What is a Sales Funnel? And How To Create One that Actually Makes Money

So, you want to make money online, but where do you start? What is a sales funnel? How do you market it to the right audience? Look no further because ClickFunnels creator, Russell Brunson, will teach you! Become an expert and change your life. Subscribe: bit.ly/fnlhckr
In this video, he will be teaching you marketing basics so you can build a sales funnel, and market it effectively. This video is part of a larger series where Russell is giving you training on not just how to use clickfunnels but on how to increase your online sales.
Want to learn more about how to build a sales funnel? Join us at Funnel Hacker TV. Our channel is made for entrepreneurs like you, and you will find access to business advice, clickfunnels (our sales funnel software) tutorials, and free resources which include Russell’s books Expert Secrets and DotCom Secrets.
Want a free copy of the Funnel Hacker Cookbook? Get it here: funnelhackersc...
See More Here: / funnelhackertv
One of the best ways to learn how to build a solid sales funnel is to hack a funnel, which we do every friday LIVE. Join us as we break down and build up all different types of funnels from physicial product funnels to squeeze pages: • Playlist
Proof that with the right tools and market, you can sell anything online: • The Craziest Funnel Th...
#WhatIsASalesFunnel
#SalesFunnel
#ClickFunnels

[@Rhuanvlogss]

I love you Russell! You are the man! For everyone still not sure about Clickfunnels, Darian Westwood just recently made a detailed review about ClickFunnels 2.0, with all the Pros and Cons. - Keep rocking Russel! 🔥☺

[@The_MariusMuller]

yes Russell is the best!! :)

[@FitBelly_Inc.]

best CEO in the world :)

[@Rhuanvlogss]

@@FitBelly_Inc. 100%

[@JolyTematio]

His storytelling skills are incredible. No wonders why he's one of the most successful and looked up to entrepreneurs in the world.

[@jonoftheinternet9318]

So true. He's pretty much ruined any other speaker for me cuz no one tells stories like Russell Brunson 👌

[@JolyTematio]

@@jonoftheinternet9318 Indeed lol

[@geoffreyholliday1971]

Russell always preaches Hook story offer

[@hexcreativestudio]

Facts.

[@nitenerd]

Never heard of him. You’ve been brainwashed. It’s a pyramid scheme😅

[@ethan8]

Websites make you broke and funnel makes you money. I felt the funnel is the ultimate solution to the always changing algorithm and expensive ads. Who ever can spend the most money profitably to require a customer wins. I need to learn a funnel like McDonald's

[@bmwright1991]

Great tips. Absolutely love how the comment section is nothing but positivity and advice

[@russellbrunson]

Me too! So cool! We love our users!

[@5x5420]

PERFECT! Too many people think a funnel is some new, obscure concept and I always try to explain how it's simply a process... something you likely already have in place... yaddy yadda. Now, I don't have to do that anymore because I can just share your video. Thanks Russell!

[@russellbrunson]

Keep telling people! More people need to know about Funnels!!!

[@ChadBartlett]

Great explanation Russell! Sales funnel a "you know what" at the start but once you understand the purpose of them and why they work so well I couldn't imagine how a business makes sales without them!

[@chadbartlett3696]

great point chad!

[@nitenerd]

It’s the reason why my email is filled with spam- he thinks he is clever renaming pyramid

[@quantinabeck-jones7151]

This is the clearest most concise and short explanation I've been waiting for. Many thanks!

[@russellbrunson]

You're definitely welcome!! 🙌

[@Oxigono_publications]

So... it wont be difficult for you to type right here and now what's a sales funnel in just a few words.

[@africanqueen552]

@@russellbrunson So the question I have for you is which sources of traffic that you use to bring the customers to you??

[@douglasleonardi842]

A sales funnel is like MacDonald's drive through

[@douglasleonardi842]

@@mwinner101 I'm cooking up a new book now and I should have a better fit for the funnel franchise

[@B.Phill7]

you can FEEL this guy's honesty !!!!

[@namaratayadav8706]

Of course 😍😍💪

[@calmlyeverafter3248]

I literally hated the idea of funnels just because i didn't know what it was and then BAM! Now, I know what a funnel is in the most layman form. Now, all is calm lol

[@hexcreativestudio]

Hahaha

[@DRKJFOSTER]

I think you may have just changed my life 💜 I just ordered your cookbook and your expert secrets book, and am now super excited to create this thing called a sales funnel!

[@russellbrunson]

I can't wait for you to get started!! If you're needing help building your first funnel then I would check out the One Funnel Away Challenge!! You can get a lot more information here 👉 bit.ly/2LfhSrA

[@DougDennis]

Have been watching alot of your videos which means.... here come the funnels!!

[@cuautliemilianoramirez4771]

I’ve been reading you books 16 right now and I’m learning about marketing And man I’m learning so much currently on your 2nd book also!!

[@MikeBarron1]

Good for you!

[@justacting234]

Russell seems like a solid guy...why so many people online bash him🤷🏿‍♂️

[@ronmacaulay4634]

I had heard of click funnels but did not know what they were and really didn't care. Now I understand and I do care. Want to learn more.

[@JensARTdotcom]

Russel is the G.O.A.T! Thanks for helping so many Entrepreneurs!

[@gelsonfulaneves3891]

GOAT from Angola,i love you Russell

[@the07pattyvonne]

I'm 23 and still wondering why I didn't start a business when I was younger in the internet, now ecommerce came long way. But hey, let's start now guys. Don't lose hope.

[@xCarbonBlack]

I'm 21 and broke :(

[@guillaumejuillard8258]

28 and feel the same..

[@Whistfulthinking]

If you start a business at 40, you are still incredibly young, you have 30/40 years to work on your business. So don't beat yourself up

[@natedawg3855]

Somebody told me that a sales funnel is illegal but I can’t decipher what he meant, how can a funnel be illegal? Makes no sense to me.. If anything it’s the best strategy in becoming a successful marketer... Also thanks for thoroughly explaining this Russell, it’s no longer perplexing to me.

[@deeptinaik77]

That was incredible!!!! I had no clue what was funnel all about after have a website, facebook page and youtube Channel trying to figure out how to get more sales this was an eye opener thumbs up to you and will be following you in future defenetly....thankyou

[@ralphchristian9273]

I understand upsells,from the pizza industry,when someone ordered a pizza we offered an icy cold 2 liter of soda, that’s when we created Bundles for a special price.a 2 litter cheesebread and wings for special price

[@ralphchristian9273]

A high converting landing page is way more important than a website

[@HIDlarissaTERRY]

Today the coolest day of the year!

[@russellbrunson]

I hope this motivated you 🔥

[@MikeBarron1]

Awesome tips!! Thanks for helping us understand!!

[@hexcreativestudio]

This is gold.

[@georgiosantonopoulos7893]

The video shows some of the most tempting dishes of the Indian cuisine that makes you feel hungry every time you look at it. Great cooking performance overall!

[@deloresmoon8277]

great information especially for me. simple description for what click funnels are. I purchased your books recently. Now doing website and entering the click funnel world.

[@russellbrunson]

We're so glad to have you here 🙂

[@WilliamBrant]

Great explanation, I sometime struggle trying to explain what a sales funnel is and you make it seem so simple

[@nitenerd]

Are you rolling in the dough yet? Funnel - Pyramid- what’s the difference?

[@claudiovillalobos1924]

I liked the business model. It is interesting that now you created a curse in how to build a funnel which is a funnel in itself :D

[@elsahelgason]

I did said that you all is champions, without your minds, I think no one will knows who’s they really are, right now, everyone’s of us can find yourself, faith, believing, generosity, respectful, kindness and love of joyful happiness, it will be staying into our life story’s to tell your son , grandchildren’s. Or when you reborn to this earth, how nice to see something’s that you proudly of.

[@danieljames2718]

So glad I've found this. I've heard a lot of this before, but you give that little bit extra that makes a huge difference. I had all these terms and strategies in my head but never knew how to connect them all together and implement them. So many make books that seem to always fall short by not telling you how to apply what they are speaking of. I guess that's the difference between just telling people all the right stuff and educating them on it. Thank you.

[@russellbrunson]

I'm glad that this helped you :)

[@danieljames2718]

Will you have any more books coming soon? 👌

[@Crazee137]

Most informational video I watched in a while, thanks!

[@russellbrunson]

You're definitely welcome Amanda - I'm glad you loved it!

[@ScaleUpPilot]

Yes, please. I need one

[@destinysales7740]

Excellent Mr. Brunson. Learned a lots. But my question is: how do you make sure you create a returning customers to your funnels?

[@JolyTematio]

Hi Destiny, You to do that by capturing their email address at the front end of the funnel using a capture page. Your funnel has to be linked to your autoresponder which is a platform which allow you to email your leads, building virtual relationship with them and sending them back to your funnel to make more sales.

[@eboennin6599]

Top 1% content guy

[@MetaMM]

Only now I understand what funnels mean thanks to your very basic and simple explanation and thanks to Sillicon Girl for recommending your audio book as well that I watched just now.

[@russellbrunson]

You're definitely welcome..always here to help out!! :)

[@vikiehr5563]

got it finally 😉

[@georgekokkos5347]

Great video. Thanks

[@Miesvanderhro]

at 5:10 its wrong. It should be 197/3 = 65...., another thing, why have you not calculated cost of products? So the profit is lower than the 52 USD per day.

[@judyrubas3209]

Yeah! This is my questions too..

[@PhotoshopHustler]

Thanks, first time to read about funnels , this was very benefitial

[@nachoboy4]

Very clean video editing! Nice animations.

[@russellbrunson]

Thanks! We've got a lot of people working hard on these videos!

[@heavenleighdollanger]

What about your cost of the dvd?????

[@Hidayat-e-Insaniyat]

Very nicely explained... Thanks .

[@pissuakki]

So then do you need to have a website?

[@littlemissmoney1298]

russell My name is Crystal and I have been trying to make money online for almost a year and I have not made a dime but also I dont have a dime to invest. I am my dads caregiver and I have siezures so i cant work but from home. l dont know what im doing but i have a miillion ideas in my head that will bring money

[@theresamcgallicher]

I see he never replied. Check out Tasha Chen, the Science of Getting Rich

[@pabitrasarkar5802]

Great video sir.

[@reedolightningweaver2732]

Just subscribed. I like what this guy has to say.

[@PatrickCogen]

Great Video Russell! I like the explanation of sales funnel.. once you understand it, you will never be lost in digital marketing!

[@russellbrunson]

Thanks so much Patrick...I'm glad you loved it!

[@freedominabudget]

This is a game changer!!

[@tobiallibalogun]

Nice video but just to let you know that the maths displayed at approx 5:07 is wrong. I think you meant to display $197/3 = $65

[@kayvonsalafian4469]

6:00 gets real good!

[@hexcreativestudio]

100%

[@jeromespanski3922]

Basically always Upsell: a incentiVenue product approach that loses money to then bank on a secondary (upsell)to margin a profit?!

[@cestinybeuerlein1083]

Thank you for the information 🙏

[@PIUSJUSTUSMULIRIYE]

This is amaizing, i want to apply this to my business

[@PeterChanJr]

Great video! Thanks Russell for creating Click Funnels! I love it!

[@russellbrunson]

Hey Peter! I'm glad you love it! What are you using ClickFunnels for?

[@PeterChanJr]

I'm using click funnels for my shopify and print on demand courses, been an amazing experience!

[@mjamil4236]

Excellent tips

[@haroldgar12]

this is great, but would this apply to people selling their products on Amazon? How can sales funnels work for that instance?

[@JoanneWetzel]

I’m leveling up my business in the New Year with upsells. Thanks for your help with understanding!

[@ScottyLeeBarrett]

I would love to see how Russell would build a funnel for my business! I watch a TON of his content, reading his books, I have CF, but I’ve never seen him do anything with an artist! I’m an airbrush t-shirt artist. I primarily customize t-shirts, hats, and SandDollars (seashells). I mostly write kid’s names on their t-shirts with some design of something they’re into baseball, Fortnite, etc...) I make roughly $100K per year doing this. He says he could 10X any business.🤔 I’m working on it. I know it can be done. But, I’d love to see how he would go about it 🤔

[@dennysantoso]

Scotty Lee Barrett how many people (artist) wanna be like you? Making 100k/year? If a lot, then start teaching them on how to be like u. U start scaling your 1 man revenue into worldwide revenue.

[@ScottyLeeBarrett]

DennySantoso Thanks for the reply Denny! I’m looking to market my work on various products through a funnel. Then ultimately a course teaching what I do. This seems to the logical strategy. I’m often asked if I sell my artwork and products online and if I teach. However, I’ll have to do some research and see if there’s enough interest to go all in, I suppose.

[@dennysantoso]

Scotty Lee Barrett good luck!:) remember, if the market is too smal, then do something to teach people first so basically you enlarge the market yourself. You create the interest n demand. Thats called marketing :)

[@ScottyLeeBarrett]

DennySantoso Thank you so much! 👍🏻

[@paymans1153]

BINGO! @@dennysantoso

[@TheMusicgirl78]

This is what I'm confused about. If you want to do affiliate marketing for a company ..say Target, Walmart etc, do yoh need a sales funnel, or is a sales funnel ONLY needed if you are the one selling your own product? I don't know why I get so confused about this :(

[@jimbee7688]

How can I build an effective converting funnel to promote a network marketing company?

[@luutrihung1522]

He talk as a Sonic Voice!! Love his value infor about clickfunel

[@charlesmagno28]

I always see this in those website developers who sell very cheap services in facebook, then will upsell in next page. didnt know it's called a funnel, but for me it's not being straightforward to clients. I think it might work in some though

[@annea.1765]

Awesome explanation-thank you so much! Not only was it easy to understand, but my attention was still intact. Lol

[@g.abzilla7665]

So will this work for plumbers who own a small business?

[@michaelnovaczewski4128]

Yes - if you just find information that will make your potential customer's life easier :) !

[@JessicaAlexus]

He explained this so simply, thank you!

[@russellbrunson]

Thank you!! I appreciate the feedback :)

[@alisonfaulkingham6021]

Hi Russel! I love hearing about what content on landing pages is working today! Thanks! Ali

[@MikeBarron1]

Same!

[@maxsheehan772]

Very good explanation! Thanks!

[@russellbrunson]

You're definitely welcome, Max!

[@manzoorkhan6336]

I am a bit confused whether we should use a funnel for an affiliate product or we should only have it for our own product?

[@JamesTudsbury]

Both can work.

[@MotorClub4LifeTV]

#Priceless #NoComment 💣🔥🔥🔥

[@sychophantt]

I have a simple B to C website. Are there funnels for that?

[@soulrejuvenation6204]

way to go russell

[@guillaumebourdon5002]

great video! little mistake at 5:08, 52 divided by 3 is not equal 65, i guess you wanted to write 197/3=65,67 :)

[@I_Lemaire]

Thank you! I was confused by this.

[@michaelnovaczewski4128]

Thanks Russel! You really know how to explain things :)

[@russellbrunson]

I try my very best!! What was your biggest takeaway?

[@PabloHernandez-xp7yk]

Your epiphany story always amaze me...

[@russellbrunson]

I hope it inspires you 🙏

[@energetikvillachhealingpoi7058]

GREAT GREAT GREAT!!! THANK YOU SO MUCH!!!! Cheers from Austria!!!

[@AgostinoMarengo]

Thank you Russel! It’s a very smart and clear piece of advice!

[@russellbrunson]

Thanks so much Agostino 🙏

[@zipporahherbert3486]

Thanks for explaining this so clear and making it easy to understand!

[@PaulPerryArgentina]

Hi. Thanks for making the video. I'm an SEO writer for a Miami Law Firm. They are asking me about funnels and I watched your video. The site I write for is booming...but my client wants to move on from site to funnels. I'm confused. What do you suggest? Thanks!

[@HomeImProveMentHow]

Hey bro when you're starting out on a shoestring I have a product the skin care product that's a one-of-a-kind product that's yet to be discovered I've gone to farmers markets and then make a few bucks consistently. now to create a funnel with this product.. selling them two for the price of one might generate more business but I'm losing money to add to this product? That's where I'm at a loss I hope to hear back from you look forward to hear from you God bless bye for now Ken

[@russellbrunson]

Hey Ken!! Have you checked out the One Funnel Away Challenge?? 👉 onefunnelaway.com

[@michellewalmsley6450]

Thank you so much for this, I have had a genuine light-bulb moment on how I can generate a side income from my website that I am about to launch! Amazing! :)

[@russellbrunson]

Perfect!! I love hearing this.. and I hope you come back and let me know how it goes for you.

[@janetremigio1049]

How could I use funnel for a service business? Usually my customers book online and know the price upfront without me having to go and do estimates. Any advice would e really appreciate it!

[@MrAtiebatie]

So what could you sell more on the value ladder? The value ladder is explained in video 2 btw.

[@sucesslixa1060]

good concepts, some incorect math but its ok

[@forsterarts]

Foaming at the mouth for 1:47 minutes couldn't take the noise, I advanced to 3:18 still foaming at the mouth, not saying anything. @setitek I agree!

[@PoweredByChoro]

Super helpful Russell, thank you!

[@russellbrunson]

You're welcome! I'm happy it's helpful for you! Keep up with our content for more!

[@fabfacesbyebony8895]

You're awesome. Thank you for this video.

[@badboyuk777]

okay so this explains some of it I guess, its to do with upselling but how does it work and how does it look to customers. So many questions but not enough information

[@PantheonProjects]

How will this apply to a service business like a cyber security company ?

[@DayeLaHookz]

Thanks for breaking that down! Appreciate it!

[@cadehusseinbarre719]

Good to meet and i have a request be slowly so that people can easily understand all your amazing work your talking so fast

[@hitarthdand9387]

what about cost of the kits???

[@johnfisher4808]

Awesome explaination about funnels and what they can do for you if done correctly

[@russellbrunson]

I'm glad that this was able to teach you more about funnels! :)

[@justicebriana7508]

Excellent info!

[@diego111987]

That was awesome, I would love to see and hear more local business examples.

[@JamesTudsbury]

There's some videos on his channel about that, just search his videos, you should find one or two.

[@subhasishbhattacharya.]

Thanks you so much

[@bakhshialamgir1722]

Best one funnel

[@the_alchemy_method]

The truth is and as he just said himself 4:40-5:00 in to the video- “ id built my own funnel and I didn’t even realise it”. A funnel can built in many ways using your own website- a funnel is JUST a series of linked web pages. Thats all.

[@setitek]

Can you please speak faster. I can still catch a word out of like 10.

[@lvgeorge]

He is a fast talker, some people's brains think faster than they can talk. Regardless, he is the #1 'Funnel Guy'!

[@Beastlines]

I watched this at 1.5 times playback because he was takings so long

[@petrming9055]

@@Beastlines i did too

[@justicebriana7508]

🤣 I love it, he’s great

[@jimbee7688]

LOL...I started watching Russell in his potato gun days and he used to talk much faster

[@murielperez3582]

Great video man!!! Just subbed☺️

[@russellbrunson]

Thanks so much Muriel!

[@dynamicdistraction7741]

can i nurture people im bringing in from fb and then offer a funnel after a week and a half of nurturing??? or this is just right off fb... is a funnel a sales page?

[@anythinginteresting7472]

Thank you for this simple description! Love how you say funnels are already something we are familiar with, we just need to think of that process in an online context. What if you are trying to get people to DO something, do upsells and these other tactics work for that too? Specifically I'm trying to drive people to register for an event, and the event is a major step in our sales funnel

[@theranasaini]

Good piece, Russell.

[@russellbrunson]

🙌

[@DellPlunkett]

Fire 🔥🔥🔥