Future solutions with the Institute of Digital Fashion

URL is the new IRL but digital is not just a quick fix for the now - it is a tool of expansion to create a more inclusive, democratic and sustainable fashion industry. Following their Instagram takeover on @theofficialselfridges we went behind the scenes with co-founders of the Institute of Digital Fashion, Leanne Elliott Young and Cattytay, as we learn how digital artists model their 3D designs - from concept to end (virtual) product - watch to explore how AR fashion could be the new future.