From predictive to generative AI: innovations and new models

The Fédération de la Haute Couture et de la Mode has been a partner of the Hyères Festival since 2003. Every year, it organises the "Rencontres Internationales de la Mode", with the support of LE DEFI, in order to discuss current issues and compare the points of view of experts.
Artificial Intelligence can be seen according three different entities: symbolic, predictive, and generative AIs. Symbolic AI was the first paradigm of AI and aimed at processing symbols and concepts, rather than numerical data. Later on, predictive AI came about to solve business-related issues by collecting statistics to foresee the future. Now, it is possible to create multiples media such as texts, images and even videos with generative AI. Although AI has been around for a long time, it only went viral with ChatGPT, popularising the tool among the public. Designed to emulate human cognitive abilities, there is a need to understand the various facets of this tool to delimit its appropriate use. Whilst it may seem that AI will replace us, the real stakes are in understanding how to use it to drive innovation and generate new models that will enhance our productivity and uniqueness in an ever more competitive world.