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Learn how to use Funnel Exploration reports in Google Analytics 4.
Compared to Universal Analytics, GA4 funnels are a welcome improvement. They allow you to build funnel reports on the fly. If you have been tracking some events for a while, you can use them in your funnel analysis.
This sounds like a default thing, but for years (in Universal Analytics) funnels were one of the weak spots. Well, not anymore. If you want to check how people are dropping off in different situations, you can do that.
In this video, you will learn how to build funnel reports, how to view standard and trended funnels, how to configure breakdown dimensions and funnel steps, compare segments, and more.
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