FujiFilm x100V : Making a promo video

[@cariasphoto]

16:06 “I wanna meet people, I wanna hear about their story, I wanna hear about what they’re doing, and the camera is the key to that. The camera is my passport. The camera let’s me into places and into peoples lives...” That quote pretty much sums it all up 😭❤️

[@gregorylagrange]

I have a camera.So I'll be over late August. But I'll still knock just to be polite.

[@Dikaiosune02]

What makes this video stand out is are the little stories about overcoming the challenges of the creative process. There is a honesty and vulnerably in the creative struggle, "another old guy taking a picture of a young girl." or "I don't have the camera gear" or "making friends with a case of beer and the instax." etc. And what camera manufactures don't want anyone to know, it isn't a 'gear' problem but a "mentality" problem. I really enjoyed the video.

[@ZackAriasATL]

Thank you! I appreciate your kind words.

[@Ronalddegroote]

My fav camerabrand. My fav photograohy blogger.. My fav holiday destination. How can I not like this? *kicks his shoes out, leans back and hits replay*

[@ZackAriasATL]

Thanks!

[@oberon2230]

now THIS is a photographer, a TRUE photographer! Love this man! Bravo! That's why I love being a FujiFilm shooter, so much love for the art of photography!!!!

[@ZackAriasATL]

Thanks!

[@oberon2230]

@@ZackAriasATL You truly are inspirational and motivational. You speak the language of a true artist and a true photographer. Thank you for sharing your passion and love for photography. It is a joy to see you work.

[@steve_without_jobs]

To meet people, to get closer to what or who you are filming, that's the kind of photography I like.

[@ofilaye]

A cried at how beautiful this video was! This is what photography is about, capturing/creating moments like this! Great work, Zack!

[@ZackAriasATL]

Thank you!

[@johns1139]

Best x100V video I've seen so far. So fun!

[@juliodubeux889]

I just love the sincerity you use in everything you do. Warts and all. The world is just filled to the brim with Supermans "smashing all of those buttons"... We don't need any more of those. I would love to see a video on the evolution of Zach alongside the almost 10 years of X100's existence. The camera changed a lot throughout the years, we all know that... What changes YOU underwent over these same years? It could be a cool one... Anyway, thank you for all of the videos and talks. This "new season" is fantastic!

[@ZackAriasATL]

Hmmmm. Interesting. I like this idea. I’ll think on this.

[@ChicoreeChidori]

Your promo video for the X100V in Havana was my favourite one. Showing off what that camera is capable of for what it is intended and marketed for: Travel camera, strett photography camera and everyday camera you always have on you.

[@rrrteee8405]

I have been reading your stuff and watching an occasional vid and checking out your photographs for many (maybe 10?) years.... this is my #2 favorite thing you have created!

[@ZackAriasATL]

Thank you. 🙌❤️🙌

[@JohnMayfield-NS]

*clunk* "Pro gear.. don't worry about it" *hits like button* Good stuff as always :)

[@ZackAriasATL]

Hahahaha! Thanks!

[@troycherney]

I watched this video when you first put it out, but just watched it again because...wow. Beautiful work. Especially liked the black and white image of the man and woman on the bicycle...like the best of Italian cinema in one frame.

[@ZackAriasATL]

I lucked out so much on that image. I was talking to someone and saw that couple out of the corner of my eye and just swung around and fired off a frame as they passed.

[@jeremoe1]

I thoroughly enjoyed your video, which was filled with humor and information. I found it to be inspirational no matter what kind of camera one uses.

[@orlandonoa]

Love the Havana footage ! "A Fuji instax & a case of beer will get you anywhere you want in life"

[@JaapKroon]

Love this. This is about photography and it let me fall in love again with my X100F and Xpro2. Thanks!!

[@ZackAriasATL]

They are both fantastic cameras!

[@JaapKroon]

@@ZackAriasATL True.... I use both professional next to the XT3 who is my workhorse.

[@davidfleet]

It’s great to hear the struggle before creating by far the best video I’ve seen for the X100V. You’re video on burnout really touched me too. Great stuff .

[@ramanaasv8423]

Thank you Zak, I love your perception of what a photography is, and i must tell you that you are the main reason why I bought my first fuji camera a few years back, and i could not have been happier to have made that decision. Hope you are keeping well and safe from the virus.

[@ZackAriasATL]

Glad to be of service!

[@EduardoMendozaPhoto]

Your honest approach to photography and life, and that case of beer, what else could we need! Great as always Zack!

[@jamesboner4361]

That video was wonderful Zack. So honest, colorful and entertaining. In 2011 I brought my new Fuji X100 with me to Ubud and Kuta, Bali . I learned then that when you have a camera ready to shoot and people hardly notice it, I came home with not only more "keepers", but more interesting images. The camera exceeded my expectations and I was blown away that I could shoot clean color images at night with only available lighting. Well edited video and love final scenes of happy people and wonderful music. I think I'll watch it again...

[@ZackAriasATL]

Thank you James! The x100 series is my favorite camera I’ve ever owned for many reasons like the ones you state.

[@qnetx]

Awesome. Great job Zack. I really enjoy seeing how much you interact with the subjects.

[@rangerbob101]

Zack, this video put a smile on my face on a day it was sorely needed. Thank you for that. Plus, I love your philosophy of traveling light. I've owned an x100t since 2015 and just love the thing.

[@mbottambotta]

What a heartwarming video. Thank you Zack for sharing.

[@craigroethler1495]

Love the story about the Fuji project, the smoky woods shots were beautiful, but the Cuba video locked it out of the park. The little printer is a wonderful idea. Heck you probably sold a few of those for Fuji. My favorite shot was the B&W of the couple on the bike. I also appreciated the examples of how to photograph a car without photographing the car. Composition is mysterious in this way, so whatever you can do to help us understand it, is much appreciated. It would also be great if you could do more stories about projects like this one for Fuji. Good stuff!

[@ZackAriasATL]

Thank you!

[@RobVanElven]

Great video Zach. Always love it how you interact with people. Fantastic black and white portraits too, with the phone side lighting.

[@andyb3090]

Hey Zack - great to see you back on KZbin with another excellent video. It was your brilliant, inspirational “A camera walks into a bar...” review of the X100S and many previous Fuji videos that convinced me to sell all my Canon gear and buy an X-Pro 1 (with 35mm f/1.4 lens of course!) Since then I’ve had an X-Pro 2, XT2 and, my favourite of all, an X100F. All this is now going to be replaced with an X100V as I’ve finally come to embrace the “less is more” philosophy. And seeing what you’ve produced here in Cuba it absolutely proves that you don’t NEED two cameras and a bag full of lenses; just one camera and bagfuls of talent. The first bit is easy - you can just buy the camera, it’s the talent that’s harder to come by. So keep making more videos please Zack, and inspire us all Thank you, Andy Ps I also loved the grey haired, middle-aged guy and pretty girl bit. Simple stuff again but the results were stunning!

[@neilbryant8256]

Honesty, Photography, Art, Videography, Knowledge, Entertainment all coming from a master, absolutely brilliant. Thank you Zack p.s oh yeah and my fav camera company, FujiFilm

[@nowayjay123]

Well done! This is way better than a boring review. A story with purpose and intent. Signal in the noise! FujiFilm is wise to let you run with it and be the creative you are. Big fan! I have two FujiFilm cameras now and you had an influence on my decision to get them. Keep up the excellent content, brother.

[@robertross8565]

The Promo video that was shot in Cuba was amazing. It is so refreshing to hear that a great photographer such as yourself can go on a trip with a small camera and come back with great images. I think I am going to buy the X100V in silver so I can be cool just like you.

[@lostmyspanner4634]

Zack - love it - I watched the first Cuba, video loved it. Loved this more. Great to see your making (more recent) content on this platform. You are an inspiration for taking photographs and video, you channel a lot of enjoyment for me - Don't Stop! Thanks, Mike

[@suehodnett6911]

I remember those promos you made a few years ago with the original x100/s & xpro1. They were full of life and honesty about using them and I imagined traveling to India and other exotic places with my little camera. Truth be told is that I trundle usually very locally but it's this fantasy that stays with me. Dreams and fantasy about the future is often what keeps us going, especially now. Thanks Zack

[@ZackAriasATL]

Thank you, Sue. 🙌❤️🙌

[@niallkelly7002]

Wow. Thank you Mr.A ; the picture is more important than the camera and the story is made with the camera and the pictures.

[@acrummey85]

I remember your promotional videos for past Fujifilms, especially the one from India. I was on vacation in Mexico a few years ago, and inspired by your videos, I took only an Olympus E-PL1 and a 17mm f2.8 lens. I came back with images that were not crippled by the indecision having too much gear can cause.

[@ZackAriasATL]

Amen! “Crippled by indecision” Love that.

[@rogerwalton8160]

Watching this really brightened my day! Thank you.

[@GamingBear_Q_E_D]

Pmsl, loving it ... thank you as always, love the tongue in cheek humour, really great vid .. missed the original but this was probably better :) I'm enjoying the T at the moment, but will get there. Have a Canon & lenses & as you say stuff & more stuff ... when I'm normally out I just take the Fuji with a Samsung phone backup as you say to allow me to live life & take pics, & not worry about being anything else. As a kid I was the one taking the pics & never in them but have always been at the edge of wonderful things with amazing people. So Fuji, just keep doing what you do so well, we will keep using it to live our lives.

[@renatosousa3939]

Man, many years ago you got me hooked in your photos when i eas in search of xpro 1 and 35mm f1. 4. Today you made me dreaming with a x100v (actually i have been doing that already). You are a great photographer, i wish you could show us more of that your photos make me dream. Thank you man

[@gejornes]

Maravilloso trabajo!! Gracias Zack

[@maxheadroom7687]

Hi Zack would love to see a video with you using the leaf shutter of the Fuji 100 cameras with flash and going through the advantages of the same and why you would use it in particular situations! Love the video, so good you are back with us man.😎🇦🇺👍

[@davidkastelan3206]

Very entertaining and heartwarming video. My highlight were the "community rim lights" near the end. That you had locals helping out with lighting from their phones shows just how integrated you managed to get. Cheers!

[@rgarciamainou]

Man, I always enjoy your videos. This behind the scenes talk was great.

[@aag24]

Outstanding video. It's made me really want to Fuji x100V even though I am too disabled to travel any more. It reminds me of the great point and shoot cameras of the days of film. I used to take one with me to places like Egypt and I made very good photographs. Never did the SLR camera with a dozen lenses like some of my richer friends did. Living within the limitations is possible and actually makes one think about better photos. Also - no one gets intimidated by a small camera.

[@dpa03]

I wonder if Fuji really realize how important Zack is to the success of this camera line, he was the gateway to so many people jumping in the Fuji X system.

[@andrew_ep_curtis]

I could watch you travelling the world, photographing for hours.

[@KarlMarshall69]

Awesome, this is the way to showcase the enjoyment of photography, which is what the X’s are all about!

[@ShootStreetTV]

Yes wanted to see your take on the Fuji X100V!

[@adamboyd145]

As always, you have inspired me. I have been a follower of yours since the original X100, which I still have. I recently purchased the Canon Rp because I thought I really needed full frame. I traded away my Fuji XE-2 and severally lens. G.A.S got the best of me and now I regret it and miss my Fuji gear. I saw this video when it was first published by Fujifilm when they released the V, but rewatching it today really confirmed my idea that I don't need full frame and a bazooka of a lens to get the shots that make me happy; also the printer is going a must now too! Thanks, Zack keep up the great work!!

[@OnMyMemoryCard]

That was inspirational! Makes me want to pick up an X100V & use it as my passport into other cultures. Thanks for sharing.

[@allenbarrett9241]

What a fantastic video, it brought back such great memories of my trip to Havana Cuba a few years ago. Unfortunately, I did lug around a bunch of gear but swore I'd never do it again so on my next trip, I can't wait to walk the streets of Havana with only my X100V. It will make the shooting experience and the trip so much more enjoyable not having to worry about changing lenses, just work with what ya' got. Thanks again for the memories.

[@34136TS]

So gifted! Nailed some of those! Love the Instax

[@jebeq2007]

I love the way you bring other elements in the surroundings to tell the story of the subject you are shooting.

[@LeahMorise]

I always like hearing about your process. Thanks for sharing that Fuji promo video. The part about the kids on the street reminds me of a time my partner, Mike, was shooting film with his 5x4 Press camera and a really random thing happened. We were in Nova Scotia, it was low tide, and he was getting some cool landscape shots of the red mud and cliffs. He was quite a ways out. I could see all of it happening from the shore. This kid started walking out in the distance and was in his shot but Mike was using a tripod so was just going to wait it out. Then, the kid just whipped it out and started to pee - facing towards the camera (but seeming unaware of Mike's presence). Mike picked it all up and started walking back. Sometimes you can wait it out and sometimes you can't!

[@ZackAriasATL]

Hahahaha!

[@michaelresendez8344]

Love this video, Zack! I’ve watched it more than once. So entertaining! Also I love Fujifilm cameras. I have a X100s and a X-e2. Keep up the great work!

[@TheIkaika777]

For me if I took that B&W photograph of the guy and girl on the bicycle alone I would’ve said that the trip was highly successful. Well done! 👍🏻

[@ZackAriasATL]

Thank you. That was one lucky frame I think.

[@GiovanniVecchione_iovis80]

Loved the photos and the style. Bravo!

[@KeriBeal]

Loved the photos you produced both in the US and in Cuba, many epic photos there - good work sir! Wasn’t sure what to expect from your Cuba video but it was an awesome insight and behind the scenes view in your adventure, bloody brilliant, really enjoyed, didn’t see it before, glad you included it here. Loved the end song too - nice touch 😃 Keep up the good work, stay safe, looking forward to your next video!

[@ZackAriasATL]

Thank you!

[@EvidentlySomething]

Beautiful images, Zack! You really captured the spirit of the camera. Enjoyed the video!

[@johnhendry5660]

Hi Zack really enjoyed this video have watched it a few times now, hope you don’t mind me saying but your most interesting videos for me are when your out and about. Hope to see more of this when the lockdown is over. Stay safe in this difficult time. 🏴󠁧󠁢󠁳󠁣󠁴󠁿

[@ZackAriasATL]

I can’t wait to be out and about again! Thank you!

[@fauland_photography]

Dear Zack, So cool ... You have the freedom, because FUJI knows _exactly_ why it's worth waiting for it. This trip to Havana was just what I needed after a long day in the office. You live Photography - this is why your images transport this feeling. The shot of the breaking wave with the Golden light alone was worth the trip. I so much enjoyed our short chat in Berlin last year. Can't wait to travel again soon. :-)

[@ZackAriasATL]

Thanks, Peter! Glad to have brightened your day a bit. Can’t wait to travel as well!

[@johnlafferty205]

I've been looking for this video for a long time. I first saw it a couple years ago and bought a x100f. I'm an old guy! It was my first digital camera. It's also the only digital camera that I own. Thank you!

[@eggyjones]

Hey Zack. Thanks once again for the inspiring content. I bought one of these just before the lockdown started here in the UK. Due to a lack of jobs Ive barley picked up my Canon gear but I did get commissioned to cover the lockdown in a street photo style. Ive been shooting it for 10 weeks only with the X100v and Ive found it so liberating to shoot with. Ive had other x100's in the past, ever since your DigitalRev video tbh, but Fujifilm have nailed it with the V. Great works as usual pal, keep safe.

[@ZackAriasATL]

Awesome! You have a link to this work you are doing?

[@eggyjones]

@@ZackAriasATL no man, its an ongoing thing for the client and I'm not sure I can share anything yet. Basically documenting the empty city a lot of walking and the X100v has been the perfect camera for it. Although I do have a used 56 1.2 arriving tomorrow just for a little extra reach on my Xpro 2. My Canon gear is getting very jealous!

[@jamesaphotography1286]

Great video, love how you interact with the locals. Great photos that really put you right there.

[@FabrizioZago]

I like how the video you made for Fuji talks about the camera but also don't. It was the right choice because if I want to know the specs I read them online, in these videos I like to see the actual use and the results. I particularly like the classic cars photos, how you've used the colors and other objects to complement the car colors.

[@ZackAriasATL]

Thanks!

[@jonathanbarnes5387]

Thank you so much for sharing. Some really wonderful photographs in there. Love that slow shutter speed photo of the boxers. Looks like an amazing time in Cuba as well!

[@ZackAriasATL]

Cuba is fantastic. The people there are amazing and kind.

[@anthonymahieu8392]

Your pictures of Cuba (seen in large on a 4k TV screen) are the most beautiful and effective advertising for X100V, i've ever seen. I'm very impressed and very admiring. 👍👍👍

[@atwistedlens]

I have used fuji cameras for a few years now and I just added an x100f to my kit as a daily carry camera. Would love to go to Cuba it seems to be such an interesting place to shoot.

[@rafaelarriaga]

ohh man I can't describe how I enjoyed this video, you are incredible, thanks

[@cc_chapman]

I always appreciate your honesty and humor. LOVED the promo video, but it was fun to hear the behind the scenes story of how it all came to be. Really tempted to get this camera as I love my Xt-3, but love the compactness of this which is what I crave when I travel.

[@ZackAriasATL]

Thanks CC! You’d love the x100.

[@abrooklyngirllinda]

this was so wonderful in every way! thank you.

[@ZackAriasATL]

Thank you, Linda!

[@lavidboys]

I never would have considered the printer. Could you make a video on why you take your printer with you and a review on it.

[@ZackAriasATL]

Sure thing!

[@cariasphoto]

Coming soon!😁

[@amoxintubeu]

Yes. I'd like you to test & drive this camera. Please show us how best it is.

[@prestonlhouse]

The photos lit with the cellphone lights are amazing!

[@albertomontes9404]

Zack I always like photography but didn't know much a bout it, one of my 2023 goals was to learn about photography so I'm taking a class at Miami Dade College; that is how I learn about you and I have to tell you I learn so much watching your videos and specially now with this, I think the simple you make your photos the more creative you become specially if you have a camera like the FujiFilm x100V.

[@pascaldelaunay4740]

Well...for a guy who did not have to many ideas about what to do, your pictures done with 3 strobes from Walmart and some smoke are pretty impressive.....That's where you see the difference between a real pro and us, you always find a way to create something from nothing.....you always have this "something" who gives a great result.

[@alaryani100]

When I watch your videos I feel excited (I take the camera and go to the streets immediately). You are really different for me, interesting man and friendly

[@KarinNelson]

Your promo video made me pull the trigger to add this camera to my X-T2 (and I watched all the others, but yours did the trick).

[@ZackAriasATL]

I wish I made commissions! Hahaha! You’re going to love it!

[@sea2side]

Thankyou. The best camera review, using it and making me want to have a go with it. Thanks for honesty, a laugh in the first few minutes and smoles all through. Good to see ur ok, missed ya. Chil

[@ZackAriasATL]

🙌🙌🙌

[@babyboy1971]

Zack, this is amazing! I just ordered my X100V from B&H. I am SO excited. It's my early Christmas present to myself. Christmas in July! Hope you are well! Fuji for LIFE!

[@ZackAriasATL]

🙌❤️🙌

[@jshetley2]

I really enjoyed this video Zach. Nice work!

[@tomjkelly]

Great work. Cuba is a beautiful place. My fav town was Trinidad. I had a Sony A7 and 2 small primes when i was there which worked well. If I go again it will probably be with a X100V though.

[@GraciPhotographics]

Good video Zack! I love the idea of travelling and soaking in the place. Also found the idea of printing someone a photo just taken adds to the trust a person can have of you whilst taking their photo. I may look into that small printer now....

[@adeleketobi1]

I enjoyed this @Zack! Classic + Experience in an adventure travel pack! Stay blessed and a blessing. God bless.

[@ZackAriasATL]

Thanks!

[@brian-beeler]

_"One great benefit of traveling with such a small camera is it's not intimidating at all when you pull this thing out. You're just somebody taking some photos with a little camera but the quality you get is equal to something that's much larger than this."_ I don't think you could've made a better video about the X100V because in your opening you nailed the superpower of the X100 series. I spent a couple of years wandering around Southeast Asia with a X100T and X-T1 and while as we all know the two cameras are very similar internally they're very different externally which can make a world of difference. Where people look at "professional" cameras with distrust people smile when they see a classic rangefinder like the X100V. I wandered through many wet markets with my X100T and no one ever gave me a second look. I wasn't a travel photojournalist to them, just another tourist. If you do another video about the X100V maybe you should build on what you've already seen as it's greatest strength: a wolf dressed-up as a friendly puppy. =)

[@ZackAriasATL]

Love that last line. Thank you!

[@adeleketobi1]

Beautiful 💓 Haha 😂😂.

[@martinorozcoph]

Amazing work Zack, thanks! 🙌

[@ThiagoLopesPereira]

Oh man... so good to see this video. Not everything is perfect and you show it without fear. I love it! Also, I was one of the guys that turned away going on a 'mystery dedpxl trip' with you because my daughter had just born.... next time I will be there!

[@randallfoote]

Can't believe haven't seen this sooner. Great stuff man, thanks for the effort.

[@bachmannmanuel1562]

The Fuji X100 Song... great, i smiled so hard...XD

[@weedrunkglasgowman]

Beer and instax, passport to a night of great laughs and messing around with new friends and a camera. They'll never forget you.

[@ZackAriasATL]

And I will never forget them. That’s what this is all about. Learning, connecting, laughing, sharing, caring, respecting, each other.

[@nicoleadams3500]

Wow, what beautiful colours. Great images.

[@GlenBarnett]

Fantastic video Zack. Loved the footage from Cuba. Always wanted to go and shoot there, and now you've really fired up my creative juices! Keep up the great work man! You've got a new subscriber

[@ZackAriasATL]

Thank you, Glen!

[@tonyhayes9827]

Just be Zac. Do your own thing. And we already love it.

[@gmaxstudios]

You are the best, Zack!

[@FrankNazario]

BRRRAAAAAVOOO!!! ... thank you for sharing this!!!!!

[@marcp.1752]

Zack, please come back! We do *miss* you, your content, and quality videos !

[@meierphotography]

Definitely live watching your videos and what you do with the X100V. I stopped shooting professionally a few years ago and now I really want to get back into the X100 just for the sheer fun of shooting again for myself without the pressure of following style guides and endless do's and don'ts handed with many projects. I had the X100 Black, a couple of the X100S', and it just didn't fit the bill for me after that but with all the updates and the fact I can now just shoot for me, I'm gonna get the X100V and just enjoy it!

[@MajesticPhoto]

Excellent video in a video. How did you like the printer? How long did the battery last? Is it easy to connect to the camera? I occasionally set up at vendor fairs and thought this would be a nice little printer to use.

[@TLeightonWomack]

Now, this is the way to sell a camera.

[@veryjr2966]

Hi Zack, thx for your refreshingly different approach and authenticity! What I‘d be interested in is a mixed bag: - your general approach to focusing ie. AF (focus & re-compose) vs. MF (zone focusing), - use of film simulations and tweaking/ customizing thereof (in case you care at all about JPEGs...) - use of EVF vs OVF - composing a scene ie. Compose for background and then wait (Sam Abell) to achieve complex, layered images. - what FN settings / shortcuts you use Thank you.

[@ZackAriasATL]

Noted! Thank you!

[@curlyhead4545]

Cuba video! One of your best. Show the benefit of the leaf shutter with speedlights.

[@Cinq1]

Thank you for this great little video.

[@nivedansharma4854]

wow another cool video, wonderful work as always

[@chino9334]

Love your approach to photograph people and they way it is so organic and natural. Would love to take one of your travel/street photography workshops one day! Thank you for such valuable content over and over. I would love to see your opinions on the GFX system.