse0o]

Everyone starts somewhere bro. No need to gatekeep/hate on people. You should be supporting people for joining the sneaker community, not mocking them 👎🏻

[@malcolmXanaX]

@@o0MadHouse0o i support the real, not some reseller who gentrified something me and thousands of others loved before it was a "cool" money grubbing loveless "hobby" for middle class vultures Being new isn't the issue...being unauthentic and treating hype shoes like a personality trait is. Real sneakerheads agree 🤷🏿‍♂️

[@LifeofKairo]

If I spent THAT MUCH money on *one piece of clothing* it would go in the VAULT 💰 (and it means I've lost my mind)

[@novelenterprise]

With all these documentaries, articles, expose’s etc on hypebeast and sneaker culture i can see in the next yr or two its gonna do a complete 180 and most of it will recede underground and the flexers will not have that respect they once had with traditional status symbols

[@SteveAyanami]

cycles and whatnot. ;}

[@freebie808]

"Vanity of vanity's, everything is vanity"

[@dezzy_yates]

Ecclesiastes

[@younglord3617]

I like the shoes for how comfortable yezzy are, not for the hype

[@keefeD146]

"Hypebeasts we know aboutchea' Don't buy shoes unless they popula" - james

[@hannahanna1490]

Poor people spend their hard earned money on stupid stuff to get validation from people they don't even know.

[@j.tt.4877]

Thanks. I learned there's a brand called Supreme.

[@carlomagnojamisola4052]

Can you imagine this culture thriving during the pandemic..

[@SG-td4tf]

If CNBC is reporting on it, you know the "culture" is dead. They like 20 years late on this story lmao

[@lordperezident]

I really hope the culture is dead or getting close to it lol I want the bubble to burst. Smh hype beasts

[@splurgetv2985]

Hella informative. I'm seriously considering starting my own resell business. Sounds like a good way to go

[@jeffkoenig7402]

been 2 years. Did you?

[@HeatLedgerKicks]

Hey that’s me at 1:31 lol

[@aronncalabrese3576]

I will always rock yeezys but I am just getting started with reselling supreme just because it’s good money and something to do

[@Thisisfifty]

Fukin Love It! The following have conspired to make Hypebeast the cool thing: *death of hipster through this culture getting absorbed by normies (pls never come back), *social media, *wealth, *reselling and other commercial dynamics.

[@svwilliams2933]

Geeks who have tried to turn young black americans hobby and passion into business, WTF is new 🆕

[@taylorstep1413]

Black people are the blueprint.

[@thinknutri]

After watching this, I now lost faith in Humanity

[@majdavojnikovic]

I like those make your own sneaker. That's more fun than just getting spme special sneskers.

[@pben4899]

I saw a supreme billboard in San Francisco a few weeks ago.

[@joeyzo9106]

Consumerism + brand-minded slave = rich companies

[@kurts3252]

Funny, Kanye goes on JRE saying money ain’t real yet sells a $700 sneaker

[@kylesmall6064]

He doesn't sell a 700 dollar sneaker. Resale culture sells them for 700 dollars. Yeezys retail for like 220.00

[@heubertkhanmichael5239]

Personally I buy Air Jordans to wear them, not to impress girls or anyone else, but to feed the fan in me. I grew up watching MJ play & wanting his shoes but couldn’t afford them then. Now I could, but these hypebeasts made it just as difficult to get them at retail prices.

[@nikoenciso01]

I like em too but they trash material everybody has em they hard to get cost twice as much twenty year old tech most faked shoe on planet way too many cons for me to even want a pair nowadays like I wore em when he actually played that's good enough for me

[@heubertkhanmichael5239]

@@nikoenciso01 good for you that you actually got to wear them while MJ played in them. Like I said, I couldn't afford them then. I wasn't the type of kid who'd bug my parents to buy me one either. So I buy them now coz I could, even if they are like mere representations of what MJ worn. I'm very picky, though. i don't buy those collabs at all. Never liked em & couldn't understand the hype. I stick with the OG colorways, and get only those with good craftsmanship. It's why I am yet to own an AJ13 even if I want one, because the materials are just bad. At least some 11s & 12s are made of very good leather.

[@mindy-Jo]

It's the tulips story all over again.

[@davidng2699]

I'm so stoked! Just got my hands on a Yeezy Veblen -1 :))

[@hikersguidetotheu.s.1911]

I used to flip band shirts for years and then the lifestyle of hypebeast and flipping got exhausting

[@777Bviews]

Waiting for Kanye East to come out with his own sneaker. ELEVATE 2.0

[@unknownuser6809]

Investing and investing for collectors are two different things. These hypebeasts need to learn the difference

[@abrahamh3403]

I bought a pair of Jordan retro 1 5 days ago on StockX and the status on my order hasn't change from "waiting for seller to ship" I Think goat is better just because they already have their own death stock to ship to their consumers...

[@Iifeandmoney]

Steve Jobs innovated the mobile and tech industries for good and spawned brands, companies and advance feature that will help our life's more convenient. You sell shoes, end of the conversation. Burnn🔥

[@r.mhaych5021]

49:05 that is genius !

[@MrKev7]

We gonna forget he Called Him Self g0d? 😭🤣🤣

[@weston_bey]

Funny part is all these items available on DHGATE for a fraction of the cost

[@MC_aigorithm]

I have wanted Supreme and Yeezys forever, but I refuse to spend insane amounts of money on them, so I would be that customer they would get if they were less scarce 🤷‍♂️

[@thenewman1996]

Buy some Clairose

[@thatguy.7608]

When sis cried I really felt that!!!

[@japonesa5186]

Every time the reporter/narrator says “West” instead of Kanye 😂😂😂

[@navrickwilliamson2488]

i enjoyed this...i must say i learned alot frrom this

[@MrGiftedhands11]

What do these people do for a living to afford such overpriced, sub-par products?

[@DemsW]

they live a poor man's life with a normal income

[@janellentim]

I’m speechless.