Gated content on Webflow: leads capture workflow for inbound marketing

Join host Aron Korenblit to learn how to create gated content on Webflow. Webinar, e-books and reports represent an essential part of inbound marketing. In this week's livestream Aron will show how to create a gated content workflow from start to finish to efficiently create, manage and scale gated content on your Webflow site.
Resources: wfl.io/gated-content
Enter to win a ticket to Webflow Conf: wfl.io/gated-content-wfc
Chapters:
- Starting soon (0:00)
- Enter to win a ticket to Webflow Conf (2:04)
- Josh's goal for lead capture (5:20)
- Structuring the CMS (8:48)
- Authors as reference fields (13:50)
- Takeaways as rich text (23:56)
- Adding a link to ebook on confirmation (27:53)
- Sending a webhook to third parties (34:16)
- Wrap up & Q&A (40:55)
- How we manage livestreams (46:45)
- How we create the credits page (49:20)
- Outro (50:11)
- Speed build challenge (50:44)

[@Webflow]

Enter to win a ticket to Webflow Conf: wfl.io/gated-content-wfc

[@SebastianScheerer]

Cool, are there any plans to continue building out memberships? It would be so cool to have native user generated content and public profiles with robust custom fields etc.

[@WillieSims-df4fx]

Nice work Aaron! This is such a time saver I never thought about structuring lead gen pages dynamically.

[@craciunlabs]

More of these. please

[@Webflow]

Aron here! Glad you enjoyed, anything specific you'd like us to cover next?

[@craciunlabs]

@@Webflow Hey Aron thanks for replying! Yes! I am very keen on gated content so generally anything on this topic would be fantastic If you can do gated access to webinars or video content would be great! I am wondering if Webflow is currently working or plans in the future to be a one stop for course creators so we don't have to rely on other platform providers Thanks!

[@_HMCB_]

In Webflow, can you specify which webhook to use for specific forms? In this video, I only see a spot for adding webhooks to the site settings, but I don’t see how you tie a specific form to a specific webhook. Does anyone know the answer?

[@johanvanwambeke723]

Yes this

[@Webflow]

Hey HMCB -- Aron here. Webhooks are at the site level so the endpoint you send a webhook to will receive _all_ form submissions. However, the webhook payload includes form id and form name which you can use to filter response and route them to the right place. Let me know if that is clear!

[@_HMCB_]

@@Webflow that seems inefficient. If ___every___ form (let’s say I have 8 forms of various uses) on my Webflow site is sending info to Airtable and my Airtable database/table doesn’t have fields that match one-to-one with my Webflow form, it just seems like a mess. And isn’t Airtable metered in how many form inputs one table can receive before you go over cap limits?

[@_HMCB_]

@@johanvanwambeke723 hmm. Not according to the Webflow staff which just left a comment.

[@johanvanwambeke723]

​@@_HMCB_ You are right. I had the same question. My intention was: "Yes, please respond to this."

[@GideonOfoegbu-mk7nb]

Please I need webflow account login assistance but I am unable to reach Webflow support through all the available email addresses and support websites.