GA4 is awesome - use case & reporting examples

🎤 GA4 is awesome: set it up correctly in 10 min & start customising reports
After this talk, you will be enthusiastic about GA4 features and confidently use it. A learning curve has never felt this good!
Irina and Isaline will walk you through:
GA4 basic set up, built in events and conversion → don’t let Google do an automatic setup,
Real life use cases of reports customisation for an university, a service based business and an e-commerce → you will be ready to report and show your clients how your skills increased their revenues/lead/visibility.