How Starbucks RUINED Autumn

[@marymorcos3770]

I like pumpkin spice lattes, but prefer local coffee shops. Better quality, cheaper, and they do not treat their workers terribly.

[@nude_cat_ellie7417]

They do treat their workers terribly as well.

[@taryndancer29]

Yes! My local does a good one where the pumpkin flavour is very subtle.

[@Galistarwater]

Me, too! I buy it from other local coffee shop😊

[@freden9234]

Agreed! I just got one at my local coffee shop that was outstanding, with beautifully decorated foam on top. Less sweet than Starbucks, and much more delicious.

[@Scriptadiaboly]

And in my country it's real pumpkin puree, not sugar with some dusty spices

[@IamSnowbird]

I never thought a PSL had pumpkin in it. I thought it was flavored with the spices in a pumpkin pie. We now have conflicting seasons. In some stores in August you can find Halloween and Christmas.

[@BCarnes]

Some? Every box store I've been in the last 6 weeks has had both Halloween and Christmas

[@Aigra]

In Germany, we get Christmas candy at the end of summer and Halloween stuff shows up like two weeks before Halloween.

[@paularunslondon]

You’re right. It’s cinnamon and nutmeg and stuff, not actual pumpkin.

[@Ray_Vun]

i was listening to a podcast the other day, the episode in question was recorded in august and one of the dudes said he had already bought halloween decorations

[@mrsrr]

It doesn't have pumpkin in it. Just the spices associated with the pie.

[@joyceky_]

Am I the only one who hasn't tried a pumpkin spice latte?

[@awkwardatlas5623]

Neither have I…although I’m not American. Assume you can get them in Europe these days but I haven’t checked!

[@ttopero]

Nope! I’ve never ingested the chemicals either

[@alidaweber1023]

I drink my coffee black and unsweetened.

[@ThomasD3velops]

@@awkwardatlas5623here in the Netherlands they’re already available, so the rest of Europe too I assume

[@killswitch896]

No… but I have had McDonald’s pumpkin spice iced coffee and love it, otherwise, I too, drink black coffee, but cold, rather than hot.

[@sylvialb9823]

German supermarket shelves have been full of Christmas cookies since August.

[@jackieknits61]

The only problem I have with that is that I'm in the wrong counrty....

[@KamBar2020]

Austrians : Bruh

[@sylvialb9823]

@@jackieknits61

[@liamcollinson5695]

God I hate Christmas I enjoy the day itself but I feel like it starts earlier every year and it now eats into Halloween and is used for over consumption I am actually glad when it's over tbh

[@wiiza4ever]

I think that the PSL coming out before the start of the school/university year makes sense because back-to-school is the end of summer on an emotional level for a core demographic of Starbucks.

[@candicraveingcloude2822]

Yes. People just call "summer vacation" summer and as a result when school starts, fall starts in their mind

[@KamBar2020]

Slava TEQUILAs 🥃 Sinaloan Cartel 😎

[@lasciviouspaine]

then you're the target

[@Uhwatchdogsforthewiiu]

⁠@@KamBar2020how does the cartel have to do with pumpkin coffee

[@KamBar2020]

@@Uhwatchdogsforthewiiu How could possibly Sinaloan and Jalisco Cartels drink pumpkin coffee instead of TEQUILA 🥃❓

[@Ace-1525]

fr i saw halloween/autumn stuff in our local stores starting back in frickin' june. can corporations just... chill?

[@loading...8512]

..... no

[@justsomeguy898]

meanwhile in Texas halloween displays are being shrunk down and scaled back so much they're not out until september and it's *christmas* we're seeing in June

[@Ace-1525]

@@justsomeguy898 Christmas stuff seems to be like a year long thing at this point. I don't even get in the "mood" for holidays anymore because it's just nonstop exposure. nothing special about it all anymore 😪

[@CinaaBlanche]

I buy the spices and mix my own "PSL" at home when the weather gets colder. I just genuinely like typical fall and winter spices. I understand the critique of corporations pushing consumers into buying more products but, as the video said, there is nothing wrong with enjoying season-themed products. But I think it is a bit weird how much hate the PSL gets especially since the hate is often in combination with insults towards women who are too "basic".

[@ThomasHeather]

Give me your recipe, this instant! I tried to make one once, once was enough

[@islathefoxchild2120]

This!! I was disappointed the gendered aspect of the stereotype wasn’t mentioned. Products largely consumed and enjoyed by women get far more ridicule than anything considered to be largely enjoyed by men. Think of the hate for girls reading YA, enjoying the PSL, etc. It’s not just a hatred for manipulative marketing, it’s hate for being something associated with the perceived less intelligent or more shallow gender and their enjoyment of these things is used to justify those prejudiced associations

[@k0rppi259]

Just because mostly women do something that is considered stupid doesn't mean that the thing is considered stupid because women do it. You're imagining a problem that doesn't really exist in the mind of any reasonable, rationally thinking person and making a gross generalization based on that unfounded belief. Something you like to do being criticized isn't always a sign of misogyny. You'll have a much happier life if you don't spend all your time imagining that if you don't get applauded for your every decision, it must mean that you and a group of people you identify with are victims of something.

[@InventorZahran]

⁠@@islathefoxchild2120The "basic" man escapes ridicule because he is taken seriously by default in this patriarchal society. Whereas the "basic" woman must make an effort to not look "too basic" in order to be taken seriously.

[@greenteawizard8720]

I make a homemade pumpkin spice syrup with actual pumpkin puree in it for my donut shop. I never used to like it and never understood the hype but when I made it myself it tasted so good. It's incredibly easy to make.

[@joermnyc]

I did that one year and had a lot of pumpkin spice pancakes all winter. 😋

[@someadorablebuffcat]

Whats your recipe?

[@AchsahEDavis]

Please, what’s the recipe? 🙏🏼

[@vulcanfeline]

pumpkin spice we used to make at my house = 4 parts cinnamon, 2 parts ground ginger, 1 part nutmeg, 1 part cloves. idk how much pumpkin puree to use though

[@someadorablebuffcat]

@@vulcanfeline Thank you so much

[@16Haverson]

I remember my Grandma making pumpkin spice coffee in the 90s and early 2000s by mixing the spices in the grounds. She would mostly make it during the autumn seasons, but she mainly drank her coffee black. She talked about that pumpkin spice foods was for special occasions growing up and didn't get it a lot so she would make her coffee with the spices and bake other desserts too. So pumpkin spice has some special meanings for me, but I think its over hyped now. I never tried PSL from Starbucks, but I do like making my own coffee with the spices and also make some baked goods from time to time.

[@vulcanfeline]

we made our own eggnog too. really easy and so much better than any premix i ever bought. occasionally now, i'll mix the spices in ice cream :) yummm

[@Stoudy2]

What a great idea!

[@robertmaggs8435]

@@16Haverson One of the few positive things that came from 2 1/2 Men the show was a reference to how the housekeeper made “Christmassy coffee”. It was nutmeg and or cinnamon on the grounds prior to steeping. Great for flavour without the sugar.

[@ZebraLens]

Ahhhh yes, it's that time for pumpkin spice latte as well as seeing your local dollar store set aside two aisles for Christmas decorations!!! 😅😅😅

[@bobafettjr85]

Pumpkin Spice M&M's? Hell yeah!

[@SG-js2qn]

Indian chai is spiced tea with milk. Same basic thing. There have been spiced holiday winter blends for coffee for quite a while. You don't need to get a special coffee. Just add a few granules of whatever holiday spices you have at home. Any of ginger, cinnamon, nutmeg, allspice, clove, and even cardamom and black pepper can work. If you have vanilla or orange peel, those flavors can be used as well. It's just Indian chai style spiced coffee. It can be a pleasant change of taste. FWIW, in 1980s sword and sorcery fiction by Steven Brust, characters were drinking a spiced latte called klava. Arabic coffee, which has been around for generations, is spiced with cardamom, saffron, cloves, and cinnamon.

[@nyanuwu4209]

"Indian chai" is redundant. 'Chai' is Indian word for 'tea'.

[@SG-js2qn]

@@nyanuwu4209 That's what people call it, and it's not redundant because the Indian word for tea is chai, but "Indian chai" is spiced tea with milk. Grow a brain, it's something that can help you in life. 🤔

[@nyanuwu4209]

@@SG-js2qn "Indian chai" = 'Indian Indian tea' = redundant Sorry the meaning of the word 'redundant' agrees with me.

[@SG-js2qn]

@@nyanuwu4209 You're going on to mute. I can't believe i didn't mute you before. What a series of stupid things you have said. Unbelievable.

[@Ash_Wen-li]

@@nyanuwu4209 Indian Chai means Indian Tea. Of course it's implied that it's made Indian style but not necessarily so

[@tm-te9mh]

people are obsessed with PSL cause most versions have a shit ton of added sugar and sweetners….

[@yvan2563]

If you want to look at well-establish seasonal products markets, take a look at Japan.

[@Scantronimus466]

Vending-machine-panties season?

[@yvan2563]

@@Scantronimus466 Japanese Kit Kat would be a good introduction to the topic.

[@ErebosGR]

Nothing says Xmas in Japan like KFC and Pizza Hut.

[@Ash_Wen-li]

Japanese Starbucks is on another level.

[@PhilippBlum]

"Gilmore girls get so many rewatches this time of the year." I feel attacked, I just watched a season the other day . . .

[@yulie1022]

Growing up (I’m a 90’s baby) I was the only one in my family who enjoyed and looked forward to pumpkin pie every thanksgiving aka pumpkin pie day. I don’t know when, but at some point one of Dairy Queen’s seasonal blizzards was pumpkin pie and that was heaven for a girl who waited all year for pumpkin pie day. I don’t remember the year it was, (maybe around the time PSL debuted) suddenly there was pumpkins spice flavored everything. I excitedly bought a few products, a PSL as well, and that is when I discovered I liked the spices WITH the pumpkin, not without. So now I have a weird love hate relationship with pumpkin spice flavored things, mainly I love anything that’s close to pumpkin pie, and I HATE pumpkin spice flavored things, including PSL. When I figured this out, my birthday cake (Oct bday) became a pumpkin pie due to my range at the pumpkin spice trend. 😅 Thank you for reading this unnecessary comment.

[@JoeyRoo]

I had my first pumpkin pie blizzard last week! It was a fabulous day! I hope you get all the pumpkiny treats this year! ❤

[@greasy2007]

I'm a November baby, never thought to incorporate seasonal flavors into my bday cake!

[@Iquey]

YES!!! Me too! I have memories of getting the pumpkin pie blizzard with my choir friends after the fall concerts in highschool.

[@lesleydehaan-kj8sq]

THAT’S why I was thinking your timeline was off: I’d had the drink so long ago, but I’m a Vancouverite - and was an avid Starbuckser back in the early 00s. I loved the drink, but it got sweeter and sweeter every year until I had to bow out when it got mainstream and the normies wanted more sugar than my lil’ tastebuds could handle.

[@RobertTheHaunter]

I don’t like the lattes themselves but I sure love pumping the scent into my room with an industrial grade scent machine 🥴

[@bloodlove93]

industrial grade? seriously?

[@oldcowbb]

@@bloodlove93 i prefer military grade

[@RobertTheHaunter]

@@bloodlove93 yeah lol, it’s made for haunted houses / theme park ride. Froggy’s Fog is the brand.

[@Window4503]

Huh. I keep smelling pumpkin spice from my balcony every evening!

[@IndigoEuphonium]

I remember how I accidentally got someone at school to quit Starbucks after I told them the OG PSL didn't contain any actual pumpkin. They stopped going to Starbucks because they felt lied to. Nothing deep, just a funny story I have

[@shoyuramenoff]

It's a good story lol

[@mircomuntener4643]

Does this person also think there is chicken in poultry seasoning?

[@bloodlove93]

omg i wish I did that back in 7th grade,this one dumb hoe CONSTANTLY had Starbucks, every. single.day, at least one. it was ridiculous and now looking back, slightly concerning, we were all 12-14 then in pretty sure

[@Uhwatchdogsforthewiiu]

@@mircomuntener4643probably

[@Window4503]

@@mircomuntener4643Different categories. With poultry seasoning most people expect it’s for seasoning chicken because they’ve seen the bottle or seen it used. There’s nothing dumb with thinking pumpkin spice flavor contains pumpkin since obviously plain coffee doesn’t contain pumpkin. The average person also doesn’t have access to the flavor unless they make it from scratch and it isn’t just sitting in their pantry like poultry seasoning. Fall desserts and drinks also can contain real pumpkin which complicates expectations of what goes in the latte.

[@williamheckening9896]

starbucks is so expensive now, haven"t had since 2022, saved sum bucks lol

[@rolf-smit]

No it is officially 'the arrival of fall' when the 'pepernoten' are available in the Dutch stores 😜

[@blidiotwoofghidiot3627]

First week of september they were there🤡

[@vulcanfeline]

recipe according to google sounds good :)

[@MssIAMNOBODYSPECIAL]

People always say pepernoten come to stores earlier every year, but it has been on the 1st of augsut for years.

[@mykal4779]

i had no intention of getting one but you talking so much about it makes me kinda want one

[@leafreya2896]

You can make it yourself at home ☺️

[@illegalalien6542]

Sad part is the whole "Pumpkin Spice" flavor is literally just cinnamon and nutmeg.

[@elaineb7065]

Yep, so latte-avoidant me (I'm a cappuccino & hot choc girl) adds a little cinnamon & nutmeg to hot chocolate sometimes

[@Ajv516]

You forgot clove.

[@rjones3955]

When I bake for fall the magic four spices are cinnamon, ginger, nutmeg, and clove.

[@cyjanometr]

​@@rjones3955I like to add some cardamom to my mix too

[@Freaky0Nina]

​@@rjones3955i also put in some piment

[@alexzoin]

Yet another person reporting on the PUMPKIN SPICE latte without understanding that it was never supposed to have pumpkin in it. Pumpkin SPICE is the flavor.

[@sandrasaunders8777]

Exactly. Drives me nuts when someone whines that there's no pumpkin in these things. It's pumpkin SPICE. Pumpkin on its own is pretty flavourless.

[@humanthursday199]

@@sandrasaunders8777 If you think pumpkin itself is flavorless you've never even eaten one. What are you talking about. Maybe in Britain (as your spelling suggests) the -1 pumpkin dishes you have are bland, but as a yankee I can confirm the gourd is great in: Breads, Soups, Stews, Roasts, Bakes, Purees, Juices, and more. There's a whole world of gourdy goodness at your doorstep for a rather low price (per pound)

[@wxlurker]

@@sandrasaunders8777Pumpkin has a sweet and earthy flavour. I love to eat it steamed or braised.

[@katherineellis98]

In our cuisine, pumpkin soup (canh bí đỏ) with ground pork/peanut is common. Pumpkin is cut into big cubes. And it does have that mild sweet flavor when eating the pumpkin.

[@sandrasaunders8777]

@@humanthursday199 I've never had fresh pumpkin, no, just the canned type that I use every year to make muffins and a swiss-type roll. The canned stuff has no taste. Oh, and I'm Canadian, we also use that spelling :)

[@VoidVerification]

In Germany, we have a similar phenomenon with Christmas gingerbread and cookies being sold earlier and earlier each year, well into late summer. Common sentiment is that it is ridiculous, but people must be buying it, otherwise companies wouldn't be offering it so early.

[@Domihork]

I mean, of course they're gonna push PSL to August when Christmas is everywhere since September... It's nuts. Why do people hate summer so much that they cannot wait for autumn and winter to arrive?

[@thevikingbear2343]

Because of the heat.

[@illegalalien6542]

Because summer simply sucks. Sweat, heat stroke, bugs, increased traffic, noise, humidity etc. It's honestly a pretty miserable time of year.

[@ruanmatoliv]

Maybe because heat waves are finally over… And also in wintertime tourists disappear, food is way better, there is Halloween, Christmas. I know a bunch of people (like myself) that love autumn so much and get REALLY happy this time of year…

[@diiii_mond]

Honestly summer is probably the shittiest time of the year

[@nonamenoname1133]

because marketing has convinced people a season can also be your personality

[@Jump3rrrr]

I always watch the Meat Canyon pumpkin spice skit this time of year lmao

[@brendansheehan7714]

Bring me pumpkin!

[@oldcowbb]

it's only a years old...

[@Uhwatchdogsforthewiiu]

@@oldcowbbexactly

[@Unknown-wb4ex]

Hi there! Starbucks barista here. I hate how it tastes! Thank you.

[@greasy2007]

Fellow barista here, I only enjoy the P.S. flavor in a Chai

[@eldaisy]

Australian here - this was fascinating! I think a combination of the the fact that the area I live in doesn't have four distinct seasons in the same way and the fact that a significant portion of the media I consume is from the Northern Hemisphere, this seasonal stuff is so much more abstract to me.

[@rebekapina1947]

I feel like the pumpkin spice latte tastes like carrots and other coffee shops honestly do a much better job at it than Starbucks.

[@fffanm]

That's because carrot cake contains the same four spices found in pumpkin spice blend!

[@daughterofthestars08]

As someone who loves pumpkin pie and pumpkin spice - that stuff should not be available in AUGUST. The last two coffee creamers i purchased were pumpkin spice, not out of choice, but because i look for what's on sale and something that's not real cream... and that was the last flavor left of whatever was on sale. It's in every brand, and they all release in August to stay competitive with Starbucks. I went into a store the other day that had empty shelves out ready for products down the center aisle and went 'oh, time for halloween stuff?' and the worker just shook their head in disbelief and said 'it's for CHRISTMAS'. like bruh that is a whole five months away. Fall should at least last through Halloween, if not Thanksgiving. Why are you rushing through my seasons??? Why does capitalism make it so that I can't enjoy the season I'm in WHEN i'm in it. It's summer. I'm going to keep drinking lemonade. Kindly f*ck offffff.

[@riche7846]

I work at a local cafe, and people ask for the pumpkin spice latte all year around, and yes, for the year we denied it, it sold more during the fall, nowadays we keep it all year around as some regulars just want a PSL despite the weather

[@bezka3545]

You were in my dream last night. You were explaining how transplanting trees onto dead stumps to move them from building sites is the new best thing, for some reason.

[@yjkeemart]

honestly i just love the concept of “celebrating the seasons”. i feel like japan does that a lot, really going IN with celebrating seasons and making seasonal specials. yes the consumerism is strong and making us just buy a “limited item” but i do love how as a collective, we are like YES ITS (insert season here) let celebrate the new season”

[@Lostboy811]

Actually it's not that complicated. It's simply because it doesn't taste like coffee. It's really the forefront of coffee drinks that started being flavored in a way that doesn't taste like coffee. Even the invention of PSL thought that it was going to be a dud because of the lack of coffee taste but after questioning why people like it they found out that their response was overwhelming because it doesn't taste like coffee. I believe it spawned the whole flavored changes where you basically don't taste coffee in a lot of coffee drinks.

[@meghanm05]

11:55 legit there's coffee creamers in pumpkin spice flavour and I like those as much if not more than the Starbucks drink. They're not doing anything crazy, they're just capitalizing on a natural human instinct.

[@Sb129]

Lol, i live in AZ, it's still 100 degrees here so yeah, this is more of a sign of "fall" than the weather

[@johnsomeone6021]

Pumpkin spice latte - the coffee that tastes like a candle. And I don't mean it tastes like a candle smells, pumpkin spice lattes taste like a candle TASTES. John Oliver

[@joyfitzgerald9878]

😂

[@acidcatspirithour]

world class chef here, baking spice isn't inherently seasonal. yes i know its a driving flavor in many fall dishes, but "pumpkin spice" is nearly identical to five spice, falernum spice, chai, and of course, coca cola. we consume these flavors every day all year, it's not the spices. also, the so-called year round "psl" is a chai latte big guy, a pumpkin spice cookie is just a snickerdoodle the pumpkin spice trend preys on culinary ignorance

[@Furthea2]

"PSL is a chai latte" is something I know my sister would disagree on you with, at least Starbucks version of both since their version of Chai concentrate is so very bland and overly sweet

[@blackpearl9504]

You don't put pumpkin in a snicker doodles... Where on Earth does a pumpkin cookie taste like a snicker doodle??

[@Furthea2]

@@blackpearl9504 Ah but it's NOT a pumpkin cookie it's a pumpkin spice cookie we're talking about. Lot's of things that are called pumpkin spice/pumpkin pie spice don't have pumpkin in them, they just have all the spices that commonly go into pumpkin pie.

[@SARGEinc]

I was just at the grocery store and saw pumpkin spice flavored Boom Chicka Pop brand popcorn. Seemed crazy to me.

[@TheSidwysDrftr]

This video with Steph pappas showing up as an example reminded me of the accident that happened recently. I never even knew of them until I saw the body cam footage. Prayers for the family.

[@Hhelloo697]

Car repair shop use to offer a pumpkin spiced oil change. Mocking the PSLERS?

[@4realGTFOH]

I think that people just buy that because everyone brags about how good it is. It's alright. Just alright

[@meghanm05]

I buy it because I like it. Your taste doesn't have to be the same as everyone else!

[@4realGTFOH]

@@meghanm05 it's taste fine. It is good but people make out to be the best thing ever.

[@meghanm05]

@@4realGTFOH i mean, maybe to them it is! Who are we to say what anyone else's favourite food/drink is???

[@4realGTFOH]

@@meghanm05 its all that sugar. Got them hooked.

[@illegalalien6542]

@@meghanm05 It's mid bruh, stop being a sheep...

[@Luke_P]

Great video, especially thanks for the references list in the description!

[@cobalt1754]

Time for me to dig out the spices from the back of my pantry, dump it on a mirror, make lines with my student ID card, roll up a dollar, and snort it. It's a yearly tradition (:

[@joermnyc]

My wife actually switched to their Caramel Apple options, she thinks it’s better than pumpkin spice.

[@lenkavesela4400]

Levi, it´s such a joy for me to watch your videos! You get so excited and angry at the same time :D It´s just like me talking to my friends and family of all these topics and still trying to love them although they don´t give a freaking damn about anything of it! Thanks for this channel 💛

[@DawnChatman]

I'm in my 50s. I've loved pumpkin pie, spicy chai's and have used "Pumpkin Pie" Spice long before Starbucks was a thing. They capitalized on the flavour, they didn't invent it. I also preferred the PSL more before they started putting puree in it. Great video. =)

[@skellingtonjack]

7:16 Retailers are already putting out Christmas decorations at the end of August. At this rate we'll be buying our moms PSLs for Mother's Day and taking them out to buy fruitcakes and ornaments

[@ThekillingGoku]

I've literally never had a PSL (or PS anything for that matter), nor have I ever seen that in supermarkets or something. Though as far as the super's concerned, maybe if I go looking for it I'd find PS somewhere, who knows.

[@fffanm]

You probably have eaten carrot cake. That contains PS 😂

[@jackieknits61]

No need. I prefer to mix my own spices, and that is a really simple blend using spices found in most American kitchens. There are many recipes to be found all over the internet. Or even in books. In multiple languages and over centuries. Or just wing it.

[@metysorse]

I’m from Russia, and starbucks left our country. We have our new “Stars coffee” but it doesn’t have nothing equal with real starbucks. And only thing i miss about starbucks is pumpkin spice latte. Every time i go in other countries on fall, i drink pumpkin spice latte lol. Sorry for mistakes, still learning english

[@vijaykrishnan7797]

Man I wish all the very best for you and your family and your baby, may you have some peace and security in your life . Let your life be filled with warmth and kindness , I want to support but I have little to no money. Love you , wishing you well.

[@sbourf7742]

The thing that amazes me is that we can see that craze about PSL here in France. Were august was the warmest month ever recorded in history. And where no one actually eats pumpkin pie. In some regions pumpkin soup is a common dish, but not in the dense urban area where Starbuks is present. People rush to Starbucks being pulled by nostalgia of a time and flavour they never experienced in the first place.

[@RanDom-II]

At home, I just add mulled spices to my regular coffee, don't really need real pumpkin puree in my drink so it works for me. Trader Joe's has pumpkin pie seasoning in their spice rack I can sprinkle on as well. For an extra oomph I add a bit of cayenne pepper. TJ's pumpkin spice coffee is pretty good too. The whole store goes on an annual fall pumpkin binge, crazier than Starbucks by far.

[@somerandomfella]

Didn't know this drink existed. Will go try one tomorrow 👍

[@BrentWigginsWords]

Too much of a good thing can be bad for you, especially evolutionary seasonal marketing. Savor the flavor, y'all!

[@avalonfey]

I'm in Australia so PSL season signals Spring and peppermint mocha frappes are so refreshing on a hot summer's day 😅 messing with our evolutionary seasonal cycle for consumerism hahaha

[@maryhildreth754]

Halloween is a holiday that we can be nostalgic about without feeling tons of pressure to buy gifts and drive to relatives houses or cook a big dinner etc. it's the last purely nostalgic holiday for adults (although parents do have to get costumes and candy for kids but it's not the huge expense of Christmas and the hectic Thanksgiving). Also, there is that season leading up to Halloween, which most people have some nice memories of from childhood. Back to school was somewhat exciting even if you hated school, and it was sort of what New Year is to adults, a fresh start. There were fall festivals and in many places the state fair would be in town, and football season started for Americans. It was honestly a nice time of year that we can stills somewhat experience as adults without having to shell out a lot of money to "celebrate it correctly" or to experience the feeling of it now. Think of the music from that Charlie Brown Great Pumpkin cartoon and you'll see what I mean. I think SB pushed it back to summer because back to school is now in the summer, not the Tuesday after Labor Day like it was when I was in school. Back to school is associated with fall so just like Halloween decorations and jackets being in stores in August, let's roll out the pumpkin spice.

[@meghanm05]

Everyone here commenting on the PSL is missing the entire point of this video. You can like it, you can hate it. It doesn't change the effect of the product itself. It's nostalgia, it's limited availability, it's symbolic. Starbucks does this better in the food world than just about anyone else.

[@Sweetwaterdream]

Starbucks Australia also does PSL in tandem with America. Only the funny thing is in the southern hemisphere it is spring and in many parts of northern Australia it actually gets very hot so....having a cozy PSL doesnt really work here. I do wonder if it sells well at all here since they arent quite as common here as they are in Asia or America.

[@pinchpeak5203]

Pumpkin cream cold brew is the only thing I'll go to starbucks for. Literally only go when it's there. So good

[@sunsetblue06]

You know what? I tried the 'doing things with meanin' route. And it just made me miserable. Now I just want to be left alone and decorate for fall that will never come to my state.

[@oliviatheresa]

Its October 4th and I'm already seeing Christmas decorations and all the Christmas coffee creamers are being sold at stores lol! So yeah everything is just done super early now it's crazy. Fall is my favorite season so I'm honestly loving all things pumpkin as soon as it's available lol.

[@byaduk]

I'm glad it's Spring here in Australia

[@VaticDart]

One of the many, many, wonderful things about being a year-round bicycle commuter is that you are very in touch with the seasons. Fall and winter coming? Time for long pants, warmer socks, long fingered gloves, maybe a different bike entirely or putting fenders on the same bike. I feel sorry for people who drive everywhere and the only outside the experience during the winter is between insides.

[@rojgorritxa1082]

PSL's are my fave, specifically from Starbucks for some reason. It's weird because I dislike pumpkin pie or pumpkin itself, so when people say "it doesn't even have pumpkin" I really don't care. I personally think it's an association with positive change- going from something drastic like super hot temps to "cozy" holidays, and being around friends and family.

[@merystaffen]

i know its the exact opposit of the purpose of this chanell, but you said PSL so many time I actually want one now!

[@mimzyc9949]

I think it was a genius idea. It really does invoke fall. But when did the seasons get pushed so early. All decorations get put out three months earlier than the seasons. Like playing Christmas music in October 😂

[@rmfinance1781]

It's alright. It ain't all that. Whenever I get it I usually get the pumpkin spice frap. The one I am addicted to is the caramel brulee latte. That's the one I don't miss a day of Starbucks from November 1st until they run out in early January.

[@skulley9545]

You might like the caramel brulee latte but I'm going to tell you why I like pumpkin spice the reason why I like pumpkin spice cuz it brings me happiness it brings me a lot of joy I don't really care for Christmas and I certainly do not give a shit about January because I call it the shit month because nobody really cares what anybody who's born in January I am one of those people does I am a fall girl and a summer girl through and through I just don't feel in line with the Winter Vibe and I'm going to be honest here I just was never a fan it's boring and its storms and it's shit weather every time and nobody visits you so it makes it even more lonelier my whole house is pumpkins and I would rather live in that then live in winter

[@britneygriffin6704]

To me, September is apple season. School started in September, and teachers decorated everything with apple themes. Pumpkin is not until October for me. I don't go to Starbucks and don't like coffee, but I will admit that I get pumpkin flavor in my hot chocolate at my local coffee shop in October and November.

[@EveryHeard]

I have never even tasted a PSL, but you sold me! I'm craving one already 🎃

[@scorpion3128]

This is related to the hyper commercialization of holidays in general, especially those at the end of the year. I LOVE Halloween and start getting excited in August, but seeing it and Xmas in stores for 5 months is uh a bit weird and just dilutes the special joys those holidays and seasons bring

[@marianaamoedo5942]

I've been pondering a lot about "fall" and all the nostalgia attached to it in the States. In my country autumn starts on March 21st or 22nd, school already started and you don't want to think about what's coming. Easter being so close, I feel we associate autumn with Easter and don't get the full experience almost until April. You won't be seeing anyone sacrificing any day in February to think about fall.

[@TechOutAdam]

Support local coffee shops. Ones in my area make homemade pumpkin sauce, fig, and maple sea salt lattes. Best I've ever had. Real food ingredients and actual pumpkin.

[@Illuminationsfromtheattic]

I don't personally associate it that much with a particular season, I just enjoy the flavor on the rare occasion I get a drink at Starbucks (not often at all now since the price went up so much).

[@TheNiteNinja19]

And anybody who's worked retail over the past couple of decades have known that Christmas has been doing the same thing. We've all joked that pretty soon they'll bring out the Christmas stuff for the next year after Valentine's Day because as it stands Christmas gets set up usually after back to school is over. Just gets earlier and earlier and earlier.

[@theshadynorwegian6036]

Me and my gf are boycotting starbucks, so our solution has been to just… make our own. We looked up a recipe for the spice mix, bought a pumpkin that we made into purée and froze into small portions. It’s a lot more customizable this way too. You want more sugar or honey in it? More or less milk? It just works

[@nonalolagirl]

Proud to say I've never had a pumpkin spice latte. I used to work at Tim Horton's and their gingerbread white hot chocolate was very good.

[@ydrib6086]

the existence of a spicy pumpkin, implies there existence a sour watermelon

[@TheCajunGaijin]

I mean, thats a pretty common flavor profile for candy. But maybe you mean salty watermelon? Because to me that is the antithesis of pumpkin spice. Summer vs fall/winter

[@ydrib6086]

@@TheCajunGaijin i mean if you can spice a melon, you can sour a watermelon

[@plp666]

It’s October and it’s about 20 degrees warmer than usual where I live. I love Pumpkins and Chai spices in general. No way this should come out before fall though, and honestly it still feels like Summer. Anyway, great vid

[@ThatLadKit]

If Discount Tire released pumpkin spice tires, some bald tires would finally get replaced 😂

[@PlanerDesKlappbarenPappplakats]

The early release of the PSL remembers me of a discussion about Ginger Bread we have in Germany every year. It's because of some stores start selling them early in August.

[@jakericcitelli8044]

Dunkin has pumpkin flavor. I like it. I just want it year round on my rare dunkin trips.

[@savannah4439]

At this point it’s all the same to me 😂😂 like it’s officially Fall now, but it’s literally 107 (42 C) outside today…I don’t get 4 seasons where I live, so if it’s gonna be hot anyway, might as well get some pumpkin crap in August I guess lol

[@Katjaneway]

PSL ALL YEAR!!! All the pumpkin spice things!! I literally only go to Starbucks when they come out with something unique to try. And pumpkin spice all the things.

[@4-kathryn]

It's funny that you said, "I wonder if there's an alternative universe where Pumpkin Spice Latte is sold all year round." I don't drink coffee but all year round I do- make pumpkin pancakes pretty often. I source my pumpkin from a can when it's not fall. I like the taste of pumpkin and because of that ingredient I can skip the butter and or oil otherwise used in most pancake recipes. So for me, I don't mind pumpkin throughout the year.

[@craigb47]

I am sorry but as a person from a tropical climate, the only Starbucks drink i have to fill the void of emptiness inside me is the classic "Java Chip Frapachino"!!

[@SkylarLee643]

I just skip fall and jump straight into the peppermint mocha once it starts getting cool 😂 Starbucks most places stock peppermint syrup year round, they just don’t advertise it (I will also get peppermint white hot chocolate when I’m sick, regardless of time of year)

[@Ella-g2m]

Sharing: Make a batch of stovetop oatmeal, and put a can of pumpkin puree in it along with the spices while cooking. Healthy autumn breakfast for days.

[@Aigra]

You think fall drinks in August are early? Come to Germany, where the Christmas candy starts to show up in the shops as soon as the "back to school" promotions are gone.

[@NICOLEDPQ]

Here in Puerto Rico we have summer weather year round so the PSL definitely shifts the mind to a more cozy vibe even if the weather is record breakingly hot 🥵😂

[@SueK2001]

We did our one PSL this year. We decided not to go to Starbucks on a regular basis anymore. The sugar levels in everything was just too much. We just make coffee at home now and save so much money 😂.

[@macethorns1168]

Scooters sells a drink called "Harvest Moon" which is white mocha with pumpkin spice. Tastes better than anything that Starbucks could ever imagine.

[@Starcrash6984]

I'm so tired of "did you know there isn't any pumpkin in there"? YES! It's called "pumpkin spice" a phrase that is not meant to be taken as two separate words. There is "pumpkin spice" in a latte, just as there is in a pumpkin pie. _sigh_

[@altioar]

So you're telling me that there's no italians in italian spice?

[@lasciviouspaine]

there's no strawberries in strawberry acai, now what?

[@daliahleonie]

i love pumpkin spice lattes 😭😭😭😭

[@meghanm05]

SAME literally don't feel bad about it!

[@Zymbo007]

In New Zealand, Starbucks and other cafes offer PSL during this transition into spring. This is due to the hype in the US.

[@person3105]

Nooo! I literally had a Starbucks ad before this video 😂

[@JuanWayTrips]

7:37 If you want to be technical, that is the date of Astronomical Fall/Autumn Equinox. Meteorological Fall actually starts on September 1st in the Northern Hemisphere.

[@Persun_McPersonson]

That's true, but to be fair, "Meteorlogical Fall" is named such because it's for meteorologists, out of arbitrary calendar convenience so that it's easier for them to calculate things. It's not meant to "actually" represent the seasons, by design.

[@JuanWayTrips]

​@@Persun_McPersonson It's also done that way because the temps might also change before the equinox/solstice. It can still be hot on June 10th, or regular snowfall on December 15th, and yet those are before the solstices. Plus, fall and spring are really more transitional periods that can be quite chaotic (especially in the midlatitudes), so the cooling/warming trends begin before those equinoxes in many parts of the globe.

[@Persun_McPersonson]

@@JuanWayTrips It's not actually based on the temperature changes themselves, though, which would also be a valid method but is also less consistent than the astronomical method. The point of the meteorological method is maximum consistency, so it goes purely by splitting the seasons into consistent blocks regardless of actual temperature.

[@Erick10zz]

It tastes like cinnamon to me, i don’t understand the pumpkin name

[@thevikingbear2343]

It's supposed to have pumpkin.

[@bluntcabbage6042]

It's the spice mix often used for pumpkin-based desserts like pumpkin pie, not literally pumpkin on its own

[@RanDom-II]

My lovely barista at Starbucks advised me how to enjoy a Pumpkin Spice Latte for keto people. Get a regular latte made with heavy cream (less sugar than milk), skip the milk foam, and mix Pumpkin Spice TOPPING powder into the latte. Rich goodness without the sugar, filling enough to replace my breakfast.