What is Programmatic Advertising? In 16 minutes

This is the most simplified explanation of Programmatic Advertising and ecosystem, yet complete.
In this video, I will explain step by step:
A. What is Programmatic Advertising?
B. What are different types of Programmatic Ad Buying?
1. Programmatic Guaranteed or PG Deals
2. PMP or Private Marketplace Deals
3. Open Auction Deals
C. Where does each of the platform fit in the programmatic advertising ecosystem?
D. What is RTB or Real time bidding?
E. What is a DSP, SSP, Ad Exchange, and DMP?
If you have issues in hearing after 4th minutes, enable stereo mode on your speaker/earphones/computer
Programmatic advertising is a data-driven ad buying and selling process supported by Real-Time Bidding
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[@sanjaybarua1237]

Easily the best explanation of programmatic advertising on KZbin without any animations or fluff. Thank you for what you do and this was definitely a great refresher for me :) Keep the good work going!

[@NQuiz52]

Agreed!

[@ilariag.9730]

Totally!

[@bryantmarshall6592]

Totally

[@TT-zl6gs]

Great job

[@vikasmv3881]

Wasted 3 hours in class, simple and beautifully explained. Thanks!

[@shruti_k9586]

Omg Ovais I was randomly searching videos on programmatic and look who I found. I’m so grateful that you were my trainer in the company and taught me DFP/GAM. So proud to see you at this level 👏🙌

[@danielalvarado4377]

This has been so far the easiest explanation I've seen for PA! Thanks a million!

[@rsimms2]

As someone who works on the editorial side of publishing, I've been trying to learn more about the advertising side. This has been fantastically useful and I much appreciate the content.

[@tristanm.3048]

Great explanation. I've worked in advertising for the past three years and have come to learn it in practice but seeing it all written out like this is very helpful for those coming into the industry or just seeking to learn how digital advertising works!

[@shelbynook303]

I watched a dozen videos on this topic before coming to this video... this was by far the best explanation of how everything fits together. The simple white board illustrations really helped me connect the dots. Thanks for your help!!

[@basg-ht7ql]

You Fisher Priced it perfectly for ME! Thank you for breaking it down and not just assuming we all know the players and their purpose.

[@deeptitiwari3699]

This is such a wonderful video! Beautifully explained, so many complex terms explained in simplest sense!

[@TermsDecoded]

First time I'm hearing about Programmatic advertising and you made it seem like a walk in the park. I love your method of explanation. Thanks!

[@jsabra1]

Brilliant, exactly the context I was looking for as someone new to AdTech, thank you for sharing the history behind Programmatic!

[@fujaiwei]

Best explanation I've seen for the modern ads system. I was struggling to understand the difference between DSP, SSP, etc, before this. Thank you!

[@mehdimehdi8072]

I am here to study for my sem 5 BBA and I would say its way better than how it is explained in my books, it's great to have such an amazing explanation for free whereas I am paying so much for college to understand nothing...

[@OgLoC2]

I just joined the live nation marketing department as a financial analyst wanting to know what programatic media managers (and wtf evertone else does in corporate marketing) does so this was soooo helpful! thank you sir!

[@priyankamandal9125]

I have never seen such a complex idea explained in such simple terms. Loved it and now I am all clear.

[@naraparajuaparna8838]

Goosebumps moment when all the major player came on the whiteboard. N then enlightenment.🌹

[@preetomchowdhury4770]

The best tutorial I have come across in Programmatic Advertising in the last 10 years. Thank you!

[@maktian2759]

The most clear explanation on programmatic advertising after reading many websites and videos that try to explain it!

[@GonsHair]

Very well explained. I'm brushing up on my knowledge for an interview for an advertising company with a DMP DSP and SSP. I learned a lot thank you.

[@krishnamoorthym4333]

The Simplest explanation about programmatic advertising on the Internet. Thanks, Man!

[@alkam4771]

You could become a professor. Explained it with amazing clarity.

[@user-us3cg6do1s]

Thanks so much! I am preparing for a test today and I did not know anything about pragmatic advertising, but now I have gotten everything!

[@halloweenist664]

This is the best explanation I can find on the internet. You don't only explain what is what, but also why and how it evolved this way. And you mapped out the whole eco system with real-life examples. While other explanations basically only tell me how powerful proprammatic advertising is, and I alwasy leave with more questions.

[@n3tphir3]

mate you explained it in a way anyone can understand !! simple, concise and clear.

[@vipulpahuja7386]

One of the the best explanations on youtube about Programmatic advertising without any fluff. Thank you for what you have done.

[@rebeccamathews9553]

So good!!! You simplified programmatic advertising for me. Thank you so much Ovais!!

[@sam-ho4eo]

Loved it!! So simply you've explained the structure of programmatic. Please keep Posting such helpful content 🙏

[@MurshidTeraShukrana]

I searched for Programmatic Ads and your video was the first on the list. By scrolling thru the comments found it that the viewers found it very helpful. I'll be able to comment when I look at other videos on the list and will re-comment then. Till then, keep up the good work dear Ovais... Cheers!

[@arwahabbas]

Your explanations where clear and the whiteboard writing made it visually easy to understand. Thank you.

[@FirstnameLastname-uo9mw]

I can't thank you enough for teaching this concept in a simple and easily understable way. You saved me hours on internet search time. And, nice little humor in the channel name :D

[@madhavbhattarai2861]

I've been in this sector for about 5 years but haven't had a chance to try programmatic advertising in practice, however among videos I find this is one of the best and easiest to understand. ♥

[@willyum3920]

brilliant brilliant explanation. No messing around with unnecessary fancy graphics, just really well explained. Thank you

[@chandangoopta1153]

The best explanation of Programmatic Advertising and all other terms used in the video. Hats off.

[@9d_adityarao382]

I'm a 17 year old trying to learn new things but I realized I wasted many hours on useless videos n courses.....but than I came across ur video and you brilliantly explained the whole topic within 20min and without any lose ends...Great video sir

[@qeemaparatha]

Undoubtedly one of the best explanations on programmatic I've seen so far. I've even purchased one of his courses on Udemy.

[@jonahbt]

Such a great and simple explanation without talking over my head. Thank you so much.

[@kiranchavan5844]

I’m working in Ad-tech since last 2 years, very well explained! The best explanation on programmatic advertising.

[@sharique-ali]

Ovais, you deserve a heck more subs and likes for the content you produce. Keep up the good work!

[@liamsi75]

You're talented for simple and quick explanations.

[@Robiul_Hasan643]

Best explanation about programmatic advertising eco system.

[@SANDEEPKUMAR-hi6ez]

This is best session I ever been through to gain knowledge on basic Life Cycle Programmatic Advertising. Tons of Thanks! :)

[@BetterCallAmi]

Beautifully Explained. It's crazy how you just made the programmatic advertising ecosystem so simple and easy to understand. Thanks Buddy :).

[@felixong]

Thank you very much for this video. I am new to DSP and advertising. This video is exactly what I need to start off my journey in this topic. Thanks again!

[@Petras548]

thank you sir, recently started a job as a media planner and this video helped me understand what the programmatic side of my team do

[@miranirb]

Thank you for the lecture. I really like how you teach: clear, concise, beginner friendly

[@CredenceConsulting]

Fantastic clarity. Thanks for simplifying a complex subject.

[@chiraggmimody4944]

Excellent! Crisp and methodical explanation of concepts and jargon. Best for anyone who is new to Ad Tech!!

[@orientyourcareer]

thank you soo much. i have just heard about the programmatic advertising and thought its way to complex and difficult to understand but after watching this video all concepts are crystal clear.

[@anujshinkar8419]

Watching your content from the long time now. Great content. Simple and clear tone that's what I like about it. keep it up.

[@jubaidislam6095]

May be this is the best explanation video on Programmatic Advertising on the internet. This helped me a lot to learn Sir.

[@omor09]

Best explanation I have ever come across, short and concise

[@samadshaikh6427]

You are the best in explaining such complex marketing system!!! Well done

[@yaritzaroman9529]

Your explanation is the best I have ever encountered. Thank you.

[@digitaljourney7431]

Best way of explaining the glossary . Thanks a lot.!!!

[@berkincolpan3005]

It is super useful source for new learners . Everything is explained clearly and shortly. I hope you have more sources. Thanks for sharing.

[@mohammedzakhwan8160]

Loved the way you kept it simple yet powerful! This video added value in my learning about programmatic advertising

[@alishbahbhatti1895]

I just want to tell you that You are too good at explaining!

[@imranisshack9828]

This is so helpful. I recently started a role and was totally lost. But this video gives me a good visual of what's actually taking place and how the industry has evolved.

[@shubhampanthri3697]

Power packed, lot of info to get started on the programmatic ads, Thanks a ton 🙌

[@arvindarivazhagan8628]

Crisp and Clear. Thanks for sharing your knowledge. This will definitely help all the beginners out there.

[@nasreeenturner]

This is fantastic. for a newbie trying to understand programmatic advertising, this is super helpful.

[@akhilkaushal]

Your concepts are so clear. Thank you so much.

[@beedee9584]

THE Best explanation in adtech I've come across

[@tamamita]

Finally understand how this whole picture works ! Very good presentation 👍

[@panzerdp]

Very accessible explanation. Thanks a lot!

[@souvikroy7244]

Crisp explanation indeed! KZbin tutors should learn lessons from such content and creators.

[@syedasaba5599]

Very well explained in simple words 👏 Thank you so much!

[@mr.dundos]

The best channel for upcoming digital marketers

[@sebastianshaw210]

Excellent video, i am literally doing a crash course through your videos on Digital Marketing. Thank you

[@bhavyasri2632]

I have gone through so many articles regarding dsp and SSP, none could explained it clearly as u did... Thank you

[@SenatorWeRunAds]

Thanks Bhavya

[@huynhtranthienphuc3324]

@@SenatorWeRunAds Hi sir, may i ask Can Programmatic ads reach individuals using ad blockers? And "Programmatic advertising allows for the retargeting of repeat website visitors" is true or wrong?

[@SenatorWeRunAds]

Ad blockers might block Ads from Programmatic. Retargeting is quite possible

[@user-dc7oj3el7o]

A very clear explanation! You surely have a talent for explaining concepts clearly and concisely. It was really helpful! Thanks! :)

[@kumart2620]

Great explanation and excellent flow for any beginner to understand this space. Thanks much for this video!

[@00793neeraj]

Hi! Thank you so much for doing this tutorial. It helped me understand Programmatic Advertising at a deeper level.

[@mohammedomair9566]

Best explanation of programmatic advertising. ✌️👍

[@MrDSVids]

Thank you! So many acronyms to understand but you tell it so it makes sense. :)

[@shreygupta1521]

Very easily explain without graphics or animation. Thank you sir. I am first time watching your video. I belong to India.

[@manoskammas5881]

Very good explanation. I liked that you gave examples of platforms in the real world.

[@wubwob23]

YOU ARE AMAZING!! Absolutely the best in the field. You made my life soo much easier. God Bless.

[@hammadsiddiqi2685]

Simple and at the same time Effective Thankyou so much for the content.

[@mikebedik3686]

Your video is amazing. Thank you for making it. Very hard to find this info in the wild. Cheers!

[@samyamgupta5557]

The best explanation on programmatic advertising. Thanks a lot:)

[@naysay02]

excellent lesson. clear and easy to follow, thank you

[@joyceghanem1043]

this video was the best video i would recommend to understand programmatic...I forwarded it to everyone!!!!

[@HeySarthak]

Just what was needed. Thank you! Very nicely explained. Keep creating :)

[@Ravichandran-xp9xs]

The marketing world will forever be In debt for you sir

[@yudigoyaal2724]

Can't get better than this. Thanks for your efforts 🍻

[@kourosh135]

Wonderfully explained this in a clear way

[@findus8269]

This is honestly the best explanation! Very clear and with examples! Subbed.

[@SenatorWeRunAds]

Thanks Findus. Means a lot

[@jasonthomas4536]

Wow one of the best explanations of programmatic advertising

[@kamv8360]

Absolutely fantastic video. Easy to understand even though there’s lots to digest. Thanks for sharing.

[@khajaquadri8824]

Fabalous 1

[@crystal1211797]

Amazing explanation! This helped me understand the concept alot!

[@shrikantsubramaniam1608]

Mind-blowing micro level detailed explanations 👍🏻😀❤️ Hats off

[@palakbhalla4629]

What an amazing and well-explainatory video on programmatic advertising. Keep creating.

[@imandivenkatadeepak1859]

thanks for this. I had absolutely no idea before watching this video. Now, I feel I'm 40% aware of PA

[@dilse2817]

The best explanation. Very helpful. Thank you!!

[@Ajinkykale56]

Thanks! My left ear enjoyed it so much 🔥

[@aravind8985]

Thank you soo much for clearly explaining about programmatic advertising. I am more confident to explain this topic in short in an interview.

[@t5mm]

Wow, great video. Simple, effective and some great explanation with examples - thank you good sir 👍

[@sravaniroyal5309]

Thank you so much for the wonderful insight on Programmatic advertising....Your videos helping me a lot to gain the knowledge on everything

[@JahanzaibKhalidz]

Excellent Explanation! Impressed