Full brand design process - Logo and packaging design for Sitrus

[@lhphi]

Oh my god! I feel like your chanel is just underrated. What you brought to the audience in this video is infomative, helpful and practical. Such a great job. I'm a self-learn designer (beginner) and have some trouble with what to put on packaging, and you just brought the answer to me. Thank you for a great video!

[@Kayla-app]

Oh thank you for saying that! 😀 It means a lot that the video was helpful. Just let me know if you have any questions at all. I am also self taught! 🙌

[@cheylondevine3476]

I started following you a few weeks ago and you've quickly become one of my favourite designers on KZbin! Your process is so thorough and considered and the outcome is always 👌

[@Kayla-app]

Oh I am so glad to hear that! Thank you for writing such a nice comment and just let me know if you have any questions at all 🙌

[@LxDeens]

What do you mean? She was my favourite designer on youtube before she started even started youtube. 😊

[@zaida6068]

Using a cutting board as a cutting mat is simply genius! Also, I find these type of videos where you show your full creative process incredibly helpful and insightful. You're a wonderful educator. Thank you!!

[@Kayla-app]

Oh I'm so glad to hear that! You make the best of what you have :) Thank you for watching! 🙌

[@alinemehedin]

I found your channel some days ago and I am just in love. ESL teacher transitioning into Graphic and Brand Design at 40 after working as a teacher for 25 years. Afraid, but at the same time, very excited! Thank you for you content, it' s just amazing.

[@Kayla-app]

Oh welcome! I'm so happy for you, how exciting! 😊 If you have any questions at all along the way, just let me know.

[@alinemehedin]

@@Kayla-app thank you so much! Your channel and your site are already on my favorites folder

[@SPOONFEED-p4f]

I'm early!!!!! I have been following your Branding series and would like to say that you are one of the most inspiring and most genuine creators. I love your style please keep it up , Malin! :)

[@Kayla-app]

What a nice comment! 😊 Trying to get your personality across is hard so I really appreciate you saying that! So nice to hear that you enjoyed the branding series, we are making this one into a three parter as well 🙌

[@aleeacs]

I just discovered this channel and I am in love😍 Thank you so much for showing all the process and I love your graphic style🤩

[@margydulgerova4267]

Absolutely perfect! You make brand designing look fun and easy ❤

[@Kayla-app]

I'm so happy to hear that! I love this type of personal project because it helps keep the fun and creativity alive 😊

[@ahmedelhadary1899]

Man!! That channel is totally underrated; most of my knowledge about the industry came from you, Malin. You don't feel afraid about sharing all of these details about the process, and that is what makes you the best in my opinion. A huge thanks for you from Egypt❤️👏

[@Kayla-app]

That makes me so happy to hear! 😀 I'm so glad the videos help you. Thank you for taking the time to let me know and for watching 🙌

[@packagingseller]

Really nice brand design process! good luck

[@0x1dous39]

I'm learnig a LOT from your videos. This channel is so underrated, simple and practical!

[@Kayla-app]

That makes me so happy to hear! 😀 Thank you for taking the time to let me know, it is so motivating to know that the videos are helpful 🙌

[@bouelharmelilyas7746]

You are awesome! You inspire me greatly. Thank you for the amazing content ❤

[@soundippo3966]

I love your work

[@Kayla-app]

I'm so glad you find the videos helpful! 😀

[@israrmalik4336]

❤missing your news letter

[@fernandagabrielherrerahern1227]

such a great video😄😄😄

[@Kayla-app]

I'm so glad you feel that way! Thank you for watching 🙌

[@allochilayla638]

The work was great. I really loved it. I want to know how long you spent working on this project

[@Kayla-app]

Great question! Since this is a project for the channel, it is very different to a client project. Creating the brand and packaging for the video took about 5 days including the filming and editing. For clients though, we take 6-8 weeks because there are a lot more meetings and research involved. We also create a brand guide, talk to the printer and export all the brand files so I would not compare this timeline to a client project 😊 I hope that helps!

[@helga_akhromeshina]

Love it!

[@med-of4gs]

Hey! Can you create a video on designing a brand identity using Canva? Love your videos and I got inspired to create and practice since I watched you!! Very helpful for beginners to follow your process!! Thank you 😊

[@asgraphics11D]

which site use for moodbords create

[@Kayla-app]

Hi! I use a desktop app called Milanote :)

[@brandonsalick]

how much would you charge for a project like this with all the illustrations? i struggle with pricing projects with illustrations so anything would help.

[@Kayla-app]

Hi, that is a great question. It can depend on the size of the client, your experience and the country you are in (like how much taxes you need to pay). I am based in Sweden where we pay around 50% taxes and I have had my business for about 8 years. For branding, we typically charge between £5.000 - £8.500 For packaging it is usually around £2.750 for the first product and £750-2.000 for additional flavours/products (it can depend on the amount of illustration) And for product photos - we have not charged for this yet so I don't want to set a number :) For illustrations that are not created for branding or packaging but as a stand alone piece, you also have the option to license the artwork rather than selling it. That way, you can sell the same design to more than one company. I would look into your own market and think about the type of client that you work with. What are their budgets, how will they use the design and what are your costs. Try out some different prices and see if it is a profitable level for you. I hope that helps! 🙌

[@brandonsalick]

@@Kayla-app oh wow i did not expect to you to be so open and detailed. i know a lot of people tend to keep pricing private so thank you, this helps so much.❤️

[@thiagomaia1432]

Kayla, are you from Sweden?

[@Kayla-app]

Yes :) That is absolutely right

[@tamaware]

I love the idea of making real package by yourself!! I never though about it😀 I will definetly try it. Thank you Kayla🫶

[@Kayla-app]

Oh lovely! I like doing it to better understand how the layout works and make sure text sizes feel right before I share it with my client 😀 As a kind of first proof