Packaging Design & Branding | Spice Labels

Creating an Awesome Packaging Design for a unique set of Spices!
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeSt...
Tools Used ► Adobe CC : bit.ly/AdobeCC...
The Process
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Choosing proper typography and then customizing fonts is where we’ll start off. Each package will have its own unique brand identity (color palettes, fonts, style), but all of them will fit under a similar visual design language. Then, we’ll create custom illustrations for each of the labels. Finally, we’ll look at the layout design to give our information proper hierarchy and contrast for each package.
I’ll be using Adobe Photoshop 2023 for the entire process.
Work Request
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partnerwithbra...
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)

[@BrandonShep]

👉 Go follow me on Instagram for more design tips: instagram.com/thebrandonshepherd

[@stargalextr5400]

I actually want to see some follow up to the spice idea, like it looks fun

[@jpg99999]

This brand looks a lot like Trader Joes

[@POOPPOOP34]

@@jpg99999stop putting offense

[@noobusgod7686]

Please do more of when you made junk food healthy!!

[@14nooner]

What computer program are you using?

[@ibenb.4767]

I don't think I can name even one spice brand off the top of my head, but with this packaging I would instantly reconize the brand, and remember it! Really shows what good branding can do.

[@BrandonShep]

Great to hear! I thought the designs came out pretty nice.

[@me-in9td]

Schwartz 😮

[@OurCumrade]

Tru but the thing is that manufacturing takes a lot of money. So printing the labels of this products will a lot of money compared to the plain old just “SALT”. And the thing is that mostly these are cheap so the profit margin is low.

[@OurCumrade]

These* products

[@frododododo]

Spice island, McCormick

[@iSucrose]

I've never binge-watched a KZbin channel before, but I'm so captivated by your talent that I can't stop watching your videos.

[@erinmalone2669]

Me too! I wish I knew photoshop!

[@Zilten_]

Something I'm thinking about between the 3 designs is that the Red Pepper now feels slightly out of place with the others, as its packaging represents a desert with largely no relation other than heat, whereas the other two are representative of whats inside the jar. Would be cool if the other two followed that same identity, but all in all still a great design!

[@cody3335]

It still gets the idea across.

[@shilpikvs2009]

Didn't salt come from oceans, wtf is a salt mine 😢

[@Conorator]

@@shilpikvs2009 A lot of salt comes from mines. For example, Himalayan pink salt. *Sea salt* is what comes from oceans.

[@stuffedcrustpizza7069]

it’s sad how salt and oregano show where they come from in their logos, yet red pepper shows a desert (which isn’t where red pepper flakes come from at all)

[@lamented-musings8932]

The red pepper is my favorite design though

[@BrandonShep]

I'm back guys! Big things on the horizon, including some amazing Design Courses coming at the beginning of 2023! Let me know what kind of videos you guys want from me, cause I'm ready to make a bunch of content 🔥 👉Also be sure to check out my latest short where I redesign Kraft Mac & Cheese: kzbin.infoFjMrCCxEDGM

[@robertkeogh6043]

Absolutely made my day, my week, my month and my year seeing this!

[@thesmartdesigner62]

we've missed you Brandon. :)

[@vijay_sawant]

Yes, we want the content which will be, packaging design, redesigning brands & mainly how you choose the perfect colours for everything. Thank you , Love from India 🇮🇳 💫

[@ayeshaajmal9201]

Please make more detailed videos about packaging design.

[@rajabali4691]

Im in love with your videos

[@jamnmikefx]

It’s insane how tiny details make a huge difference. Just adding the shadows of the text on the sand made it look 100x better

[@simone.vrs99]

I love the fact you re-adopted this video style ! Simple, but very friendly and personal with soft music in the background. It's a pleasure to follow all the way throughout till the very end with no effort. Design on point as usual! Keep it up man, we missed you!

[@BrandonShep]

Thanks a lot, Simone! I enjoy making these styles of videos a lot as well. So that's probably what I'll keep doing!

[@CoolGuy94795]

Matcheesy Monster Ooh

[@CoolGuy94795]

HA LOL

This is a great day for KZbin!

[@BrandonShep]

🙏

[@bekahbuck8626]

Brandon, I am so excited that you are back! You are one of the main people that inspired me to learn logo design. I am really looking forward to what you have coming up, especially the Design Courses. Welcome back!

[@BrandonShep]

SO happy to hear that Bekah! I hope your design journey is going great!

[@bekahbuck8626]

@@BrandonShep it's been an up and down journey. But I feel like I'm starting to understand things a little better. Literally the day you announced you were back on Instagram I was looking at courses I could take. I'm for sure going to wait for your courses and am so excited to learn from you.

[@x-zotic_minded]

Same

[@OurCumrade]

Same

[@billskille]

I love this. Cuz it ties all the different flavors together and you could instantly see that they were made by the same person

[@joosh2995]

at the start I wasn't sure about the design choices, but they ended up being some of my favourite finished designs i've seen on this channel, your work is amazing and you're so criminally underrated

[@samuelbertoldi8980]

It's great you came back! You're one of the most creative and inventive designers I follow.

[@BrandonShep]

Thanks Samuel!

[@vijay_sawant]

Dude I'm so happy..... That you posted after thiss long.... Please keep posting 💫

[@BrandonShep]

Thanks my man! Many more videos to come

[@KuElisa]

Ah, I love that you've brought back this style of video. I absolutely love how amazing the quality of your animated ones are, but this style feels more personal somehow. Could just be me ㅋㅋ I'm glad you're back and I'm looking forward to more!

[@BrandonShep]

This style is much easier for me to do as well, so I'll be able to make videos more often :)

[@EddyManfredini]

Crazy Genius

[@themorrislessgroup]

I’ve been a designer for 15 years and your work is incredible! Like so impressive how you approach it

[@SarcolKent]

I like how authentic this video and your channel is, in general. In designing process, there are times that we realize that we are not doing any good in our design and we need to go back, reassess and improve it - just like what you did in the red pepper. I personally find it exhausting and I feel like I'm ruining my design... but once I became able to find the right stuff for my design it is very satisfying.

[@WeHaveSinthelAtHome]

The imperfection of the letters makes it feel so much better, these designs look awesome!

[@skitterly]

I love how different each design is. It would make it so much easier to find what I need in my cluttered spice cabinet

[@KDClub]

Omg you are finally back i checked your yt (channel) everyday 😭😭😭😭😭😭i love your vids man please don't stop i swear i am 22 year old man crying you know. I mean business

[@BrandonShep]

Haha thanks for the amazing support, Krishna! My next video won't take another year, I promise that 😄

[@maverickbonato8164]

0:16 I hate to say it but this is probably my favorite design out of all of them, you can't beat "GLASS" lol

[@Testtesttest955]

No way!! He’s back

[@BrandonShep]

Back in business! 😎

[@jackybones5887]

You are just amazing. Truly an inspiration for me as I struggle with designing in my graphic design class and for our school yearbook. I love it. However I’ve binged all your videos… who are some of your friends that I can support as well? If you’d be so kind. Love ya

[@uziraptor5122]

i love how honest you are with your design process, it’s nice to show that starting over is okay and sometimes you won’t be happy with what you invested time into, but it’s okay because it just encourages you to try something else! these look great :)

[@arasavulii174]

I love the design of these. I honestly wish you would make, like, a longer video where you would design a lot more spices for Spice Shack.

[@G_DRedReady]

BRO WHY ARE THEESE SO GOOD?! THIS IS MUCH AWESOME THEN OTHER COMPANIES! ❤

[@global.things]

This channel is so underrated!!

[@Yakovolf]

The legend is backkkkk

[@BrandonShep]

Thanks for sticking around while I was away!

[@MohammedAhmed-km6oq]

I can't even imagine the amount of work you must have put in to reach this level of design quality I've been watching your videos for the past few days and this is truly amazing ❤

[@dileeshaabilash5562]

your are the best create logo designer ever seen

[@Kanoog]

Great Work! Always enjoy these videos - These 3 designs together at 7:41 reminds me of picking a starter Pokemon. 😸

[@BrandonShep]

lol, they kind of do don't they 😂

[@Thedogs476]

Looks like I will be able to get the right spices! Thank you. I’m happy now.

[@kattieilova8239]

OMG! I'm so excited you are back!!

[@sagardattatrey3241]

Watched all your videos thrice and was waiting for new video for a long time. This is the best channel for brand design on KZbin, quite literally.

[@BrandonShep]

Really appreciate it Sagar!

[@kyngnick8723]

So happy you're back!!

[@ethan2023]

Dude where ya been? Your videos are always so good!

[@BrandonShep]

Took a break to focus on client work and to build some design courses, but I'm back now!

[@ethan2023]

@@BrandonShep awesome. as a fellow designer you are a great inspiration! I look forward to seeing your new stuff.

[@PennLOP3]

10/10 would buy. Feels like something Great Value would do for their designs. 😂

[@sealifysealify]

I would love to see this done with some more spices!

[@jeramym9506]

You are a design genius man. It’s incredible.

[@nguyenthong7317]

I'm glad that u comeback. your design inspired me, so excited to see more your video

[@paulh2343]

Most underrated creator on youtube! love the content. On a professional note... you'd never get a client to sign off on word splitting/stacking. Make reading on the shelf difficult. But i still like it, mostly just for the design process :)

[@BrandonShep]

Yeah, that's true 😂

[@alexandterfst6532]

100% if I came across this in a supermarket, I would buy it, just because it would be beautiful in my kitchen

[@garychen7081]

Spiceology's spices have pretty awesome branding.

[@sollas_2]

I never thought id like these kind of videos, but this guy makes them so fun

[@xxSeanVxx]

They turned out great! Id love to see a reworked version of the red pepper tho, one that kinda mimics the other two instead of a scene.

[@tanveerrahman9692]

Hope you make a course on package designing, Branding etc. You are just amazing, your designs are out of the world. Would absolutely love to learn from you, Brandon :)

[@WibleWobble]

the salt one is my favorite, but all of these are absolutely phenomenal. You are truly gifted at this type of stuff, and i really hope you know that

[@AnishChaphekar]

Probably the brush cause I normally ink my drawings with it.Its so comfortable and has many technics up its sleeve.

[@stanleystove]

Look at that subtle thematic coloring, the tasteful design of it. Oh my God, it even has a unique font

[@KrazyKarthik1]

Long time man. Missed ur videos❤️

[@BrandonShep]

I missed all you guys too!

[@LuxuryArtworks]

Ill be honest, if I ever saw those designs and jars in my local store, I would actually buy them even if they arent cheaper, because of the looks. I really love how cool they look, but also they really could stand up and be more catching that the others spices that I have seen in my life, to be fair.

[@andrewarmstrong5266]

Awww man just discovered this channel this morning, guess I’ll ignore work and just binge this today lol. Love these designs especially the salts colour choice, split text is always risky but bam nailed it

[@BrandonShep]

Glad you found my channel, Andrew! Welcome, and I hope you enjoy it all 😄

[@GuardianDogGD]

I love these design videos! they all look really cool

[@minate11]

So satisfied by your final designs

[@Lindsay777]

Your work is amazing! I cannot find another good packaging design tutorials on youtube. I believe many people are satisfied with your videos and have learned a lot. I would love to see 100+ more videos like this from you.

[@madmed6672]

love seeing you and your process brandon! this channel is a gem for packaging design, keep it up!

[@snorf525]

I'm surprised. Modern design that's actually GOOD

[@scarankan96]

So happy to see you back

[@FairlyAverageYT]

Your videos are so underrated and entertaining, you deserve more subs for sure. You earned a sub!

[@user-tr8uj6xe9n]

This design is so cool! It kind of reminds of paper cutout art.

[@ExpiredBurrito]

Awesome video as always, Brandon! Worth the wait!

[@BrandonShep]

Thanks a lot! Much more coming soon!

[@omarabir4377]

Mate, I'm so glad I found you just in time when you returned. I'm getting a lot of design inspiration

[@Drhop]

Im in my first year of graphic design in college and and this is gives me so much inspo!

[@slopesgameroom]

I'm new to this channel. loving it so far, keeo it up :)

[@thenewnostalgia]

Not that I doubted your vision, but I'm really surprised how much I like that Salt design.

[@carloses]

I love how much personality your package designs have! I'd be much more willing to buy something so playful and beautiful like this instead of a package that has like 3 words and 1 small symbol

[@Lee-kp3ch]

You're a legend and I love you and what you do!!!!

[@rafikiidendrophile5638]

Your videos, creative process and your ingenuity sir are sparking back my passion for designing. And for that i'm thankful! 🖤

[@alexeydynko]

Nice to see you back, as always fantastic design! Bold, simple and nice! Thank you!

[@WutendPLayZ]

Please continue this series!

[@ArtsyLadyCrafter]

Outstanding! Makes me want to buy them and cook! And go to my computer and design! TFS!

[@brandonhemoi3853]

you never miss. exceptional designer!

[@BrandonShep]

Nice to see another Brandon on here 😎

[@kashifiqbal3561]

the salt one is my absolute fave. I like the mixture of blue, light blue and purple.

[@armorstamp]

I love your creativity. You have a nice relaxed attitude and don't conform to the "rules" of logo design. You just create, and find what looks good.

[@LeeBasil]

Just discovered this channel and I really love it!!! I have no formal education in graphic design, but I find it such an unavoidable part of being an artist and a youtube creator. Seeing your process and (super clever!!) problem solving is super enlightening and fun. Thanks for sharing!!

[@BrandonShep]

Thanks a lot, Lee! Glad you're enjoying what I've got!

[@RichGreene88]

Fantastic! Welcome back Brandon!

[@BrandonShep]

Thanks Rich!

[@ELYK_BOI]

Brandon Shepard’s designs are always stunning, min-blowing and OUTSTANDING! i enjoy watching Brandons video because they look amazing and make me relax, I always grab some popcorn and milk (chocolate). time to enjoy another video! :D

[@CLOUDYIZEOFFICIAL]

The colors you picked reminds me of starter Pokémon 😎Awesome work Brandon!

[@kpapple]

Can’t watch the video at the moment. Will watch later but I had to comment to say I’m so glad you are back. Your videos are so amazing.

[@BrandonShep]

Means a lot 🙏

[@bat3ch]

When the world needed him most... He came back ❤️🇿🇲

[@BuilderTim]

This would be my go to spice brand

[@pali0603]

Thank you man , ive been waiting you to post for a long time 🎉🎉

[@IkeDesign]

Welcome back! Feels good to be back home. I've missed this!

[@BrandonShep]

Thank you Ike! I'm super excited

[@willianprado1784]

Brandon, your videos are so entertaining. I'm so happy that you are back. Love from Brazil!

[@karimico2013]

bro you're too good, I don't even know what to say. seriously. WOW.

[@DramaticDialogue]

I AM SO GLAD YOU ARE BACK!!! I’ve been patiently waiting. These videos are the perfect style and edit to make my designer head really enjoy them! :) I’m so happy tonight!

[@clammymc]

This is the first time i've seen one of your videos and wow... im speechless. You just earned a new subscriber!

[@BrandonShep]

Thanks a lot, Matthew! Hope you enjoy today's new video 😄

[@shanmaxx5]

Nice! Would love to see how you go from here to prepare the file for printing. it would be great if you can cover the whole process from conception to execution and delivering the ready-to-print file. Thanks Brandon! 😊

[@toliq90]

my favourite video is this one so far

[@ImNotAShovel]

ngl this is a lot more appealing than other spices, nice job!

[@maitran-kj4qu]

you are so good. your explaination makes it very easy to understand

[@buttcheeksguy]

BRANDON!!!!!! this is a big deal seeing you back is truly a delight!!!

[@BrandonShep]

Haha great to see you again my friend! Thanks for sticking around

[@buttcheeksguy]

​@@BrandonShepit's a pleasure!! :) amazing work as usual!

[@MOHAMEDHASSAN-fk9jv]

Your brain is full of imagination & creativity!!! 😄😄😄.

[@bookofthoughtsx]

So glad you’re back!!

[@priscamason5897]

everytime i think it cant get better it does

[@brysonlineberger2650]

I love all of these

[@eduardoleon4081]

The best one is back!!

[@BrandonShep]

Glad you're here, Eduardo!

[@zoj206]

What a come back ! 👌👌👌👌

[@bobaski]

These videos are fantastic! Designing is so satisfying to watch and its awesome to see the process. Keep it up!

[@FrameFabulous]

O M G. This Is So Perfect. The Three Of Them Are So Perfect & Ecstatic! Keep Up The Impeccable Work!