From Skateboarding to Louis Vuitton Model & Touring With Travis Scott | HYPEBEAST Diaries: EVAN MOCK

Evan Mock‘s nearly-overnight rise from skate rat to fashion industry insider can be traced to a one-off video captured by Tom Sachs. From humble beginnings, Mock took the fashion industry by storm in 2019, making waves as a model and influencer without losing sight of his passions or his friends.
Sachs met Mock in the 22-year-old’s hometown of Oahu. Taken by Mock’s bright pink hairdo - which reminded Sachs of his friend, Frank Ocean - Sachs told the skater to “say hi to Frank” and “show us what you got,” before sending the clip to the “In My Room” singer. “I was like, ‘okay, that was the Frank he’s talking about,’” Mock recalls. “That’s really wild.” The next day, January 4, 2019, Ocean uploaded the video to his Instagram page and tagged Mock’s own account.
It didn’t take long for friends and followers to take note: In August 2018, Mock was selling prints on Instagram - By August 2019, Mock had photographed a star-studded Saint Laurent photo diary for V Magazine, walked for the Louis Vuitton Spring/Summer 2020 runway and toured the world with Travis Scott.
“There are so many times where I’m like, ‘Am I blowing it by doing this? … I should just be a skater,’” considers Mock, as he visits the office of celebrity jeweler Lorraine Schwartz. “Having a good circle around you and having people who believe in you when you don’t believe in yourself is a really big, huge thing.” Schwartz sets Mock up with some unmissable gems, as the young creative soaks it all in. “I feel like I still don’t know what I want to do, but that’s a big part of paving your own path: You’re in the dark a lot.”
Of all the incredible opportunities from the past year, which specific moment sticks out? “The most major thing was having a mannequin made of [me],” Mock says, in reference the recent Louis Vuitton pop-up at Selfridges. “I used to be scared to go into [luxury stores] because I … didn’t have the money to look. I didn’t even know I was able to walk in there! So the fact that I have a mannequin made of me is crazy… Thanks Virgil.”

[@LuiAppratto]

someone give this man a damn mic

[@tullybrae7325]

literally

[@StaybackRotmg]

Lmfaooo I’m dead fr

[@xx-ug9hn]

He talks through his nose

[@_1_9]

get this man some subtitles

[@syde.179]

"wait what , u dont do anything dude " those ads remind me to him

[@jalonzo310]

Man this guy is so lucky. This is the life i would love to have. Skating whenever you want to and model for high end brands? Shit.... this guy has it made.

[@cshan159]

John Alonzo it ain’t luck man, dudes been working for years , you don’t see what goes into where he is now

[@splash2849]

cshan159 I just wanna know how he did it, that’s my dream too but where I live no one does shit like this

[@stijiii]

Splash TRUE bro same like me none of this shit exist at my country

[@weirdreportt]

High fashion male models don't make it big as how the female ones. Evan is just simply lucky that he use to hangout with Travis.

[@splash2849]

Cheezy Steezy sounds like u have it worse tho, I still live close to places like New York but where I live ppl think I’m crazy for wanting to do something on that level

[@pepperandspike1978]

Looks like one day he just decided to be true to himself and stuck with it

[@postmoderncowboy7140]

Preven Nair right

[@justusgreen8498]

Boss shit

[@WankTankAnthony]

No homo

[@_1_9]

more like he won the genetic lottery and got recruited to make mils of gettin his pic taken

[@jayceelim467]

💯💯💯

[@michaelwhittiker4147]

Dude sounds like he's under 10 blankets.

[@justusgreen8498]

Michael Whittiker that’s funny as fuck lmao

[@MustBeEliGG]

Justus Green 😂😂😂😂😂😂😂

[@tristan9758]

He talks through his nose and it doesn’t help that he is gay

[@reubengangte1350]

😄

[@fkatwigsisthequeenofenglan4748]

lmfaooo I thought it was my phone

[@pmx1000_]

Frank Ocean put Evan on with one single post and he's done so well to build himself up to where he is now...proud of Evan for staying true to himself, the future is bright for hiim, SLAT!

[@roykim5559]

Dudes very humble by the way he speaks.. much respect

[@memelord3348]

Seems like all the stuff that has happened to him hasn't changed him much. He cool

[@d42]

very mumble too

[@Wannop]

ya think? he said he redefined what it means to be a skater...

[@howo357]

You mean mumble?

[@kaida2218]

roy kim i agree

[@lucasflores27]

I did not think his voice would sound like this

[@wales6747]

those are just bad mic settings

[@javierlorenzo5073]

I would of thought it was a bit deeper but

[@personperson2433]

Sameee

[@dingleberries1517]

"A big part of paving your own path is that you're in the dark a lot" Say what you want about the guy but that's a great perspective to have

[@christianthompson7876]

I'll always remember that, people always wanna tell you what they think u should do instead of supporting.

[@jerickaacevedo372]

Can you explain that a bit further. Im really interested in what you wrote. Does that mean like you don’t see how things will play out? Or how upset you feel within yourself?

[@whenwillitbecold]

Jericka Acevedo yeah i dont get it either i wanna understand

[@sumi9224]

@@jerickaacevedo372 it's whatever you want it to mean. I personally took it as through paving your own path, you're walking where people haven't walked before. You're the first one to take the steps there, you have no one to look towards. It's lonely and dark, you doing this on your own. It's refreshing but scary af. Yes, maybe that alludes to being upset or not knowing what's gonna happen but honestly I think it just encapsulates the whole vibe of going your own way and disregarding the norms :)

[@joseulloa5820]

jesus said. “For what shall it profit a man, if he shall gain the whole world, and lose his own soul?” ‭‭Mark‬ ‭8:36‬ ‭KJV www.bible.com/1/mrk.8.36.kjv

[@Whattheheckdude02]

The reason hes there is because he stays tru to himself and isn't some phony waanabe punk hypebeast

[@tot3mpted]

Felix Torres nah he got lucky there’s about 10 ppl who can do the same exact thing and into what he’s into

[@itsyeaboi5333]

@@tot3mpted 5:50 everybody can get lucky for something but you cant take away someones attitude and passion

[@xExile7]

I think it’s phony like 3 yrs ago he was trynna be Dylan Rieder

[@Whattheheckdude02]

@@xExile7 i mean to be honest who isn't trying to copy dylan.Dylan created a whole aesthetic

[@Whattheheckdude02]

@@tot3mpted not really he could've turned am for welcome but i think he left them

[@slysrevenge]

this guy is going to be BIG, truly inspiring for people who love skateboarding just as much as fashion and want to tie both together

[@Thebensupremacy]

Dylan Rieder look him up

[@bimorahmantyo3756]

@@Thebensupremacy Dylan isn't corny like this fool tho

[@suavecito6114]

adrian aguayo hell nah this dude is mad corny and follows trends. He looks like every other skater now a days colored hair and shit look up Sean Pablo now he is unique and not cocky and is actually handsome

[@slysrevenge]

Suavecito it’s not that deep bro no need to be a hater lmao

[@skulleagletartat]

to all the critics, you should see him surf; this dude will be ripping on a skateboard and surfboard 30+ years from now, he's a natural

[@elenagovoni458]

he seems like the guy everyone wants to be friends with

[@weirdreportt]

He sure is. Also a pretty cool, chill, and humble guy especially for someone who made it in High Fashion industry and hanging out with big artist like Travis.

[@TechLurker]

to all the skaters hating on him, y'all would step in his shoes in a heartbeat if y'all got the chance lmao...

[@bongobernard3364]

TechLurker no

[@ProfessorFatMan]

Not true. A lot of skaters just want to skate and that's it. I doubt many want to model.

[@folklifecreative]

Nobody: Louis Vuiton: "Here homie, wear this fishnet tanktop."

[@j.w.213]

​@Flacko Joyde haha only a clientele that drinks cough syrup and has pink/ green died hair I guess... failure

[@binaryvoid0101]

It’s because most skateboarders are not good-looking enough to be a model. They are jealous of his attractiveness privilege.

[@jonathanobody]

"I'm into fashion, I'm into skating, I'm into swimming with sharks, I like *w o m e n* 💀

[@meme101RE]

Super random😂

[@yase-min4765]

I was like Okey...

[@imPladdy]

that shot of him hanging on the taxi straight to his billboard was amazing.

[@capotewhite]

Having followed Evan for years, watching him get to this level of growth and genuine happiness is so beautiful. I’ve seen him go from boy to man and it’s incredible. I truly wish him all the best.

[@bydkelly7952]

He's playing the carti leaks!*++

[@pierre329]

ByDKelly fr dude played butterfly doors i was like “damn he on that carti shit”

[@coleturner9816]

butterfly doors beat doesnt get old

[@serveogu]

i new right away lmao

[@shubhankar6861]

anyone know the song playing before butterfly doors at 4:48

[@frenki710]

@@shubhankar6861 it was a frank ocean song. in my room

[@TechLurker]

so sick, this dude is so good at transition its insane.. could easily compete in the vans park series. i just hope he keeps skating consistently and keeps his real friends around him at all times.

[@MrElpajita]

TechLurker LOOOOOOL, you crazy.

[@remainhungry]

Proud of everything you're doing. Don't stop the hustle, we got your back.

[@MiguelHernandez-ub5gs]

He is living the dream, modeling, hanging out with Travis Scott, and having fun skating. Props to him, I wanna be like him one day🛐

[@ddddanirev]

Evan! Adore this dude so much. Making O’ahu proud with everything he does and breaking so many stereotypical norms while doing it.

[@jackspaeth7144]

this whole fashion and skateboarding thing isn't new...

[@Sc0fieldek]

yup, dylan rieder

[@21PEACEFROGS]

Deadass bruhh if anything this guy dose it in such a bland/explore page way.

[@ldnboynakwi3425]

Some man love to hate

[@jimmybreeze00]

90s skaters defined what pretty much people most wear today

[@MultiKingfull]

RIP Dylan

[@TNGfinesse300]

Bro listening to this guy speak literally made my eyes so teary. Not in an emotional way but in the way where you hear some people who’re having bad cold for some time.

[@Jumalakartus]

Without the pink hair, he's got that typical Hapa look that you see a lot in Hawaii. Idk why, but they are often really attractive.

[@viktoriyashaykhuzina13]

Mark Hargrove personally I like bit of Asian roots and looks, he is attractive to me

[@Grugrusnofrus]

What half asain is he

[@onekewlbraddah8460]

Nah got some pretty chunky Hapa also here. Not at all true.

[@sleepdeprivedteens5153]

@@Grugrusnofrus he's half filipino

[@stoney2870]

Dylan reider was already doing this and hes a legend

[@chillen9109]

Mac Casillest rip

[@suavecito6114]

Mac Casillest fr this dude mad corny and ugly

[@KEEPlT1K]

Mac Casillest rip😔

[@dhaloh]

@@suavecito6114 Nah man. He's just being himself unlike others.

[@chickenlegs4553]

They both have the same skate manager, Mark Oblow from Hawaii Kai. He sees talent. Evan also came up with Dylan in D’s final years. Evan’s best friend is also married Dylan’s sister. All comes full circle.

[@conneryjohnson1799]

i’ve met evan before super crazy how he came up on the north shore of hawaii. him and his brother are both rad humble guys. proud of you e mock 🤙🏾

[@ivyrose2939]

The way he said into women made me laugh

[@vperkv6554]

Because it clearly sounded like a bs statement.

[@kianafsah]

Jeweller: How do you want your jewelry to be like ? Evan: Yes

[@ltzdawn]

Mad Respect for the carti part

[@riverwater3909]

the scene of them skating through the park is beautiful wow

[@johnsmith-th7kf]

this is a man who knows he can be a pro skater but chooses to be free and open for anything and look what it got him this man gonna be one of the most biggest stars of the decade

[@surfwayvv]

Bruh thas crazy that cartis leaks are so widespread,its like everyone has a different favorite leak 4:56

[@OfficialYeat]

Siray Shakur init it’s crazy

[@rihardsv.7375]

what song was that

[@surfwayvv]

SoSlickXo Gt butterfly doors

[@CarlosOrtiz-od9nc]

Yo can one of you be a total homie and send me ur SoundCloud link can feel u guys have some gas

[@production2tpjouable318]

What's the name of this leak???

[@gabbym5337]

I mean yeah he’s a very beautiful man and he’s extremely talented at skating. Glad he gets to show everyone his true self.

[@flyagaric1607]

that dude was born to walk the runway. the fact that he has other talents such as skating is a major major coo for big brands.

[@nickm4974]

Fly Agaric BIG with Someone like that you realize Designer brands are in the skate world heavy.

[@flyagaric1607]

​@@nickm4974 I was skating before you were even produced in your unknown fathers ball sack. twat

[@LukeMackie]

He talks about not knowing if this is the right path for him, but we all feel like that. It's not until we change something about ourselves and reminisce that we realize exactly how we felt about it.

[@user-ob9zo9cr4c]

I like this guy, for fact that he still keep that lowkey persona he was before ''fame'' or anything like that, and also that he find balance in fashion, etc. in the middle of something. tho check my twitter, @ twitter.com/ayya14_

[@g-cloud4599]

Nredup 82 wtf you talkin?

[@l0bos0lo]

Blondey McCoy, this dude, Virgil stacking his shows with non-model-models, love it.

[@nicolejohnson5358]

Now he's on Gossip Girl

[@lvt8studio]

Respect Evan. Just being yourself and getting recognized for it is amazing. Keep doing you.

[@Kntbstp]

Proud Of You Evan Represent For The Island 🌴 CHEEHOOO🤙🏾

[@youngquagmire4693]

ok

[@benjaminkoskinen5835]

I saw this guy walking for the first time for LV. He is the perfect model for this newer generation. Edgy and cool and his style of walking the runway is sick 🔥

[@JK-qv8sv]

'style of walking the runway is sick' hahahaha wow

[@benjaminkoskinen5835]

J K yeah well.. walking around the block then 🤪 happy now?

[@captaincook6723]

he seems very humble and has a positive attitude.

[@paulwhat]

thanks Virgil

[@user-ob9zo9cr4c]

fashion + skating + music = life btw check @ twitter.com/ayya14_

[@MrSTEINHAWK]

ANTHONY KIM yo especially the eats

[@sakodahikaru]

Sooooo true

[@PatAlpaugh4]

+ good pussy + good food

[@nlsbrg]

+ weed

[@user-ob9zo9cr4c]

@@nlsbrg yeahh

[@SuraDoes]

Lorraine: “this is the purest form of diamond” Me: 🤫 the handsome man is speaking

[@wazi13]

Dylan Rieder paved the way for dudes like Evan 🙏

[@SpectateGame]

5:02 which Carhartt Jean's are those?

[@bx_h23]

Carhartt regular cargo

[@SpectateGame]

@@bx_h23 I found out. they are the aviation pant from Carhartt WIP retail for 135$

[@Xavier-kq9hp]

They aren’t jeans

[@troyashe1362]

Evan seems like such a down to earth dude. I first saw on the ig post from frank. I can't wait to see where he goes from here. do you Evan

[@Soulr]

Transition beats on this are insane 🔥

[@beautyhearts23]

The way this video was filmed and edited 😍😍😍really let u into Evans personality and u could just feel the genuine heart thru the screen. I just wanna skate into the sunset with him. Ya get me?

[@jordanscadlock771]

Bro started playing butterfly doors by carti... he’s cool w me fam

[@michaelcarrig627]

Kid is living the life. More power to him.

[@ryanmcelli]

Evan makes me want to go out and be the best me I can. Everything is possible.

[@danieliglesias1314]

Ryan McElligott it is, stick to your heart & what you love.

[@HakunaMaPasta]

he sound like the dude from how to train a dragon lmao

[@lancedeejay]

When he spoke, I literally thought my hearing was gone little weak 😂😂

[@tarique8620]

50% of comments is he’s humble and true to himself the other 50% is he’s a wack trendy poser and Dylan Rieder was way cooler

[@jayw3673]

I’m saying 💀

[@danieliglesias1314]

Talented kid. You’re going places brother!

[@emmabarton98]

This man is so damn fine

[@JayJay-sc1tc]

Crazy how much skateboarding has evolved and its now basically mainstream media, just hope it doesn’t start changing how skaters think and that they still just wanna skate because its fun and not for clout and money

[@charleswilliams7128]

"having people that believe in you when you don't believe in yourself" is me and the reason I deleted my insta ahahah dont believe in my work or none of that. But I feel you Ev fsho bro

[@icarriedawatermelon2407]

GET THAT INSTA BACK UP CHARLES!!!! never say never!!! you might end up getting somewhere, good luck man!

[@anderson9908]

just realized evan mock and sneako look super similar

[@sinagan3062]

Right lol

[@DripLore]

on jah jah

[@datniggakermit5287]

Thought it was sneako for a sec lol

[@vinitchauhan973]

Yea and they both models

[@s.w.126strawberry6]

Noooooo😅😅

[@kayleephen7559]

aw hell yeah he’s beautiful

[@Lucas-xl6hx]

Hes like the coolest person around

[@Enders.paradise888]

Lucas™ next to luka sabbat

[@addy.mp3109]

I feel like his real talent is just being himself and not caring about what people think.

[@Cc-hl6lv]

I’ve been following him on Instagram for so long and this is the first time I’ve heard his voice

[@DaytonJoey]

His voice has the male model sound. I respect the hell out of him all the way though!

[@alejandrasoler3441]

I LOVE EVAN MOCK. IM SO GLAD HYPEBEAST MADE A VIDEO ABOUT HIM.

[@_Maxten]

1:33 Oooh, i forgot what event this was from but i specifically remember it because P was wearing a puma jacket with a YSL coat on top lmao

[@remyomar6584]

he got the look and talent for sure

[@mobsane11]

4:55 Playboi Carti - Butterfly Doors

[@jordanmanu9032]

Slatt

[@fratkaraca1567]

Thanks man you are the best

[@NOVAsteamed]

I mean, pretty much everyone I know in skateboarding culture has a pretty unique style. I mean it's the most legit community I've been in.

[@zacwallis9078]

Surprised he didn’t name drop Dylan as a pioneer of the high fashion skate scene

[@ezekielhampton534]

Bruhhhh that beat the the end is insane

[@Joe22980]

Because of the internet

[@Nikolebichon]

Paving your own path is often like going through the darkness

[@hugostiglitz7569]

Whats the song at the end? Please help!

[@sandiletwala3001]

If you do what you're passionate about, you'll be fine and success will become easier

[@mikeegbert6584]

He can do switch loop carves. He can do whatever he wants.

[@robert2246]

He seems so chill

[@tillalefelder4516]

He sounds like he's crying 😢

[@jazzg4570]

The “In my Room Singer”. Y’all niggas kill me wit the descriptions😂😂😂😂

[@sal293t5]

Me: is he from Hawaii? Evan: 06:52 'lemme try dat faka' Me: 🤙nuff sed

[@iankikuchi9273]

😂😂😂😂 das what I was thinking😂😂😂

[@Luvfkr]

Hypebeast needed this.

[@XxNcSk8r14xX]

i wish things like that happened for me, one day hopefully, i’m around the right person at the right time

[@bungiedumais1592]

Yeah go meet your favorite celebrity like Ben laden.

[@sarahrose4984]

Just realised that I saw this man during the Lanvin show at the PFW earlier in 2019... He has crazy energy and the vibe!! Keep it up man

[@greysonhaskell]

it's so fucking crazy to actually see him blow up like this. i remember 2014 he had around 9k followers and i was eating at matsumotos shave ice in haleiwa, and there goes Evan passing by in his 90 something lifted toyota, i was like "yo, that was evan mock" but like very casual, and my friends were like "who's that" v confused. now he's evan mock on fucking fame roids hahaha. luv u dawg

[@NOCLUEinvalid]

thought he looked like the person from gossip girl. turns out he is the actor!

[@JKrz-jj2cs]

Evans a cool guy I used to train jiu jitsu with him a few years ago

[@whenwillitbecold]

J. Krz fr?

[@carter6243]

bruneh Yes i was the jiu jitsu

[@BeanDip]

I hope this dude doesn't get any hate. Cuz he doesn't deserve it.

[@MathWhiz_]

i can definitely see why he was chosen as a model; his face is good. But that buzz cut though

[@boitumelomolale1964]

He just went pro 🤩

[@916bidness]

My buddy was dating this dude, than Evan dumped him for Frank Ocean true story.

[@aidocoop6458]

Dub 87 it’s true I’m frank ocean

[@Xavier-kq9hp]

Yeah right

[@qwerty9645]

Dub 87 hes straight right?

[@Xavier-kq9hp]

Qwerty 9 probably not but who gives a fuck

[@916bidness]

Qwerty 9 he’s bi sexual

[@leighyang936]

Anyone know what that beat is at 4:02

[@titans6964]

I live in South Africa and what he said about feeling like you're not welcome in the Gucci and Louis Vuitton is true , the white managers look at you crazy and nobody walks in these stores bruh unless you tryna buy.

[@youngquagmire4693]

ok

[@zabadabadoo]

I had to turn my volume all the way up to hear this guy

[@sunmoonoh6406]

Love him so much I was so hyped when he was in lv shows

[@elroc1]

Legit model and fashion enthusiast is also a pretty legit skater. Love it. 👍👍

[@satno4224]

Damn this guy needs real life subtitles 😂😂

[@koalatear8841]

so genuine and so real

[@abbygonzalez8400]

I seen him at Astrofest he’s so beautiful 🥺

[@marynicoleco4614]

he is one passionate skater. best model for streetwear indeed!