How Arc'teryx Became A Streetwear Brand

Arc’teryx has managed to secure a loyal customer base of avid mountain climbers, snowboarding enthusiasts, and… TikTokers? Somewhere along the way Arc’teryx found a surprising new demographic and we’re wondering: how long until they start designing for the mall instead of the mountains?
Subscribe to Future Proof!
/ @futureprooftv
Stay updated on our socials
Instagram: / futureprooftv
Facebook: / futureprooftv
TikTok: / futureprooftv
Reddit: / futureproof
For further reading, check out the sources for this video here:
docs.google.com/document/d/e/...
Script: Holly Conklin
Editor: Kirsten Stanley
Animator: Zachary Kastrukoff
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
Want to work with Future Proof? Get in touch:
[e-mail]

[@FutureProofTV]

EDIT: We were made aware we introduce the Veilance line as a new venture into streetwear for the company, even though it was launched in 2009. What we should have highlighted instead was their System_A line which launched in 2021. They've also participated in collaborations with Palace, Jil Sander, Hotel Radio Paris, and more. So, what do you think - is Arc'teryx likely to change their branding to suit Gen Z trends or will they stay true to their roots in the long run? Read more about their System_A line here: www.highsnobiety.com/p/arcteryx-system-a-collection-lookbook/

[@patrick0griffith]

Came here for this comment! Glad I found it. Appreciate y'all owning up to this. I think Arc'teryx will somehow manage to keep it's core integrity. Once the fad fades they will (hopefully?) Just continue to make quality products

[@MarkPharaoh]

They can launch whatever other lines they want as long as they continue to mostly focus on their core A/B/G lines and innovate.

[@aayotechnology]

If they haven’t watered down their brand since 2009 there’s your answer. And why do you insist they can only do one or the other? Your lady digs women but she still can love you right?

[@ericaphillips9302]

They'll stick to the core gear, and then expand into streetwear and casual in both directions. High end streetwear- veilance and collabs and then the low brow cheap t-shirts with giant logos on them. Their popularity is expanding globally, and lots of people want to wear the logo without spending the big bucks.

[@gitaarXS]

I would also be interested in different kinds of future proof transportation. Is it more sensible for me to bike to work and take a plane to my holiday destionantion once a year, or to own a car for both of those purposes?

[@UnlimitedEmeralds]

2 years ago I found one of their jackets at the thrift for 8 bucks. I had no idea that this was an expensive brand and I just passed it by. God I wish I bought it.

[@danielcasson7979]

damn, you truly missed out

[@elliotklein6331]

It's possible that it was a knock-off, since that's something that's been happening a lot with their products. Easiest tell is how the interior stitching & insulation is kept together. Also Arc'teryx has a tag on their jackets that you can use to verify its authenticity as being actually from the company.

[@ethan5354]

the only dead bird products I have are from their used gear shop; some of that stuff is nearly brand new at a pretty generous discount.

[@12tippettm]

I bought and sold one recently for 60 bucks but it had a tear on the bottom

[@xwearsecondbrand6968]

Here in My country 20/25 Bucks u can get this item,at the thrift shop outdoor,not just this brand but many more.. 😁 Specialy If lucky go to the thrift market u can get more cheaper for any expensive brand with good condition

[@mukq]

The fact that my father is now considered a hypebeast amazes me

[@shootermcgavin4999]

what's a hypebeast?

[@Corn758]

It would be cool to see a video on the comparison of clothing from outdoor coop stores like MEC and REI to the outdoor brands that they also sell.

[@FutureProofTV]

That's a great idea! We'll definitely look further into it 👍 thanks for being here!

[@christopherwaller2798]

I'm based in the UK so REI is unknown here. A lot of my climbing friends like their Arc'teryx though. Although I do have an REI item from a charity shop (ie thrift store)

[@lowwastehighmelanin]

Oooo yeah I want this

[@vvlon]

MEC isn't a co-op anymore...it was just sold to an American company and now MEC stands for Mountain Equipment Company :(

[@aemediainc]

@@christopherwaller2798 I think Decathlon is a UK comparison.

[@marysmith5891]

As a longtime Arcteryx customer I have been VERY concerned about their direction recently. If they want to launch a super expensive trendy fashion line for rappers (I was wondering who the A-line appealed to!) have at it - as long as they continue to focus on and continue to service their core customers. I am concerned that a number of pieces I have bought this year have been “revised” and the fit become more generic to accommodate less athletic builds. Arcteryx is pricey, but I have been willing to pay the price to get the excellent cut and fit, functional materials and excellent workmanship. My most recent purchase, a pair of Rho AR bottoms, was a second pair for this winter. I really liked the fit of the first pair so ordered a second in another colour. When the second pair came they had completely revised the cut and fit without any warning. The new ones were baggy, the waist was huge and gaped during movement, and the excellently fitted legs were replaced by baggy legs with knee darts. No doubt they will accommodate a larger, less toned frame, but for me they were not worth the hefty price tag. Arcteryx is losing their focus and I no longer feel that I can buy online as the fit is constantly changing to accommodate the non-athlete. I am already looking for an alternative having abandoned both North Face and Pategonia for similar reasons. They have enjoyed a very loyal client base in a growing notch market. The reason that the command the high price is because of the core mission of the company. If they are now abandoning their mission to chase dollars, it will backfire as they will lose their core customer base and will need to compete with many other companies on a price basis. Very very concerned. I have many of their core pieces in multiple colours and would buy more, Arcteryx - please don’t fix what isn’t broken!! Change for change sake is not necessary, your reputation is being downgraded with every “revision” in the direction of mass market sports apparel.

[@t.robertjohnson7274]

This is precisely how I feel. I got my first Arcteryx coat in 1999 and have been willing to pay their exorbitant prices for top quality and design. I also abandoned the brands you mentioned for the same reasons, let’s hope … although I’m doubtful.

[@RizztrainingOrder]

Agreed

[@BriscoelabMN]

I’ve also noticed many of their cuts have been evolving. Kyanite hoodie fit has changed a lot over the last two years. Many of the midweight insulation jackets/hoodies as well. (Proton AR, Atom AR, etc). They have all gotten much bigger in the gut per size. Sometimes the arm length is shorter. As a relatively thin, ape armed individuals, I appreciated the extra arm length and trim through the chest sizing. Now, I have to try on 2-3 of the same size to find one that works for me. As mentioned here, Rab is still an awesome brand overall. But have had weakness in their zippers over the years. They always fits them for me (even years old), but it’s a concern.

[@JAFrk]

They got acquired by a Chinese company 3 years ago btw. They started become popular as a fashion in Asia so after being acquired, they started going more fashion. Thats why I just buy Patagonia.

[@viktor34567]

Same for me, the fits are way too baggy for people with the build to actually do athletic stuff with it. At 6’2 170lbs, I went to European brand RAB for one of the last “normal” fits…

[@istoppedbuyingshit]

i bought an arcteryx rain jacket for a study abroad program in bhutan 12 years ago. we were backpacking to remote areas and doing environmental research so it seemed warranted. what i liked about it was it kept me dry during monsoon season. also, arcteryx sent me a new jacket minus the price of my original jacket a year or two ago, so it isn't patagonia-level repair but it's pretty good return on investment for clothes. i got ten years out of it and hope to get 10 more out of my new jacket. i hope arcteryx becomes un-trendy because i worry that trendiness means that a company needs mass-production to meet the "demand" and the associated labor, environmental, and quality problems that come with that. arcteryx was really great gear that lasts, hope that doesn't change.

[@kairowanadams]

hi wait why did they send you one? which model do u have

[@aark89]

So, I live in Vancouver, where arc was born. We have 3 arc stores + an outlet and I'm browsing gear pretty often because I love outdoor gear. I love the brand, own dozens of pieces, and i hate to say it, but ya, the quality has gone downhill. This is confirmed by several employees that work at said stores, but also confirmed by anecdotal evidence. I recently went to one of the stores and was looking at one of the new Atom LT colours, and I noticed that the logo was literally printed onto the jackets crooked. Not just on one jacket, but multiple. That is pretty bad QC. Ive also heard from several employees that warranty repairs are being sent in at an alarming rate. I myself have had 2 items warrantied in the last year, with moderate use. Like i said, I love their gear, and when I'm out backpacking or camping in the winter, I want and need gear that will last. I need to know that I'm not going to have gear failure because it really is the difference between life and death. It pains me to even type this, but I truly hope they realize what got them famous to begin with; high quality, long lasting, innovative gear.

[@istoppedbuyingshit]

​@@kairowanadams the seam of my old jacket fell apart near where it falls on the hip bone. i sent an e-mail to ask if they had a repair program. they said they did, but when they finally took a look at the jacket they said it was irreparable. they sent me a new jacket minus the cost of the old one, so it was $50 for a new jacket. not horrible, but they had to deal with the waste of the old jacket and i got one that wasn't falling apart, so it seems like an overall win.

[@yuuhi4187]

Im assuming the arcteryx you owned was waterproof, so ,did you wash it in a specific manner? I read the “waterproof” wears away and I want to avoid that

[@aark89]

@@yuuhi4187 Theres 2 ways that shell jackets are waterproof. A waterproof membrane thats bonded to an inner and outer layer, sandwiched between them, and a durable water repellant (DWR) thats applied onto the surface. The waterproof wearing away u refer to is the dwr. You can wash your gear in specific techwash, brands such as grangers, nikwax, and arcteryx sells their own in stores as well. DWR can also be reapplied as a spray, or wash in. All can be bought. If you youtube "how to wash arcteryx jackets" there are some very comprehensive and well explained videos on how to do it without damaging your gear. Never wash with generic detergent!

[@jeremielessard6496]

I 100% agree with what you say. As a retail associate in a sport store, I cannot believe how many costumers want Arc’Teryx clothing. They don’t do trekking or alpine sport, neither climbing or very technical sports. They just want Arc’Teryx because they think it’s the best. It becomes a luxury item that they can show off when strolling at the mall or watch their kids play soccer when it rains. However, there are many outdoor clothing brands that make high quality products, with the same technologies (Gore Tex, sealed zippers, etc.) for a fraction of the price! Just to name a few: Mammut, Outdoor Research, Mountain Harwear, Helly Hansen (especially the Pro line). In summary, people need to stop focusing on branding and really look into what the product they are buying is consisted of and especially, select a product that fits their needs!

[@colin6432]

Thank you for the recommendations!

[@r.rsport15]

I feel that people should buy what they want is just that simple 🤷feelings and opinions don't really matter.

[@starylize]

this comment is super insightful, and in my area the local version of Arc’teryx is Helly Hansen. when people in my region want to flex winter gear, they wear HH and it’s become a kind of local meme. the phrase “helly hansen DMV” has hilarious results.

[@jc_02]

Idk man from personally working close to Arc their quality control is crazy

[@lronSausage]

If u go to the top tier jackets in other brands they are of a similar price to arcteryx, its just that arcteryx dont sell much entry level gear so everything looks crazy expensive. The only quality brand for a fraction of the price is Mont Bell. They dont have their own retailers so its much cheaper, but their quality is as good if not better than arcteryx.

[@cristiantotan]

As a North Vancouver local, I wouldn't say Arc'teryx is a streetwear brand yet but it definitely looks like it is heading that way. The majority of people you see in Vancouver are all wearing Arc'teryx for their daily rain coats. In the outdoor industry here Arc'teryx is still the go to for GORETEX and probably the most popular brand for outdoor gear in Canada.

[@jordanpurdy9131]

It’s a big streetwear brand in the uk, it’s everywhere’s haha

[@andyjones6127]

It's too bad that it's now a Chinese owned company

[@almc9805]

Still ppl can’t afores arcteryx… tiktokers Are just geting toques…

[@TopDrek]

@@andyjones6127 Vancouver is basically China, they've completely taken over that city - sad.

[@KEE_Wii]

I think this trend just makes sense. People want high quality clothing that will last rather than cheap garbage. Why buy a 15 dollar shirt that will rip in a week when there is a 50 dollar shirt that is made to last in extreme conditions. They took what Patagonia did and have slapped an even higher price tag on it. Also sometimes not trying to be popular is the exact reason people seek things out. Great video!

[@FutureProofTV]

Hey, thanks! We agree - we're definitely seeing a bit of a switch from glamorizing fast fashion to appreciating quality goods and materials 👀

[@Britbec]

Exactly. I paid $300 for a Patagonia coat, four years ago, because of their ethics, and quality. It's my only Winter coat and I wear it for everyday stuff. I plan to be wearing the same coat in another four years and on, so Levi, go on and wear your expensive coat for every day things ;)

[@sakethromps1170]

I don’t think people are buying it bcoz they think expensive means better quality. They are buying the expensive thing for its exclusivity and inability for most people to purchase it. A $15 Uniqlo t-shirt will probably last the same time as $50 Essentials t-shirt. Increase in price does not reflect real increase in quality here. I agree with you that this trend of buying high quality expensive clothing is a good thing but the intention behind it isn’t a positive one.

[@MPHshoots]

@@sakethromps1170 I agree with this. It may be the case that Arc’teryx is much higher quality, but normal people don’t care about the quality: they care about the brand and the logo. (Sadly)

[@BBoPPo88]

Exactly. I don’t love paying more for my clothes but I’m tired of everything being shit quality.

[@TimSnowPhoto]

99% of my wardrobe is Patagonia and of that I’d say 90% has been bought second-hand…I love keeping clothing out of the landfills all the while wearing gear that lasts and was produced ethically…and I’ll admit that I can’t afford new Patagonia gear all the time. That said one positive of brands like Patagonia and Arc’teryx kinda in fashion is that it’s soooo easy to find amazing deals on second-hand gear that is in like-new condition and will be thrashed while trail running anyways! Keep up the great work, looking forward to watching the channel grow!

[@FutureProofTV]

That's true, never has it been easier to get second-hand quality outdoor gear. Thanks for being here, Tim!! 👏

[@karigrandii]

Everything in streetwear comes from underground sub-cultures. Arcteryx was popular in subcultures like graffiti. But most impactful was just the rise of gorpwear and techwear that has become mainstream in recent years or is becoming.

[@billypham9679]

Agree and not surprised you're the only one that mentions gropwear/techwear. It's all in the utility and versatility of the garment. Definitely nothing "new," especially in the fashion world. It's a niche trend, rightly so, but thanks to folks like Errolson and Virgil (RIP), the lines are being blurred and we'll start seeing tech materials used on everyday wear in the near future. We're going to need it when global warming gets worse. 😛

[@fred7181]

Yah back in the day if you wanted to join a crew you'd have to rack and flip dead bird

[@tempest411]

I remember seeing this brand at REI, and I really liked the jacket I saw at the time, but at $600.00 or so the price was insane. A few years later I found an example of one of them on E-Bay for a LOT less, and I bought it. I've had it over ten years and it's been an awesome jacket, even though 99% I just use it as regular street wear. It's comfortable to wear in everything from below freezing to the low 60s, making it very versatile. All these years later it starting to fall apart, but fortunately Arc'teryx says they'll take a look at trying to repair it. As far as this brand going mainstream, I can't say that's a bad thing at this point. Most of the stuff that becomes popular does so because it's loud, gaudy, and just plain tacky. So if a bunch of rappers want to look LESS ridiculous, that's a good thing.

[@NonLegitNation2]

believe me, they'll manage to mess it up, like the trend of skinny/slim jeans i was like oh cool now they won't be wearing baggy ass sagging jeans, but nope, now they wear skinny ass sagging jeans. I saw a guy at work (I work retail) walking around the store and his slim legged jeans were almost sagged to his knees (i'm not exaggerating either) I have no idea how he managed to keep them up, although he did have a penguin walk going on.

[@itscoral]

Blessed that I found an Arc'teryx jacket at Goodwill about a decade ago for less than $20.

[@FutureProofTV]

Wow, that's some good luck! 🍀

[@Wizzgigging]

I've been using Arcteryx for the better part of 10 years for out door back packing and extreme weather hiking and photogaphy. In the last 4 years I've noticed it has become an every day brand. Good for Arcteryx as long as they don't lose their original mission statement.

[@BertRavelli]

Being in the outdoor equipment industry since 1978, both professionally and as a consumer, I love your videos on the major brands, the materials being used and their impact on the environment and mother earth. I would love to see you produce a video (or two) on how the outdoor industry has changed world wide since the 1960's, driven by economies of scale, changed consumer preferences and changing ownerships. Many times from passion driven to money driven.. And than put the current brands and innovative developments in that perspective... When I started to work in my free time in an outdoor shop in the Netherlands, next to my studies, basically everybody in the industry (be it the owner/creator of a brand, a shop, or sales staff in the shop floor) was a die hard enthusiast, actively involved in one or more sports themselves. Only a few family driven brands have survived since, and are niche players now. Be it that they are very important niche players for the serious outdoors person who ventures into the most difficult environments and conditions. Many brands are now driven by investors with only passion for the financials. The development of the ultra light market niche has produced a bunch of new startups, both in North America and Europe (even in the Oekraine!). The materials they use will create another impact on the environment, yet to be investigated. It's a broad topic..... I know. But if we want new generations to venture into the great outdoors to 'educate' them on the preservation of nature and the truly wild outdoors (like Fjallraven is stimulating with their 'Classics"), it is a very important one. A story yet to be written.

[@lucun_]

It makes sense. I bought an Arc'teryx Atom AR about 10 years ago... about equivalent to their heavyweight Atoms today. Always wore it as my go to default streetwear winter clothes. Sleek modern look, lightweight, and very effective against the cold. I can only think of 3 days since I've owned it wishing I had something heavier on top. Otherwise, it was excellent for a very wide range of cold temperatures. I did eventually end up going snowboarding and skiing with them. Back then, a lot of people I knew commented how way too light it was as a cold winter jacket, but they were always amazed after trying it. It was only a matter of time until everyone saw how effective their stuff were for everyday use.

[@GoodToBeGold08]

The brand does what it does for my outdoor activities. I’m all about practicality and this jacket does what it needs to in some harsher climates

[@winnerhall]

You should do a video of the Fjällräven brand, perhaps also compare it with Patagonia.

[@danielcid1913]

Awesome video, dude! Thanks for addressing this trend. Keep up the hard work!

[@FutureProofTV]

Thanks so much, Daniel! Stay tuned for what's next 🙌👀

[@funNactive1]

I changed to Arc'teryx years ago before it was popular (for outdoor activities). Switched from The North Face when they became a fashion brand & started producing cap.

[@rich7447]

Growing up in Canada it wasn't all that strange to wear extremely weatherproof technical gear in high school. Whatever you bought for all of your outdoor activities you wore every other day. I had a Patagonia Storm Jacket in the late 80s and a North Face Guide Jacket in the 90s. They worked for skiing and ice fishing in the winter and bad weather camping and sailing in other months.

[@mellifluousfable]

Same thing happened with a good few other brands over here. A lot of the brands became fashionable with kids, some lost their reputation as a result like Burberry, Canada Goose etc. im terms of outdoor gear, North Face is one that became more leisure wear rather than specifically technical wear.

[@hugemonkeys]

Your Videos are really good, you should really have a LOT more subs with quality and interesting themes like this

[@FutureProofTV]

Thanks so much, Sebastian! We're just happy to be putting out material that we're proud of, and that we've got wonderful people like you supporting us along the way 😃🙌

[@felixlopez9767]

I really love the quality of their jacket. I used to love that not many people knew about the brand, so wearing it wasn’t a “look at me statement”. But the brand’s popularity is increasing so people start wearing it just to be “cool or hip”.

[@Ofelas1]

Hype happened because Private Equity pumped it in the media, as they do with all brands....

[@citydingz3614]

I like this channel! Im happy im here before 100k

[@bigsteve302]

Arc'teryx made a statement they didn't endorse what Virgil did on the runway. If Arc'teryx was a "streetwear brand" they would follow trends, which they aren't doing. Their gear just happened to become trendy, and in two years the loser streetwear kids will just move onto something else.

[@FutureProofTV]

That's what we're hoping for, at least! Thanks for taking the time to be here ✌

[@flodging]

💪🏽

[@NonLegitNation2]

100% truth

[@MrKeefy]

Over 25 years ago at school spray way were the trendy gore tex jackets to have along with Henri Lloyd and helly hansen Kept us warm and dry in rainy Manchester

[@chriskrischris]

@@imnothb if you see it on the other end, its Palace Jil Sander and Beams that are following the trends. those collabs use existing products except for Jil Sander (Big fashion house so there's no way they're not going to make an exclusive product) and just slaps their logo on an arcteryx jacket. Imo maybe Arcteryx are trying to get more brand recognition through those collabs. But cmiiw on what i said here and sorry for my bad english

[@DorianEsBa]

Thanks for that vid i'm glade to know more about Ark'teryx now 💫

[@ryanmurphy2089]

Really awesome video def subscribing

[@69Muscle]

I bought one of their lightweight down jackets a few years ago. It’s absolutely perfect, the fit, style, and material is 2nd to none.

[@ethanpowell3203]

I remember finding Arcteryx years ago and being attracted to their company with their high quality clothing. I bought a down jacket and it’s the best jacket I’ve ever worn. Keeps me toasty warm in close to 0 temps. Now, all my friends are wearing them all of the sudden.

[@FutureProofTV]

You trendsetter, you! Honestly, they're great quality products so it's understandable why they're so loved 👍

[@doni8726]

So what? Are you a better person now because you found it randomly in a store?

[@Tom-tr4em]

0 temp isnt even cold

[@rich7447]

@@Tom-tr4em -18C/0F is about when cold starts. The rink I played in as a kid was never above this temp just to keep the ice hard. When the temps dropped outside so did the building temperature and it did feel a little cool between shifts.

[@handlemonium]

For one, they're one of the few brands with "welded seam" crew shirts that don't irritate my sensitive skin. I am proud to say that all four of my Arc'teryx shirts were bought used 👍 P.S. can you take a look at Vollebak? They top even Arc'teryx prices for exotic gear like graphene jackets.

[@kaitlynlabbe8506]

I'd love to see a video on your thoughts on MEC changing hands, and how they've veering into fast fashion territory

[@FutureProofTV]

We've definitely considered it, good to know there's interest in the subject! Thanks for being here, Kaitlyn 😜

[@isaiahmacadam]

I’ve been a fan of Arc’teryx gear for a very long time 😅 once someone who wasn’t into hiking started freaking out about my sweater when they saw the logo, I felt the writing was on the wall and starting to looking elsewhere

[@Jburn92]

I’m loving these videos. I would love to see this style video made about Cotopaxi

[@cultofcedar]

That’s pretty interesting stuff. I knew it was expensive but I only bought one for an UL backpacking kit. I can’t deny I do like techwear though. Nothing like slapping on my Mountain Hardwear Ghost and Arc’teryx shell to become totally immune to natures elements. But also I’m in NYC and I walk 10 feet to my car lol. Patagonia/TNF vid was great too! Very interesting learning the backgrounds of the companies. Though most of that Patagonia is just comfortable af

[@josef9988]

the quality of ur videos are top notch

[@FutureProofTV]

Thanks so much! We owe it all to our fantastic team 🙌

[@tyler5246]

as an owner of arcteryx products, most people can get by with a cheaper jacket, but when i’m climbing in -20(F) and below i’m fine paying the extra couple hundred dollars to stay warm and dry, because it keeps me safe. i never really wear them outside of doing “extreme” sports, because I don’t see the need, and a lot of times the cheaper coat is the better option for walking to class, or resort skiing

[@brendachristensen4248]

I agree but also, when you pay over $400 on a jacket, you buy just one jacket. So although you buy the best jacket to tackle -20F weather since its you only jacket you end up wearing it to class etc..

[@tyler5246]

@@brendachristensen4248 i meant most people would be better off buying 2 200 dollar jackets than 1 400+ jacket

[@balwantpadaki6183]

I have to say, this is a great channel! I put off purchasing a jacket thanks to you.

[@fernandog.aguirre2791]

yes, don't be another idiot. Smart move!

[@WesleyLindsey]

Arc’Teryx needs to stay true to who they are cuz they’re just gonna get pumped up and dumped by streetwear

[@aaronhamm1698]

such good content you please us with!!!

[@FutureProofTV]

Glad you enjoy, thanks for being here!!!

[@tonylam328]

I'm from Vancouver and I like supporting our local brand over the competition. It rains a lot here and that's probably why Arc'teryx jackets are extremely waterproof, the RND is basically walking outside.

[@DanielPogue]

I hope that this seperate line of streetwear remains just that, seperate. I have no issues with arcteryx making a line for that purpose and keeping the line for the extreme conditions they originally designed for.

[@FutureProofTV]

That's fair! As long as they keep producing the quality gear their consumer-base has come to expect, they'll continue to be successful 🤷‍♂️

[@smome7773]

They do have 2 seperate lines. Veilance and System A

[@abbyfromearth2486]

I’m loving the new channel and videos!! They’re performing so well, too, congrats!!

[@FutureProofTV]

Thanks so much, we're also very excited! Thanks for being here 🙌

[@thdjjfsfh]

I love this brand, I live in Canada, and you're absolutely correct. It's horrifying.

[@elliotklein6331]

I got an Atom LT second-hand off Kijiji for $170 CAD and it was the best purchase I've ever made. To start I basically got it half off while being barely used by its previous owner, and it's a rare colour. But the degree to which this jacket keeps me warm, while also being lightweight and minimalist, is amazing. With a good baselayer & midlayer I am able to comfortably wear it in the Canadian winters to about -5C and it feels like I have hardly anything on, and I don't find I am overheating often when conditions shift. The thing that separates Arc'teryx from a lot of their competitors is the degree to which they offer options for multiple use categories (in keeping with their two-letter naming system), and also how their clothes fit. Truly one-of-a-kind, and there's something out there for everyone if you're willing to make the investment. I plan on buying from them again sometime soon, likely the Proton LT (which Levi has in this video) for more active uses.

[@FutureProofTV]

Woah second-hand Arc'teryx is hard to come by since people hold on to those things for dear life, good find! They really are great quality and versatile. Glad to hear your experience with the brand has been so positive and thanks for joining us here ✌

[@jackchen5290]

My only arcteryx item is the fission SV glove I use for skiing/boarding. At $200 a pair it’s not cheap and I doubt I’ll see people wear it walking the city streets, but it does amazing job keeping my hands warm.

[@Britbec]

A similar thing happened with Helly Hansen gear and hip hop culture in the 90's. Kids wearing $800 arctic jackets to the club. Fad died out once the next thing came along.

[@FutureProofTV]

Yeah, it definitely could just be something people forget about in the coming years - we'll just have to wait and see!

[@marknemeth267]

Helly Hansen is still a strong brand, at least here in Europe since the brand is Norwegian. I know they are owned by a Canadian company but still.

[@davidcallan7844]

Salomon did the same thing with designers a few years back, all the tech wear/outdoor gear companies do it at some point ( oh Salomon, Arc’teryx, Atomic etc are all owned by the same Chinese holdings company now). It’s pure marketing, they all have highs and lows. Companies like Gorewear ( which makes about 70% of the tech fabrics used across the market), Marmot, TNF, Patagonia, Speedland SLPDX, Montane have all blown up especially with the explosion of sports like trail running, triathlon, gravel biking etc. I trail run, I’m not rich but I’m not putting my $300 jacket in the closet to get groceries and only using it for 30km on trail. Seeing people mall walk in their $275 Nike Tempo Next % carbon plated marathon shoes, now that is hilarious.🧐🤷‍♂️😂🏃‍♂️❄️🤘

[@ErrorlessRBLX]

Why did you mention Speedland? That company was founded only a year ago for performance only with limited production and is only on their second shoe. They are not at all something that blew up nor are they considered a fashion trend by any of their users...

[@davidcallan7844]

@@ErrorlessRBLX I’m aware thanks, I figure an expensive limited product, someone bought them simply because of that, someone always does. I’m waiting on delivery of my SL:HSV right now, put 800 km into my SL:PDX they were great for dry conditions. All apparel is fashion to someone, that maybe an assumption on my part but so is claiming to know all their users. Salomon, Scarpa and Arcteryx are expensive brands too doesn’t mean I don’t see people mall walk and mow their lawns and grocery shop in them or people clicking by the coffee shop in their Alplaflys that clearly haven’t been out running. It’s just my opinion, expensive and exclusive things attract people simply because they are that regardless of purpose. Nobody needs a Carbitex plate and double Boa to get a latte but I bet some is. Just my two cents, I get your point, I’d like to think that everyone is using them to crawl over technical terrain and muddy bogs, I just doubt it is all. Be well, enjoy the run.🏃‍♂️🏃‍♂️🏃‍♂️

[@ErrorlessRBLX]

I am definitely making an assumption when it comes to everyone using it for performance but I made that point because it is still a brand in its infancy that shouldn't be assosciated as a status symbol right now. Nobody except the owner of the shoe is going to know its a limited production extremely expensive trail shoe. I would argue that for that shoe specifically and maybe a select few of other people they may wear it casually simply because its just a really good shoe. I know one of the cofounders and I haven't bought one yet because I don't have that kind of disposable income yet and I don't trail run, but I may buy a pair soon simply to support the company and for limited trail use as more of an ultralight hiker. I guess I agree with your points still, I just would be careful about extending a general view to brands that don't have any public recognition because people who purchase more obscure items may have a more personal reason for purchasing it and wearing it every day than the average joe putting on an arcteryx shell because its cool. On the other hand, maybe I'm projecting my own displeasure with this trend because I want to both use my high end jackets and footwear for wildlife photography/hiking and city use without being called out for wearing gorpcore. I don't even eat raisins and peanuts.

[@davidcallan7844]

@@ErrorlessRBLX I think it’s price point alone makes it a status symbol. People can buy whatever they wish for whatever reasons, do I think it’s silly if your not at least using it partially for it’s intended purpose, yes. Frankly I thinking hiking would be a perfectly good use for the product, it certainly meets all the parameters for that use point and many products fall in that price point, an excellent ultra light option. I could also see bike packers using it as well, it is after all a shoe. The fashion appeal of Canada Goose for example mystifies me but I’m probably being over practical. Is this stuff cool, by all means. But if your going to walk into the pub for a pint withem on they better at least be muddy. 😂😂😂 Cheers! Nice chat.👍😎🏃‍♂️

[@jakedasnake4110]

i work at arc as a basic retail worker, it’s genuinely the best company i’ve worked for and is super good to their workers. If you have the money, arc makes the best quality and most durable stuff on the market. their cerium jacket is the warmest and lightest puffer i’ve ever felt. the atom jacket is the perfect spring/active wear light jacket. The beta/ beta lt is the perfect shell for your average person. But I think the people who go out of their way to get the most expensive jacket like the alpha sv just because of the price when they will never use it for its intended purpose (ice climbing) are a bit ridiculous.

[@bakeraus]

I'm glad they are sticking to their lane and just doing what they do best.

[@wolfdesk]

Agree with much in this video, however Arc'teryx started the Veilance line 13 years ago. And has zero visible branding. I think the way you mention Veilance make it seem that this is a reaction to the recent ( last 18 month) trend, which it clearly isn't. Also worth mentioning that the trend is to wear anything with the Arc'teryx logo on. Which as mentioned Veilance does have. The mainline Arc'teryx has however significantly increased the more urban styles pieces for example the Sawyer jacket having a softshell version and the use case in product description is "urban". Such products do carry the deadbird logo and lean into the current trend. My main point being, Veilance predates the trend and you can wear Veilance and no one will know it's Arc'teryx unless they have a very keen eye for detail.

[@wolfdesk]

Also I really should have mentioned System A line which leans right into the trend so hard. Down the the advertising and media campaigns.

[@FutureProofTV]

Hey, thanks for pointing that out to us! You make a great point, the Veilance line doesn't really tap into the logo-mania that we've seen in fashion trends lately and it's not new by any means. We've added a pinned comment correcting this and we'll make sure to keep an eye out for claims like this in future videos. Thanks again for taking the time to share with us!! 👏

[@wolfdesk]

No problem and thanks for videos, I really enjoy them!

[@Corwinwill]

No one can show off their badge!

[@OneBrokeBloke]

Cant wait for the "Arc'teryx - Work in Progress" drop

[@MrFraiche]

I have a Gore-Tex sidewinder jacket from ArcTeryx when i first heard of them back in 2010. Still works perfectly and looks like the day I got it.

[@BBoPPo88]

Have you ever looked into icebreaker? It’s one of my favorite clothing brands. No idea if their ethical/moral values stand true to what is actually happening but I really like the quality of their stuff.

[@FutureProofTV]

We'll look into them! Thanks for the suggestion 💪

[@yazB55]

I love their product fit but unfortunately 6/10 of the pieces I have a have developed a whole within a couple of years of use.

[@BBoPPo88]

@@yazB55 I’ve found that their stuff is very delicate. If you wash them wrong (in cold water) or throw them in the dryer they fall apart pretty quickly. I’m super careful with mine and haven’t had issues so far but it’s definitely an issue I’ve heard before.

[@LairdDavidson]

Icebreaker are good but they were bought out by VF Corporation, who also own Smartwool, and the company has been changing for the worse since then. I still buy their stuff when it's on special offer but it's no longer what it was. Same for Smartwool.

[@LairdDavidson]

They specifically tell you NOT to put wool clothing into the drier! You need to care for wool properly if you want it to last.

[@stevensanchez7740]

😭😂that roast at the beginning

[@xWood4000]

Arc'teryx has good products for skiing, but there are companies like OR, Flylow and so forth that have similar quality for cheaper

[@dawnkeyy]

Never touched an arc'teryx jacket, but I do own an OR one, and I really can't imagine this kind of jacket getting any better. The design is just so matured and thought through, the attention to detail is incredible, and obviously the functionality. I wear it when I go hiking, I wear it almost daily when I'm not dressing up, I hope to be wearing it years to come, high up in the mountains.

[@jasoncaporale6470]

I do the same thing Levi. I wear my Arc'teryx jacket almost every day and I live in NYC... I do love the brand though!

[@filipciborowski6443]

arc'teryx is huge among the military community as many top special forces use their gear and it's kind of sad to see it go the same route as north face...

[@timhdz]

It will never be as low as north face lmao

[@adtemporary69]

Patagonia make really good military issued items for SOF. Every operator swears by both.

[@Hitithardify]

I doubt the military crowd will be going elsewhere simply because kids started wearing this stuff. Good gear is good gear. Most kids don’t even know about the sub Arc’teryx LEAF brand.

[@filipciborowski6443]

@@Hitithardify no no the military crowd won't go anywhere but arc teryx will go main stream, i mean they're already making "designer" products...

[@tenzy38]

Lol love the self-roast ☕️ 😂

[@FutureProofTV]

Sometimes you just gotta!!

[@genevaweber7683]

Would you be willing to share the source of the video comparing the orginal alpha sv vs current?

[@ahkeen]

You should do a piece on Mackage, CA Goose, and Moncler.

[@Divijsingla]

awesome content bro, I am also starting a sports equipment company and your content helps me a lot to keep my company in a certain direction

[@silverkw]

Yup I wear them on my morning commute (when I used to commute), so I could stand in Vancouver's rain without an umbrella. I also wear the same jacket to ski in west coast's wet snow. I think the Meme's were a bit over, as Arc does have cheaper every day rain and wind jackets which are totally fine for every day wear in Pacific Northwest weather.

[@Ayoutubehandleishere]

I’ve been rock climbing for nearly 15 years and I’ve been outdoor climbing with a fair few people… I’ve still only ever seen Arcteryx being worn on set by various different network tv directors… just in time to protect them from the frigid conditions on their directors chairs and the endless rain generated by gratuitous rain machine scenes

[@joem9124]

So true i work in SFX and arcteryx is probably the most popular brand on set

[@alexarna]

You’re either lying or you’ve been walking around with your eyes closed. People have been wearing Arc’terx for outdoors activities all over the world for years (source: I like the outdoors myself, have been all over the world and have eyes). You’re not special for shunning a popular brand and just because you see yourself as above others and take yourself to be some sort of “real” rock climber who is more uber-elite and hardy than everyone else, it doesn’t mean others don’t have a valid use case for Arc’terx gear. GTF out of here with that elitist BS.

[@sytwang]

Are you guys gonna do Canadian Goose?

[@zonda6012]

One outstanding feature about those top outdoor brands is lifetime warranty. A tape came detached from my 2013 Arcteryx jacket and they sent me a new one (latest model) for free…now I have a new jacket and I do not see how they could make me pay for another jacket in the next few years…might as well find some new customers…

[@desd1932]

Ive been wearing Outdoor gear for over 30 years as a fashion my casual wear style. Was kinda my own thing compared to everyone else i saw. Now i see more and more people dressing this way casually. My concern is that the big brands will bring out a cheaper line of clothing fro everyday use. And prices for the already expensive stuff will rise.

[@bendersnatch4527]

I said it once and I’ll say it again this channel is amazing

[@FutureProofTV]

You're amazing! Thanks for joining us here 👏

[@tori1462]

i used to be a ski jumper and I was sponsored bu arcteryx so this is really cool to see

[@imMATTure]

Wer’re about to experience Dallaska overnight again in Texas. Im wearin my newly purchased (because I fell for the hype) Cerium LT hoody watching this video, hitting my pen. Great timing 🤣

[@LoCoAde87]

I have a hoody and beanie because I go hiking up in the Wicklow Mountains and around the lake nearest to me every week or two usually with the missus. That said, I didn't cop to think why I was seeing more people wear their stuff in the city and hiking. I rarely saw anyone wear their stuff before Dec last year. And now I see it regularly enough. Not as much as TNF, but it is growing.

[@k20nutz]

What's the song at the end?

[@ziaride]

A bunch of my coworkers wear Arcteryx, I do work in the mountains, so clearly they all make a lot more than me doing the same job or got a grift going. Meanwhile I'm skiing in my everyday Carhartt work jacket and Jeans cause I got nothing else lol.

[@WatchUnwind]

I had no idea that this was in style for street wear or hype lol I see it at REI and wear a lot out outdoor gear because I live in Alaska and hike a lot and I know it’s the most expensive but I haven’t tried any myself

[@rc_23]

Curious if you’ll make a video about Salomon (specifically their shoes) becoming popular in streetwear too.

[@FutureProofTV]

That's a great suggestion, we're adding that to the list now! Thanks so much 💪

[@djpiecia]

4:50 Traders from investment bank normally would stick to Patagonia vest but those who are best would buy arcteryx just because they can - it is like watches Omega vs Rollex

[@roflman2122]

is this video the sign to finally wear my skiing jacket to go get groceries? it always felt overkill in the city but ig it really is better than all my other shells

[@julsduran-buchsbaum8230]

I love my arc'teryx stuff as someone who backcountry skis, climbs, and hikes - durable, fits me well, they're Canadian, and they're decent about warranties (I also worked at an outdoor retailer, so I got a big discount). Veilance has existed for years, so I don't know if thats part of the 'rapper' phenomenon. They're generally supportive of their athletres, ieven in their personal endeavors which is great (like making a jacket for their kids or highlighting an exciting pregnancy. Howeever, I do have an issue with the fact that when one of their athletes came out they created a rainbow logo shirt to 'raise awareness and show support' , but then chose to not donate any of the money from that shirt to the LGBTQ2+ community- smells like rainbow capitalism to me. Pros and cons, but thats my experience with them!

[@rich7447]

Arcteryx is owned by the Finns now.

[@Whodnl]

Arcy on my body, great video

[@jcoutlaw420]

Arcterx feels so good. My patigona was losing feathers one week after I purchased it. I returned it back REI they did not have a 3x so I got the Arcterx a never looked back I have the gortex❤ gloves..

[@Northwest360]

I’d love to hear your thoughts on Snowpeak in this regard

[@mosessupposes2571]

They design the expedition backpack systems for the Marines. They’re amazing.

[@derekli8757]

There is a lot of symbolism in Arc’teryx logo. It’s funny as their logo name ‘Archaeopteryx Lithographica’ refers to their brand of discovery and mountaineering.The lithographica refers to the mountain region where the quarry is that they discovered the fossil, tying back to the companies routes in mountaineering. It also references to the process of lithography that the limestone quarry is famous for. Lithography is kinda like screen printing in a way and using the fossil as a logo is like lithography on the product. They definitely thought a lot about their logo

[@NITRO_4000]

good video !

[@FutureProofTV]

Thanks for the visit!!

[@alancrome3684]

Honestly though, they are the only brand apart from Acronym that i'd pay any amount of money for. They actually bring science and tech and quality to the table. Unlike the high fashion brands who just charge for their name. yes veilance is expensive, but the tech makes it worth the price compared to paying the same amount for a gucci coat or some shit.

[@PHlophe]

their items look so cute in me. i get nothing but compliments , go you some of that thang .

[@scottsparky1]

I first saw these about a year ago on how it's made. and I liked them then before all the hype

[@shootermcgavin4999]

Never heard of it till I started seeing the $500 jackets at REI.

[@lasvegashelipilot]

I don't really care if Arc'teryx chases the fashion trend money so long as it doesn't detract from them continuing to make the highest quality, lightest, best performing technical outdoor gear you can buy. I bought my first Atom jacket 7 years ago when I started rock climbing. I've since tried similar pieces from Patagonia and The North Face and keep coming back to Arc'teryx because it is truly the best. If the quality starts slipping or the innovation stops while they chase fashion trends, I won't be shelling out that premium anymore.

[@xxextensioncord2615]

Can you possibly do a video on Stone Island?

[@WasserTipps]

So what should I buy now? Arcteryx, Patagonia, Moose Knuckles or Canada Goose? Looking for a nice parka

[@kewoncrayton2309]

Personally, I am one who buys every piece with the distinction between fashion and function - of course some (most) things are both. However, when I want function - I go *all* the way. I seek out the thing that I’ve seen the professionals wearing, and I actually do enjoy hiking and running and the like. When I see people in climbing videos - and actually doing quite remarkable things - I note that. Seeing people like LeClerc in it reinforces its toughness and ability. I am rough on every piece of clothing I own to some degree honestly, and I adore a good jacket (I was born in the autumn, ha) - knowing that I can actually climb a mountain in it is refreshing. Just the same way that, even though Canada Goose is overdone, it is nice to know you can actually wear the jacket in the Antarctic. Because I’ll say quickly to end this, I’m from Chicago - where the weather is never something to play with!

[@SAM17898]

Just got my first Arc’teryx item, Squamish hoodie. Hope to slash through winds when I hit the trails.

[@Rich-zb7vc]

Its funny how things swing back and forth. Patagonia innovated color in the out of doors, before Patagonia everything was grey and brown for climbers, then Chouinard started putting orange and yellows on the rockface and that blew up into the trend you cited, now toned down muted colors are in.

[@jackyllhuy4978]

Veilance has been around for so long since it was dedicated to the city environment with a pitch of high performance like shadow project and nikelab acg

[@michaelostermann4198]

You should check out Iron Heart technical jackets (and clothing in general). My mountain parka from IH smokes my Arcteryx and Patagonia gear. Looks cooler too. Love the channel!

[@Chikn2532]

I’ve been a fan and consumer of Arc’teryx for a long time now and this is the first I’ve heard of it being popular

[@cletushatfield8817]

Same

[@siclmn]

I love my Atom AR Hoody jacket that is 3 years old now. It is light but warm in most conditions. The only negative is that the front of the jacket is all pilled. I tried their customer service and sent them pictures but they told me that they won't warranty it. At least only I can see it up close.

[@Okayletsg0]

As a Blundstone boot wearer, im pretty stoked that im still wearing the same pair i got for my first farm job at 13 as a 20yr woman now. Once the tread starts to wear on these im def getting another pair.

[@MakiRunaMRsisterhood]

My froze arcteryx product was a backpack backed into 2000， when I saw Kimura Takuya using it, honestly that was the most expensive item i had, but it last , I am still using the same backpack now, expect some suture is loosen, the whole backpack is strong strong

[@Dantick09]

3:16 it s that’s gallena car from cyberpunk lol