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WGSN education session from the Outdoor Retailer Summer 2023 show in Salt Lake:
"In 2025, we will see seismic shifts across our industries, our communities and our planet. Meet the four consumer profiles and discover the sentiments that will drive purchases and brand loyalty in 2025, when we will see a new emphasis on time - how we spend it, how we defy it, and how we grow alongside it. In addition to introducing four emerging consumer sentiments, this session highlights four future consumer cohorts and outlines the strategies to capture their spend and attention in the coming years."
Speaker: Quentin Humphrey, Head of Client Engagement + Creative Strategist, WGSN Insight