FUNKMASTER FLEX VS GRISELDA... (PART 2) WHAT THE *&^% IS A "RADIO" RECORD??? DROP A COMMENT!!!

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#MathHoffa

[@kevthepoet]

"Being authentic and not being always about the bag... Pays off." THANK YOU MATH. Nice to see real ones being real in 2022, it's rare.

[@grinchoi1]

Real barbershop talk right here. Strong opinions that make for healthy dialogue. This is why I rock with this show. It’s not a bunch of people agreeing with each other.

[@DNunez-kc8jt]

Problem is niggas over talkin eachother too much

[@JP-xh3gy]

Word. Love this show!💯✊🏾

[@kutlomahole7301]

I am far far away in Africa but these niggas make me feel like i'm in New York. So this is what the barber shop debates are all about. FIRE

[@stackierobinson5408]

S/O to you bro ✊🏾🙏🏾. I’m from California and I feel exactly how you do

[@Stonecoldalston]

Definitely the barbershop the heart of the hood

[@youknowwhoyouare2269]

My barbershop would argue all day about who's the greatest baseball team Yankees mets or Nas

[@TkKirkland-lm5wv]

I'm from an igloo in Alaska I feel u bro

[@yahyaibnmartey7626]

im in London. its similar but not this interesting or intense. love the new York vibe

[@kenwilbourn7246]

This the only podcast where it can be this much chaos and I didn’t miss one word 🤣🤣🤣. This how homeboys talk in real life

[@KITEHIGHSTYLE]

If we talking about Jamaicans being slighted because the masses don’t understand what’s being said , then reconcile that logic with MUMBLE RAP

[@MrCbwTV]

🎯🎯

[@shes_carrybeyond6161]

Actual factuals!!

[@adnanojd]

💯, but if you listen closely the lyrics are equivalent to bars.

[@jman1562001]

The average white consumer doesn't understand patois real well hence why I think there is a disconnect and unless it's simplified in a understandable format (Shaggy record comes to mind) it will never connect and the masses includes a good cross section of White America to crossover.

[@lavonhall5406]

I get what you saying but I think why Jamaicans get slighted vs mumble rappers is because they are Jamaican.

[@BkStunna217]

This convo shows exactly why you guys are where u are. Insightful, knowledgeable gems dropped here. Regardless of the topic you guys always have an interesting read on the issue and I'm here 4 all that. 💪🏾💪🏾🔥

[@shawnbaker3245]

"You dapping him on beef patties?" LMMFAO

[@rods7028]

Lmao

[@xrpbluemarvel2566]

When Big got out his chair and gave Esso some dap and Math was looking at Big I was rolling on the floor laughing this is my favorite show keep it up my brother

[@ramire7heavenz252]

This conversation was necessary. For artists 🎨, and those that THINK they like an artist by their own choice

[@Brokenenglishfilmsplus]

Esso drunk is the enthusiasm we didn't know we needed.

[@URFAVTROLL]

Bahahaha

[@Stretchinton]

Fire segment. They puttin together masterpieces wit these episodes. Inspires me to get my radio show together and my innovations to the new stations. Love the fact there’s a strong caribbean undertone/influence. They are for the culture, they are for new york and they’re growing fast bc ppl are noticing. Created a new lane that i know will influence others to follow. The culture of Hip Hop is definitely being nourished by this show. 💪🏿💪🏿

[@Hulkboyz29]

Respectfully.

[@marquiscollins7164]

@@Hulkboyz29 I ok😊i😊

[@icecream72]

FIRE conversation! As heated as it got, took away mad gems from this episode and I am not even into the music business. Shout out the whole crew and keeping it real to each other. Sadly, Esso’s snippet got retweeted to Benny the butcher and peeps think Esso is now hating. Not even real, hes just speaking emotionally about what he knows best. Shout out to the team for the success

[@mahmoodmohammadi4828]

Esso said nothing wrong,all facts. you should getting at your Buffalo dj's

[@ez-duz-it]

I love these conversations cause if your like me you been studying the industry and how this shit works because it’s never what it seems to be, and Math hit the nail on the head. You gotta spend money with the big dogs if you wanna get on, and stay on. This is also why the quality of music gets worse, and worse every year. Cause artist feel pressured to not only water their creativity down to fit in, but also have to team up with people who don’t give a fuck about them, just to reach a higher level. Cold game.

[@Spill_ent]

Facts..

[@IndigoUchiha26]

Alot of us fans, including yourselves are real new Yorkers so we really appreciate this conversation Math 🗽🔥🔥🔥

[@Fr33Kingdom]

This nigga esso killing me 🤣 the most important conversations are the ones where there is truth on both sides

[@qobo5socikwa666]

That’s why you gotta love the internet ,shows just how much Griselda is doing given that they didn’t pay the machine .

[@ChiChi-jg1ch]

That's why the music industry to this day hates Nas because he didn't play the game and they push JayZ because he handed out large bags to every part of it!

[@URFAVTROLL]

@@ChiChi-jg1ch Well Jay past paid now so who won?

[@newphone2697]

This flex/griselda thing need to be a 5 part series. Great convos; so much to unwrap. Especially for up and coming artists.

[@newphone2697]

@Kae-Toad Nah, word! A lot of knowledge. Ppl hate on Esso, but, he knows what he's talking about.

[@TDot-mv8pd]

ESPECIALLY

[@newphone2697]

@@TDot-mv8pd I wonder if they'll do it.

[@TDot-mv8pd]

@@newphone2697 not really sure. They throw a few gems here and there but series..not too sure on

[@newphone2697]

@@TDot-mv8pd I hear you. I mean, they did do two parts. I guess that's good enough, 😂

[@JayFingers]

Math basically described what happened with “Exhibit C.” Although it’s a certified classic, with its esoteric lyrics and lack of a hook, it is decidedly *not* a radio record. Yet Hot 97 started playing it endlessly. Jay Elec wasn’t signed to anyone at the time - so how did that happen? I’m sure someone nabbed a sizable bag for those early spins.

[@JayFingers]

@Dewayne Junior I’m very sure it was a risk. But what I’m thinking is to even consider making such a risk, someone had to have been paid, right? I’ll try to find that Combat Jack episode you mentioned and listen tho. 👍🏾

[@dolomitemusicgroup]

He was dating a Rothschild...

[@TreMissionTV]

@Dewayne Junior what is “telemarketing of research”?

[@kevlamar6613]

NOPE. hip hop DJs break records that's what it is. So the best thing about a run like that is since I as a DJ I broke it organically all the industry thots aka Esso ho ass they all line up with a big bag to pay me to create that same J.E buzz. No one knows except for the DJ who paid vs who didn't!!! All you need to do is spin 3-5 records for the culture each yr and the payola will get even stronger. Industry hoes are followers. So now if and when that artist blows tf up.. they come back to them with exclusive drops, tour opportunities and of course when they learn how the industry really works they will give that Dj a bag 1st and foremost because "they played my shit for free and believed when others didn't". This is exactly what Drake, Wayne and Hov does with features. Do something for free for the right one will come back 10 fold

[@OriginalRoDale]

@@JayFingers lmk if you find it

[@CessSpesh]

@MathHoffa. You got the best show on You Tube. Authentic Af!!! Men discussing our culture with differences of opinions with no MALICE. I love it

[@kushinnheights6471]

💯🖤

[@spexgck2478]

Facts right here 📍🙏🏾

[@thedfferencetab1977]

"...If you had Beef PAT-TIES n----‼️" favorite part of the convo 😅 Great analogy.

[@angelacosta1412]

Esso got some nerve to say Ghost being emotional when he the main one throwing a tantrum

[@newageg4792]

Zesty ass lol

[@tayb838]

Lol I said the same thing

[@topshelfcbd8617]

FACTS!

[@mm-zy6qx]

Facts

[@dangerman-vq9xr]

Is this space ghost from queenzflip

[@mjjones1253]

Esso was on point! Loved the passion , been fuckin with y’all for a minute now and appreciate the content . Not a person who does a lot of commenting but thank y’all for what your doing!

[@ja-maindawordsmithz6260]

This "radio record" destroyed classic R&B. Nowadays all these r&b artists making POP

[@Geeandrezzi]

And if we really keeping thoro, pop music is literally just trap beats now lol

[@premiumnetwork1953]

Naw R&B now days make porn music

[@pikari1502]

R&b went back to undreground that's true...

[@jman1562001]

@@pikari1502 R&B should have never just allowed it itself to be whore out for hip-hop......the core of true R&B is love music/soul and that's lacking in the content. IMO how are you going to sing about love and stuff with the lack of love in society today. Expressing your feelings for someone else in this era will get you label as a SUCKA for LOVE or a SIMP SMH. The content is lacking, and the talent IMO took a dive as well.

[@E.RHYMES]

So Chris Brown - WE ain't a CLASSIC sounding R&B record???? Tanks new song ain't a dope R&B record?

[@travallen5481]

On the real, you guys hands down are top tier. Schooling people on the business and game. Much success #Hoffagang!

[@bunchycarter8846]

The energy on this pod is crazy 😂😂😂😂😂

[@carmensandiego223]

The alcohol adds to it 😂

[@williegrant3054]

💪🏿💯

[@sardaewilson]

I love Esso lol

[@williegrant3054]

@@sardaewilson YES! He brings a whole level of Energy: and Math💪🏿💯

[@youknowwhoyouare2269]

@@carmensandiego223 "too much Bacardi started speaking dumb/then he tried to snuff Joe, musta been Puerto Rican rum"

[@eddy562]

“WHEN YOU GOT BEEF PATTY” 😂😂😂😂 legendary

[@hanielnasheed7189]

I’m old enough to remember a time when the DJ would educate the listener not pander to them!

[@youknowwhoyouare2269]

Shout-out to the radio station that recently played Rage Against The Machine ALLLLLLLLLLL day in protest (over something I forget)

[@kevleo723]

Im 50 years old (51 on july 23) ima dj, started at 12-13 and i remember when we, the djs was the needle in music, we decided the "hot" songs, ima true hip hop head, personally my music tastes are griselda, mop, bootcamp, tht real grimy shit but i also know music and what moves the crowd. Ive always prided myself in playing the song tht nobody knows off the album tht eventually becomes the second single. When new albums drop i skim thru them for club hits first then go back and listen but my point is djs have lost the power to "break" records.

[@hanielnasheed7189]

@@kevleo723 Facts

[@ChiChi-jg1ch]

🎯

[@UKLeonie]

True Facts

[@blackexcellencetransportat1045]

Now this is how a true conversation between Men in a barbershop really looks like!

[@ibnjerome8231]

Conway has a joint with Jill Scott, Benny has a joint with J.Cole, Conway has a joint with Jay -Z and Jada Kiss all on one track and that song still doesn't get play and all of them joints can be played on the radio

[@JustAguy25548]

😂😂🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣😂😂😂😂😂😂😂😂😂😂 Maybe 10 years ago

[@willt8848]

Them joints ain't fire or catchy to be to on the radio. Also, that Con, Kiss and Jay joint was hot garbage.

[@Christian-eq6pq]

One day y’all realize it ain’t about just getting mainstream artists on a track and doing a generic song off the strength you got known artists. It comes down to whether the people rock with a song or not or it’s catchy. That’s all that matters. Johnny P’s Caddy is hard but it’s not a radio hit

[@KatoOnTheTrack1]

You referenced 2 out of 1000 songs from Gresilda lol

[@MosheXX]

That Jill Scott feature is such as waste she rapping and doesn’t sing until the end of the song. Just because you have a feature with popular artist doesn’t mean it’s a radio song

[@themaddestvillain3040]

"you dappin him on beef patties"?! 😂😂😂 Took me out

[@Givetheflowers]

DMX had club and car-playing joints for sure. Barely created anything you couldn’t party to. The production was too 🔥🔥🔥🔥🔥

[@BlvdTodd]

FAKZ. 💯

[@thegreatdel9679]

Lol people were dancing to X killing like 15 dudes

[@1MoeDolla]

@@thegreatdel9679 😂 gang gang

[@YattirSmith]

You must have not listened to DMX outside of his singles …but most of his albums was not stuff you could dance to…it was street shit

[@plutotech]

@@YattirSmith "it was street shit"... that had a groove, pocket, tempo you could dance to..

[@Carlhollis117]

I love the arguing and debating ion even care who wrong or right 😂😂😂😂😂

[@MosheXX]

I like how people pretend like they don’t know a radio song when they hear it. Even if you don’t listen to the radio. You know it when you hear it. I think people just dislike Flex more than they actually believe that Griselda has radio songs.

[@curtis75black]

YUP !!!!

[@shelrock12318]

💯💯💯

[@tenslider6722]

Wyclef paid Flex 30 racks to play Canibus 2nd Round knockout (dissing LL) even though Flex is friend with LL he still played the record cause of the bag. keep in mind, that shit was not a radio record.

[@MetaMan09]

💯💯💯

[@JayFingers]

📠

[@michaelsalvia9996]

Reggae is definitely for the masses. Almost everyone in the world can rock with Bob Marley and various other artists. It's just not a commercial genre.

[@curtis75black]

Math, everything was a radio record before that explicit shit in the late 80’s popped off. We was partying, we was jamming !!! When your content is explicit and too raw, you’re not gonna get played !!! For every hard core joint Kim had, she had a joint that can get played on the radio. With every hardcore joint GANGSTARR had, they had joints with K-Ci & JOJO as well as TOTAL. Radio friendly records and still kept it real. Jay, BIG, Uncle L - all the same. Clean up your shit and you can get some play.

[@MetaMan09]

Finally someone with some sense 💯💯💰💰💰

[@mafiosotruely]

Man I hear what you saying but they played throat baby on the radio. It was the clean version but still that's nowhere near a radio record

[@JRob1125]

@@mafiosotruely Exactly man The excuses got me legit heated at this point. Why are yall rooting for this fuck shit?

[@tymoney252]

@@mafiosotruely Radio records doesn’t have to be kid friendly. Throat baby had a catchy hook, something everybody can sing to. And the beat was a “vibe” as they call it. 99% of all radio records follow that same formula

[@mafiosotruely]

@@tymoney252 that's true but that doesn't really define a radio hit. You're forgetting about the most important detail which is the content and what you are saying and presenting to the world, but somewhere down the line it no longer became a factor. At one time it was a safe bet if it was on the radio it was damn near family-friendly and not porn related lol. It can be sexual but not over the top. What happened to the days of too hot for TV or radio

[@taurusclark8630]

Esso got heavy knowledge of the music industry and how the game is played. Shoutout to him and the rest of the panel

[@freddyb6105]

"Hip-Hop got turned into Hit Pop" ~MC Serch

[@JustAguy25548]

And hit pop is better than wat ever was going on during the 80s lol last decade of hip hop was the best decade if we’re being objective

[@terenceflagg6270]

@@JustAguy25548 You crazy! The no. 1 form of Music is Korean Pop and no.2 is Hiphop. Korean pop is based off of 90's Hip-hop and R&B. Today's Hiphop is riding the wave started by 90's Hip-hop. 90's didn't start pay to play nonsense until late 98-99. Before that crazy artist on the air and authentic

[@JustAguy25548]

@@terenceflagg6270 yea yea yea u just yapping 🤣😂. Nothing Thts hot today sounds like the 90s at all . Y’all so stuck in the past

[@youknowwhoyouare2269]

🤓'Hey, let's make a reality show for white people to become rappers' Same guy 😐😑

[@youknowwhoyouare2269]

🤓Hi, I'm mc serch. Did you know Im the one who introduced Nas to the world on live from bbq? Without me where would he be @@terenceflagg6270 hey by the way I made Nas who he was nobody believed me

[@reddwilliams9031]

Esso killed me with that Beef Patties example 🤣🤣🤣🤣

[@adnanojd]

Respect to all Caribbean people ✊🏾🇯🇲✌🏾

[@kas3583]

Yall didn't create sh*t in hip-hop 😂

[@chriscoupelin2772]

@@kas3583 TELL EM! They tried to pull a fast one though lol.

[@lewishamel8788]

@@kas3583 Jamaicans introduced the soundsystem culture that inspired the creation of hip hop, DJ kool herc being a prime example, you ignorant or capping

[@kas3583]

@@lewishamel8788 that’s a lie. Herc wasn’t the first mobile DJ in nyc and he wasn’t the first to play outside in the parks. Try again 😊

[@itsyaboyconcept9678]

@@lewishamel8788 we’ve been doing that shit well before the banana boats docked at Ellis island.

[@worldentertainingstreets3376]

I’m watching from nigeria, this podcast is the greatest of all time. It’s too organic ❤️

[@dynamic9016]

Really appreciate this conversation.

[@esseen100]

This is such an interesting conversation, because it proves that the rap game is in fact a "game" just like sports, and there are so many factors that contribute how someone becomes a winner. Let me say frankly and briefly that when it comes to music, certain producers are creative but have a formula that appeals to people, certain producers know how the masses mind works. When it relates to MC's, some have the gift, and some don't. What MCS need to understand (and this includes Math), is that they need to focus on the audience, and strike a balance between who they are naturally as artists and what the audience wants from them. I know it sounds complex and it might not make sense to many, but that's what matters. Unless you have the gift off the rip, people are not necessarily going to dig you as an artist. Two classic examples of artists who learned what the audience wants from them are Biggie and Jay Z. Biggie had Puff's advisement but it was through his observation of the money making Hustlers and the players in terms of how they dressed and what they talked about which added to his repertoire where he could create a lyrical circle of Street stuff, fashion, sex, back to Street stuff. 🤣 Jay Z watched Biggie, Nas, and others to take him out of the "lyrical Miracle" space, and make him an aspirational icon that everybody wanted to follow, and he picked good beats. Another good example is maybe Tupac who wasn't necessarily A Thug, but understood from the street level what he needed to take on in terms of an image to get everyone to want to look like him and be like him. The lyrics weren't so important when it came to Tupac 'cause he had the image. If you want 2 good examples of the "two sides of a coin" look at black thought, and Beanie Sigel. Two rhyming partners around the same age from the same neighborhood. Both had success but in different ways. Black thought was a Renaissance type artist whose music and production appealed more so to a crossover crowd which was largely White. Beanie Sigel was more hood and talked about aspects of life that appealed to a more Hood audience, that was largely black and crossed over to some extent. Both were successful but from intentionally different paths.

[@ryanmelvin5394]

Agreed... unfortunately the consumer has changed.. meaning the marketing changed to fit this new diverse audience. Meeting your audience halfway is difficult when you have nothing in common and all they wanna hear is the shit they're spoon fed from the radio. It forces you to make a "radio hit", and after a while that makes everything blend together and sound the same. No one can be an individual in that environment. They all just keep chasing the sound they know works.

[@esseen100]

@@ryanmelvin5394 Kendrick is still unique and successful..🤔

[@ryanmelvin5394]

What about Kendrick? He made an album that was personal and meaningful without really leaning on radio hits, and ya know what happened? The radio doesn't play it.. except maybe silent hill and that's because it sounds like a radio record. Also you can't single out 1 of the 10,000 rappers because he's well know. Cole does a better job of meeting his audience half way without abandoning his message.. Kendricks last album was all message and wasn't received well by anybody except for his die hard fans.. I'm a big fan and can still say he made some strange decisions on that album. He didn't play the game and now Mr. Morale is his lowest rated album to date.

[@esseen100]

@@ryanmelvin5394 I heard a few Kendrick hits on the radio, like "Swimming Pools", and "Poetic Justice". 🤷🏿‍♂️

[@ryanmelvin5394]

That's his first album.. if you don't make it to radio on your first album you won't make it to a second album. I'm not here to discredit Kendrick, just saying he had to play the game just like everyone else.

[@LonokeCountyResearch501]

Radio has truely made artist lose themselves as artist frfr searching for a hit instead of keeping it organic. Math spitting facts. Griselda is just a organic group of rappers that’s needed right now‼️‼️‼️

[@blackjesus4525]

Biggie even had juicy and hypnotize bruh! It’s ok to make radio records lol if they as dope as y’all say they are, why can’t they just make a couple radio hits and the rest of their shit be hard if they wanna be played on radio?

[@curtis75black]

Peeps gotta stop acting like Hip Hop acts DIDN’T want to be on the radio and Tv !! Everyone who rapped wants that. The bullshit narrative of the radio single/ club single/Girl single is stupid. Not every emcee was Hardcore or stayed that way. I believe most went there to get their foot in the door and when they got some shine and sales, went on to do their own thing.

[@LonokeCountyResearch501]

@@curtis75black facts and it all started with mc hammer frfr bc all rappers hated hammer for his success and they all thought he wasn’t street. Here we are 30 years later and that’s what every rapper is trying to obtain realistically is the mc hammer level of fame 🤷🏾‍♂️‼️

[@nate_thegreat313]

0:28 Math hit it right on the mark. If you never been in the studio, going ham and letting your heart out on a record and it gets hate because it's not something for the radio

[@mrmakemsayoow4722]

Organic; The radio picks you up when the streets pick you up. (Bobby, Young Ma) That’s 1 scenario. 2nd scenario, the bag drop. Which is $500/$2000, per ad, per station (QC, Empire). Then, if/when you go up, you don’t have to pay no more. The station’s waiting on your next hit.

[@KingBeastBDE]

Pretty much

[@HUSTLER-AT-HEART]

Learning this shit was shocking to me

[@youknowwhoyouare2269]

Voila🧙‍♂️🪄💰Payola

[@resonateprofession]

These are the types of conversations we need to have! Keep on! NY represent!!!

[@rickyjames2508]

Love this podcast. It's so organic.

[@suli5109]

Ong that's why ppl f with it so much? Regular barber shop conversations being recorded

[@AC4Film]

Not going to lie. This is the best hip-hop podcast hands down.

[@maleekpate6770]

Love when Sean Bigga speaks 🗣 💪🏾🙌🏾

[@OriginalFreshFilmz]

We The People Need More Segments Like This 💯💯💯💯✅ I Really Felt Like I Was In A Conversation With The Guys 😂😂😂😂😂😂

[@Rosebuddz_Revenge]

Big facts!!!!

[@youngsm06]

Eso start crying and pouring his heart out 5:40-6:23 😭😭😭

[@curtis75black]

Here’s another scenario: we had video outlets back in the day (We Know Them all) before KZbin that rocked the joints that didn’t get played on the radio. We didn’t have to worry about Mobb Deep getting played on the radio, we had CD’s bouncing in and out of cars and players !! We also had crazy Mix Tape/Cd projects (Funk Flex included) that repped those hard jams seriously. That era has been gone for over 10-20 years mainstream wise.

[@youknowwhoyouare2269]

Master P is the outlier Man's sold his own tapes out of his car, created his own label and built an empire

[@acebg2523]

Facts they need to bring back Bobby Simmons and video music box back then it was controlled by the people

[@stephenheath8465]

Kay Slay was the end of that great Era unfortunately

[@shawnjack7008]

Esso gotta let people talk, he obviously has experience, knowledge, and perspective but let the convo breathe.

[@YoungRelay]

Nah they should keep it the way it is, it’s authentic. This is how it really is in most the barbershops

[@rods7028]

When they picked Math's radio record 😂😂😂

[@halfamic]

Radio friendly = Backed by the major labels, brands and their network of business friends.

[@michaelhollandjr9202]

What you guys doing is dope you guys are the next wave like how drink champs and millions dollars worth of game started bubbling that's you guys now y'all make a Chicago dude love New York all over it's so refreshing

[@mahmoodmohammadi4828]

Trust me the only 3 podcast I watch

[@mahmoodmohammadi4828]

That's from a Toronto man

[@SupremeRuler7]

Wtf has happened to Hip Hop? It hurts my heart that there are people who control the radio and the minds of the planet.

[@adgee5401]

That’s what capitalism is. Control people by money which leads to influence over them in various ways.

[@Stonecoldalston]

Radio never been about the street shit it's been a business for atleast the past 20 years

[@youknowwhoyouare2269]

Never Do🎶what they do, what they do what they do🎶 @@adgee5401

[@Felix-M.]

Here go a Gem for You and All . The Gate Keepers have the power . All of our legends should unite They have the money and influence to the masses . Similar to a union or mass walk out .... They have the power and are the Gate keepers to the Culture ! Food for thought .

[@cadillacreece7660]

Griselda is🔥 Im from tha south and I really like their music, and Im 48 yrs old!! They got radio records!! Keep applying pressure Griselda!! 💯

[@WEGOTBUCKSENT365]

I swear Math need me up there. I can negate all these lil dumb label points they be makin. They are literally the workers for the label. They are showing it. Shit crazy 😂🤣

[@HiPHOPx87]

💯

[@silentaura8753]

Facts, they biased

[@triniboy05]

Out of curiosity, what are your thoughts?

[@WEGOTBUCKSENT365]

My thoughts are there is no such thing as a “Radio Record” they only did that to get the gangster rap off the radio and to make it more marketable. In return Boom Bap suffered. A radio record is whatever the label pays the radio to play because if the label or managers spend enough money on the record, they’ll make it a big song and the radio will play it. It doesn’t have to have a specific sound. It just has to have the bag behind it. Eventually you’ll start to like it. People been saying for years how the radio will play a record so much that they’ll make you start liking this song. This is why. Sometimes, rarely, a song will be so unstoppable that the radio have to play it. It happens more now a days being that we have the internet. But the radio is still PAYOLA. It’s all an illusion and Smokey mirrors. Numbers, everything. It’s money put behind these songs to make you like them🤷🏾‍♂️

[@WEGOTBUCKSENT365]

@@triniboy05 ☝🏿

[@franklinbennett5603]

I learned so much about the marketing and promotions and breaking of records.This was an excellent cypher.

[@neonjerry7519]

I like seeing Sean Bigga smile, homie has been through shit you can tell. We all know he got that legal burner on him. LOL

[@PicklezTV]

When Bigga starts smiling and Maff is mad .... this is fkn amazing to watch 🤣

[@thebasics2445]

Good Talk. I Agree with Conway for Real but, I can understand The Business Side of the Industry. A Price Must be Paid. I think There's some Wisdom to be used in this Conversation. I understand that many People We Loved growing up Paid the Price. There's a Price to Pay 1 Way or the Other; Even if Somebody Else Pays for You.

[@Filmedbymiaci]

THIS!!!!! Math solid. PLEASE continue to NEVER sell out Math. The real heard you VERY CLEARLY on this one!

[@yahyaibnmartey7626]

i think Americans get it confused when it comes to different genres from the Caribbean island, you have reggae, ragga, dancehall, soca, etc .

[@dtg0342]

This might be the funniest and best argument thus far.

[@Christian-eq6pq]

People be so mad that records they like and a specific audience likes isn’t mainstream. There’s a bunch of artists I bump and I consider dope. When I got the aux, I may not play it around my boys cause I know that sound isn’t mass appeal. Now apply that logic with operating a radio station with so many demographics and audiences.

[@cameronjohnson2209]

I really just think they pissed because it’s artist out here that’s legit talented but aren’t getting the shine the supposed too. I feel what they saying tho

[@jman1562001]

@@cameronjohnson2209 Well the music business ain't a talent show, its a business and I feel people's gripe but that's why you got not put much energy in radio or going commericial.

[@E.RHYMES]

I'm getting Coming To America barbershop vibes lol 😂😂😂😂😂😂😂

[@dirtvillins1796]

GRISELDA IS ONE OF THE GREATEST GROUPS OF ALL TIME…

[@KEIMOTHERAPY.]

Also Esso look like rocky when he first hit the scene lmao

[@MusicByAtlas]

AGAIN ESSO 🔥🔥🔥 THIS FULL EPISODE IS GONNA BE 🔥🔥🔥

[@QueenSuga405]

Esso a 🤡

[@MusicByAtlas]

@@QueenSuga405 Peace! The Brother is building on this episode! Flex (& those he is from the ilk of) Been a gate keeper…

[@OVERSEEROFRAP]

Crazy story from 2008-2017 Nipsey got no Los Angeles radio play I mean none not even the album Crenshaw. But once he got under that machine for victory lap he got LA radio play, then when he dies his music becomes iconic. True definition of culture vultures.

[@movekeysdapianoman]

I am a musician and have recorded in many genres ... Producers definitely have a formula they use to determine a single radio record.. Now if it works out that's a different story

[@youknowwhoyouare2269]

Ll fool j'd himself into going against that formula on that weird country track he did way back when that nobody listened to

[@movekeysdapianoman]

@@youknowwhoyouare2269 Your right .. I don't know what he was thinking. They got him with that one.

[@bokamosox3568]

Esso gave me chills when he said “we the hottest in New York” 🔥🔥 y’all doing it

[@changemymind8692]

Us 80s and 90s n--gas need to understand that we had our era, our sound, our vibe, our way of expressing ourselves. As much as I may think that today's sh-t is trash and doesn't measure up to "our standards" we need to realized that this hip hop sh-t will forever evolve. And whether we like it or not today's generation will be bragging about their time just like us and our mfking parents. I can't hate on sh-t because sh-t different for everybody.

[@TonyBambino]

I can't stand when you cats say this silly sh-t. You'd have a point if these new dudes were actually creating something new... But everything about every last one of these artist debuting today is 20-30 years outdated. Did they create the problem no... that come from us older n-ggas but that still doesn't excuse them for not stepping it up. Stop giving passes..

[@JayFingers]

LMAOOOOO Golden Krust mention! 🤣🤣🤣

[@la3g462]

Nice topic, nice passion for the discussion. This is The Show. Thanx

[@williegrant3054]

YES! THE PASSION!!!

[@TheGreat1121]

This clip was very important. Salute to Math Hoffa because this Podcast is phenomenal.

[@theonewhoknocks3107]

Math reaction at the @1:00 mark is me this whole video lmao…these radio defenders don’t get it. Conway said he doesn’t make radio records and doesn’t care about flex spinning his records. He just said he’s old and gotta go cause he’s outta touch.

[@MosheXX]

No Conway literally complained about NY radio and Flex not playing his songs

[@theonewhoknocks3107]

@@MosheXX i heard what he said, i know what i heard. He just went on live and said it again.

[@BRUMSEYBOYS]

@@MosheXX No he did not

[@MrWARBUCKS24]

If he don’t make radio records or care about radio why even speak

[@Halfkrazie10]

Why is dude with Queens shirt going off like that so emotional . He need to put the drink down 😂😂😂

[@djt.v8220]

Yo I fucks with y’all cause I feel y’all always keeping it 💯keep giving the people the info they need to be better as they come up!!

[@dmtmediabrothers]

I agree maths pod is the only hip hop pod for the culture now...

[@ILLiteSociety]

Esso is the GOAT lmao. He was spittin nothing but facts! Great conversation fellas. It NEEDS to happen, but it's sad that it needs to happen lol

[@williegrant3054]

💪🏿🔥💯

[@kingtim_ade]

They played Benny The Butcher's song, "Legend" on the Radio in the midwest.

[@MattMcClary]

Griselda just needs to stick to their plan they been on all along or make records women will like. The diff between the BIG, HOV, Nas era was that they made street records but they also fed the radio with records women like. This all comes down to song writing. Fhe temperature of the culture has changed since then but being able to feed both lanes is a skill on its own equal to if not more important than being able to spit bars

[@Klasik489]

I miss these type of passionate conversations about Hip Hop!! This is why MEO is different!!

[@chinbeats6551]

Group Home's "Supa Star" and Gang Starr's "Mass Appeal", "You Know My Steez", Brand Nubian's "Punks Jump Up" , Pete Rock and CL's "TROY" are examples of actual Billboard Hot 100 hit records with that east coast boom bap sound. So there was a time where that was a popular sound and I think traditionalists like Math miss when that sound was able to translate onto pop radio.

[@2121luv1]

Well fucking said sir...people forget that those songs were played nationally and it was fire...Griselda ain't fire...

[@mmiller7615]

@@2121luv1 I'm not impressed with Griselda either. But, that is to be expected. Anytime a New York artist gets a little buzz, New York acts like they are the second coming of Biggie.

[@tydamon7316]

@@mmiller7615 Even Biggie had to follow the formula to get spins. Diddy understood that. Conway don't understand that.

[@mmiller7615]

@@tydamon7316 Great point. Puff knew what he was doing with Juicy and One More Chance (Remix). I appreciate lyricism. But, ultimately the music has to sound good. That's why I don't rock with Eminem. Lyrically, he is a monster. But, most of his shit since 2004 doesn't sound good.

[@2121luv1]

Also those songs were original at that time...Griselda is just trying to duplicate not be original which is why I don't fuck with it...I'll go listen to some old 90's early 200's shit and get the exact feeling I always got from those classics and y'all know what I'm talking about. And yes labels was paying to get those songs played too foh...but that shit went hard also... Griselda...even that name itself is just lame and really reaching...

[@mickflamerj]

I love shoes like this cause touch topics that other platforms scared to talk about

[@reesejay7616]

NAS did a whole album with a Marley and none of it got played on the radio 📻

[@Dominican1923]

Great album they didn't need the radio Patience is one of Nas and Damian Marley biggest songs

[@LEM1234]

Math gon' pick up the Kay Slay baton and keep it MOVING!!!

[@youngsm06]

They all over the place with this convo 😂😂

[@tochiRTA]

All over the place and screaming. Goofy shit

[@cmo9011]

They’re right, that Marley ft. would be 🔥 on the radio or anywhere, daily.

[@zregory]

:52 math is incorrect imo. Every genre has a formula. Florida Georgia Line do not dress like country singers and they get shit for not following the formula despite making good country music. I think pop music might have the most defined formula of them all

[@youknowwhoyouare2269]

Nas gave the r&b blueprint away on Heaven, "forgive me, it's become unbearable- making hits is easy, put a famousbitch on the hook, there you go with a platinum cd"

[@theoriginalkilox7592]

a burger without cheese is like a hug without a squeeze.....LoL😂

[@mmiller7615]

The problem is that Griselda is comprised of 40 year-old, underground (emphasis on underground) rappers who rap about selling dope. There is not a mainstream market for that. Who really cares about terrestrial radio in 2022? There are so many other ways to consume music.

[@JustAguy25548]

Griselda cares about the radio because they think it’s still 2005 😂 old asses lmao .

[@tyronetucker3093]

There is a mainstream market for it Jay z is an example

[@KingBeastBDE]

There’s a market for it. It’s really their sound. Jeezy and Ross are the two biggest drug rappers and they been all over the radio.

[@mmiller7615]

@@tyronetucker3093 Jay is no longer active. And, in 2022, I doubt the youngins would be checking for his music. But, he will get airplay because Jay Z is the EXCEPTION(HE'S HOV!!!). He is a GOAT. Griselda is not on his level.

[@mmiller7615]

@@KingBeastBDE Rick Ross and Jeezy rose to prominence in a time when "drug rap" was still mainstream. They established their brands and have stayed true to it for 20 years. Griselda are relatively new artists. It just doesn't hit the same...

[@88ntil]

“I love the daps I LOVE THE DAPS!!” Math channeled his inner Hassan Campbell 😂😩

[@Theblaqueone716]

If what is played on radio is constantly changing then there is no true radio record. I also don't think radio play is griseldas issue with flex.

[@youknowwhoyouare2269]

Ever ask yourself why your favorite song an album wasn't released on radio/video? That's why

[@TheVizions]

Disaster whipped on Math tho…..😩😭😂😂😂😂😂😭😭😭😭😭😭…..respectfully❤️

[@dawrekzorcist3372]

Like Math said, "if you're authentic and make it about the craft, the money will come", and that's with anything in life.

[@gullydeluxe]

Facts!

[@youknowwhoyouare2269]

Snow in an igloo outside of Toronto nodding in agreement, mumbling shelickyboomboomdown as he rocks back n forth to stay warm🥶

[@hakeemmuhammad9701]

Why Is Esso So EMOTIONAL.....!?!?!🤣😂🤣😂 CALM DOOOOWWWNNN BRO..!!!